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<![CDATA[Pengaruh Harga yang Dirasakan Terhadap Minat Kunjungan Berulang Melalui Nilai yang Dirasakan Pada Bangunan Berkonsep Penggunaan Kembali di Kawasan Kota Tua Jakarta ]]>
<![CDATA[Maulina, Anita]]>;
<![CDATA[Waskito, Rayhan Altair]]>;
<![CDATA[Ruslan, Budiana]]>
<![CDATA[ Journal of Indonesian Tourism, Hospitality and Recreation Vol 5, No 2 (2022): Journal of Indonesian Tourism, Hospitality and Recreation (October Edition) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jithor.v5i2.48313
<![CDATA[A b s t r a c tThe aim of this study is to analyze the effect of perceived price revisit intention through the perceived value of adaptive reuse concept buildings in Kota Tua Jakarta. The research method used is descriptive analysis with a quantitative approach and the data collection is carried out through questionnaires to 261 respondents. The questionnaires obtained will be processed using the Structural Equation Modeling (SEM) method with the SmartPLS application. The results of the study show that perceived price have a positive and significant effect revisit intention through the perceived value of adaptive reuse concept buildings in Kota Tua Jakarta. Perceived price has an additional impact on perceived value to increase interest in revisit intention. Tourists feel the price earned makes the perceived value more useful. Perceived value is an exchange rate between all the benefits and costs that must be incurred to travel. Perceived value can be increased by adding price perception value to tourists in the form of positive experiences, knowledge and characteristics of buildings in the Kota Tua of Jakarta. This research also provides an understanding of the variables that influence revisit intention to Kota Tua Jakarta and helps the government and managers of Kota Tua Jakarta to formulate policies for tourist destinations in Kota Tua Jakarta in the future.A b s t r a kTujuan penelitian ini untuk menganalisis pengaruh harga yang dirasakan terhadap minat kunjungan berulang melalui nilai yang dirasakan pada bangunan berkonsep adaptive reuse di Kawasan Kota Tua Jakarta. Metode penelitian yang digunakan adalah metode analisis deskriptif dengan pendekatan kuantitatif serta pengumpulan data melalui penyebaran kuisioner pada 261 responden. Kuisioner yang diperoleh diproses melalui metode Structural Equation Modelling (SEM) dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukan bahwa harga yang dirasakan berpengaruh secara positif dan signifikan terhadap minat kunjungan berulang melalui nilai yang dirasakan pada gedung berkonsep adaptive reuse di Kawasan Kota Tua Jakarta. Harga yang dirasakan memberikan dampak tambahan terhadap nilai yang dirasakan untuk meningkatkan minat kunjungan berulang. Wisatawan merasakan harga yang diperoleh membuat nilai yang dirasakan semakin bermanfaat. Nilai yang dirasakan merupakan sebuah nilai tukar antara semua manfaat dan biaya yang harus dikeluarkan untuk melakukan wisata. Nilai yang dirasakan dapat ditingkatkan dengan menambah nilai harga yang dirasakan kepada para wisatawan berupa pengalaman positif, pengetahuan dan ciri khas gedung yang ada di Kawasan Kota Tua Jakarta. Penelitian ini juga memberikan pemahaman tentang variabel yang mempengaruhi minat wisatawan untuk melakukan kunjungan ke Kota Tua Jakarta serta membantu pemerintah dan pengelola Kota Tua Jakarta untuk merumuskan kebijakan destinasi wisata Kawasan Kota Tua Jakarta dimasa mendatang.]]>
<![CDATA[Gaya Kepemimpinan Otokratis VS Demokratis Studi Kasus pada Pemerintah Daerah dalam Pengambilan Kebijakan Publik ]]>
<![CDATA[Maulina, Anita]]>;
<![CDATA[Saepudin, Eli Apud]]>;
<![CDATA[Hasanah, Ulfatun]]>;
<![CDATA[Subchiyah, Nur Rochmah]]>;
<![CDATA[Salsabila, Azhra Nuha]]>;
<![CDATA[Yani, Leni Rahma]]>
<![CDATA[ Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 2 No. 1 (2025): NOVEMBER 2024 - JANUARI 2025 ]]>
Publisher : <![CDATA[UNIVERSITAS SERAMBI MEKKAH ]]>
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DOI: 10.32672/mister.v2i1.2403
