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All Journal AdBispreneur Journal of Secretary and Business Administration Journal of Indonesian Tourism, Hospitality and Recreation Majalah Ilmiah Bijak Transparansi Jurnal Ilmiah Ilmu Administrasi Community Engagement and Emergence Journal (CEEJ) Ilomata International Journal of Management Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian UNDIKMA NERACA : JURNAL AKUNTANSI TERAPAN Ilomata International Journal of Management EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Business Review and Case Studies Ilomata International Journal of Social Science Bussman Journal : Indonesian Journal of Business and Management Abiwara : Jurnal Vokasi Administrasi Bisnis Jurnal Locus Penelitian dan Pengabdian Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research JAMBIS : Jurnal Administrasi Bisnis
Anita Maulina
Institut Ilmu Sosial Dan Manajemen STIAMI
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran Terpadu dalam Peningkatan Jumlah Nasabah Tabungan E’BATARAPOS pada Bank Tabungan Negara (BTN) Kantor Cabang Cibinong Jayanti, Putri; Maulina, Anita
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.4128

Abstract

The purpose of this study is to find out how the marketing communication strategy of Bank Tabungan Negara Cibinong Branch Office in increasing the number of e’BATARAPOS customers. The study method used is qualitative. Data collection techniques in this study are interviews, documentation and observation. The results of this study show that Bank Tabungan Negara Cibinong Branch Office has not implemented a marketing communication strategy optimally due to several obstacles including there are no employees who hold the position of Branch Service & Alliance Sales (BSAS), Inadequate Information Technology System and the conditions of the covid 19 pandemic. This is evidenced by the decline in the number of e’BATARAPOS customers in 2020. Bank Tabungan Negara Cibinong Branch Office must immediately fill the vacancy in the BSAS position, improve the information technology system and maximize social media or other digital platforms so that information and promotions of e’BATARAPOS savings are remain conveyed to the public.
Pengaruh Tingkat Suku Bunga dan Kualitas Pelayanan terhadap Minat Menabung pada PT. Bank Panin Tbk. KCU Bekasi Negara, Irwanda Sastera; Maulina, Anita
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.4131

Abstract

This study aims to (a) determine the effect of interest rates on customers' saving trends at Panin Bank Bekasi Main Branch Office. (b) determine the effect of service quality in attracting customers at Panin Bank Bekasi Main Branch Office. (c) determine the effect of interest rates and service quality in encouraging customers to save at Panin Bank Bekasi Main Branch Office. The quantitative research method in this study involves a sample of 90 respondents answering a series of questions with a questionnaire. There is a significant and positive mark between interest rates (X1) and service quality (X2) on customers' interest in saving (Y) of 82.10%.
Co-Authors Agustin, Rizki Suzan Ahmad Junaedi Aliza Faila Sufa Anisa Arizona anisa arizona Anisa Arizona Bandi Anisa Arizona Bandi Annisa Arizona Annisa Safitri Arizona, Anisa Baby Poernomo Bisma Widyawan Citra Millenia Venzha Damayanti, Muthia Adisty Dewi Nurbaiti Dewi, Maya Puspita Ekasari, Retno Endang Supriyadi Endang Supriyadi Ertikasari, Callista Cindy Euis Siti Komalasari Fatimatu Zahroh Hartono . Hartono Hartono Hartono Hartono Hartono Hartono Hayati, Ayu Khusnul Hendrarso, Panji Ibnu Suhada Iqbal Firdaus Jana Sandra Jana Sandra Jariyah, Widiyati Jayanti, Putri Juandy Seiver Langelo Liza Umami Mala Nurilmala Mansyur, Arif Maya Sofiana MOHAMMAD SOFYAN Muhamad Akbar Muhammad Sholeh Muhammad Sholeh Mulky Akbar Negara, Irwanda Sastera Noviandari . Nur Fitri Rachmawati Nur Fitri Rahmawati Nur Fitri Rahmawati Nur Rohmah Nurdiana, Aria Oktavani, Nabila Oktaviani, Nuriana Prihadini, Diana Rafi Naufaliadi Rahmani Fitra Rahmawati, Nur Fitri Ramadhon Tricahyo Nugroho Ramdhany, Denny Regina Rizky Amaliah Rita Budiarti Rita Wahyuni Rita Wahyuni Rohma, Septi Nurlela Ruslan, Budiana Saepudin, Eli Apud Safitri, Nurlaili Salsabila, Azhra Nuha Samsudin Samsudin Selvi Selvi Sofiana, Maya Sofyan Fauzi, Mohammad Sri Indrayanti Subchiyah, Nur Rochmah Sukirno . Supriyani, Sri Tamba, Rousdy Safari Teguh Santoso Trie Andari Ratna Widyastuti Ulfatun Hasanah Vivi Chifziah Wahyudin, Dian Waskito, Rayhan Altair Wendi Irawan Wibowo, Abraham Septian Widiyono Widiyono Yani, Leni Rahma Yassar Ramzy Yusuf Yoka Mai Patria Yoka Mai Patria Zaini, Zaman