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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Bahasa dan Sastra ILMU USHULUDDIN Jurnal Pengkajian dan Pengembangan Teknologi Pertanian Forum Agribisnis Jurnal Mirai Management JURNAL INTEGRASI PROCESSOR Jurnal Ilmiah Sistem Informasi, Teknologi Informasi dan Sistem Komputer JURNAL INSTEK (Informatika Sains dan Teknologi) Mesin Hasanuddin Journal of Applied Business and Entrepreneurship J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Mattawang: Jurnal Pengabdian Masyarakat Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Indonesian Sharia Economics Journal of Learning Improvement and Lesson Study Journal of Business Issues Sosiologia : Jurnal Agama dan Masyarakat Maktabatun: Jurnal Perpustakaan dan Informasi JURSIMA Journal of Management and Creative Business Jurnal Riset Manajemen JIMIA Al Itmamiy : Jurnal Hukum Ekonomi Syariah Guruku: Jurnal Pendidikan dan Sosial Humaniora Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen International Journal of Economic Research and Financial Accounting Ekonomi Keuangan Syariah dan Akuntansi Pajak Jurnal Ilmiah Sistem Informasi Ahsan: Jurnal Ilmiah Keislaman dan Kemasyarakatan An Najah (Jurnal Pendidikan Islam dan Sosial Keagamaan)
Muhammad Ismail
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : Hasanuddin Journal of Applied Business and Entrepreneurship

 1 
PENGARUH KETERLIBATAN PELANGGAN DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING (STUDI PADA AKUN INSTAGRAM EIWA) Athira Setira Adil; Muhammad Asdar; Muhammad Ismail
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 3 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i3.94

Abstract

Firms that want to survive have to compete more in formulating the strategy of offering and selling the company's products, and advanced companies are companies that are able to keep up with the times, customer behavior changes, and of course technological advancement. This research aims to know to know the influence of customer involvement and brand trust of buying interest and purchasing decisions on Eiwa instagram account. The type of research used in this study is quantitative approach. The quantitative approach bases the study of empirical rational principles. The quantitative approach bases the study of empirical rational principles. Before doing research the researcher must find the problem and hypothesis to be tested based on specified criteria and path analysis tool that is Smart PLS to know variable relation. The result of the research shows that for direct influence, customer involvement has a positive and significant effect on buying interest, brand trust has positive but not significant effect on buying interest, customer involvement has a positive and significant effect on purchasing decision, brand trust has positive and significant influence on purchasing decision product, while buying interest has a positive and significant effect on purchasing decision of Brand Eiwa product. As for indirect influence, buying interest may mediate the influence of Customer Engagement on product purchasing decisions positively and significantly while Buy Interest can not mediate the influence of Brand Trust on Brand Eiwa product purchase decision positively and significantly.
ANALISIS PENGARUH KUALITAS PELAYANAN, KOMITMEN, DAN KEPERCAYAAN NASABAH TERHADAP KEPUASAN DAN LOYALITAS NASABAH PADA PT. BANK RAKYAT INDONESIA (PERSERO) TBK AREA MAKASSAR RAYA Farina Fakhruddin; Haris Maupa; Muhammad Ismail
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 4 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i4.128

Abstract

Currently the development of banking services is growing so rapidly because banking is one part of financial institutions that play a very important role for the smooth economic activities of a country. This study aims to determine and analyze the influence of Service Quality, Commitment, and Customer Confidence Against Customer Satisfaction And Loyalty At PT. Bank Rakyat Indonesia (Persero) Tbk Makassar Area Raya. The type of research used in this study is quantitative approach. The quantitative approach bases the study of empirical rational principles. The quantitative approach bases the study of empirical rational principles. Therefore, before doing research the researcher must find the problem and hypothesis to be tested based on the criteria specified and the analytical tool used is Smart PLS 2.0. The results showed that partially, the quality of service, commitment, and customer confidence have a positive and significant impact on satisfaction. Furthermore, service quality variables, commitment, customer trust and satisfaction have a positive and significant effect on customer loyalty. The indirect effect indicates that satisfaction can mediate the influence of service quality, commitment, and trust of customer to customer loyalty of PT. Bank Rakyat Indonesia (Persero) Tbk Makassar Area Raya positively and significantly.
ASPEK KNOWLEDGE MANAGEMENT TERHADAP KINERJA KARYAWAN MELALUI KEUNGGULAN BERSAING KANTOR PUSAT PT. BANK SULSELBAR Arham Nawawi; Haris Maupa; Muhammad Ismail
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 4 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i4.267

