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All Journal AdBispreneur Journal of Secretary and Business Administration Journal of Indonesian Tourism, Hospitality and Recreation JURNAL REFORMASI ADMINISTRASI Jurnal Ilmiah untuk Mewujudkan Masyarakat Madani Majalah Ilmiah Bijak Transparansi Jurnal Ilmiah Ilmu Administrasi Community Engagement and Emergence Journal (CEEJ) Ilomata International Journal of Management Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian UNDIKMA NERACA : JURNAL AKUNTANSI TERAPAN Indonesian Community Service and Empowerment Journal (IComSE) Ilomata International Journal of Management EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Business Review and Case Studies Ilomata International Journal of Social Science Bussman Journal : Indonesian Journal of Business and Management Abiwara : Jurnal Vokasi Administrasi Bisnis Jurnal Locus Penelitian dan Pengabdian Studi Akuntansi, Keuangan, dan Manajemen Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research JAMBIS : Jurnal Administrasi Bisnis
Anita Maulina
Institut Ilmu Sosial Dan Manajemen STIAMI
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Sikap, Norma Subjektif, Dan Persepsi Kontrol Perilaku Terhadap Minat Beli Skincare Ms.Glow Beauty ( Studi Kasus Pada Masyarakat Cikarang Usia 20-30 Tahun ) Rohmah, Nur; Maulina, Anita; Arizona, Annisa
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3976

Abstract

The objective of this study is to analyze how much interest of Cikarang community to skincare Ms.Glow beauty with approach of Theory Of Planned Behavior The data was collected from questionnaire with 135 respondents. This study used a descriptive analysis methodology with quantitative approach which is analyzed with use of multiple linear analysis using SPSS version 29. Result of this study identified that Attitude has positively affected to Buying Interest of skincare Ms.Glow beauty in the Cikarang Community with value of 0.243 and Conduct Control Perception also has positively affected to Buying Interest of skincare Ms.Glow beauty in the Cikarang Community with value of 0.274. However, Subjective Norm has not affected to Buying Interest of Ms.Glow beauty in Cikarang community with value of 0.006.
Pengaruh Kualitas Pelayanan dan Kepercayaan Merek Terhadap Proses Keputusan Pembelian Asuransi Jiwa Di PT BNILife Insurancae (studi kasus pada nasabah Bank BNI KK Grand Wisata) Sisilia Manorek, Ike; Maulina, Anita; Arizona Bandi, Anisa
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 3: Juni 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i3.4084

Abstract

This Research Aims To Know The Influence Of Service Quality And Brand Trust On The Life Insurance Purchase Decision Process At Pt Bnilife Insurance (Case Study on Customers of Bank Bni Kk Grand Wisata), The research method used is quantitative method. Data collection techniques used in the form of questionnaires and literature. The population in this research is BNI KK Grand Wisata Bekasi customers who buy BNILIFE life insurance products. Sampling used by using random samples or random samples, taking the sample the researcher "mixed" the subjects in the population so that all subjects are considered the same. The sample consists of 46 samples. Analysis of the data used is multiple linear regression analysis using the help of IBM Statistics software version 26. The results showed that the quality of service with a percentage level of influence of 31.9%. Brand trust with a percentage level of influence of 37.2%. purchase with a significance value of 37.2%. Quality of service and brand trust in the Life Insurance Purchase Decision Process at PT BNILIFE Insurance (a case study on customers of Bank BNI KK Grand Wisata) with a percentage level of influence of 43.3%.
Pengaruh Inovasi Produk dan Kualitas Produk terhadap Keputusan Pembelian Jersey Custom di Republic Jersey Bekasi Maulina, Anita; Irawan, Wendi; Arizona Bandi, Anisa
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4105

