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All Journal AdBispreneur Journal of Secretary and Business Administration Journal of Indonesian Tourism, Hospitality and Recreation JURNAL REFORMASI ADMINISTRASI Jurnal Ilmiah untuk Mewujudkan Masyarakat Madani Majalah Ilmiah Bijak Transparansi Jurnal Ilmiah Ilmu Administrasi Community Engagement and Emergence Journal (CEEJ) Ilomata International Journal of Management Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian UNDIKMA NERACA : JURNAL AKUNTANSI TERAPAN Ilomata International Journal of Management EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Business Review and Case Studies Ilomata International Journal of Social Science Bussman Journal : Indonesian Journal of Business and Management Abiwara : Jurnal Vokasi Administrasi Bisnis Jurnal Locus Penelitian dan Pengabdian Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research JAMBIS : Jurnal Administrasi Bisnis
Anita Maulina
Institut Ilmu Sosial Dan Manajemen STIAMI
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Business Model Canvas Analysis of the Pexita MSME’s Community in Bekasi: A Case Study in Muslimadani Oktavani, Nabila; Oktaviani, Nuriana; Hayati, Ayu Khusnul; Damayanti, Muthia Adisty; Jariyah, Widiyati; Maulina, Anita
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4778

Abstract

Muslimadani, a micro, small, and medium enterprise (MSME), specializes in the production and marketing of men’s clothing, including koko shirts, sirwal, robes, and kurtas for children, adolescents, and adults. This study aims to identify and analyze the challenges, constraints, and potential solutions within Muslimadani’s business model canvas. A descriptive qualitative method was employed. The main issues faced by Muslimadani include rapidly shifting fashion trends and intense competition in both local and online markets such as TikTok, Shopee, Lazada, and Tokopedia. The Business Model Canvas framework is applied to examine key business components: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Muslimadani operates three physical outlets located in Tanah Abang Market (Central Jakarta), Umair Store (Malang), and Goro Assalam Wholesale Center (Solo), and actively markets its products through various online platforms. Through a combined analysis of the Business Model Canvas, STP (Segmentation, Targeting, and Positioning), and SWOT, this study suggests that Muslimadani has the potential to enhance sales and broaden its market share by strategically targeting the right customer segments and positioning its products effectively
Evaluasi Kualitas Hasil Pemeriksaan Pajak yang dapat Dipertahankan di Majelis Banding Banding Pengadilan Pajak pada KPP Pratama Cikarang Utara Kabupaten Bekasi Mansyur, Arif; Prihadini, Diana; Maulina, Anita
Transparansi : Jurnal Ilmiah Ilmu Administrasi Vol. 7 No. 2: Desember 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/transparansi.v7i2.4726

Abstract

This study aims to improve the quality of tax audit results that can be maintained in the Tax Court Appeals Panel at the North Cikarang Pratama Tax Office, Bekasi Regency. The background of the problem in this study is the phenomenon of the percentage of Tax Court decisions on the victory of the Directorate General of Taxes being smaller than Taxpayers. This study was conducted using a qualitative descriptive analysis method to describe and explain in detail the existing phenomenon using interview techniques as a supporting instrument. In this study, the researcher used an evaluation theory which includes: effectiveness, adequacy, equity, responsiveness, and precision. The results of the study indicate that the quality of tax audit results at the North Cikarang Pratama Tax Office has not fully met the elements in the evaluation theory, namely effectiveness, adequacy, equity, responsibility and accuracy because not all tax records can be maintained in the Tax Court Appeals Panel. Obstacles in achieving quality tax audit results come from the North Cikarang Pratama Tax Office as the executor of tax audits and from the Taxpayer as the party being audited. The solution taken to overcome obstacles is to optimize the compliance of the committee's role to ensure the quality of tax audit results, improve the quality of tax auditors and provide socialization to taxpayers so that they have a cooperative attitude during tax audits. Abstrak Penelitian ini bertujuan untuk mengevaluasi kualitas hasil pemeriksaan pajak yang dapat dipertahankan di majelis banding Pengadilan Pajak pada KPP Pratama Cikarang Utara kabupaten Bekasi. Latar belakang masalah dalam penelitian ini adalah adanya fenomena persentase putusan Pengadilan Pajak atas kemenangan DJP lebih kecil dari Wajib Pajak. Penelitian ini dilakukan dengan menggunakan metode analisis deskriptif kualitatif untuk mendeskripsikan dan menjelaskan secara detail fenomena yang ada dengan menggunakan teknik wawancara sebagai instrumen pendukung. Dalam penelitian ini, peneliti menggunakan teori evaluasi yang meliputi: efektivitas, kecukupan, pemerataan, responsivitas, dan ketepatan. Hasil penelitian menunjukkan bahwa kualitas hasil pemeriksaan pajak pada KPP Pratama Cikarang Utara belum sepenuhnya memenuhi unsur unsur dalam teori evaluasi yaitu efektivitas, kecukupan, pemerataan, responsivitas dan ketepatan karena tidak semua sengketa pajak dapat dipertahankan di Majelis Banding Pengadilan Pajak. Hambatan dalam mencapai kualitas hasil pemeriksaan pajak berasal dari sisi KPP Pratama Cikarang Utara sebagai pelaksana pemeriksaan pajak maupun dari sisi Wajib Pajak sebagai pihak yang diperiksa. Solusi yang diambil dalam mengatasi hambatan adalah dengan mengoptimalkan peran komite kepatuhan untuk menjamin kualitas hasil pemeriksaan pajak, meningkatkan kualitas pemeriksa pajak dan sosialisasi kepada wajib pajak agar memiliki sikap kooperatif saat pemeriksaan pajak.
Pengaruh Perencanaan Kerja, Risk Management, dan Good Governance Terhadap Kinerja Pegawai (Studi Pada Direktorat Jenderal Bina Keuangan Daerah, Kementerian Dalam Negeri) Ramdhany, Denny; Maulina, Anita
Neraca : Jurnal Akuntansi Terapan Vol. 6 No. 2: April 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/neraca.v6i2.4790