Abstract

The strategy of knowledge management becomes a primary vehicle for organizations achieve their goals, and to compete with good. The study aims to (1) find out the influence of the quality of learning on performance of employees of PT. Bank Sulselbar. (2) know the influence of the knowledge management process on performance of employees of PT. Bank Sulselbar. (3) find out the influence of the knowledge-sharing process on performance of employees of PT. Bank Sulselbar. (4) find out the influence of innovation against the performance of the employees of PT. Bank Sulselbar. (5) find out the influence of the quality of learning against competing superiority of PT. Bank Sulselbar. (6) know how the process of management of knowledge against the competitive advantage of PT. Bank Sulselbar. (7) find out the influence of the knowledge-sharing process against competing superiority of PT. Bank Sulselbar. (8) Knowing the influence of innovation against competing superiority of PT. Bank Sulselbar. (9) find out the influence of competitive advantage against the performance of the employees of PT. Bank Sulselbar. In this study researchers using experimental research using appropriate research methods and emphasis on the analysis of data in the form of the ordinal numbers are processed with statistical methods. Data collection methods used in this research is a Library Research, and Feel research. The technique of analysis used in this study is to test the validity, reliability testing, descriptive analysis, and path analysis. The results of this study suggest that (1) the quality of learning significant effect on performance of employees. (2) knowledge management processes significant effect on performance of employees. (3) the process of knowledge sharing effect significantly to the performance of the employee. (4) Innovation has no effect on performance of employees. (5) the quality of learning effect significantly to the competitive advantage of employees. (6) knowledge management processes significant competitive advantage against influential employees. (7) the process of knowledge sharing effect significantly to the competitive advantage of employees. (8) the innovation has no effect against the competitive advantage of employees. (9) the competitive advantage of significant effect on performance of employees
ANALYSIS OF SERVICE QUALITY AND TRUST ON CONSUMER LOYALTY WITH SATISFACTION AS AN INTERVENING VARIABLE (CASE STUDY OF P.O BORLINDO) Abdul Razak Sabara; Otto Randa Payangan; Muhammad Ismail
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 2 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i2.314

Abstract

This research aims to determine the effect of service quality and trust on the consumers' loyalty through consumer satisfaction directly and indirectly. The research was conducted at PO Borlindo by taking passengers as a research object. This research draft uses quantitative descriptive research with direct observation in the field. Research data form primary and secondary data from the company. Data is processed and analyzed by path analysis methods with IBM-SPSS. The results showed that the Service quality and trust positively affect consumer satisfaction and consumer loyalty directly. Trust had a positive effect on consumers' loyalty through consumer satisfaction. The hypothesis testing shows that the service quality variable is the variable with the lowest level of influence among other variables on consumer loyalty at PO Borlindo.
THE ANALYSIS OF DISTRIBUTION CHANNEL EFFECTS ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION (STUDY CASE: PT. INDOMARCO ADI PRIMA MAKASSAR BRANCH) Rizki Kurnia Husain; Otto Randa Payangan; Muhammad Ismail
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 3 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i3.343

