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All Journal Jurnal Administrasi Bisnis Jurnal Ilmu Sosial dan Humaniora E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Journal of Governance and Public Policy Journal of Economic, Bussines and Accounting (COSTING) eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Demos Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement INVEST : Jurnal Inovasi Bisnis dan Akuntansi Quantitative Economics and Management Studies International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ilmiah Wahana Pendidikan International Journal of Community Service Bima Journal : Business, Management and Accounting Journal eCo-Fin Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Economica: Media Komunikasi ISEI Riau Proceeding of The International Conference on Economics and Business Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Masyarakat Madani Indonesia Journal of Law, Education and Business Jurnal Publikasi Ekonomi dan Akuntansi
Fadli, Mashur
Business Administration Study Program, Department Of Administrative Sciences, Faculty Of Social And Political Sciences. Riau University, Pekanbaru, Indonesia
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The Impact of Celebrity Endorsements and Digital Marketing on Purchase Intentions Among Tokopedia Users: A Study of Students Rismayani, Rismayani; Fadli, Mashur
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 2 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i2.886

Abstract

This research aims to find out whether there is an influence of the use of celebrity endorsers and advertisements through digital marketing on the buying interest of Tokoedia users and to find out whether student objects are able to influence purchases on Tokopedia with the presence of celebrity endorsers and advertisements displayed by Tokopedia. The research method used is a quantitative method and uses secondary and primary data. Primary data was obtained from respondents who were collected through a questionnaire consisting of 30 questions. The sample consisted of 97 active students from the Faculty of Economics and Business, Riau University, Tokopedia users with a population of 3855 students and used a purposive sampling technique. The data analysis technique for this research uses PLS-SEM versi 4. The results of the research show, (1) There is a positive and significant influence of celebrity endorsers on the buying interest of Tokopedia users among students at the Faculty of Economics and Business, Universitas Riau, (2) There is a positive and significant influence of advertising on users' buying interest Tokopedia among students at the Faculty of Economics and Business, Universitas Riau, (3) There is a positive and significant influence of celebrity endorsers on the digital marketing of Tokopedia users among students at the Faculty of Economics and Business, Universitas Riau, (4) There is a positive and significant influence of advertising on the digital marketing of Tokopedia users among students. Faculty of Economics and Business, Universitas Riau, (5) There is a positive and significant influence of digital marketing on the buying interest of Tokopedia users among students of the Faculty of Economics and Business, Universitas Riau, (6) celebrity endorsers on buying interest through digital marketing do not have a positive influence on the use of Tokopedia in students at the Faculty of Economics and Business, Universitas Riau, and (7) There are advertisements that have a positive and significant effect on buying interest through digital marketing of Tokopedia users among students at the Faculty of Economics and Business, Universitas Riau.
Collaborative Governance Strategy in Increasing Production and Strengthening Food Diversification in Rokan Hulu Regency, Riau Province, Indonesia Yusri, Ali; Fadli, Mashur; Pane, Rico Purnawandi; Rafi, M; Wasillah, Asiah; Zebua, Ben Hansel Notatema; Alby, Syahroni
Journal of Governance and Public Policy Vol. 11 No. 3 (2024): October 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgpp.v11i3.20038

Abstract

This research aims to analyze Collaborative Governance strategies in food diversification efforts in Rokan Hulu Regency, focusing on the regional food policy context. Utilizing qualitative analysis with the Nvivo 12 Plus tool, it systematically processes interview and online media data, revealing key factors such as coordination (47.06%), trust (29.41%), and commitment to common goals (23.53%) that influence collaborative governance. The novelty lies in highlighting the low level of stakeholder commitment, linked to a lack of participation forums, which impacts local food consumption patterns still dependent on rice. While leadership and institutional design are identified as critical aspects of collaborative governance, this study advances the discourse by emphasizing the dominance of the government sector and the need for more balanced stakeholder involvement in program implementation. It also underscores the importance of developing alternative commodities like corn and cassava to enhance food diversification. This research contributes to the state of the art by offering timely insights into the practical challenges of collaboration, advancing both theoretical and applied aspects of governance in rural food security strategies.
Digital Marketing, Keunggulan Bersaing Moderasi Financial Self-Efficacy : Implikasinya terhadap Kinerja Pemasaran Sektor Bisnis UMKM Produk Olahan Budidaya Ikan Patin di Kabupaten Kampar Provinsi Riau Fadli, Mashur; Ibrahim, Mariaty; Yozani, Ringgo Eldapi; Kasmirudin, Kasmirudin
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13038

