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All Journal AdBispreneur Journal of Secretary and Business Administration Journal of Indonesian Tourism, Hospitality and Recreation Majalah Ilmiah Bijak Transparansi Jurnal Ilmiah Ilmu Administrasi Community Engagement and Emergence Journal (CEEJ) Ilomata International Journal of Management Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian UNDIKMA NERACA : JURNAL AKUNTANSI TERAPAN Ilomata International Journal of Management EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Business Review and Case Studies Ilomata International Journal of Social Science Bussman Journal : Indonesian Journal of Business and Management Abiwara : Jurnal Vokasi Administrasi Bisnis Jurnal Locus Penelitian dan Pengabdian Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research JAMBIS : Jurnal Administrasi Bisnis
Anita Maulina
Institut Ilmu Sosial Dan Manajemen STIAMI
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Digital marketing dan Keragaman Produk terhadap Proses Keputusan Pembelianpada Marketplace Shopee (Study kasus pada Mahasiswa Institut STIAMI Kampus Perluasan Bekasi B) Liza Umami; Anita Maulina
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 2: April 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i2.2504

Abstract

This study aims to explain: The Effect of Digital (X1) Marketing and Product Diversity (X2) on the Purchase Decision Process (Y) at the Shopee Marketplace at the STIAMI Institute Campus, Bekasi Expansion B. The research population refers to Shopee users on the Institute Campus in this study. STIAMI expansion Bekasi B. The sample in this study used a purposive sampling method with a total of 125 respondents, and the data collection method used a questionnaire. Based on the study results, the following regression equation was obtained: Y= 11.012+0.183X1+0.310X2. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. The equation shows that Digital marketing and Product Diversity influence the Purchasing Decision Process. The conclusions drawn are: 1) Digital marketing has a positive effect on the Purchase Decision Process This is based on regression analysis (t test) it is known that tcount>ttablenamely 7,713 > 1,979 and a significance value of 0.000 < 0.05 with a partial determination coefficient of 21.6%. 2) Product diversity has a positive effect on the Purchasing Decision Process. It is based on regression analysis (t test). It is known that tcount>ttable namely 6.386 > 1.979 and a significance value of 0.000 < 0.05 with a partial determination coefficient of 24.9%. 3) Digital marketing and Product Diversity on the Purchasing Decision Process This is based on regression analysis (t test). It is known that fcount>ftable, namely 34.572 > 3.07 and a significance value of 0.000 < 0.05. 4) the coefficient of determination (R2) simultaneously that Digital marketing on Product Diversity through the Purchase Decision Process has an effect of 36.2% and other variables influence the rest.
PENGARUH KOMPENSASI DAN BUDAYA ORGANISASI TERHADAP TURNOVER INTENTION KARYAWAN PADA PT ELANG TRANSPORTASI INDONESIA DI JAKARTA Euis Siti Komalasari; Widiyono Widiyono; Anita Maulina
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 2: April 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i2.1467

Abstract

This study aims to determine how much influence the Compensation and Organizational Culture have on Turnover Intention of PT. Elang Transportation Indonesia in Jakarta.The method used in this study is a Quantitative method, this study population is PT. Elang Transportation Indonesia employees, amounting to 57 respondents, each respondents was given to 48 statements using a Likert Scale and data analysis techniques using validity, reliability, multiple linear regression analysis.The hypothesis test using the T test and F test and coefficient of determination. The result showed that the effect of Compensation (X1) partially on Turnover Intention Employees (Y), was 34.2%, the influence of Organizational Culture partially on Turnover Intention Employees was 6.9% and simultaneously Compensation (X1) and Organizational Culture (X2) towards Turnover Intention Employees (Y) PT. Elang Transportation Indonesia in Jakarta is 36.9%, while the remaining 63.1% is influence by other factors.The researcher suggest that we need to Collect Labor Agreement in order to know the right and the obligation of both employee and company.Organizational culture carried out with good norms and ethics also aims to create a conducive atmosphere and the creation of a solid team engagement among fellow employees in order to create comfort work environment so that it can contribute more to the employees’ turnover.
GREEN TOURIST ANALYSIS IN KOTA TUA JAKARTA Rohma, Septi Nurlela; Ertikasari, Callista Cindy; Wibowo, Abraham Septian; Agustin, Rizki Suzan; Safitri, Nurlaili; Maulina, Anita
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.18161

