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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Dedicators Community EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Education, Humaniora and Social Sciences (JEHSS) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Journal of Intelligent Decision Support System (IDSS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Bisnis Manajemen Prima Pelita Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnis, Manajemen, dan Ekonomi International Journal Of Science, Technology & Management (IJSTM) International Journal of Engagement and Empowerment (IJE2) Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Bisnis Mahasiswa JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management Analytical and Solution Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal Journal Of Management Analytical and Solution (JoMAS) Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Multidisciplinary Indonesian Center Journal Jurnal Ekonomi, Manajemen, Akuntansi
Dahrul Siregar
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Pengaruh Penilaian Prestasi Kerja Dan Pengembangan Karir Terhadap Kinerja Pegawai Pada Fakultas Ekonomi Dan Bisnis USU Sorta Ida Sianipar; Dahrul Siregar; Teddi Pribadi; wan Rizca Amelia
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v3i2.1282

Abstract

The purpose of this study is to determine how the influence of job performance appraisal and career development on employee performance at the USU Faculty of Economics and Business. The type of research used is associative research, where the variables are measured using the Likert scale method. Data collection in this study was conducted by interview, questionnaires, and direct documentation surveys. The population in this study was 44 people, then the sample was taken using the saturated sampling method, which took the entire population as a sample. Data processing was carried out using the SPSS application, the data analysis method used was descriptive analysis and inferential statistical analysis using multiple linear regression analysis. The results of this study indicate that simultaneously, there is a significant effect of job performance assessment and career development on employee performance at the USU Faculty of Economics and Business. Then, partially assessing work performance and career development each has a positive and significant effect on employee performance at the USU Faculty of Economics and Business.
Pengaruh Green Marketing dan Brand Image Terhadap Keputusan Pembelian Tupperware di Jalan Setia Budi Tita Kiftiah; Eka Dewi Setia Tarigan; Safrida Hafni Sahir; Dahrul Siregar
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v3i2.1283

Abstract

The purpose of this study was to determine the effect of green marketing on purchasing decisions, to determine the effect of brand image on purchasing decisions and to determine the effect of green marketing and brand image on purchasing decisions of Tupperware on Jalan Setia Budi. The population in this study were the surrounding communities who purchased Tuppaware products for 2020 on Jalan Setia Budi Lingkungan I as many as 1718 people, where the sample was 94 people who were carried out with the Slovin formula. The data collection technique used in this study was carried out by distributing questionnaires. The analysis technique used in this research is multiple linear regression, partial test (t test), simultaneous significance test (F test) and the coefficient of determination. The results show that partially Green Marketing has a positive and significant effect on Tupperware Purchase Decisions, Brand Image has a positive and significant effect on Tupperware Purchasing Decisions and Simultaneously Green Marketing and Brand Image have a significant effect on Tupperware Purchasing Decisions on Jalan Setia Budi.
The Decision To Revisit Coffee Drinking Is Seen From The Lifestyle And Attributes Of Coffee Through The Brand Image Amin Hou; Dahrul Siregar
International Journal of Science, Technology & Management Vol. 2 No. 1 (2021): January 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i1.120

Abstract

At present, the coffee shop business continues to experience rapid development. The need for coffee changes the lifestyle of a consumer. The main objective of this research is to determine the direct and indirect effect of lifestyle variables and product attributes on purchasing decisions through brand image. This research was conducted at Keude Kupie Ulee Kareng & Gayo II in Medan City. The main target population and sample in this study were the loyal visitors at Keude Kupie Ulee Kareng & Gayo II. Where 175 respondents were selected to be the research sample. The results of the analysis show that the lifestyle and product attributes directly have a significant effect on brand image. Then, indirectly, lifestyle has an indirect effect on purchasing decisions through brand image. Product attributes have an indirect effect on purchasing decisions through brand image.
STRENGTHENING HR MANAGEMENT AND ACCELERATION OF SALES DIGITAL BASED ON TEMBUNG BERSATU MSMEs DELI SERDANG Nur Aisyah; Dahrul Siregar; Amrin Mulia U Nst
International Journal of Engagement and Empowerment Vol. 2 No. 3 (2022): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v2i3.79