<![CDATA[Dalam studi ilmu administrasi publik, gaya kepemimpinan menjadi topik yang semakin penting, terutama dalam konteks pemerintahan. Kepemimpinan yang efektif berperan signifikan dalam kinerja organisasi, dengan kemampuan pemimpin untuk memberikan pengarahan yang jelas kepada anggota staf untuk mencapai tujuan bersama. Ketidakadaan kepemimpinan dapat menyebabkan jarak antara tujuan organisasi dan tujuan individu, sehingga menekankan pentingnya kepemimpinan dalam kesuksesan organisasi. Penelitian ini bertujuan untuk membandingkan gaya kepemimpinan otokratis dan demokratis dalam pengambilan kebijakan publik di tingkat pemerintah daerah. Melalui studi kasus, penelitian ini akan menguraikan dampak kedua gaya kepemimpinan terhadap efisiensi dan keberhasilan pemerintah daerah dalam merumuskan dan melaksanakan kebijakan publik. Ditemukan bahwa karakteristik kepemimpinan yang melayani, empati, dan perhatian terhadap kebutuhan individu merupakan faktor penting dalam memengaruhi dinamika kelompok dan pencapaian tujuan organisasi. Dengan demikian, pemilihan gaya kepemimpinan yang tepat menjadi kunci dalam meningkatkan kualitas pelayanan publik dan efektivitas kebijakan di tingkat daerah.]]>
<![CDATA[Analisis Penerapan Sistem E-Commerce Pada Warmindo Abang Adek Di Jakarta Barat ]]>
<![CDATA[Regina Rizky Amaliah]]>;
<![CDATA[Widiyono Widiyono]]>;
<![CDATA[Anita Maulina]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 1: Februari 2021 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v1i1.1302
<![CDATA[In the current technology, there is a competition between traditional business have contributed to developing its effort through technology. The growing competition among small businesses pushes each traditional entrepreneur and implementing online sales to the current businesses listed. The purpose of this research is to know and analyze how the practices of the e-commerce system, constraints in the application of the e-commerce system, and find out what is the solution to overcoming obstacles to the Warmindo Abang Adek Jakarta. The method used by researchers is an in-depth interview method of business owners Warmindo Abang Adek Jakarta. Based on the results of the research, the e-commerce application on Warmindo Abang Adek Jakarta concurs with e-commerce and conventionally. The application of e-commerce has a contributing role in sales volume and competition. Therefore, Warmindo Abang Adek Jakarta has been listed as a go-food partner since 2016 which was the first known to the public, but the owners don’t understand the e-commerce system. forasmuch any online business or place will run smoothly if the owner understands the cooperation current system. From this research, it can be known that it’s important to overcome obstacles to Warmindo Abang Adek efforts. Optimizing online sales by using an application system to boost sale and evaluate online sales strategies must keep goingKeywords: Green Marketing; Consumer Behaviour; Brand Image]]>
<![CDATA[PENGARUH TAGLINE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE (STUDI KASUS PADA MAHASISWA INSTITUT STIAMI KAMPUS A ANGKATAN 2017) ]]>
<![CDATA[Citra Millenia Venzha]]>;
<![CDATA[Anita Maulina]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v2i1.2464
<![CDATA[This study aims to determine the Influence of Taglines and Brand Ambassadors on Purchase Decisions at Shopee (Case Study on Students of Campus A STIAMI Institute of 2017). The study is conducted with the quantitative method. The data collection is conducted through questionnaires and literature. The populations of this study are the students of the Campus A STIAMI Institute of 2017. The study uses the Random Sampling for the sampling technique with the population sampling method. There are 206 samples. The study is analyzed with the multiple linear regression analysis using the help of the version 25 of the IBM Statistic software. The results show that Taglines have a significant and positive influence on Purchase Decisions at Shopee by 57.3%. Brand Ambassadors have a significant and positive influence on Purchase Decisions at Shopee by 44.3%. Both the taglines (X1) and Brand Ambassadors (X2) have a significant and positive influence on Purchase Decision (Y) simultaneously by 0.470 or 47.0%, while the remaining 53.0% is influenced by other variables that are not included in this study]]>
<![CDATA[PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK FROZEN FOOD TINO’S POTATO DOUNTS DI BEKASI TIMUR ]]>
<![CDATA[Ibnu Suhada]]>;
<![CDATA[Anita Maulina]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 3: Juni 2022 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v2i3.2506
