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All Journal AdBispreneur Journal of Secretary and Business Administration Journal of Indonesian Tourism, Hospitality and Recreation Majalah Ilmiah Bijak Transparansi Jurnal Ilmiah Ilmu Administrasi Community Engagement and Emergence Journal (CEEJ) Ilomata International Journal of Management Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian UNDIKMA NERACA : JURNAL AKUNTANSI TERAPAN Ilomata International Journal of Management EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Business Review and Case Studies Ilomata International Journal of Social Science Bussman Journal : Indonesian Journal of Business and Management Abiwara : Jurnal Vokasi Administrasi Bisnis Jurnal Locus Penelitian dan Pengabdian Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research JAMBIS : Jurnal Administrasi Bisnis
Anita Maulina
Institut Ilmu Sosial Dan Manajemen STIAMI
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Pembinaan Usaha Nona.Nyinyir melalui Pengembangan Variasi Produk dan Promosi Selvi Sel; Anita Maulina; Nur Fitri Rahmawati
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 4, No 1: Juli 2021
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.786 KB) | DOI: 10.31334/jks.v4i1.1632

Abstract

The Covid-19 pandemic has a negative impact on the economy. In this service, we help a teacher to develop his small business by empowering several housewives. We contributed to the development of product variations by conducting surveys on snacks desired by the community and promotions during the Covid-19 pandemic. Through this service, Nona.Nyinyir business was able to provide additional income for housewives of IDR 150,000 per week.  
GREEN BUSINESS UMKM DI KOTA DEPOK Hartono .; Anita Maulina; Noviandari .; Sukirno .; Muhammad Sholeh
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 3, No 2: Januari 2021
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (888.228 KB) | DOI: 10.31334/jks.v3i2.1268

Abstract

Depok is the smallest in west Java with such problems as garbage that pollutes several large rivers such as ciliwung and cisadane trash from small industries and communities, which can be reduced by umkm as the donor of 65% of the regional product.Public service activities for umkm city depok endeavor to help umkm's doers to be more conscious of the environment by adopting green business.It is known that most of the people involved in the depok city have low environmental awareness. Socializing can open up the insights of umkm doers to applyGreen business is his small business. By implementing green business, umkm perpetrators can alsoSaves operating costs or production costs even promotional costs.The reuse of reusable containers or the use of banana leaves in place of plastic containers adds to the traditional and unique value and to the culinary siri typical of depok cuisine. Such community service is to be expected to be an activity capable of carrying the city of depok as a friendly city or "friendly city
Penyuluhan Pengelolaan Keuangan Rumah Tangga Di Masa Pandemi Covid-19 Di Kampung Buaran Cakung Jakarta Timur Muhamad Akbar; Anita Maulina; Vivi Chifziah
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 4, No 1: Juli 2021
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.252 KB) | DOI: 10.31334/jks.v4i1.1639

Abstract

The Covid-19 pandemic that occurred in Indonesia created instability and a crisis in the economic sector, especially the household sector.  As the main support for the economy, household consumption slowed down significantly, which greatly affected the performance of industry and UMKM businesses.  Household financial management is one of the solutions so that the use of economic resources, especially finance, can be planned, implemented, monitored, evaluated and controlled to ensure the stability and economic growth of the family.  The lack of knowledge of housewives, difficulty in determining priorities for daily needs, and the lack of ability to use savings money are factors that cause economic difficulties in the household.  An introduction to knowledge about household financial management is needed through extension activities. The method of this activity is through a direct communication model with discussion and question and answer sessions.  The aim is to provide understanding, knowledge and skills of the At-taqwa At-taqwa Buaran Cakung Village Group of mothers in managing household finances.  The result of this counseling is that the participants have the knowledge and ability to manage household finances and can apply financial management properly to maintain household economic stability.
PRAKTEK MODEL PERILAKU NIAT BELI KONSUMEN RAMAH LINGKUNGAN DARI PERSPEKTIF TEORI PERILAKU TERENCANA Anita Maulina; Nur Fitri Rahmawati; Yoka Mai Patria
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 1 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i1.36239