Abstract

This study provides an overview of strengthening human resource management and accelerating digital-based sales at the Tembung Bersatu Deli Serdang SMEs. Reinforcement provides self-motivation in the belief in the ability of self-potential in improving the household economy and in efforts to accelerate sales that are increasingly rampant towards IT. Sales of digital-based products, so that they can follow digital developments that have an influence, must hold promotions and deals based on digital. MSME business actors will provide sales to consumers, such as those by MSMEs in Tembung Bersatu Deli Serdang
THE INFLUENCE OF ENTREPRENEURSHIP SPIRIT AND ENTREPRENEURSHIP VALUE ON BUSINESS SUCCESS IN TEMBUNG BERSATU PERCUT SEI TUAN Dahrul Siregar; Hesti Sabrina
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine and analyze the influence of entrepreneurial spirit and entrepreneurial values ​​​​on business success in UKM Tembung Bersatu, Percut Sei Tuan District. The research method used is exploratory research, where variables are measured using a Likert scale. Methods of data collection are done by interview (interview), with a list of statements (Questioner) and study documentation. The population in this study were all Tembung Bersatu UKM. a total of 40 SMEs. Sampling using the saturated sampling method or better known as a census. In this study, the population was relatively small, namely 40 people. Processing data using SPSS software version 23, with descriptive analysis and hypothesis testing multiple regression analysis.
The Effect of Product Differentiation and Brand Image on repurchase interest Scarlett Whitening Products (Case Study of Scarlett Body Lotion Products in the People of Pulau Rakyat Asahan Distric) Dahrul Siregar
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 4 No. 2 (2023): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v4i2.3308

Abstract

The purpose of this study was to determine "The Effect of Product Differentiation and Brand Image on repurchase interest Scarlett Whitening Products (Case Study of Scarlett Body Lotion Products in the People of Pulau Rakyat Asahan District)". two variables, where the variable is measured by a Likert scale. The population in this study were 366 people who were female with a sample of 191 respondents taken from part of the existing population. And by using the Slovin formula technique. Data processing was carried out using SPSS 24 software. The results of this study indicate that the Effect of Product Differentiation and Brand Image partially has a positive and significant effect on repurchase interest in Scarlett Whitening Products (Case Study of Scarlett Body Lotion Products in the People of Pulau Rakyat Asahan District). Product differentiation and brand image simultaneously have a positive and significant effect on repurchase interest in Scarlett Whitening Products (Case Study of Scarlett Body Lotion Products in the People of Pulau Rakyat Asahan District).
THE EFFECTIVENESS OF ENTREPRENEURIAL SPIRIT VALUES AGAINST SUCCESS AT UD. SIMPANG JODOH TEMBUNG PERCUT SEI TUAN Finta Aramita; Dahrul Siregar; Agus Salim Harahap; Baginda Harahap
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to evaluate the impact of entrepreneurial spirit on business success in UMKM UD. Simpang Jodoh Tembung Percut Sei Tuan, exploratory research was the method employed in this study, and a Likert scale was used to measure the variables. A questionnaire, interviews, and research documents that must be completed make up the data collection methodology. UD. Simpang Jodoh Tembung Percut Sei Tuan is the population being studied. The saturated sampling technique, also known as the census, was used to conduct 40 UMKM Sampling in total. 40 participants made up the study's relatively small population. Using SPSS version 23 software, data processing including descriptive analysis, hypothesis testing, and multiple regression analysis was done. The findings demonstrated that the factor effectiveness of the value of the entrepreneurial spirit on the success of a business has a positive and significant effect partially or simultaneously in UMKM UD. Simpang Jodoh Tembung Percut Sei Tuan.
The influence of financial knowledge and personality on financial management behavior of apliation based sturtup UMKM Dwi Indi Febrianty; Dahrul Siregar
Journal of Intelligent Decision Support System (IDSS) Vol 6 No 1 (2023): March: Intelligent Decision Support System (IDSS)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/idss.v6i1.120

Abstract

This study aims to determine the Effect of Financial Knowledge and Personality on Financial Management Behavior in Ulos Batak Crafts UMKM Based Sturtup in Medan City. The research method used is a quantitative method with an explanatory survey approach. The data collection technique used was simple random sampling with the Isaac and Michael formula and a sample of 62 UMKM Based Sturtup actors. The data analysis. Based on the results of the analysis, it was found that Financial Knowledge had a partial and significant effect on Financial Management Behavior, Personality had a partial and significant effect on Financial Management Behavior, and Financial Knowledge and Personality simultaneously had an effect and were significant on Financial Management Behavior UMKM Based Sturtup.
PEMBERDAYAAN EKONOMI PEREMPUAN KAMPUNG NELAYAN BAHARI Wan Wan Suryani; Retnawati Siregar; Dahrul Siregar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.14689