<![CDATA[This study is prompted by the declining sales number of Tino's potato donuts frozenfood products. This is related to the intense rivalry that existed throughout the pandemic.Therefore, the effort that Tino's potato donuts frozen food product must be made by increasing. The purpose of this study is to see how promotion and price affect purchasingdecisions for Tino's Potato Donuts Frozen Food Products. The studymethod used is a quantitative method. The data collection method is by using in the form of questionnairesand literature. The sample population of this study is theCustomer of Tino's potato donuts frozen food in East Bekasi. The sampling method used in this study is random sampling with the population sampling method. There are 225 samples in all. The Analysis data use multiple linear regression analysis using IBM Statistic software version 25. The findings showthat promotions and prices have a major impact on purchasing decisions. Promotion and Price affect the Purchasing Decision variable simultaneously with a value of 0.691 or 69.1% of which 30.9% is explained by other factors not included in this study.]]>
<![CDATA[Pengaruh Green Marketing Dan Consumer Behaviour Terhadap Pembentukan Brand Image Pada Produk Kosmetik (Studi Kasus The Body Shop Kota Kasablanka Jakarta Selatan) ]]>
<![CDATA[Aliza Faila Sufa]]>;
<![CDATA[Hartono Hartono]]>;
<![CDATA[Anita Maulina]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 1: Februari 2021 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v1i1.1301
<![CDATA[The main purpose of this research is to know the impact of green marketing and consumer behavior on consumer brand image of cosmetic products for The Body Shop Casablanca city, South Jakarta. In this research, the author used a descriptive method with a quantitative approach and 100 participate consumers who used a cosmetic product of Body Shop and know that are green products. The sampling technique in this study used nonprobability sampling with the purposive sampling method. Data were collected through questionary. The analyzed method in this research is multiple linear regression test with SPSS IBM Statistic Version 24 application. The results of this study show that the green marketing variable has a significant influent on customer behavior about 31,2%. For that consumer behavior, a variable has a significant influent to brand image about 30,8%. The effect of green marketing and consumer behavior variables simultaneously have a significant impact to brand image about 34,3%. Then from the test of this research green marketing variables quite strong for attracting consumer behavior for brand image cosmetic product The Body Shop can thrive as well. Keywords: Green Marketing; Consumer Behaviour; Brand Image]]>
<![CDATA[Pengaruh Digital marketing dan Keragaman Produk terhadap Proses Keputusan Pembelianpada Marketplace Shopee (Study kasus pada Mahasiswa Institut STIAMI Kampus Perluasan Bekasi B) ]]>
<![CDATA[Liza Umami]]>;
<![CDATA[Anita Maulina]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 2: April 2022 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v2i2.2504
<![CDATA[This study aims to explain: The Effect of Digital (X1) Marketing and Product Diversity (X2) on the Purchase Decision Process (Y) at the Shopee Marketplace at the STIAMI Institute Campus, Bekasi Expansion B. The research population refers to Shopee users on the Institute Campus in this study. STIAMI expansion Bekasi B. The sample in this study used a purposive sampling method with a total of 125 respondents, and the data collection method used a questionnaire. Based on the study results, the following regression equation was obtained: Y= 11.012+0.183X1+0.310X2. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. The equation shows that Digital marketing and Product Diversity influence the Purchasing Decision Process. The conclusions drawn are: 1) Digital marketing has a positive effect on the Purchase Decision Process This is based on regression analysis (t test) it is known that tcount>ttablenamely 7,713 > 1,979 and a significance value of 0.000 < 0.05 with a partial determination coefficient of 21.6%. 2) Product diversity has a positive effect on the Purchasing Decision Process. It is based on regression analysis (t test). It is known that tcount>ttable namely 6.386 > 1.979 and a significance value of 0.000 < 0.05 with a partial determination coefficient of 24.9%. 3) Digital marketing and Product Diversity on the Purchasing Decision Process This is based on regression analysis (t test). It is known that fcount>ftable, namely 34.572 > 3.07 and a significance value of 0.000 < 0.05. 4) the coefficient of determination (R2) simultaneously that Digital marketing on Product Diversity through the Purchase Decision Process has an effect of 36.2% and other variables influence the rest.]]>