Abstract

Penelitian ini bertujuan untuk mengukur pengaruh pemasaran digital, keunggulan bersaing, dan financial self-efficacy sebagai variabel moderasi dan dampaknya terhadap kinerja pemasaran pada sektor UMKM produk olahan ikan patin di Desa Koto Mesjid, Kecamatan XIII Koto Kampar. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data primer dengan menyebarkan kuesioner kepada 50 responden pelaku bisnis dan pengolahan data menggunakan teknik statistik Partial Least Square (PLS). Hasil penelitian ini menegaskan bahwa pemasaran digital marketing tidak berpengaruh signifikan terhadap kinerja pemasaran, keunggulan bersaing berpengaruh signifikan terhadap kinerja pemasaran, variabel financial self-efficacy berpengaruh secara langsung dan signifikan terhadap kinerja pemasaran, variabel financial self-efficacy tidak memoderasi pengaruh digital marketing terhadap kinerja pemasaran, variabel financial self-efficacy tidak memoderasi pengaruh keunggulan bersaing terhadap kinerja pemasaran. Masih ada beberapa faktor atau variabel lain yang mempengaruhi variabel kinerja pemasaran baik secara pengaruh langsung maupun moderasi.
Strategy to Improve Business Performance of Palm Oil Sector in Merangkai Village, Dayun District, Siak Regency: Impact of Digital Marketing and Marketing Strategy Lie Othman; Meyzi Heriyanto; Kasmirudin Kasmirudin; Mashur Fadli; Hussein Al Muhtadeebillah; Mandataris Mandataris
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2091

Abstract

This study aims to measure the influence of digital marketing and marketing strategies in improving the business performance strategy of the palm oil sector in Merangkai Village, Dayun District, Siak Regency. The study used a quantitative approach where primary data was collected through a survey of 35 respondents, and the Partial Least Square (PLS) statistical technique was used to process the data. The study's results confirmed that digital marketing had no significant influence on the business performance of the palm oil sector. The marketing strategy variable impacts the business performance of the palm oil sector. Still, some other factors or variables influence the business performance variable of the palm oil sector in Merangkai Village, Dayun District, Siak Regency.
The Influence of Brand Image and Excellent Service on Consumer Loyalty at CV. Belilas Motorindo Mandiri in Selensen (Indragiri Hilir) Risem Candina; Mashur Fadli; Mandataris
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v3i2.9587

Abstract

This research was proposed to understand the influence between brand image and excellent service on CV. Belilas Motorindo Mandiri in Selensen (Indragiri Hilir). Rapid changes in the industrial sector have resulted in many products entering the market. Every consumer has different attitudes and behavior towards a product. Companies must be able to create innovative policies and strategies to gain the trust and loyalty of consumers which is very important. The independent variables are brand image and excellent service, while the dependent variable is consumer loyalty. The method used in this research is quantitative. The sample used was purposive sampling of CV consumers. Belilas Motorindo Mandiri Selensen. The data source used in this research is primary data obtained by distributing questionnaires, then processed using SPSS software. The results of the research prove that the variables brand image and service excellence simultaneously have a significant influence on consumer loyalty.
PENGARUH EKUITAS MEREK DAN NILAI NASABAH TERHADAP LOYALITAS NASABAH BANK RIAU KEPRI SYARIAH DENGAN ISLAMIC FINANCIAL LITERACY SEBAGAI MODERASI Adriansyah Adriansyah; Zulkarnain Zulkarnain; Gatot Wijayanto; Mashur Fadli; Suri Amilia; Wahyu Busro; Victor Ringhard Pattipeilohy
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i1.14005