Abstract

In an effort to create a professional government bureaucracy with characteristics, integrated, high-performance, capable of serving the public, neutral, prosperous, dedicated, and upholding the basic values and code of ethics of the state apparatus, bureaucratic reform is implemented in government agencies. The existence of bureaucratic reform demands improvements in various aspects of governance. This study aims to determine the effect of work planning (X1), risk management (X2) and good governance (X3) on employee performance (Y), especially at the Directorate General of Regional Financial Development of the Ministry of Home Affairs. The type of research used in this research is quantitative research with descriptive analysis methods. The population in this study were all employees of the Directorate General of Regional Finance with a sample of 76 people. The results showed that work planning has a significant influence on employee performance, with a contribution of 26.5%, risk management also has a significant influence on employee performance, with a contribution of 36.6%, good governance shows the greatest influence on employee performance, with a contribution of 64.6%. While work planning, risk management, and good governance together have an influence of 65.8%, the remaining 34.2% is explained by other variables not included in the regression model. While work planning, risk management, and good governance together have an influence of 65.8%, the remaining 34.2% is explained by other variables not included in the regression model.
The Influence of Taxpayer Awareness, Tax Knowledge, Service Quality, Tax Sanctions, and Tax Audits on Tax Compliance of Restaurant Taxpayers Nurdiana, Aria; Maulina, Anita; Wahyudin, Dian; Zaini, Zaman; Hendrarso, Panji
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 5 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i5.4041

Abstract

Local Revenue (PAD) or Local Own-Source Revenue (LOSR) is an important component in the local government budget, with Specific Goods and Services Tax (PBJT) as one of the main sources. In the Special Capital region of Jakarta, PBJT on Food and Beverages (previously known as Restaurant Tax) has become the most significant sector in contributing to PAD. However, taxpayer compliance in this sector remains a challenge, as evidenced by restaurant tax arrears reaching IDR 141.3 billion in 2023. This study aims to analyze the influence of taxpayer awareness, tax knowledge, service quality, tax sanctions, and tax audits on taxpayer compliance in the restaurant sector in Central Jakarta. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to restaurant taxpayers and analyzed using the Partial Least Square Structural Equation Modeling (PLS SEM). Results of the study indicate that sanctions and service quality have a positive and significant effect on taxpayer compliance. However, the findings show that taxpayer awareness, tax knowledge, and tax audits do not significantly influence taxpayer compliance. Findings suggest that strategies to improve tax compliance should focus on enhancing service quality and implementing more optimal sanctions. With these efforts, it is hoped that local tax revenue from the restaurant sector can continue to increase and support sustainable regional development.
Optimalisasi Kinerja UMKM Tempe Melalui Skill Manajerial Kewirausahaan Jana Sandra; Nur Fitri Rachmawati; Samsudin Samsudin; Anita Maulina; Sri Indrayanti; Rahmani Fitra; Iqbal Firdaus
Jurnal Pengabdian UNDIKMA Vol. 4 No. 3 (2023): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i3.8566