Abstract

Distribution problems have always been the biggest issue, especially for companies that produce their products in bulk. The wider the marketing area, the more obstacles are faced so that it is necessary to divide the marketing area in each area by placing branches or distributors. This policy pattern requires the placement of inventory at each location, and the placement of the inventory requires good handling so that inventory can be optimal, meaning that it can meet the demands of existing demand without carrying out too much storage which causes buildup in warehouses resulting in high storage costs and the possibility the occurrence of product damage is even greater. The purpose of this study is to analyze the effect of the independent variables on the dependent variable using intervening variables. The type of research used is descriptive-quantitative. This study presents the influence of distribution channels on customer loyalty through customer satisfaction. The results obtained in this study are the variable handling of goods, warehousing systems, and transportation systems directly have a significant effect on customer satisfaction PT. Indomarco Adi. The order processing variables, goods handling and warehousing systems directly have a significant effect on customer loyalty of PT. Indomarco Adi Prima. And also customer satisfaction variables directly have a significant effect on customer loyalty of PT. Indomarco Adi prima.
ANALYSIS OF THE EFFECT OF SERVICE QUALITY AND PRICE ON LOYALTY THROUGH CUSTOMER SATISFACTION IN PADANG RESTAURANT IN MAKASSAR Nurul Lathifah; Sumardi Lasise; Muhammad Ismail
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 2 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i2.437

Abstract

This study aims to analyze the effect of service quality and price on customer loyalty through customer satisfaction with Padang restaurants in the city of Makassar. This study takes data directly from the number of customers who eat at several Padang restaurants, especially in the city of Makassar by taking 100 customers from 3 different restaurants as samples in this study. To implement the objectives of this study used analysis techniques using path analysis. The results of the analysis prove that service quality (X1) on customer loyalty (Z) through customer loyalty (Y) has a positive and significant effect. The effect of price (X2) on customer loyalty (Z) through customer loyalty (Y) has a positive and significant effect, but the effect of service quality (X1) on customer satisfaction (Z) has a negative and insignificant effect.
The Influence of Work Motivation and Training on the Competence of Pharmaceutical Workers in Makassar City Irfan Kurniawan; Siti Haerani; Muhammad Ismail
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 3 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i3.463

Abstract

Motivation is a desire in a person that causes the act of that person. Meanwhile, training is an effort to improve the performance of the employee in their current job or in other jobs that they will hold. The aim of this study is to find out how much motivation and training affect the competence of pharmacists in Makassar City. There is 150 personnel of pharmacy (pharmacist) as the respondents of this study, which are 43 men and 107 women. Data collection techniques using a questionnaire with a descriptive quantitative method. Questions in the questionnaire are in the form of questions that uses scale of Likert 1-5. The analysis step of the research is preceded by an instrument of research, which is collecting data and processing the data obtained in the questionnaire by giving the score of each statement based on a scale of Likert, and conduct test validity, test reliability, test for normality and test regression. The test regression was multiple regression. The data processing is conducted by using SPSS 22. The results of the study indicate (1) the motivation is positively and significantly affected to competence; (2) training has a positive and significant effect on competence; (3) motivation and training have a positive and significant effect on competence.
THE INFLUENCE OF SOCIAL MEDIA AND ENTREPRENEURSHIP KNOWLEDGE ON INTEREST IN ENTREPRENEURSHIP THROUGH BUSINESS MOTIVATION OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS HASANUDDIN UNIVERSITY MAKASSAR Nirwana Nirwana; Muhammad Ismail; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 4 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i4.483