Abstract

Kelurahan Belawan Bahari, Kecamatan Medan belawan Kotamadya Medan Provinsi Sumatera Utara merupakan desa penghasil ikan asin. 7,6 % penduduk nya berprofesi sebagai nelayan dan 29,2 % ibu-ibu nya berprofesi sebagai pembuat ikan asin. Masalah yang dihadapi mitra adalah : 1) Sistem penjualan mitra masih menggunakan cara konvensional, menunggu calon pembeli datang, rata-rata calon pembeli ini merupakan pengepul yang nantinya akan dijual kembali. 2) Kelompok masyarakat belum mengenal pemanfaatan teknologi digital dalam memasarkan produk ikan asin. 3) Masyarakat minim ilmu pengetahuan dalam penggunaan media digital marketing. 4) Packaging produk ikan asin saat ini masih menggunakan plastik kresek (warna hitam). 5) Kelompok masyarakat belum mengetahui manajemen usaha dalam mengembangkan sebuah bisnis. Pentingnya PKM  ini dilaksanakan dengan memanfaatkan packaging yang ramah lingkungan serta memanfaatkan digital marketing sebagai sarana pemasaran dan penjualan. Diharapkan melalui digital marketing ini menjadikan kelurahan Belawan Bahari ini sebagai branding desa penghasil ikan asin di kota medan. Tujuan PKM ini ; 1) membantu masyarakat kelurahan Belawan Bahari dalam mencipatakan produk ikan hasil yang berkualitas (Higyenies)’ 2; Menciptakan packaging yang ramah lingkungan untuk pembungkus makanan hal penggunaan dan pemanfaatan media digital dalam memasarkan produk ikan asin. 2) membantu masyarakat dalam pengolahan ikan asin yang benar sehingga menghasilkan ikan asin dengan kualitas yang baik. 3) Membranding kelurahan Belawan Bahari sebagai desa penghasil ikan asin di kota medan.
THE INFLUENCE OF FAMILY ENVIRONMENT AND ENTREPRENEURSHIP EDUCATION ON ENTREPRENEURIAL BEHAVIOR IN MSMES IN MEDAN KOTA DISTRICT Ikhwan Alparisi; Nur Aisyah; Dahrul Siregar; Riza Fanny Meutya
SIMAK Vol 21 No 01 (2023): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v21i01.419

Abstract

The purpose of this study is to analyze whether the entrepreneurial behavior of MSMEs (ministry of micro small & medium enterprises) in the Medan Kota District is influenced by the family environment and entrepreneurship education. This study applies descriptive research and a quantitative approach. Multiple linear regression with SPSS is used to measure results. The population of this study consists of 99 MSMEs in Medan Kota District. The questionnaire method is used for sampling. The t test and the coefficient of determination (R2) are used to check the hypotheses. Data analysis techniques using instrument test, classical assumption test, statistical test, and hypothesis test. Based on the research findings, it is known that there are two things that are true, the family environment influences the entrepreneurial behavior of MSMEs in Medan City District; the more conducive the family environment is for MSMEs, the more likely MSMEs are to exhibit entrepreneurial behavior, and entrepreneurship education influences MSME entrepreneurial behavior in Medan Kota District; the more knowledge MSMEs acquire from entrepreneurship education, the more likely MSMEs are to do so.
Co-Authors ., Herkules Agus Salim Harahap ahmad farid Ahmad Harun Daulay Akman Daulay Alfifto Amin Hou Amrin Mulia U Nst Annisa Rizma nasution Asrul Asrul Baginda Harahap Chairiyah chairiyah, Chairiyah Daulay, Akman Dewi Ratna Sari Simatupang Dolok Saribu, Afriani Mindo Dolok Saribu, Alfriado Leonard Noprian Dwi Indi Febrianty Effendi, Ihsan Eka Dewi Setia Tarigan Eka Dewi Setia Tarigan, Eka Dewi Setia Eva Ramayani Finta Aramita Fitriani, Arifah Devi Ginting, Erisa Br Girsang, Andrea Yunika Gunawan, Roni Haqki, Bay Hasman, Haryaji Catur Putera Hesti Sabrina Ida Royani Ikhwan Alparisi Isnaniah Isnaniah Laia, Rispan Syah Putra Mei Sarah Harahap Meutia, Riza Fany Muhammad Yamin Siregar Nabila Naibaho, Jhon Vernando Nawir Yuslem, Nawir Nst, Amrin Mulia Nur Aisyah Nur Aisyah Nur Aisyah Nurhaliza, Moudia Pandiangan, Paulus Panjaitan, Tabita Putra, Yudha Maulana Raihan, Muhammad Afif Retna Siregar Retnawati Siregar Reza Nurul Ichsan Ridwanti Batubara Riza Fanny Meutia Riza Fanny Meutya Safrida Hafni Sahir Sagala, Dandi Sania Tri Nurhayati Saparuddin Siregar Siagian, Rizky Arrasyid Siregar, Dian Maya Sari Siregar, Yamin Sorta Ida Sianipar Sugito - Sulaiman, Sulaiman Surya, Dimas Syafrida Hafni Sahir Tarigan, Primus Timanta Teddi Pribadi Teranova, Ferryna Fiki Tita Kiftiah Trg, Eka Dewi Setia Wan Rizca Amelia Wan Suryani Wan Wan Suryani Zuhrinal M. Nawawi