Abstract

This study seeks to identify and examine the variables of attitude, subjective norms, and behavioral controls that influence green tourist behavior. Green tourists are those who consider eco-friendliness when visiting tourist attractions. The methodology utilized in this study is quantitative. The application Smart-PLS assisted with statistical data analysis using structural equation modeling (SEM-PLS). Respondents used up to 177 tourists who visited Kota Tua Jakarta within a specific period. The study's findings revealed that attitude, subjective norms, and behavioral controls all have a positive and significant influence on green tourist behavior. This study has some limitations, including a small number of respondents, a short questionnaire collection period, and the use of just a quantitative approach. Recommendations for additional research are made so that the green tourist theme can become knowledge to support sustainable tourism. Keywords : Attitude; Subjective Norm; Behavioral Control; Green Tourist Behavior; Kota Tua Jakarta
How Experience Quality, Prior Knowledge and Perceived Value Affect Revisit Intention to Batavia Jakarta Maulina, Anita; Ruslan, Budiana; Ekasari, Retno
Majalah Ilmiah Bijak Vol 19, No 2: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i2.2251

Abstract

Heritage tourism at Old City of Jakarta is still far behind from the Old City in Singapore and Shanghai, so this research was conducted to see the opportunity that revisit intention to Kota tua Jakarta can be increased through the right business strategy. This study aims to determine the effect of the experience quality and prior knowledge variables on revisit intention through perceived value. Primary data was obtained from the results of 406 tourist domestic questionnaires who visited the Jakarta Old Town. Data were collected from February to March 2022.  The data is processed using SEM-PLS with SmartPLS application. By using purposive sampling method, it was concluded that the variables of experience quality and prior knowledge had a positive and significant effect.
Business Model Canvas Analysis of the Pexita MSME’s Community in Bekasi: A Case Study in Muslimadani Oktavani, Nabila; Oktaviani, Nuriana; Hayati, Ayu Khusnul; Damayanti, Muthia Adisty; Jariyah, Widiyati; Maulina, Anita
Majalah Ilmiah Bijak Vol 22, No 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4778

Abstract

Muslimadani, a micro, small, and medium enterprise (MSME), specializes in the production and marketing of men’s clothing, including koko shirts, sirwal, robes, and kurtas for children, adolescents, and adults. This study aims to identify and analyze the challenges, constraints, and potential solutions within Muslimadani’s business model canvas. A descriptive qualitative method was employed. The main issues faced by Muslimadani include rapidly shifting fashion trends and intense competition in both local and online markets such as TikTok, Shopee, Lazada, and Tokopedia. The Business Model Canvas framework is applied to examine key business components: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Muslimadani operates three physical outlets located in Tanah Abang Market (Central Jakarta), Umair Store (Malang), and Goro Assalam Wholesale Center (Solo), and actively markets its products through various online platforms. Through a combined analysis of the Business Model Canvas, STP (Segmentation, Targeting, and Positioning), and SWOT, this study suggests that Muslimadani has the potential to enhance sales and broaden its market share by strategically targeting the right customer segments and positioning its products effectively
Evaluasi Kualitas Hasil Pemeriksaan Pajak yang dapat Dipertahankan di Majelis Banding Banding Pengadilan Pajak pada KPP Pratama Cikarang Utara Kabupaten Bekasi Mansyur, Arif; Prihadini, Diana; Maulina, Anita
Transparansi : Jurnal Ilmiah Ilmu Administrasi Vol 7, No 2: Desember 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/transparansi.v7i2.4726