Abstract

This study aimed to determine how much influence product innovation andproduct quality had on the purchasing decisions of customized jerseys in Republic Jersey Bekasi. This study employed a quantitative approach by using a survey method. The sample in this study were customers who had ordered customized jerseys at Republic Jersey at least once and obtained as many as 160 respondents. The data were analyzed using multiple linear regression. The results of this study indicated that Product Innovation (X1) partially positively and significantly affected Purchasing Decisions (Y) for customized jerseys in Republic Jersey Bekasi by 29.5%. Product Quality (X2) positively and significantly affected Purchasing Decisions (Y) for customized jerseys in Republic Jersey Bekasi by 46.3%. Taken together, Product Innovation (X1)and Product Quality (X2) had a positive and significant effect on PurchasingDecision (Y) customized jerseys in Republic Jersey Bekasi by 48.5%. Last, the remaining 51.5% was influenced by other variables that were notresearched such as promotion, prices and location
Pengaruh Pemberdayaan Pegawai, Gaya Kepemimpinan, dan Budaya Organisasi Terhadap Kepuasan Kerja Pegawai di Sektor Penanggulangan Kebakaran dan Penyelamatan Kecamatan Kramat Jati Jakarta Muhammad Fahrurriansyah; Anita Maulina
Reformasi Administrasi Vol. 12 No. 2 (2025): September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Job satisfaction is a positive or pleasant emotional condition resulting from an assessment of one's work or work experience. Without employee satisfaction, the organization will not be able to run well. This research discusses and analyzes the influence of employee empowerment, leadership style, and organizational culture on employee job satisfaction in the Fire Management and Rescue Sector, Kramat Jati District. The research method used is a quantitative method by distributing questionnaires with a sample size of 52 respondents from a population of 52 people. Based on the results of research using multiple regression analysis with the help of SPSS 26.0, it shows that employee empowerment has a positive and significant influence with a coefficient of determination (R Square) of 0.924 (92.4%) on employee job satisfaction, leadership style has a positive and significant influence with a coefficient of determination (R Square) of 0.770 (77.0%) on employee job satisfaction, organizational culture has a positive and significant influence with a coefficient of determination (R Square) of 0.676 (6.76%) on employee job satisfaction. The independent variables employee empowerment, leadership style, and organizational culture were jointly tested using the F test, proving to have a positive and significant influence with an F value of 198.626 on employee job satisfaction and the magnitude of the influence was seen from the value and with a coefficient of determination (R Square) value of 0.925 (92.5%).
Implementing Blue Ocean Leadership to Improve Productivity in Automotive Manufacturing Abdurohman, Abdurohman; Maulina, Anita
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 3 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i3.6184

Abstract

Purpose: This study aims to analyse improvements in employee productivity through the application of the Blue Ocean Leadership method in an automotive manufacturing company. Research Methodology: This research employs a qualitative case study approach based on the Blue Ocean Leadership framework. Data were collected through in-depth interviews, direct observation, analysis of productivity performance indicators, descriptive statistical analysis, and mapping of management practices implemented at PT Enkei Marutoyo Painting Indonesia. Result: The findings indicate an increase in labour productivity, clearer role alignment, a reduction in non-value-adding managerial activities, higher levels of employee engagement, and more effective leadership practices following the implementation of Blue Ocean Leadership principles. Conclusions: The results demonstrate that Blue Ocean Leadership implementation across all leadership levels effectively bridges the gap between employees' potential and their actual performance, resulting in improved labor productivity, enhanced role clarity, increased employee engagement, and more effective leadership practices within the automotive manufacturing sector. Limitations: This study is limited to a single company, one specific department, and a defined observation period, which may restrict the generalizability of the findings. Contributions: This research contributes to studies on leadership, operational management, and human resource development by providing empirical evidence on the effectiveness of Blue Ocean Leadership in enhancing productivity within the automotive manufacturing sector.
PROGRAM CSR DALAM PEMBERDAYAAN MASYARAKAT MELALUI PENGELOLAAN SAMPAH DENGAN KOMPOSTER Fahriyah, Aramia; Matasik, Delfiana; Irwansyah, Irwan; Ssudarwanto; Maulina, Anita
Indonesian Community Service and Empowerment Journal (IComSE) Vol. 7 No. 1 (2026): Indonesian Community Service and Empowerment Journal (IComSE)
Publisher : Divisi Pengabdian dan Pemberdayaan Masyarakat (DP2M) UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/icomse.v7i1.19489