Abstract

Perbankan Syariah di Indonesia kian menunjukkan geliatnya, tak terkecuali di propinsi Riau. Tahun 2023 telah dilalui sebagai tahun pertama secara utuh perubahan operasional kegiatan usaha Bank Riau Kepri menjadi Bank Umum Syariah (BUS), setelah penetapan tanggal 22 Agustus 2022 sebagai hari Go Live operasional dan kegiatan bisnis menjadi Bank Riau Kepri Syariah secara serentak (Big Bang) di seluruh jaringan kantor Bank Riau Kepri Syariah. Pasca resmi beralih kegiatan usaha, Bank Riau Kepri Syariah menjadi salah satu Bank terbesar dalam peer group Bank Umum. Penelitian ini bertujuan untuk menganalisis pengaruh ekuitas merek dan nilai nasabah terhadap loyalitas nasabah. pengaruh ekuitas merek dan nilai nasabah terhadap loyalitas nasabah di moderasi Islamic Financial Literacy. Populasi dalam penelitian ini adalah seluruh nasabah bank riau kepri syariah sebanyak 129.898 orang. Sedangkan sampel yang digunakan sebanyak 347 orang. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder, sedangkan teknik pengumpulan data menggunakan kuisioner. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis data yang digunakan dalam penelitian ini adalah Struktural Equation Model. Hasil penelitian menunjukkan bahwa ekuitas merek berpengaruh positif dan signifikan terhadap loyalitas nasabah. Artinya setiap peningkatan dan perbaikan terhadap ekuitas merek, maka akan meningkatkan loyalitas nasabah. Nilai nasabah berpengaruh positif dan signifikan terhadap loyalitas nasabah. Artinya semakin tinggi nilai yang dirasakan oleh nasabah dari suatu produk atau layanan, semakin tinggi pula tingkat loyalitas mereka. Ekuitas merek berpengaruh terhadap loyalitas nasabah di moderasi islamic literacy fianancial. Artinya, semakin baik islamic literacy financial, maka akan meningkatkan ekuitas merek serta meningkatkan loyalitas nasabah. Nilai nasabah berpengaruh terhadap loyalitas nasabah di moderasi islamic literacy fianancial.
Entrepreneurship Training and Socialization In The Use of Waste Based On Community Empowerment In Kumantanvillage Bangkinang District, Kampar Regency, Pekanbaru, Riau Ibrahim, Mariaty; Fadli, Mashur; Suryalena, Suryalena; Sutrisna, Endang
International Journal Of Community Service Vol. 3 No. 2 (2023): May 2023 (Indonesia - Malaysia )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i2.192

Abstract

This training and socializing aims to impart knowledge to people with creativity, small businesses/small industries, and those who have yet to start a business. It is hoped that existing human resources would be able to carry it out with the help of training and entrepreneurial socialization. When starting a business, increased knowledge and talents are expected to boost the organization's overall performance. Entrepreneurship Training and Socialization are implemented through lecture, discussion, and practice processes at the service location. To attain development goals in all disciplines, entrepreneurship training and community socialization activities must be strengthened, demanding the attention of all interested parties. The government's and community leaders' motivation must be maintained and increased for the community to get more information and skills linked to business growth and raise community and regional revenue, particularly in Kuantan Village, Bangkinang District, Kampar Regency.
Impact of Price on Consumer Loyalty: The Mediating Role of Consumer Satisfaction at Extract Café Pekanbaru Fadhil, Muhammad; Fadli, Mashur
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.231-244

Abstract

Purpose: This study aims to determine the effect of price on customer loyalty through customer satisfaction as an intervening variable at Extract Café Pekanbaru.. Methodology: In this study, a purposive sampling technique was used to sample 100 respondents. The method used was descriptive statistics with a quantitative approach. Measurement models, structural models, and hypothesis testing with SmartPLS4 software analyze data with a Likert scale. Results: the results show that price has a positive and significant effect directly on consumer loyalty with a T-statistic of 2.969> 1.96 and a p-value of 0.003 <0.05. Price has a positive and significant effect directly on customer satisfaction with a T-statistic of 6.729> 1.96 and a p-value of 0.000 <0.05. Customer satisfaction has a positive and significant effect directly on customer loyalty with a T-statistic of 5.965> 1.96 and a p-value of 0.000 <0.05. Customer satisfaction mediates the effect of price on customer loyalty positively and significantly with a T-statistic of 4.562> 1.96 and a p-value of 0.000 <0.05.Findings: In this study, consumer satisfaction is able to mediate the influence of price on consumer loyalty positively and significantly. Novelty: This study uses a data processing application that is different from the previous research, namely using SmartPLS4. Using different dimensions compared to previous research. Originality: This study provides insight into the influence of price on consumer loyalty through consumer satisfaction at Extract Cafe Pekanbaru. The researcher directly distributed the questionnaire to the respondents. Conclusion: With consumer satisfaction obtained from the price is able to increase consumer loyalty. Type of Paper: Empirical Research paper.
Pengaruh Kualitas Pelayanan Dan Experiential Marketing Terhadap Kepuasan Konsumen Pada Barbershop Pekanbaru Yuliantika, Tasya; Fadli, Mashur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.969

