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Pengaruh Manajemen Kewirausahaan terhadap Daya Saing UMKM di Sektor Pariwisata Kabupaten Deli Serdang Dahrul Siregar; Akman Daulay; Hesti Sabrina; Finta Aramita; Eka Dewi Setia Tarigan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 2: Januari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i2.3037

Penelitian ini dilakukan untuk menganalisis manajemen kewirausahaan terhadap daya saing UMKM. Lokasi penelitian dilakukan di sektor Pariwisata Kabupaten Deli Serdang. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif yang bersifat mempelajari kejadian dilapangan yang memungkinkan untuk melakukan hubungan antar variabel, menguji hipotesis, mengembangkan generalisasi, dan mengembangkan teori yang memiliki validitas universal Data dikumpulkan melalui survei terhadap 100 UMKM di Kabupaten Deli Serdang. Hasil penelitian menjelaskan Pemerintah Kabupaten Deli Serdang memberikan pelatihan dan pendampingan kepada UMKM tentang manajemen kewirausahaan. UMKM meningkatkan penerapan manajemen kewirausahaan dalam usahanya. Terjalin kerjasama yang baik antara pemerintah, UMKM, dan masyarakat untuk mengembangkan sektor pariwisata di Kabupaten Deli Serdang. Dengan upaya bersama, diharapkan industri pariwisata di Kabupaten Deli Serdang dapat terus berkembang dan memberikan manfaat bagi semua pihak.

Pengaruh Efikasi Diri dan Motivasi Terhadap Keberhasilan Usaha Kafe di Kecamatan Tanjung Morawa Teranova, Ferryna Fiki; Siregar, Dahrul
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3870

Indonesia is a nation with vast and abundant natural resources, making it worthy of being recognized as a country rich in both natural and human resources. These resources have the potential to bring significant benefits to Indonesia's economy. However, this potential has not been fully realized due to the country's inability to utilize its wealth efficiently. The purpose of this study is to determine the effect of self-efficacy on the success of café businesses in Tanjung Morawa District and to examine the influence of motivation on the success of café businesses in the same area. The independent variables in this study are self-efficacy and motivation, while the dependent variable is business success. The study utilizes a sample of 30 cafés operating in Tanjung Morawa District. The findings indicate that the self-efficacy variable has a positive and significant effect on the success of café businesses in Tanjung Morawa District. Additionally, motivation also has a positive and significant impact on the success of café businesses in the district.

Pengaruh Pengalaman Berwirausaha dan Pengembangan Kemampuan Sumber Daya Manusia Terhadap Kinerja Karyawan Menjalankan Usaha pada Pedagang Kuliner di Pajak USU Jalan Jamin Ginting Kota Medan Surya, Dimas; Siregar, Dahrul; Siregar, Yamin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3946

This research seeks to ascertain the effect of Entrepreneurial Experience and the development of human resource capabilities on employee performance running a business on culinary traders at USU Tax Street Jamin Ginting Medan City. This study was put together utilizing quantitative techniques with causal associative research. The study's population consists of employees who run a business at culinary traders at the USU Tax Jalan Jamin Ginting Medan City and according to the Slovin formula's computation, it is determined that the study's sample consisted of 71 respondents with the use of purposive sampling techniques to obtain accurate and representative information from the population. This study's data collection method made use of a questionnaire media distributed directly using Gform. The results showed that partially entrepreneurial experience has a favorable and substantial impact on employee performance, partially the development of HR capabilities has a favorable and substantial impact on employee performance and simultaneously entrepreneurial experience and the development of HR capabilities have a favorable and substantial impact on employee performance running a business on culinary traders at USU Tax Jalan Jamin Ginting Medan City. In light of the test findings of the Coefficient of Determination (R2), it is found that the Adjusted R Square value is 0.545 (54.5%) which describes that the value of the variance owned by employee performance from the entrepreneurial experience variable and the development of HR capabilities is 54.5% With the rest of 45.5% is impacted by additional variables or aspects that this study did not look at or explain.