Abstract

This study aims to determine the effect of social media and entrepreneurial knowledge on interest in entrepreneurship through business motivation in students of the Faculty of Economics and Business at Hasanuddin University. This research was conducted at the Faculty of Economics and Business at Hasanuuddin University by taking information from students in 2018 using a questionnaire, with a total sample of 200 students. The data were analyzed using a quantitative approach and processed using the SPSS version 22 application. The results of this study indicate that social media has a significant effect on business motivation for economic and business faculty students, in contrast to entrepreneurial knowledge which has no significant effect on economic and business faculty students. Then the influence of social media, entrepreneurial knowledge and business motivation have a positive effect on business interest in economics and business faculty students. Then based on the results of the intervening the influence of social media and business knowledge has a significant effect on business interest through business motivation. This shows that students of the Faculty of Economics and Business at the Indonesian Muslim University have a high enthusiasm for entrepreneurship.
Co-Authors Aan Zainul Anwar Abdul Gani Jamora Nasution Abdul Kamaruddin Abdul Rahman Kadir Abdul Razak Munir Abdul Razak Sabara Abulija Maskarai Aceria Mega Putri Pratiwi Agussatriana Agustina Mutia Ahmad Yani Aisah Apridayani Aji Komarudin Ambok Pangiuk Amzul Rifin Andi Saadillah Andi Wafiah Anzu Elvia Zahara Arham Nawawi Ari Wibowo Ari Wibowo Asnath Maria Fuah, Asnath Maria Asrafi Asrafi Asriyani Amrullah Athira Setira Adil Aulia Fajrin Ayu Ashari Pasaribu Ayu Minarsi Bambang Kurniawan Budi Baharudin Cahyo Budi Nugroho Chandra Defta Rusdwinanto Deddy Dwi Arjanto Dedy Dwi Arjanto Dewi Satria Ahmar Dian A.S Parawansa Dian Rohani Siburian Domi Kamsyah Dyah Rachma Wijayanti H.P Edit Lesa Aditia Ekasari Dimbarokke Erwan Setyanoor Fahmi Idris Farina Fakhruddin Fariyanti, Anna Fathuddin Abdi Fathul Qasthari Abdillah Fedia Restu FERDIANSYAH SAING Fifi Nola Sari Fika Nadila Gawan Sagoro Gio Qaedy Auzan Hanifah Widiastuti Haris Maupa Havifa Havifa Hijrinia Kusumaning Ayu Ihsan Saputra Iman Kristian Halawa Irfan Kurniawan Ita Apriana Kinas James Siregar Lamhot E. Pakhpahan Lia Wardati Lilis Lilis M. Baihaqi M. Nazori Mahyuddin Mar’atussolehah Mar’atussolehah Masnur Maulana Yusuf Meida Perwira Antartika Meigia Nidya Sari Misnariah Idrus Ms. Muthmainnah Mufti Fathonah Muvariz Muh. Asdar Muhammad Aldi Akbar Muhammad Asdar Muhammad Syafei Gozali Nadilla Alfina Naufal A Prasetyo Naufal Abdurrahman Prasetyo Nazwa Hasanatul Hikmah Nidia Yuniarsih Nirwana Nirwana Nisar Novi Mubyarto Nugroho Pratomo Ariyanto Nugroho Pratomo Aryanto Nur Fitria Pujo Leksonowati Nur Rohimah Nur Tajdidah Nurjannah Nurjannah Nurman Pamungkas Nurul Laili Arifin Nurul Lathifah Nurul Ulfah Otto Randa Payangan Patmasari, Andi Prihadi Setyo Darmanto PUTRI OKTAVIANI Qurrata Ayunin Rachman Jaya Rahmah Tulwaidah Randy Saputra Renaldi Yulvianda Rendi Rostan Rini Erina Risqi Aldian Deni Rizki Kurnia Husain Rudy Priyanto Saifudin Asrori Saiful Akhyar Lubis Sapto Wiratno Satoto Selvy Anggriani Syarif Sembiring, Rinawati Siti Haerani Sriyanto Sriyanto St Rahma Syam Ali Sumardi Lasise Sutoyo, Mochammad Arief Hermawan Syahirun Alam Syaloom lestari Simanjuntak Titin Agustin Nengsih Wa Ode Zusnita Muizu Widodo Widodo Wilda Utami Yasnur Asri Yogantara Yogantara