Abstract

This study aims to improve the quality of tax audit results that can be maintained in the Tax Court Appeals Panel at the North Cikarang Pratama Tax Office, Bekasi Regency. The background of the problem in this study is the phenomenon of the percentage of Tax Court decisions on the victory of the Directorate General of Taxes being smaller than Taxpayers. This study was conducted using a qualitative descriptive analysis method to describe and explain in detail the existing phenomenon using interview techniques as a supporting instrument. In this study, the researcher used an evaluation theory which includes: effectiveness, adequacy, equity, responsiveness, and precision. The results of the study indicate that the quality of tax audit results at the North Cikarang Pratama Tax Office has not fully met the elements in the evaluation theory, namely effectiveness, adequacy, equity, responsibility and accuracy because not all tax records can be maintained in the Tax Court Appeals Panel. Obstacles in achieving quality tax audit results come from the North Cikarang Pratama Tax Office as the executor of tax audits and from the Taxpayer as the party being audited. The solution taken to overcome obstacles is to optimize the compliance of the committee's role to ensure the quality of tax audit results, improve the quality of tax auditors and provide socialization to taxpayers so that they have a cooperative attitude during tax audits. Abstrak Penelitian ini bertujuan untuk mengevaluasi kualitas hasil pemeriksaan pajak yang dapat dipertahankan di majelis banding Pengadilan Pajak pada KPP Pratama Cikarang Utara kabupaten Bekasi. Latar belakang masalah dalam penelitian ini adalah adanya fenomena persentase putusan Pengadilan Pajak atas kemenangan DJP lebih kecil dari Wajib Pajak. Penelitian ini dilakukan dengan menggunakan metode analisis deskriptif kualitatif untuk mendeskripsikan dan menjelaskan secara detail fenomena yang ada dengan menggunakan teknik wawancara sebagai instrumen pendukung. Dalam penelitian ini, peneliti menggunakan teori evaluasi yang meliputi: efektivitas, kecukupan, pemerataan, responsivitas, dan ketepatan. Hasil penelitian menunjukkan bahwa kualitas hasil pemeriksaan pajak pada KPP Pratama Cikarang Utara belum sepenuhnya memenuhi unsur unsur dalam teori evaluasi yaitu efektivitas, kecukupan, pemerataan, responsivitas dan ketepatan karena tidak semua sengketa pajak dapat dipertahankan di Majelis Banding Pengadilan Pajak. Hambatan dalam mencapai kualitas hasil pemeriksaan pajak berasal dari sisi KPP Pratama Cikarang Utara sebagai pelaksana pemeriksaan pajak maupun dari sisi Wajib Pajak sebagai pihak yang diperiksa. Solusi yang diambil dalam mengatasi hambatan adalah dengan mengoptimalkan peran komite kepatuhan untuk menjamin kualitas hasil pemeriksaan pajak, meningkatkan kualitas pemeriksa pajak dan sosialisasi kepada wajib pajak agar memiliki sikap kooperatif saat pemeriksaan pajak.
Pengaruh Perencanaan Kerja, Risk Management, dan Good Governance Terhadap Kinerja Pegawai (Studi Pada Direktorat Jenderal Bina Keuangan Daerah, Kementerian Dalam Negeri) Ramdhany, Denny; Maulina, Anita
Neraca : Jurnal Akuntansi Terapan Vol 6, No 2: April 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/neraca.v6i2.4790

Abstract

In an effort to create a professional government bureaucracy with characteristics, integrated, high-performance, capable of serving the public, neutral, prosperous, dedicated, and upholding the basic values and code of ethics of the state apparatus, bureaucratic reform is implemented in government agencies. The existence of bureaucratic reform demands improvements in various aspects of governance. This study aims to determine the effect of work planning (X1), risk management (X2) and good governance (X3) on employee performance (Y), especially at the Directorate General of Regional Financial Development of the Ministry of Home Affairs. The type of research used in this research is quantitative research with descriptive analysis methods. The population in this study were all employees of the Directorate General of Regional Finance with a sample of 76 people. The results showed that work planning has a significant influence on employee performance, with a contribution of 26.5%, risk management also has a significant influence on employee performance, with a contribution of 36.6%, good governance shows the greatest influence on employee performance, with a contribution of 64.6%. While work planning, risk management, and good governance together have an influence of 65.8%, the remaining 34.2% is explained by other variables not included in the regression model. While work planning, risk management, and good governance together have an influence of 65.8%, the remaining 34.2% is explained by other variables not included in the regression model.
The Influence of Taxpayer Awareness, Tax Knowledge, Service Quality, Tax Sanctions, and Tax Audits on Tax Compliance of Restaurant Taxpayers Nurdiana, Aria; Maulina, Anita; Wahyudin, Dian; Zaini, Zaman; Hendrarso, Panji
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 5 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i5.4041

Abstract

Local Revenue (PAD) or Local Own-Source Revenue (LOSR) is an important component in the local government budget, with Specific Goods and Services Tax (PBJT) as one of the main sources. In the Special Capital region of Jakarta, PBJT on Food and Beverages (previously known as Restaurant Tax) has become the most significant sector in contributing to PAD. However, taxpayer compliance in this sector remains a challenge, as evidenced by restaurant tax arrears reaching IDR 141.3 billion in 2023. This study aims to analyze the influence of taxpayer awareness, tax knowledge, service quality, tax sanctions, and tax audits on taxpayer compliance in the restaurant sector in Central Jakarta. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to restaurant taxpayers and analyzed using the Partial Least Square Structural Equation Modeling (PLS SEM). Results of the study indicate that sanctions and service quality have a positive and significant effect on taxpayer compliance. However, the findings show that taxpayer awareness, tax knowledge, and tax audits do not significantly influence taxpayer compliance. Findings suggest that strategies to improve tax compliance should focus on enhancing service quality and implementing more optimal sanctions. With these efforts, it is hoped that local tax revenue from the restaurant sector can continue to increase and support sustainable regional development.
Optimalisasi Kinerja UMKM Tempe Melalui Skill Manajerial Kewirausahaan Jana Sandra; Nur Fitri Rachmawati; Samsudin Samsudin; Anita Maulina; Sri Indrayanti; Rahmani Fitra; Iqbal Firdaus
Jurnal Pengabdian UNDIKMA Vol. 4 No. 3 (2023): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i3.8566