Abstract

The phenomenon in this study is consumer behavior in purchasing environmentally friendly packaged food in Depok City. Depok was chosen as the research location because Depok is a buffer city for Jakarta. The purpose of the study is to determine the behavior of environmentally friendly consumers in small culinary-based businesses so that they can develop policies to overcome environmental problems by utilizing the local wisdom of Depok City. The approach used in this study is a quantitative approach using structural equation modeling. The population in this study is the consumer of culinary-based small businesses whose numbers cannot be known. Samples were taken as many as 120 consumers who were determined by the purposive sampling technique. The results of data analysis concluded that subjective norms have a strong and significant influence on the purchase intention of environmentally friendly packaged food. In addition, the variables of attitude, subjective norm, and perceived behavioral control have an effect of 78% on the intention to buy environmentally friendly packaged food in Depok City. The subjective norm variable has the strongest and most significant influence on the intention to buy food in environmentally friendly packaging in Depok City. It is hoped that the written suggestions can provide input to the Depok city government to make Depok a Zero Waste city.Fenomena masalah dalam penelitian ini yaitu perilaku konsumen dalam niat beli makanan berkemasan ramah lingkungan di Kota Depok. Tujuan penelitian yaitu untuk mengetahui perilaku konsumen ramah lingkungan pada usaha kecil berbasis kuliner sehingga dapat mengembangkan kebijakan untuk mengatasi permasalahan lingkungan. Pendekatan yang digunakan pada penelitian ini yaitu pendekatan kuantitatif dengan menggunakan structural equation modelling. Populasi pada penelitian ini yaitu konsumen usaha kecil berbasis kuliner yang tidak dapat diketahui jumlahnya. Sampel diambil sebanyak 120 konsumen yang ditentukan dengan teknik purposive sampling. Hasil analisis data menyimpulkan bahwa subjective norm memiliki pengaruh yang kuat dan signifikan terhadap niat beli makanan berkemasan ramah lingkungan. Selain itu variabel attitude, subjective norm dan perceived behavioral control berpengaruh sebesar 78% terhadap niat beli makanan berkemasan ramah lingkungan di Kota Depok. Variabel subjective norm memiliki pengaruh yang paling kuat dan signifikan terhadakanp niat beli makanan dalam kemasan ramah lingkungan di Kota Depok. Diharapkan saran yang ditulis dapat memberikan masukan kepada pemerintah kota Depok untuk menjadikan kota Depok sebagai kota yang Zero Waste.
The Influence of Perceived Price on Revisit Intention through Social Influence for Adaptive Reuse Building in the Old City of Jakarta Anita Maulina; Rita Budiarti; Budiana Ruslan; Nur Fitri Rahmawati
Ilomata International Journal of Social Science Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.684 KB) | DOI: 10.52728/ijss.v3i4.569

Abstract

Kota Tua, also known as old Batavia (Old Batavia) was inaugurated as a cultural heritage site by the governor of Jakarta, Ali Sadikin, in 1972. In order to improve Jakarta's Old City area, the government is currently strengthening the revitalization and adaptive reuse process as a goal in increasing long-term investment, as a tourism area for the tourism sector, and as a promotion of cultural diversity while maintaining the character and value of the historical value of the Old City area. The type of research used in this study is a type of descriptive research with quantitative approach method. Which method of data collection in the form of observation, distribution of questionnaires, and literature study. The population in this study is visitors to the Old City area of Jakarta and the sample size of 261 respondents. The sampling technique used is purposive sampling, that is, those who have ever visited the Old City area of Jakarta. The results showed that perceived price has a positive influence on social influence, social influence has a positive influence on revisit intention, perceived price has a positive influence on revisit intention, and social influence is also a mediation between perceived price and revisit intention.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN CUSTOMER EXPERIENCE TERHADAP KEPUASAN PELANGGAN SOFYAN FROZEN Annisa Safitri; Fatimatu Zahroh; Rafi Naufaliadi; Ramadhon Tricahyo Nugroho; Mohammad Sofyan; Nur Fitri Rahmawati; Anita Maulina
Bussman Journal : Indonesian Journal of Business and Management Vol. 2 No. 2 (2022): Bussman Journal | Mei - Agustus 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v2i2.99

