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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Dedicators Community EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Education, Humaniora and Social Sciences (JEHSS) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Journal of Intelligent Decision Support System (IDSS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Bisnis Manajemen Prima Pelita Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnis, Manajemen, dan Ekonomi International Journal Of Science, Technology & Management (IJSTM) International Journal of Engagement and Empowerment (IJE2) Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Bisnis Mahasiswa JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management Analytical and Solution Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Madani: Multidisciplinary Scientific Journal Jurnal Manajemen Dan Akuntansi Medan Socius: Social Sciences Research Journal Journal Of Management Analytical and Solution (JoMAS) Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Multidisciplinary Indonesian Center Journal Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pengabdian Indonesia
Dahrul Siregar
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Pengaruh Budaya Organisasi dan Kompetensi terhadap Kinerja Karyawan PT. Bratachem Indonesia Laia, Rispan Syah Putra; Siregar, Dahrul
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2871

Abstract

This study aims to analyze the influence of organizational culture and competence on employee performance at PT. Bratachem Indonesia Medan. The background of this research is based on the phenomenon of delays in task completion, low adherence to work norms, and the lack of optimal communication and analytical skills among some employees. This research employs a quantitative approach with a descriptive-associative method. The population consists of all permanent employees of PT. Bratachem Indonesia, totaling 69 respondents, selected using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 23. The results show that organizational culture has a positive and significant effect on employee performance with a regression coefficient of 0.322, while competence also has a positive and significant effect with a regression coefficient of 0.588. The simultaneous test (F-test) resulted in an F-value of 112.809, which is greater than the F-table value of 3.315 with a significance level of 0.000, indicating that organizational culture and competence together significantly affect employee performance. The coefficient of determination (R²) of 0.773 indicates that 77.3% of the variation in employee performance can be explained by organizational culture and competence, while the remaining 22.7% is influenced by other factors outside this study. These findings confirm that a strong organizational culture and adequate competence are essential factors in improving employee performance. Therefore, the company is advised to strengthen productive work culture values while developing training and mentoring programs that can enhance employee competence.
Pengaruh Social Media Marketing dan Word of Mouth terhadap Keputusan Pembelian Produk Somethinc pada Konsumen SMA Santo Yosep Kecamatan Aek Kanopan Naibaho, Jhon Vernando; Meutia, Riza Fanny; Siregar, Dahrul
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 1 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i1.25723

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh social media marketing dan word of mouth terhadap keputusan pembelian produk kosmetik somethinc pada konsumen di SMA SANTO YOSEP Aek kanopan. Jenis penelitian yang digunakan adalah penelitian asosiatif dengan pendekatan kuantitatif. Teknik pengambilan sampel dalam penelitian ini adalah non probability sampling dengan teknik purposive sampling. Data yang digunakan dalam penelitian ini adalah data primer berupa kuesioner dalam bentuk angket cetak yang disebar kepada responden dan analisis data yang digunakan adalah metode analisis regresi linear berganda dengan menggunakan bantuan perangkat lunak SPSS Statistic 25. Hasil dari penelitian ini menunjukkan bahwa social media marketing (X1) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Word of mouth (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Berdasarkan hasil uji F menunjukkan bahwa social media marketing dan Word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian.
Pengaruh Service Quality dan User Experience Terhadap Kepuasan Pelanggan (Studi Kasus Perumahan Givency One) Panjaitan, Tabita; Tarigan, Eka Dewi Setia; Siregar, Dahrul
Economics, Business and Management Science Journal Vol 4, No 2 (2024): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v4i2.674

Abstract

The aim of this research is to determine the influence of Service Quality and User Experience on Customer Satisfaction (Case Study of Givency One Housing) both directly and indirectly. This research approach is associative. The population was 797 Givency One Housing Customers and the sample was 89 Givency One Housing Customers. Data collection techniques in this research used interview techniques, documentation studies, observations and questionnaires. The data analysis technique in this research uses Multiple Linear Regression Analysis Test, Hypothesis Test (t Test and F Test), and Coefficient of Determination. Data processing in this research used the SPSS (Statistical Package for the Social Sciences) software program version 29.00.
MENINGKATKAN DAYA TARIK ECOLODGE BUKIT LAWANG RESORT MELALUI GREEN MARKETING DAN KUALITAS LAYANAN UNTUK MENINGKATKAN KEPUTUSAN MENGINAP WISATAWAN Putra, Yudha Maulana; Effendi, Ihsan; Siregar, Dahrul
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4263

