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All Journal Jurnal Administrasi Bisnis Jurnal Ilmu Sosial dan Humaniora E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Journal of Governance and Public Policy Journal of Economic, Bussines and Accounting (COSTING) eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Demos Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement INVEST : Jurnal Inovasi Bisnis dan Akuntansi Quantitative Economics and Management Studies International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ilmiah Wahana Pendidikan International Journal of Community Service Bima Journal : Business, Management and Accounting Journal eCo-Fin Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Economica: Media Komunikasi ISEI Riau Proceeding of The International Conference on Economics and Business Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Masyarakat Madani Indonesia Journal of Law, Education and Business Jurnal Publikasi Ekonomi dan Akuntansi
Fadli, Mashur
Business Administration Study Program, Department Of Administrative Sciences, Faculty Of Social And Political Sciences. Riau University, Pekanbaru, Indonesia
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Journal : Unri Conference Series: Community Engagement

 1 
Inovasi Produk sebagai Variabel Mediasi Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan dalam Meningkatkan Keunggulan Bersaing Sektor UMKM Olahan Ikan Patin di Kampung Patin, Desa Koto Mesjid, Kecamatan XIII Koto Kampar Mashur Fadli; Meyzi Heriyanto; Kasmirudin Kasmirudin; Lie Othman
Unri Conference Series: Community Engagement Vol 4 (2022): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.4.378-386

Abstract

variables on strategies to increase competitive advantage in the Catfish Processed MSME Sector in Patin Village, Koto Mesjid Village, District XIII Koto Kampar. The study used a quantitative approach where primary data was collected through a survey of 70 respondents and the statistical technique Partial Least Square (PLS) was used to process the data. The results of the study confirm that there is a significant effect of market orientation on product innovation and competitive advantage, both direct and indirect effects through the mediation of product innovation variables. The entrepreneurial orientation variable influences the product innovation variable and competitive advantage, either directly or indirectly through the product innovation variable, but some other factors or variables affect the competitive advantage variable.
Co-Authors Achmad Fajri Febrian Adriansyah Adriansyah Agus Alfan Agusti, Rival Alfian Rizqy Mauliddin Ali Yusri Amalia Ananda Amanda, Sephia Aprizal Bahana Nusantara Ardian, M. Rayhan Arya Putra Pratama Gultom Ashaluddin Jalil Augustin, Jeneva Cindy Artha Ully Tampubolon Dewi, Dian Lusiana Dhiza, Adjie Marditillah Elgha Marenthis Purba Endang Sutrisna Evawani Elysa Lubis Fatimah Zahara Fitrien Ayuda Gatot Wijayanto Gunva, Bagus Abyan Hafizh Guruh Hikmatul Akbar Hamsal Hamsal Hasanuddin Hasanuddin Helin Helin Hesty Sepsada Hussein Al Muhtadeebillah Ida Ayu Putu Sri Widnyani Ismandianto Isril Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmirudin Khairul Amri KHAIRUL ANWAR Lie Othman Lie Othman Lison, Muhammad Fakhri Lumbanraja, Maha Martabar Mangatas M. Rafi M.Y.Tiyas Tinov Maha Martabar Mangatas Lumbanraja Mandataris Mandataris Mariaty Ibrahim Meyzi Heriyanto Moh. Rasyid Ridho Muhammad Fadhil Muhammad, Fahmi Musadad Musadad Nurita, Riau Nurman Nurman Nusantara, Aprizal Bahana Pane, Rico Purnawandi Putri Khairani Radhiyya, Fhayza Nanda Rahmat Junaidi Ramayana, Siti Rana Azira Rasidy, Elsa Junita Resdati Ringgo Eldapi Yozani Risem Candina Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Seger Sugiyanto Seno Andri Sihotang, Riski Pranata Simangunsong, Johannes Peterson Siti Sofro Sidiq Solly Aryza Suri Amilia Suryalena, Suryalena syafrizal Syahroni Alby Taufiqqurrachman Taufiqqurrachman, Taufiqqurrachman Teguh Widodo Tengku Firli Musfar Tri Joko Waluyo Umli Dwi Putri Uswatun Hasanah Tanjung Vianda, Sabina Victor Ringhard Pattipeilohy Wahyu Busro Wasillah, Asiah Wila Septi Dita Yuliantika, Tasya Yusmar Yusuf Zebua, Ben Hansel Notatema