Abstract

The purpose of this study was to analyze the effect of each variable Product Quality, Service Quality, and Customer Experience on Customer Satisfaction in Sofyan Frozen on the Shopee platform. This research uses SPSS 20 program. The analysis technique uses validity, reliability, classical assumptions with hypotheses, and multiple linear analysis. The results showed that the variables of Product Quality, Service Quality, and Customer Experience had a significant effect on Sofyan Frozen's customer satisfaction. Product Quality, Service Quality, and Customer Experience simultaneously have a significant effect on Sofyan Frozen's customer satisfaction. The three independent variables greatly affect Sofyan Frozen's customer satisfaction. The Adjusted R square figure of 0.913 indicates that 91.3% of customer satisfaction can be explained by the three independent variables used in the regression equation. While the remaining 8.7% is explained by other variables not included in this research model
Praktek Model Perilaku Konsumen Ramah Lingkungan Dari Perspektif Teori Perilaku Terencana Anita Maulina; Nur Fitri Rahmawati; Yoka Mai Patria
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.280

Abstract

The main problem in this study is green consumer behavior for buying green packaged food in Depok City. Depok was chosen as the research location because Depok is near city from Jakarta. The purpose and urgency of the research is to determine the green behavior of consumers in culinary-based small businesses so that they can develop policies to overcome environmental problems by utilizing local wisdom of Depok City. The approach study is a quantitative approach using structural equation modeling. There are 120 consumers who are determined by purposive sampling technique. The results of data analysis concluded that subjective norms have a strong and significant influence on the purchase intention of buying green packaged food. In addition, the variables of attitude, subjective norm and perceived behavioral control have an effect of 78% on the intention to buy green packaged food in Depok City. Some conclusions and suggestions are described at the end of the paragraph. It is hoped that the written suggestions can provide input to the Depok city government to make Depok a Zero Waste city.
PENGARUH ENTREPRENEURIAL MARKETING TERHADAP PERFORMANCE MELALUI PRODUCT INNOVATION SEBAGAI VARIABEL MEDIASI PADA USAHA BATIK TRUSMI CIREBON TAHUN 2020-2022 Prihadini, Diana; Maulina, Anita; Rahmawati, Nur Fitri
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 8, No 3 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v8i3.49873

Abstract

Customer Experience, Brand Image and Its Impact Towards Revisit Intention to Batavia Café Jakarta Maulina, Anita; Sofyan Fauzi, Mohammad
Majalah Ilmiah Bijak Vol 19, No 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.1909

Abstract

The diversity of people who live in big cities like Jakarta makes consumer demand and tastes always change. This makes the culinary business more enthusiastic to meet market demand and compete with other culinary business owners. In an effort to maintain market share and competitiveness, culinary and restaurant business actors can focus on the experience gained by customers during consumption rather than just selling products or services. Loyal visitors are very impactful for restaurant business managers. They will come back again to visit, write positive reviews on social media or blogs and even recommend to relatives, friends, friends to visit a certain restaurant that is considered good and interesting and worth visiting. Therefore, business owners or restaurant managers must be able to build a positive image of the restaurant. One of the efforts to build a positive image is through the brand.One of them is Café Batavia which has a building dating from the Dutch colonial period. Previously this building was the official residence of the Dutch Governor. The building is a cultural heritage that is very well preserved. The interior design is intentionally made in accordance with the Dutch colonial period so that visitors feel they are in the past. This uniqueness is not easily obtained in other places so that this can be a differentiator for culinary lovers and make Café Batavia have its own brand image in the minds of its consumers. However, local tourists' interest in visiting Cafe Batavia (20%) is only slightly due to the price of food which tends to be expensive and mostly western and chinese food. Cafe Batavia serves many menus such as wine, cocktails, or other menus that are difficult to accept or may only be enjoyed by certain circles of the local community. This study uses a quantitative approach, has an unknown population of customers of Café Batavia Jakarta. The sample size was obtained by 5x24 indicators, namely 120 consumers with a sampling technique, namely purposive sampling. The final conclusion is that customer experience and brand image have a positive and significant effect on revisit intention. It is also recommended several things related to repeated visits for future research purposes.
Destination Website Quality dan Online Destination Brand Experience: Studi Pada Kota Tua Jakarta dan Kepulauan Seribu Maulina, Anita; Santoso, Teguh; Arizona, Anisa
Journal of Indonesian Tourism, Hospitality and Recreation Vol 7, No 1 (2024): Journal of Indonesian Tourism, Hospitality and Recreation (April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v7i1.64100