Abstract

This service aims to improve the knowledge and skills of Tempe small and medium-sized enterprise (SME) entrepreneurs in effectively managing their businesses and enhancing competitiveness. This service activity is carried out through a series of workshops, motivational training, and group mentoring. The community partners involved in this project were the Tempe SMEs located in the Pejuang neighborhood, Bekasi. The results of this service showed a significant improvement in the knowledge and skills of the Tempe SME entrepreneurs after participating in the training and mentoring sessions. They successfully enhanced their business performance, expanded market access through digital marketing, and formed a group or association of Tempe SMEs to share knowledge and support each other in addressing business challenges. This initiative positively contributed to the welfare and local economic growth by strengthening the Tempe sector as a key pillar of the economy in the Pejuang neighborhood, Bekasi.
Implementasi Perda Nomor 12 Tahun 2019 Dalam Upaya Penanggulangan Bencana di Kelurahan Tanjungmekar Kecamatan Karawang Barat Kabupaten Karawang Supriyani, Sri; Hartono, Hartono; Maulina, Anita
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9094

Abstract

This study examines the implementation of Regional Regulation Number 12 of 2019 on Disaster Management in Tanjungmekar Sub-district, West Karawang District, Karawang Regency. The research aims to analyze the policy implementation, identify obstacles, and evaluate strategies to address them. A qualitative approach with field research design was employed. Data were collected through interviews, observations, and documentation involving 6 key informants from government institutions, related agencies, and the community. Data analysis was conducted using Miles and Huberman’s interactive model, which includes data reduction, data display, and conclusion drawing/verification. The analysis also applied George C. Edwards III’s theory, emphasizing communication, resources, disposition, and bureaucratic structure as key variables of policy implementation. The findings indicate that the regulation has been moderately well-implemented, supported by clear bureaucracy and inter-agency communication. However, challenges persist, including limited human resources, insufficient budget, weak coordination, low community participation, absence of technical guidelines, and lack of regular evaluation.
Strategi Komunikasi Pemasaran Terpadu dalam Peningkatan Jumlah Nasabah Tabungan E’BATARAPOS pada Bank Tabungan Negara (BTN) Kantor Cabang Cibinong Jayanti, Putri; Maulina, Anita
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.4128

Abstract

The purpose of this study is to find out how the marketing communication strategy of Bank Tabungan Negara Cibinong Branch Office in increasing the number of e’BATARAPOS customers. The study method used is qualitative. Data collection techniques in this study are interviews, documentation and observation. The results of this study show that Bank Tabungan Negara Cibinong Branch Office has not implemented a marketing communication strategy optimally due to several obstacles including there are no employees who hold the position of Branch Service & Alliance Sales (BSAS), Inadequate Information Technology System and the conditions of the covid 19 pandemic. This is evidenced by the decline in the number of e’BATARAPOS customers in 2020. Bank Tabungan Negara Cibinong Branch Office must immediately fill the vacancy in the BSAS position, improve the information technology system and maximize social media or other digital platforms so that information and promotions of e’BATARAPOS savings are remain conveyed to the public.
Pengaruh Tingkat Suku Bunga dan Kualitas Pelayanan terhadap Minat Menabung pada PT. Bank Panin Tbk. KCU Bekasi Negara, Irwanda Sastera; Maulina, Anita
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.4131

Abstract

This study aims to (a) determine the effect of interest rates on customers' saving trends at Panin Bank Bekasi Main Branch Office. (b) determine the effect of service quality in attracting customers at Panin Bank Bekasi Main Branch Office. (c) determine the effect of interest rates and service quality in encouraging customers to save at Panin Bank Bekasi Main Branch Office. The quantitative research method in this study involves a sample of 90 respondents answering a series of questions with a questionnaire. There is a significant and positive mark between interest rates (X1) and service quality (X2) on customers' interest in saving (Y) of 82.10%.
Analisis Strategi Bauran Pemasaran Untuk Meningkatkan Jumlah Proyek Konstruksi Di Pt Prana Visi Media Jakarta. Yusuf, Yassar Ramzy; Maulina, Anita; Arizona, Anisa
JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i6.3784

