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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis COMPETITIVENESS JOURNAL SIGMA: Jurnal Pendidikan Matematika JURNAL GALUNG TROPIKA Jurnal Manajemen STIE Muhammadiyah Palopo Patria Artha Journal of Accounting Dan Financial Reporting Mega Aktiva: Jurnal Ekonomi dan Manajemen International Journal of Business Economics (IJBE) Journal of Accounting and Finance Management (JAFM) Eduvest - Journal of Universal Studies
Akhmad, Akhmad
Faekultas Ekonomi Dan Bisnis Universitas Muhammadiyah Makassar
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Health Professions Mathematics Neuroscience Social Sciences Other

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Analysis of The Effect of Volatility, Uncertainty, Complexity, and Ambiguity on The Performance of Culinary Msmes in Enrekang Regency Zul Rahma Umar; Akhmad Akhmad; Edi Jusriadi; Andi Jam'an; Muchriadi Muchran
Eduvest - Journal of Universal Studies Vol. 5 No. 1 (2025): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i1.50280

Abstract

The purpose of this study was to determine and analyze the effect of Volatility, Uncertainty, Complexity, and Ambiguity on the Performance of Culinary MSMEs in Enrekang Regency. The population in this study were culinary MSME players, with data collection techniques through observation, questionnaires and documentation. The data analysis technique uses multiple linear regression analysis. From the results of the research conducted, empirical findings were obtained that volatility has a positive and significant effect on the performance of culinary MSMEs. Uncertainty has a positive and insignificant effect on the performance of culinary MSMEs. Complexity has a positive and significant effect on the performance of culinary MSMEs, and ambiguity has a negative and significant effect on the performance of culinary MSMEs in Enrekang Regency.
Peran Citra merek Gaya Hidup Kualitas Produk dan Harga Terhadap Keputusan Pembelian Mobil Honda Buyung Buyung Romadhoni; Akhmad Akhmad; Firman Syah; Deasy Mauliana
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 10, No 1 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v10i1.2020

Abstract

Abstract This study aims to analyze the partial influence of price variables on consumer purchasing decisions, the partial influence of product quality variables on consumer purchasing decisions of Honda cars, and the partial influence of brand image variables on consumer purchasing decisions. Honda vehicles. customers who have used or purchased an unknown number of Honda car products. The technique or way to determine the sample in this study uses incidental sampling methods. The results of this study found that brand image has a positive and significant effect on purchasing decisions, lifestyle has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions and price has a positive and significant effect on purchasing decisions.Keywords: Brand Image, Lifestyle, Product Quality, Price, Purchasing DecisionsAbstrak Penelitian ini bertujuan untuk menganalisis pengaruh parsial variabel harga terhadap keputusan pembelian konsumen, pengaruh parsial variabel kualitas produk terhadap keputusan pembelian konsumen mobil Honda, dan pengaruh parsial variabel citra merek terhadap keputusan pembelian konsumen. kendaraan Honda. pelanggan yang telah menggunakan atau membeli produk mobil Honda dalam jumlah yang tidak diketahui. Teknik atau cara menentukan sampel dalam penelitian ini menggunakan metode sampling insidental. Hasil penelitian ini menemukan bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian, gaya hidup berpengaruh positif dan signifikan terhadap keputusan pembelian, kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian serta harga berpengaruh positif dan signifikan terhadap keputusan pembelian.Kata Kunci: Citra Merek, Gaya Hidup, Kualitas Produk, Harga, Keputusan Pembelian
Co-Authors A Amir Adiningrat, Andi Arifwangsa Ahmad AC Amir Amir Andi Jam'an Andi Jam’an Arniati Arniati Asdar Asdar Buyung Buyung Romadhoni Deasy Mauliana Fina Diana Firman Syah Ibrahim Ibrahim J, Jusriadi Muchriadi Muchran Muh. Ikram Idrus Muh. Yamin Wahab Muhammad Rusydi Muryani Arsal Mustaking, Mustaking Naldah Naldah Niluh Putu Evvy Rossanty Nurhapsa Nurlinda Hijrah Romadhoni, Buyung Samsul Rizal Sitti Fithriani Saleh Zul Rahma Umar