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variabel destination website quality, sensory online destination brand experience, cognitive online destination brand experience, attitude toward the website dan intention to visit yang diaplikasikan pada website wisata Kota Tua Jakarta dan Kepulauan Seribu. Penelitian ini menggunakan pendekatan kuantitatif menggunakan data primer berupa kuisioner yang dikumpulkan selama bulan Agustus sampai dengan Oktober 2023. Kuisioner disebarkan kepada pengunjung website wisata Kota Tua Jakarta dan Kepulauan Seribu. Sebanyak 221 data kuisioner dapat dikumpulkan dan kemudian diolah lebih lanjut menggunakan Structural Equation Modelling dengan memanfaatkan software SmartPLS. Hasil olah data menunjukan bahwa tidak seluruh hipotesis dapat diterima. Beberapa saran diberikan untuk pengembangan studi lebih lanjut serta pengembangan strategi pengelolaan website demi mencapai peningkatan kunjungan wisata ke Kota Tua Jakarta dan Kepulauan Seribu.
Co-Authors Agustin, Rizki Suzan Ahmad Junaedi Aliza Faila Sufa Anisa Arizona anisa arizona Anisa Arizona Bandi Anisa Arizona Bandi Annisa Arizona Annisa Safitri Arizona, Anisa Baby Poernomo Bisma Widyawan Citra Millenia Venzha Damayanti, Muthia Adisty Dewi Nurbaiti Dewi, Maya Puspita Ekasari, Retno Endang Supriyadi Endang Supriyadi Ertikasari, Callista Cindy Euis Siti Komalasari Fatimatu Zahroh Hartono . Hartono Hartono Hartono Hartono Hartono Hartono Hayati, Ayu Khusnul Hendrarso, Panji Ibnu Suhada Iqbal Firdaus Jana Sandra Jana Sandra Jariyah, Widiyati Jayanti, Putri Juandy Seiver Langelo Liza Umami Mala Nurilmala Mansyur, Arif Maya Sofiana MOHAMMAD SOFYAN Muhamad Akbar Muhammad Sholeh Muhammad Sholeh Mulky Akbar Negara, Irwanda Sastera Noviandari . Nur Fitri Rachmawati Nur Fitri Rahmawati Nur Fitri Rahmawati Nur Rohmah Nurdiana, Aria Oktavani, Nabila Oktaviani, Nuriana Prihadini, Diana Rafi Naufaliadi Rahmani Fitra Rahmawati, Nur Fitri Ramadhon Tricahyo Nugroho Ramdhany, Denny Regina Rizky Amaliah Rita Budiarti Rita Wahyuni Rita Wahyuni Rohma, Septi Nurlela Ruslan, Budiana Saepudin, Eli Apud Safitri, Nurlaili Salsabila, Azhra Nuha Samsudin Samsudin Selvi Selvi Sofiana, Maya Sofyan Fauzi, Mohammad Sri Indrayanti Subchiyah, Nur Rochmah Sukirno . Supriyani, Sri Tamba, Rousdy Safari Teguh Santoso Trie Andari Ratna Widyastuti Ulfatun Hasanah Vivi Chifziah Wahyudin, Dian Waskito, Rayhan Altair Wendi Irawan Wibowo, Abraham Septian Widiyono Widiyono Yani, Leni Rahma Yassar Ramzy Yusuf Yoka Mai Patria Yoka Mai Patria Zaini, Zaman