Abstract

 ABSTRACT   Corporate Social Responsibility (CSR) is a company’s commitment to supporting sustainable development through integrated efforts in the social, economic, and environmental sectors. In Indonesia, CSR has been legally regulated and is mandatory for certain companies, particularly those operating in natural resource–based industries, through the Limited Liability Company Law and Government Regulation No. 47 of 2012 as the main legal framework. CSR programs are designed based on the needs of communities surrounding the company’s operational areas, with the aim of creating sustainable positive impacts through an empowerment-based approach. One implementation of CSR is carried out in Harapan Jaya Sub-district, Bekasi City, by PT Bridgestone Tire Indonesia in collaboration with Institut STIAMI, focusing on household waste management. This community empowerment activity is divided into several stages. First, program planning and socialization. Second, joint program formulation with the community. Third, training on waste management using composters. Fourth, development of composter outputs through greening training. Fifth, to strengthen understanding and provide a real environmental perspective, a comparative study visit was conducted to a location that has successfully implemented waste management in Sunter Sub-district, Jakarta. Sixth, the launching of the Kampung Komposter program and a Fashion Show Competition themed Creative Waste Recycling. The results of this activity indicate that CSR, particularly community empowerment programs themed around waste management using composters implemented by PT Bridgestone Tire Indonesia, directly contributes to the community through environmental improvement. Environmental benefits are reflected in the reduction of waste generation in RW 16, Harapan Jaya Sub-district, Bekasi City, resulting in a cleaner and healthier environment. Meanwhile, other empowerment benefits are seen in economic value, as composter outputs in the form of solid compost and liquid processed products (Liquid Organic Fertilizer) contribute to community empowerment through economic improvement. 
Co-Authors Abdurohman, Abdurohman Agustin, Rizki Suzan Ahmad Junaedi Akbar, Mulky Aliza Faila Sufa Anisa Arizona Anisa Arizona Bandi Annisa Safitri Arizona Bandi, Anisa Arizona, Anisa Arizona, Annisa Baby Poernomo Bisma Widyawan Citra Millenia Venzha Damayanti, Muthia Adisty Dewi Nurbaiti Dewi, Maya Puspita Ekasari, Retno Eli Apud Saepudin Endang Supriyadi Endang Supriyadi Ertikasari, Callista Cindy Euis Siti Komalasari Fahriyah, Aramia Fatimatu Zahroh Hartono . Hartono Hartono Hartono Hartono Hartono Hartono Hayati, Ayu Khusnul Hendrarso, Panji Ibnu Suhada Iqbal Firdaus Irawan, Wendi Irwansyah, Irwan Jana Sandra Jana Sandra Jariyah, Widiyati Jayanti, Putri Juandy Seiver Langelo Liza Umami Mala Nurilmala Mansyur, Arif Matasik, Delfiana Maya Sofiana MOHAMMAD SOFYAN Muhamad Akbar Muhammad Fahrurriansyah Muhammad Sholeh Muhammad Sholeh Negara, Irwanda Sastera Noviandari . Nur Fitri Rachmawati Nur Fitri Rahmawati Nur Fitri Rahmawati Nur Rohmah Nurdiana, Aria Oktavani, Nabila Oktaviani, Nuriana Prihadini, Diana Rafi Naufaliadi Rahmani Fitra Rahmawati, Nur Fitri Ramadhon Tricahyo Nugroho Ramdhany, Denny Regina Rizky Amaliah Rita Budiarti Rita Wahyuni Rita Wahyuni Rohma, Septi Nurlela Ruslan, Budiana Safitri, Nurlaili Salsabila, Azhra Nuha Samsudin Samsudin Selvi Selvi Sisilia Manorek, Ike Sofiana, Maya Sofyan Fauzi, Mohammad Sri Indrayanti Ssudarwanto Subchiyah, Nur Rochmah Sukirno . Supriyani, Sri Tamba, Rousdy Safari Teguh Santoso Trie Andari Ratna Widyastuti Ulfatun Hasanah Vivi Chifziah Wahyudin, Dian Waskito, Rayhan Altair Wibowo, Abraham Septian Widiyono Widiyono Yani, Leni Rahma Yoka Mai Patria Yoka Mai Patria Yusuf, Yassar Ramzy Zaini, Zaman