Pengaruh Online Customer Review dan Layanan Cash On Delivery (COD) terhadap Keputusan Pembelian Secara Online di Marketplace Shopee pada Generasi Z di Prodi Manajemen FEB USU Farid, Ahmad; Alfifto, Alfifto; Siregar, Dahrul; Royani, Ida
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.539

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis Pengaruh Online Customer Review dan Layanan Cash on Delivery (COD) terhadap Keputusan Pembelian Secara Online di Marketplace Shopee Pada Generasi Z di Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara. Metode penelitian yang digunakan adalah kuantitatif. Populasi penelitian ini adalah semua mahasiswa aktif Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Sumatera utara tahun 2024 yang diambil dari PDDikti (2024) dan jumlah populasi adalah 1.162 orang. Penentuan sampel menggunakan rumus Slovin dan mendapatkan hasil 92 responden. Metode analisis data menggunakan metode deskriptif dan analisis regresi linier berganda dengan tingkat signifikan 0,05 dan hasil dari penelitian ini menujukkan secara parsial dan simultan Online Customer Review, Cash on Delivery berpengaruh secara positif dan signifikan terhadap Keputusan Pembelian.

Penguatan Posyandu dalam Pencegahan Stunting Melalui Deteksi Dini Berbasis Aplikasi dan Pendampingan Wirausaha di Sumatera Utara Gunawan, Roni; Fitriani, Arifah Devi; Siregar, Dian Maya Sari; Asrul, Asrul; Siregar, Dahrul; Sugito, Sugito
Journal of Dedicators Community Vol 7, No 1 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v7i1.3765

Reducing the stunting rate is still a national priority at this time, one of the important pillars that can be strengthened is monitoring and evaluation. One way is through early detection using the application as a monitoring medium. The implementation is the Posyandu which incidentally is the spearhead in the field, in order to strengthen the Posyandu efforts, the Posyandu needs to be supported to be economically productive and able to use the application. The method used is entrepreneurship training and application use, application use assistance, and entrepreneurial assistance. The results of this activity are able to use applications so that they are able to detect stunting toddlers early, then Posyandu has a productive business which part of the profits are used to help the operation of Posyandu

Pengaruh Affiliate Marketing dan Layanan Program Gratis Ongkir Terhadap Keputusan Pembelian di Aplikasi Tiktok pada di Aplikasi Tiktok pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Medan Area Tarigan, Primus Timanta; Siregar, Dahrul; Pribadi, Teddi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i2.26055

Penelitian ini memiliki tujuan dalam mengetahui Pengaruh Affiliate Marketing dan Layanan Program Gratis Ongkir pada Keputusan Pembelian Di Aplikasi Tiktok Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Medan Area. Penelitian ini disusun menerapkan teknik kuantitatif dengan penelitian asosiatif kausal. Adapun sampel penelitian berjumlahkan 99 Mahasiswa FEB UMA. Adapun metode mengambil sampel pada riset ini menerapkan metode Non-Probability Sampling dengan pendekatan purposive sampling dengan kriteria yaitu calon responden merupakan mahasiswa FEB Universitas Medan Area yang sudah membeli di aplikasi Tiktok lebih dari 2 kali. Pengumpulan data dilaksanakan menggunakan langkah penyebaran kuesioner dan data dapat dilakukan pengolahan dengan SPSS Versi 25. Dari hasil temuan menurut parsial Affiliate Marketing memberi pengaruh signifikan dan positif pada keputusan pembelian, secara parsial layanan program gratis memberi pengaruh signifikan dan positif pada keputusan pembelian Di Aplikasi Tiktok, dan secara simultan Affiliate Marketing dan layanan program gratis ongkir memberi pengaruh signifikan dan positif pada keputusan pembelian Di Aplikasi Tiktok Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Medan Area. Selain itu, nilai koefisien determinasi pada kolom Adjusted R Square sebesar 0,190 (19,0%), yang mendeskripsikan bahwa nilai varians yang dimiliki oleh keputusan pembelian dari variabel Affiliate Marketing dan layanan program gratis ongkir yaitu sebesar 19,0% dan dengan hasil sisa 81,0% ditentukan dari pengaruh berbagai faktor dan variabel lainnya yang tidak dikaji dan diterangkan pada riset ini.

Pengaruh Efikasi Diri dan Motivasi Terhadap Keberhasilan Usaha Kafe di Kecamatan Tanjung Morawa Teranova, Ferryna Fiki; Siregar, Dahrul
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3870

Indonesia is a nation with vast and abundant natural resources, making it worthy of being recognized as a country rich in both natural and human resources. These resources have the potential to bring significant benefits to Indonesia's economy. However, this potential has not been fully realized due to the country's inability to utilize its wealth efficiently. The purpose of this study is to determine the effect of self-efficacy on the success of café businesses in Tanjung Morawa District and to examine the influence of motivation on the success of café businesses in the same area. The independent variables in this study are self-efficacy and motivation, while the dependent variable is business success. The study utilizes a sample of 30 cafés operating in Tanjung Morawa District. The findings indicate that the self-efficacy variable has a positive and significant effect on the success of café businesses in Tanjung Morawa District. Additionally, motivation also has a positive and significant impact on the success of café businesses in the district.

