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Fadli, Mashur
Business Administration Study Program, Department Of Administrative Sciences, Faculty Of Social And Political Sciences. Riau University, Pekanbaru, Indonesia
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Journal : Quantitative Economics and Management Studies

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Marketing Policy for Micro, Small, and Medium Enterprises Products After the COVID-19 Pandemic in Sontang Village, Bonai Darussalam District, Rokan Hulu Regency, Riau Indonesia (Study: Salai Fish Products (Smoked Fish)) Nurman Nurman; Hamsal Hamsal; Mashur Fadli
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.844 KB) | DOI: 10.35877/454RI.qems1254

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are economic businesses carried out by the lower middle class. This business aims to grow and develop its business to support efforts to reduce poverty and poverty and provide new job opportunities. In general, there are three (3) types of businesses that include MSMEs, namely (1) culinary businesses, (2) fashion businesses, and (3) agribusiness businesses. Making salai fish is a culinary business. The raw materials from fishermen's catches are then processed into the final product, which has added value. The object of this study is marketing policies ranging from products, prices, and distribution to promotions. The results showed that procedures in the field of production if you want to increase the income of the production process are carried out twice a week, policies in the area of prices depend on the high low purchasing power of end consumers, policies in the place of distribution try to shorten distribution channels because the longer the distribution channel affects income, and procedures in the business of promotion if the interest of end consumers decreases, it is thought that it is necessary to collaborate with partners such as houses eating, self-service and other services, expanding the market can be done by communicating, increasing selling places and increasing promotions by utilizing online media so that any product produced is sold out, and it is also suggested to MSME entrepreneurs to start cultivating river fish for the long term of the salai fish business
Co-Authors Achmad Fajri Febrian Adriansyah Adriansyah Agus Alfan Agusti, Rival Alfian Rizqy Mauliddin Ali Yusri Amalia Ananda Amanda, Sephia Aprizal Bahana Nusantara Ardian, M. Rayhan Arya Putra Pratama Gultom Ashaluddin Jalil Augustin, Jeneva Cindy Artha Ully Tampubolon Dewi, Dian Lusiana Dhiza, Adjie Marditillah Elgha Marenthis Purba Endang Sutrisna Evawani Elysa Lubis Fatimah Zahara Fitrien Ayuda Gatot Wijayanto Gunva, Bagus Abyan Hafizh Guruh Hikmatul Akbar Hamsal Hamsal Hasanuddin Hasanuddin Helin Helin Hesty Sepsada Hussein Al Muhtadeebillah Ida Ayu Putu Sri Widnyani Ismandianto Isril Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmirudin Khairul Amri KHAIRUL ANWAR Lie Othman Lie Othman Lison, Muhammad Fakhri Lumbanraja, Maha Martabar Mangatas M. Rafi M.Y.Tiyas Tinov Maha Martabar Mangatas Lumbanraja Mandataris Mandataris Mariaty Ibrahim Meyzi Heriyanto Moh. Rasyid Ridho Muhammad Fadhil Muhammad, Fahmi Musadad Musadad Nurita, Riau Nurman Nurman Nusantara, Aprizal Bahana Pane, Rico Purnawandi Putri Khairani Radhiyya, Fhayza Nanda Rahmat Junaidi Ramayana, Siti Rana Azira Rasidy, Elsa Junita Resdati Ringgo Eldapi Yozani Risem Candina Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Seger Sugiyanto Seno Andri Sihotang, Riski Pranata Simangunsong, Johannes Peterson Siti Sofro Sidiq Solly Aryza Suri Amilia Suryalena, Suryalena syafrizal Syahroni Alby Taufiqqurrachman Taufiqqurrachman, Taufiqqurrachman Teguh Widodo Tengku Firli Musfar Tri Joko Waluyo Umli Dwi Putri Uswatun Hasanah Tanjung Vianda, Sabina Victor Ringhard Pattipeilohy Wahyu Busro Wasillah, Asiah Wila Septi Dita Yuliantika, Tasya Yusmar Yusuf Zebua, Ben Hansel Notatema