Abstract

PT Prana Visi Media Jakarta is one of the construction companies that is facing an imbalances and disrupted project realization for the period 2020 to 2022. The purpose of this study was to analyze of The Marketing Mix Strategy to Increase the Construction Projects at PT Prana Visi Media Jakarta along with its obstacles and solutions reviewed through the 7P marketing mix and SWOT Analysis. This research was conducted using a descriptive qualitative approach with observation and interview techniques. The results showed that PT Prana Visi Media Jakarta project which includes housing, warehouses, offices, renovation/expansion and other projects during 2020 to 2022 has experienced up and down. Where in 2020 to 2021 housing and warehouse projects have the same, while office projects and renovation/expansion and other projects decrease in 2021 compared to 2020. However, 7P marketing mix strategy which is dominated by the product elements and SWOT Analysis that was carried out, PT Prana Visi Media Jakarta Projects has suceedded in increasing progress marked by an increase of construction projects in 2022 until now.
Pengaruh Promosi Online Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Aplikasi Gofood Bakso Jaya Di Bekasi Utara Akbar, Mulky; Maulina, Anita; Arizona, Anisa
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 1: Februari 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i1.3822

Abstract

There are many growing marketing methods. Gojek represents a service provider company in the form of online-based transportation, food delivery, delivery of goods and others. Bakso Jaya as a meatball restaurant provides online delivery service on the GoFood application. The objective of this study was to find out the effect of online promotion and perceived price on purchasing decision on the GoFood Bakso application in North Bekasi. The research method used descriptive quantitative and associative methods. The data were collected using a questionnaire based on a Likert scale. The population in this study are Bakso Jaya customers who have bought using the GoFood application. The sample of this research was drawn using non-proballity sampling method with accidental sampling technique. The samples obtained were 145 samples. The data were analyzed using multiple linier regression analysis with SPSS Version 26 software. The result of this study indicated that online promotion (X1) influenced significantly and positively the purchasing decisions (Y) of 0.445 or 44.5%. The perceived price (X2) influenced significantly and positively the purchasing decisions (Y) of 0.532 or 53.2%. The online promostions (X1) and perceived price (X2) influenced significantly and positively the purchasing decisions (Y) of 0.616 or 61.6%
Co-Authors Agustin, Rizki Suzan Ahmad Junaedi Akbar, Mulky Aliza Faila Sufa Anisa Arizona Anisa Arizona Bandi Annisa Safitri Arizona Bandi, Anisa Arizona, Anisa Arizona, Annisa Baby Poernomo Bisma Widyawan Citra Millenia Venzha Damayanti, Muthia Adisty Dewi Nurbaiti Dewi, Maya Puspita Ekasari, Retno Eli Apud Saepudin Endang Supriyadi Endang Supriyadi Ertikasari, Callista Cindy Euis Siti Komalasari Fatimatu Zahroh Hartono . Hartono Hartono Hartono Hartono Hartono Hartono Hayati, Ayu Khusnul Hendrarso, Panji Ibnu Suhada Iqbal Firdaus Irawan, Wendi Jana Sandra Jana Sandra Jariyah, Widiyati Jayanti, Putri Juandy Seiver Langelo Liza Umami Mala Nurilmala Mansyur, Arif Maya Sofiana MOHAMMAD SOFYAN Muhamad Akbar Muhammad Fahrurriansyah Muhammad Sholeh Muhammad Sholeh Negara, Irwanda Sastera Noviandari . Nur Fitri Rachmawati Nur Fitri Rahmawati Nur Fitri Rahmawati Nur Rohmah Nurdiana, Aria Oktavani, Nabila Oktaviani, Nuriana Prihadini, Diana Rafi Naufaliadi Rahmani Fitra Rahmawati, Nur Fitri Ramadhon Tricahyo Nugroho Ramdhany, Denny Regina Rizky Amaliah Rita Budiarti Rita Wahyuni Rita Wahyuni Rohma, Septi Nurlela Ruslan, Budiana Safitri, Nurlaili Salsabila, Azhra Nuha Samsudin Samsudin Selvi Selvi Sisilia Manorek, Ike Sofiana, Maya Sofyan Fauzi, Mohammad Sri Indrayanti Subchiyah, Nur Rochmah Sukirno . Supriyani, Sri Tamba, Rousdy Safari Teguh Santoso Trie Andari Ratna Widyastuti Ulfatun Hasanah Vivi Chifziah Wahyudin, Dian Waskito, Rayhan Altair Wibowo, Abraham Septian Widiyono Widiyono Yani, Leni Rahma Yoka Mai Patria Yoka Mai Patria Yusuf, Yassar Ramzy Zaini, Zaman