Pengaruh Pengalaman Berwirausaha dan Pengembangan Kemampuan Sumber Daya Manusia Terhadap Kinerja Karyawan Menjalankan Usaha pada Pedagang Kuliner di Pajak USU Jalan Jamin Ginting Kota Medan Surya, Dimas; Siregar, Dahrul; Siregar, Yamin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3946

This research seeks to ascertain the effect of Entrepreneurial Experience and the development of human resource capabilities on employee performance running a business on culinary traders at USU Tax Street Jamin Ginting Medan City. This study was put together utilizing quantitative techniques with causal associative research. The study's population consists of employees who run a business at culinary traders at the USU Tax Jalan Jamin Ginting Medan City and according to the Slovin formula's computation, it is determined that the study's sample consisted of 71 respondents with the use of purposive sampling techniques to obtain accurate and representative information from the population. This study's data collection method made use of a questionnaire media distributed directly using Gform. The results showed that partially entrepreneurial experience has a favorable and substantial impact on employee performance, partially the development of HR capabilities has a favorable and substantial impact on employee performance and simultaneously entrepreneurial experience and the development of HR capabilities have a favorable and substantial impact on employee performance running a business on culinary traders at USU Tax Jalan Jamin Ginting Medan City. In light of the test findings of the Coefficient of Determination (R2), it is found that the Adjusted R Square value is 0.545 (54.5%) which describes that the value of the variance owned by employee performance from the entrepreneurial experience variable and the development of HR capabilities is 54.5% With the rest of 45.5% is impacted by additional variables or aspects that this study did not look at or explain.

Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Trifting Di Noah Fashion Medan Girsang, Andrea Yunika; Siregar, Dahrul; Meutia, Riza Fany; Trg, Eka Dewi Setia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1046

This study examines the effect of product quality, price, and promotion on consumer purchase decisions at Noah Fashion Medan, a thrift clothing store. A quantitative approach was used, involving a survey of 100 respondents. Validity and reliability tests confirmed the data’s accuracy. Multiple linear regression analysis with SPSS 26 was conducted to analyze the data. The F-test results showed that product quality, price, and promotion simultaneously have a significant impact on purchase decisions (p < 0.05). Partial t-tests revealed that each variable positively and significantly influences purchase decisions, with p-values below 0.05 and t-values exceeding the critical value. The findings suggest that improving product quality, competitive pricing, and effective promotion—especially through social media—are crucial for influencing consumer purchasing behavior at Noah Fashion. This study provides practical insights for thrift store marketers to enhance their marketing strategies.

Implentasi Teknologi Informasi Terhadap Kewirausahaan dan Kuliner di Mega Park Medan Siregar, Dahrul; Daulay, Akman; Haqki, Bay
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13486

Pada era bisnis online yang terus berkembang, pengembangan model kewirausahaan berbasis teknologi, atau technopreneurship, telah menjadi sasaran dan pusat perhatian. perkembangan teknologi informasi dan internet telah mengubah cara kita melakukan bisnis. Artikel ini akan membahas bagaimana technopreneurship menjadi kunci untuk memanfaatkan peluang-peluang baru di dunia digital. Dalam pembahasan ini, kami akan menjelaskan pentingnya technopreneurship dalam konteks bisnis online, meliputi peran inovasi teknologi, penggunaan platform online, e-commerce, dan aplikasi mobile. Penelitian ini menggunakan studi pustaka (library research) yaitu metode dengan pengumpulan data dengan cara memahami dan mempelajari teori-teori dari berbagai literatur yang berhubungan dengan penelitian tersebut. Pengumpulan data tersebut menggunakan cara mencari sumber dan kemajuan serta pendapatan kuliner dan makanan yang ada di Megar Park Kepten Muslim Medan dan menkontruksi dari berbagai sumber pendapatan, harga makanan, minuman serta apa saja yang menjadi fasilitas di Mega Park tersebut.

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