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan Experiential marketing terhadap kepuasan konsumen pada Ommo Barbershop Pekanbaru. Metode yang digunakan dalam penelitian ini adalah statistik deskriptif dengan pendekatan kuantitatif. Sampel dalam penelitian ini terdiri dari 99 responden yang dipilih menggunakan teknik purposive sampling. Instrumen pengumpulan data berupa kuesioner dengan skala Likert. Analisis data dilakukan menggunakan aplikasi SPSS versi 30. Hasil penelitian menunjukkan bahwa kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen. Experiential marketing berpengaruh positif dan signifikan terhadap kepuasan konsumen. Kualitas pelayanan dan Experiential marketing secara simultan berpengaruh positif dan signifikan terhadap kepuasan konsumen.
Pengaruh Store Atmosphere, Variasi Menu dan Harga terhadap Kepuasan Konsumen pada Kromatik Koffie Pekanbaru Vianda, Sabina; Fadli, Mashur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.973

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan store atmosphere, variasi menu dan harga terhadap kepuasan konsumen pada Kromatik Koffie Pekanbaru. Kepuasan konsumen sebagai variabel dependen, store atmosphere, variasi menu dan harga sebagai variabel independen. Penelitian ini menggunakan pendekatan kuantitatif. Adapun sampel dalam penelitian ini berjumlah 99 responden. Alat analisis menggunakan aplikasi SPSS versi 30. Penelitian ini menggunakan uji validitas, uji reliabilitas, uji multikolinearitas, uji heteroskedastisitas, regresi linear berganda, uji t, uji F dan uji koefisien determinasi (R2). Hasil penelitian ini menunjukkan bahwa, yaitu: (1) Store atmosphere berpengaruh positif dan signifikan terhadap kepuasan konsumen, (2) Variasi menu berpengaruh positif dan signifikan terhadap kepuasan konsumen, (3) Harga berpengaruh positif dan signifikan terhadap kepuasan konsumen, (4) secara simultan store atmosphere, variasi menu dan harga memiliki pengaruh yang signifikan terhadap kepuasan konsumen
Co-Authors Achmad Fajri Febrian Adriansyah Adriansyah Agus Alfan Agusti, Rival Alfian Rizqy Mauliddin Ali Yusri Amalia Ananda Amanda, Sephia Aprizal Bahana Nusantara Ardian, M. Rayhan Arya Putra Pratama Gultom Ashaluddin Jalil Augustin, Jeneva Cindy Artha Ully Tampubolon Dewi, Dian Lusiana Dhiza, Adjie Marditillah Elgha Marenthis Purba Endang Sutrisna Evawani Elysa Lubis Fatimah Zahara Fitrien Ayuda Gatot Wijayanto Gunva, Bagus Abyan Hafizh Guruh Hikmatul Akbar Hamsal Hamsal Hasanuddin Hasanuddin Helin Helin Hesty Sepsada Hussein Al Muhtadeebillah Ida Ayu Putu Sri Widnyani Ismandianto Isril Juni Juni Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmirudin Khairul Amri KHAIRUL ANWAR Lie Othman Lie Othman Lison, Muhammad Fakhri Lumbanraja, Maha Martabar Mangatas M. Rafi M.Y.Tiyas Tinov Maha Martabar Mangatas Lumbanraja Mandataris Mandataris Mariaty Ibrahim Meyzi Heriyanto Moh. Rasyid Ridho Muhammad Fadhil Muhammad, Fahmi Musadad Musadad Nurita, Riau Nurman Nurman Nusantara, Aprizal Bahana Pane, Rico Purnawandi Putri Khairani Radhiyya, Fhayza Nanda Rahmat Junaidi Ramayana, Siti Rana Azira Rasidy, Elsa Junita Resdati Ringgo Eldapi Yozani Risem Candina Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Seger Sugiyanto Seno Andri Sihotang, Riski Pranata Simangunsong, Johannes Peterson Siti Sofro Sidiq Solly Aryza Suri Amilia Suryalena, Suryalena syafrizal Syahroni Alby Taufiqqurrachman Taufiqqurrachman, Taufiqqurrachman Teguh Widodo Tengku Firli Musfar Tri Joko Waluyo Umli Dwi Putri Uswatun Hasanah Tanjung Vianda, Sabina Victor Ringhard Pattipeilohy Wahyu Busro Wasillah, Asiah Wila Septi Dita Yuliantika, Tasya Yusmar Yusuf Zebua, Ben Hansel Notatema