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green marketing dan service quality terhadap keputusan menginap di Ecolodge Bukit Lawang. Metode penelitian yang digunakan adalah kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 100 wisatawan yang pernah menginap di Ecolodge Bukit Lawang. Data dianalisis dengan menggunakan teknik regresi linier berganda. Hasil penelitian menunjukkan bahwa green marketing dan service quality berpengaruh positif terhadap keputusan menginap di Ecolodge Bukit Lawang. Green marketing memiliki pengaruh terhadap keputusan menginap. Hal ini menunjukkan bahwa wisatawan lebih sensitif terhadap upaya-upaya ramah lingkungan yang dilakukan oleh Ecolodge Bukit Lawang dibandingkan dengan kualitas layanan yang diberikan.Implikasi dari penelitian ini adalah bahwa Ecolodge Bukit Lawang perlu terus meningkatkan upaya-upaya green marketingnya untuk menarik lebih banyak wisatawan. Ecolodge Bukit Lawang juga perlu meningkatkan kualitas layanannya untuk memberikan pengalaman yang lebih memuaskan bagi wisatawan.
Pengaruh Media Sosial Dan Daya Tarik Wisata Terhadap Keputusan Berkunjung Pada Kebun Jeruk Hijau Manis Desa Pematang Kuing, Kecamatan Sei Suka, Kabupaten Batu Bara Chairiyah, Chairiyah; Siregar, Dahrul
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 5 No. 2 (2024): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v5i2.1763

Abstract

The emergence of so many social media has had an excellent impact, one of which is on the tourism sector. By making it easy to access information on social media related to all travel activities. This research aims to see how much influence social media promotion (X1) and tourist attractions (X2) have on the decision to visit (Y) at the Sweet Green Orange Garden, Pematang Kuing Village, Sei Suka District, Batu Bara Regency. This study uses a quantitative approach. The population in this study was all tourists (period October 2022 - September 2023) of the sweet green orange garden, totaling 7750 visitors. The data was obtained from a Likert scale questionnaire and distributed directly in hardcopy paper containing the questionnaire. The sample for this research comprised 99 samples taken using the Slovin formula, and the sample collection technique used was non-probability sampling in the form of accidental sampling. This research data was analyzed using multiple linear regression analysis. This research shows that the social media promotion variable partially has a positive and significant effect on the decision to visit, and the tourist attraction variable partially has a positive and significant effect on the decision to visit. Meanwhile, the variables of social media promotion and tourist attraction simultaneously have a positive and significant effect on the decision to visit the Sweet Green Orange Garden, Pematang Kuing Village, Sei Suka District, Batu Bara Regency, with an R Square value of 0,414 or 41,4%.
The Influence of Viral Marketing and Halal Awareness on Purchasing Decisions at The Mie Gacoan Branch Dr. Mansyur Medan Nabila; Hasman, Haryaji Catur Putera; Siregar, Dahrul
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 1 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i1.13885

Abstract

This study was conducted to determine the effect of viral marketing and halal awareness on purchasing decisions at the Dr. Mansyur Medan branch of Mie Gacoan. In this study using quantitative research, quantitative research can be interpreted as a research method based on the philosophy of positivism, used to research on certain populations or samples, characteristics and relationships between variables whose data collection techniques use questionnaires. Data collection in this study was carried out slot zeus through distributing questionnaires using a Likert scale. The sample in this study were Gacoan Noodle Consumers totaling 97 respondents. The technique used to analyze data using Multiple Linear Regression Analysis with the help of SPSS Software. The results showed that the partial test of viral marketing variables had a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch. The halal awareness variable has a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch, and in the simultaneous test the viral marketing variable and the halal awareness variable together have a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch. In the Coefficient of Determination test, the Adjusted R Square value is 0.562 (56.2%) and the rest is influenced by other factors.
Pengaruh Green Place Dan Green Promotion Terhadap Keputusan Pembelian Produk Wikstea Pada Mahasiswa Fakultas Kehutanan Universitas Sumatera Utara: Pengaruh Green Place Dan Green Promotion Terhadap Keputusan Pembelian Produk Wikstea Pada Mahasiswa Fakultas Kehutanan Universitas Sumatera Utara Pandiangan, Paulus; Hasman, Haryaji Catur Putera; Batubara, Ridwanti; Siregar, Dahrul
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 01 (2024): Eqien Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i01.1677

Abstract

This research aims: (1) To determine the influence of green places on purchasing decisions for Wikstea products among students at the Faculty of Forestry, University of North Sumatra. (2) To determine the effect of green promotion on purchasing decisions for Wikstea products among students at the Faculty of Forestry, University of North Sumatra. This research method This type of research is quantitative research and is associative in nature. The results of this research; (1) From the green place statement, in the future the procurement of Wikstea stands/outlets can be further increased to reach new consumers. (2) green promotion statement, it is hoped that the Wikstea company can make advertisements or promotions about the importance of using products that are friendly to living creatures and the environment. Keywords: Influence, Green Place, Green Promotion.
PENDAMPINGAN WIRAUSAHA SYARIAH DALAM MEMBANGUN MODEL BISNIS YANG SESUAI PRINSIP ISLAM DI REMAJA MASJID AL-MUKHLISIN DESA TEMBUNG Dahrul Siregar; Retnawati Siregar
Jurnal Pengabdian Indonesia (JPI) Vol. 2 No. 1 (2026): Vol. 2 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v2i1.1443