Abstract

This service aims to improve the knowledge and skills of Tempe small and medium-sized enterprise (SME) entrepreneurs in effectively managing their businesses and enhancing competitiveness. This service activity is carried out through a series of workshops, motivational training, and group mentoring. The community partners involved in this project were the Tempe SMEs located in the Pejuang neighborhood, Bekasi. The results of this service showed a significant improvement in the knowledge and skills of the Tempe SME entrepreneurs after participating in the training and mentoring sessions. They successfully enhanced their business performance, expanded market access through digital marketing, and formed a group or association of Tempe SMEs to share knowledge and support each other in addressing business challenges. This initiative positively contributed to the welfare and local economic growth by strengthening the Tempe sector as a key pillar of the economy in the Pejuang neighborhood, Bekasi.
Implementasi Perda Nomor 12 Tahun 2019 Dalam Upaya Penanggulangan Bencana di Kelurahan Tanjungmekar Kecamatan Karawang Barat Kabupaten Karawang Supriyani, Sri; Hartono, Hartono; Maulina, Anita
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9094

Abstract

This study examines the implementation of Regional Regulation Number 12 of 2019 on Disaster Management in Tanjungmekar Sub-district, West Karawang District, Karawang Regency. The research aims to analyze the policy implementation, identify obstacles, and evaluate strategies to address them. A qualitative approach with field research design was employed. Data were collected through interviews, observations, and documentation involving 6 key informants from government institutions, related agencies, and the community. Data analysis was conducted using Miles and Huberman’s interactive model, which includes data reduction, data display, and conclusion drawing/verification. The analysis also applied George C. Edwards III’s theory, emphasizing communication, resources, disposition, and bureaucratic structure as key variables of policy implementation. The findings indicate that the regulation has been moderately well-implemented, supported by clear bureaucracy and inter-agency communication. However, challenges persist, including limited human resources, insufficient budget, weak coordination, low community participation, absence of technical guidelines, and lack of regular evaluation.
Co-Authors Agustin, Rizki Suzan Ahmad Junaedi Aliza Faila Sufa Anisa Arizona anisa arizona Anisa Arizona Bandi Anisa Arizona Bandi Annisa Arizona Annisa Safitri Arizona, Anisa Baby Poernomo Bisma Widyawan Citra Millenia Venzha Damayanti, Muthia Adisty Dewi Nurbaiti Dewi, Maya Puspita Ekasari, Retno Endang Supriyadi Endang Supriyadi Ertikasari, Callista Cindy Euis Siti Komalasari Fatimatu Zahroh Hartono . Hartono Hartono Hartono Hartono Hartono Hartono Hayati, Ayu Khusnul Hendrarso, Panji Ibnu Suhada Iqbal Firdaus Jana Sandra Jana Sandra Jariyah, Widiyati Jayanti, Putri Juandy Seiver Langelo Liza Umami Mala Nurilmala Mansyur, Arif Maya Sofiana MOHAMMAD SOFYAN Muhamad Akbar Muhammad Sholeh Muhammad Sholeh Mulky Akbar Negara, Irwanda Sastera Noviandari . Nur Fitri Rachmawati Nur Fitri Rahmawati Nur Fitri Rahmawati Nur Rohmah Nurdiana, Aria Oktavani, Nabila Oktaviani, Nuriana Prihadini, Diana Rafi Naufaliadi Rahmani Fitra Rahmawati, Nur Fitri Ramadhon Tricahyo Nugroho Ramdhany, Denny Regina Rizky Amaliah Rita Budiarti Rita Wahyuni Rita Wahyuni Rohma, Septi Nurlela Ruslan, Budiana Saepudin, Eli Apud Safitri, Nurlaili Salsabila, Azhra Nuha Samsudin Samsudin Selvi Selvi Sofiana, Maya Sofyan Fauzi, Mohammad Sri Indrayanti Subchiyah, Nur Rochmah Sukirno . Supriyani, Sri Tamba, Rousdy Safari Teguh Santoso Trie Andari Ratna Widyastuti Ulfatun Hasanah Vivi Chifziah Wahyudin, Dian Waskito, Rayhan Altair Wendi Irawan Wibowo, Abraham Septian Widiyono Widiyono Yani, Leni Rahma Yassar Ramzy Yusuf Yoka Mai Patria Yoka Mai Patria Zaini, Zaman