<![CDATA[PENGARUH KOMPENSASI DAN BUDAYA ORGANISASI TERHADAP TURNOVER INTENTION KARYAWAN PADA PT ELANG TRANSPORTASI INDONESIA DI JAKARTA ]]>
<![CDATA[Euis Siti Komalasari]]>;
<![CDATA[Widiyono Widiyono]]>;
<![CDATA[Anita Maulina]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 2: April 2021 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v1i2.1467
<![CDATA[This study aims to determine how much influence the Compensation and Organizational Culture have on Turnover Intention of PT. Elang Transportation Indonesia in Jakarta.The method used in this study is a Quantitative method, this study population is PT. Elang Transportation Indonesia employees, amounting to 57 respondents, each respondents was given to 48 statements using a Likert Scale and data analysis techniques using validity, reliability, multiple linear regression analysis.The hypothesis test using the T test and F test and coefficient of determination. The result showed that the effect of Compensation (X1) partially on Turnover Intention Employees (Y), was 34.2%, the influence of Organizational Culture partially on Turnover Intention Employees was 6.9% and simultaneously Compensation (X1) and Organizational Culture (X2) towards Turnover Intention Employees (Y) PT. Elang Transportation Indonesia in Jakarta is 36.9%, while the remaining 63.1% is influence by other factors.The researcher suggest that we need to Collect Labor Agreement in order to know the right and the obligation of both employee and company.Organizational culture carried out with good norms and ethics also aims to create a conducive atmosphere and the creation of a solid team engagement among fellow employees in order to create comfort work environment so that it can contribute more to the employees’ turnover.]]>
<![CDATA[GREEN TOURIST ANALYSIS IN KOTA TUA JAKARTA ]]>
<![CDATA[Rohma, Septi Nurlela]]>;
<![CDATA[Ertikasari, Callista Cindy]]>;
<![CDATA[Wibowo, Abraham Septian]]>;
<![CDATA[Agustin, Rizki Suzan]]>;
<![CDATA[Safitri, Nurlaili]]>;
<![CDATA[Maulina, Anita]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v18i1.18161
<![CDATA[This study seeks to identify and examine the variables of attitude, subjective norms, and behavioral controls that influence green tourist behavior. Green tourists are those who consider eco-friendliness when visiting tourist attractions. The methodology utilized in this study is quantitative. The application Smart-PLS assisted with statistical data analysis using structural equation modeling (SEM-PLS). Respondents used up to 177 tourists who visited Kota Tua Jakarta within a specific period. The study's findings revealed that attitude, subjective norms, and behavioral controls all have a positive and significant influence on green tourist behavior. This study has some limitations, including a small number of respondents, a short questionnaire collection period, and the use of just a quantitative approach. Recommendations for additional research are made so that the green tourist theme can become knowledge to support sustainable tourism. Keywords : Attitude; Subjective Norm; Behavioral Control; Green Tourist Behavior; Kota Tua Jakarta]]>
<![CDATA[How Experience Quality, Prior Knowledge and Perceived Value Affect Revisit Intention to Batavia Jakarta ]]>
<![CDATA[Maulina, Anita]]>;
<![CDATA[Ruslan, Budiana]]>;
<![CDATA[Ekasari, Retno]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 19 No. 2: September 2022 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/bijak.v19i2.2251
<![CDATA[Heritage tourism at Old City of Jakarta is still far behind from the Old City in Singapore and Shanghai, so this research was conducted to see the opportunity that revisit intention to Kota tua Jakarta can be increased through the right business strategy. This study aims to determine the effect of the experience quality and prior knowledge variables on revisit intention through perceived value. Primary data was obtained from the results of 406 tourist domestic questionnaires who visited the Jakarta Old Town. Data were collected from February to March 2022. The data is processed using SEM-PLS with SmartPLS application. By using purposive sampling method, it was concluded that the variables of experience quality and prior knowledge had a positive and significant effect.]]>