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kemampuan remaja masjid dalam membangun model bisnis yang sesuai dengan prinsip-prinsip syariah Islam. Melalui program pelatihan dan pendampingan intensif, para remaja Masjid Al-Mukhlisin Desa Tembung diberikan pemahaman tentang konsep dasar wirausaha syariah, etika bisnis Islami, dan cara mengembangkan usaha tanpa melanggar ketentuan syariah. Metode pelaksanaan mencakup ceramah interaktif, diskusi kelompok, simulasi bisnis, dan pendampingan lapangan. Hasil kegiatan menunjukkan peningkatan signifikan dalam pengetahuan peserta mengenai prinsip bisnis syariah serta munculnya ide-ide usaha halal yang siap dikembangkan secara berkelanjutan.
The Influence Of Entrepreneurship Spirit And Entrepreneurship Value On Business Success In Tembung Bersatu Percut Sei Tuan Dahrul Siregar; Retnawati Siregar; Fitriani Tobing; Linda Lores
Jurnal Manajemen Dan Akuntansi Medan Vol. 8 No. 1 (2026): Jurnal Manajemen Dan Akuntansi Medan Januari 2026
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v8i1.7660

Abstract

The purpose of this study was to determine and analyze the influence of entrepreneurial spirit and entrepreneurial values ??on business success in UKM Tembung Bersatu, Percut Sei Tuan District. The research method used is exploratory research, where variables are measured using a Likert scale. Methods of data collection is done by interview (interview), with a list of statements (Questioner) and study documentation. The population in this study were all Tembung Bersatu UKM. totaling 40 SMEs. Sampling using saturated sampling method or better known as a census. In this study, the population was relatively small, namely 40 people. Processing data using SPSS software version 23, with descriptive analysis and hypothesis testing multiple regression analysis. The results showed that partially or simultaneously the variables of entrepreneurial spirit and entrepreneurial value had a positive and significant effect on business success in Tembung Bersatu SMEs, Percut Sei Tuan sub-district
The Decision To Revisit Coffee Drinking Is Seen From The Lifestyle And Attributes Of Coffee Through The Brand Image Amin Hou; Dahrul Siregar
International Journal of Science, Technology & Management Vol. 2 No. 1 (2021): January 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i1.120

Abstract

At present, the coffee shop business continues to experience rapid development. The need for coffee changes the lifestyle of a consumer. The main objective of this research is to determine the direct and indirect effect of lifestyle variables and product attributes on purchasing decisions through brand image. This research was conducted at Keude Kupie Ulee Kareng & Gayo II in Medan City. The main target population and sample in this study were the loyal visitors at Keude Kupie Ulee Kareng & Gayo II. Where 175 respondents were selected to be the research sample. The results of the analysis show that the lifestyle and product attributes directly have a significant effect on brand image. Then, indirectly, lifestyle has an indirect effect on purchasing decisions through brand image. Product attributes have an indirect effect on purchasing decisions through brand image.
Co-Authors ., Herkules Agus Salim Harahap ahmad farid Ahmad Harun Daulay Akman Daulay Akman Daulay Alfifto Amin Hou Amrin Mulia U Nst Annisa Rizma nasution Asrul Asrul Baginda Harahap Bay Haqki Chairiyah chairiyah, Chairiyah Dewi Ratna Sari Simatupang Dwi Indi Febrianty Eka Dewi Setia Tarigan Eva Ramayani Finta Aramita Fitriani Tobing Fitriani, Arifah Devi Ginting, Erisa Br Girsang, Andrea Yunika Gunawan, Roni Hasman, Haryaji Catur Putera Hesti Sabrina Ida Royani Ihsan Effendi Ikhwan Alparisi Isnaniah Isnaniah Laia, Rispan Syah Putra Linda Lores Mei Sarah Harahap Meutia, Riza Fany Mhd Zulkifli Hasibuan Muhammad Hilman Fikri Muhammad Yamin Siregar Nabila Naibaho, Jhon Vernando Nawir Yuslem, Nawir Nindya Yunita Nst, Amrin Mulia Nur Aisyah Nur Aisyah Nur Aisyah Nurhaliza, Moudia Pandiangan, Paulus Panjaitan, Tabita Putra, Yudha Maulana Raihan, Muhammad Afif Retna Siregar Retnawati Siregar Retnawati Siregar Reza Nurul Ichsan Ridwanti Batubara Riza Fanny Meutia Riza Fanny Meutya Safrida Hafni Sahir Sagala, Dandi Sania Tri Nurhayati Saparuddin Siregar Sembiring, Tiffani Claudia Br. Siagian, Rizky Arrasyid Siregar, Dian Maya Sari Siregar, Yamin Sorta Ida Sianipar Sugito - Sulaiman, Sulaiman Sundari, Mila Surya, Dimas Syafrida Hafni Sahir Tarigan, Primus Timanta Teddi Pribadi Teranova, Ferryna Fiki Tita Kiftiah Trg, Eka Dewi Setia Wan Rizca Amelia Wan Suryani Wan Wan Suryani Wulandari , Bayu Zuhrinal M. Nawawi