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All Journal Jurnal Administrasi Bisnis Sosiohumaniora Jurnal Ilmu Sosial dan Humaniora E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Journal of Governance and Public Policy Journal of Economic, Bussines and Accounting (COSTING) eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Demos Enrichment : Journal of Management Jurnal Pengabdian Masyarakat Multidisiplin Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement INVEST : Jurnal Inovasi Bisnis dan Akuntansi Quantitative Economics and Management Studies International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ilmiah Wahana Pendidikan International Journal of Community Service Bima Journal : Business, Management and Accounting Journal eCo-Fin Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Economica: Media Komunikasi ISEI Riau Proceeding of The International Conference on Economics and Business Abdimas Indonesian Journal Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Journal of Law, Education and Business Jurnal Publikasi Ekonomi dan Akuntansi
Fadli, Mashur
Business Administration Study Program, Department Of Administrative Sciences, Faculty Of Social And Political Sciences. Riau University, Pekanbaru, Indonesia
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Social Capital: A Literature Review In Resources Management Yusmar Yusuf; Meyzi Heriyanto; Tri Joko Waluyo; Syafrizal; Mashur Fadli; Achmad Fajri Febrian
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.181

Abstract

The subject of this study is resource management. By examining the literature that has the keyword "social capital" in the article title and a source region, the goal of this study is to identify research trends and research areas in the field of social capital in 2021, as well as publications from time to time and by nation (locus). The search was limited to Scopus-indexed publishers. To be used as research literature analysis material, the article must meet six inclusion criteria. A total of 120 articles were found to be related to the inclusion criteria and used as material for literary analysis in this study. The VOS Viewer Software is used in the SLR approach and there. The results of the SLR mapping in 2021 demonstrate that it is currently developing, and there are chances for social capital research with topics like cooperation, grassroots level, collaboration network, and supply chain collaboration. The scope of grassroots collaborative and social capital research is extremely vast, encompassing both technical and non-technical domains. Researchers from various countries are investigating how to bring changes in the business environment closer to the era of the digital economy and achieve a longterm competitive advantage in the field of technology, which is defined by traits such as technical mastery and innovation. This study's findings are remarkable.
Sustainable Property Business In The Area Of Delima Village, Tampan Sub-District, Pekanbaru City Ibrahim, Mariaty; Musadad, Musadad; Fadli, Mashur
International Journal of Educational Research & Social Sciences Vol. 4 No. 1 (2023): February 2023
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v4i1.598

Abstract

This study aimed to investigate the social, economic, and environmental impacts of housing construction in Delima Village, Tampan Sub-district, Pekanbaru City, using descriptive qualitative techniques and research subjects totaling twenty-one people. The data was collected through interviews and field observation. Interviews were done by asking questions directly to the research informants. Concerning social impacts, the study found social changes that formed new values as the implications of assimilating local values with external values. The mixed values were used as guidelines or foundations for the social interaction between the residents and newcomer residents. From the economic impacts, the housing construction created employment opportunities, increased the local people’s income, and improved their education and health levels. Regarding the environmental impacts, the local communities often experience difficulties obtaining clean water, reduced green and vacant land, less fertile soil, and test to get groundwater due to the loss of vegetation (trees). However, housing construction positively makes the environment around Delima Village more modern.
Pengaruh Gaya Hidup dan Lokasi Terhadap Keputusan Pembelian Lakosa Coffee Pekanbaru Umli Dwi Putri; Mashur Fadli
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.3889

Abstract

Lakosa Coffee is one of the coffee shops in Pekanbaru. Lakosa Coffee must be able to maintain and increase the number of consumers because it affects the company's profit. This study aims to determine and explain the influence of lifestyle (X1) and location (X2) on purchasing decisions (Y). This research method is a quantitative method. Based on the results of the partial analysis, lifestyle has a positive effect on purchasing decisions for Lakosa Coffee Pekanbaru. Then, partially, location has a positive effect on purchasing decisions for Lakosa Coffee Pekanbaru. And the F test shows that there is a simultaneous relationship between variables X and Y because the F count value> F table. The R Square result is 0.595, this value shows that 59.5% of lifestyle and location have an influence on purchasing decisions for Lakosa Coffee Pekanbaru, where the remaining 40.5% are influenced by variables not used in this study.
Pengaruh Brand Awareness Dan Brand Trust Terhadap Minat Beli Smartphone Iphone Pada Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Riau Juni Juni; Mashur Fadli
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4086

Abstract

This study aims to determine and explain the influence of Brand Awareness (X1), Brand Trust (X2) on Purchase Interest (Y) of iPhone Smartphones among students of the Faculty of Social and Political Sciences, University of Riau. The data for this study were obtained based on questionnaires distributed to students of the Faculty of Social and Political Sciences, University of Riau who were interested in purchasing iPhone smartphones. The sampling as the object of the study was 98 respondents. This research method is a quantitative method. The data analysis technique used is multiple linear regression analysis. Based on the results of the data analysis that has been carried out, it was found that brand awareness (X1) has a positive and significant effect on purchase interest (Y), brand trust (X2) has a positive and significant effect on purchase interest (Y) and brand awareness (X1) and brand trust (X2) have a positive and significant effect on purchase interest (Y) iPhone smartphones among students of the Faculty of Social and Political Sciences, University of Riau.
Pengaruh Emosional, Kualitas Produk, dan Harga terhadap Kepuasan Konsumen Pada Toko PM Collection Pekanbaru Sephia Amanda; Mashur Fadli
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2430

Abstract

Industri fashion saat ini tengah mengalami pertumbuhan yang sangat cepat, yang terlihat dari meningkatnya permintaan pasar. Oleh karena itu, PM Collection Pekanbaru yang bergerak di bidang fashion perlu mampu beradaptasi dengan perubahan trend dan mampu bersaing agar mampu bertahan dipasaran. Penelitian ini bertujuan untuk melihat pengaruh emosional, kualitas produk dan harga terhadap kepuasan konsumen pada PM Collection Pekanbaru. Dalam penelitian ini menggunakan metode kuantitatif dengan sampel 99 responden. Penelitian ini memakai metode statistik deskriptif dan untuk pengukuran menggunakan IBM SPSS 29 (Statistical Package for Social Science) serta sumber data yang dipakai yaitu data primer yang diperoleh dari penggumpulan data melalui penyebaran kuesioner kepada konsumen PM Collection Pekanbaru. Penelitian ini menerapkan teknik pengambilan sampel non probability sampling dengan pendekatan accidental sampling. Hasil pada penelitian ini menunjukan bahwa emosional berpengaruh signifikan terhadap kepuasan konsumen, kualitas produk berpengaruh positif signifikan terhadap kepuasan konsumen dan harga juga berpengaruh positif signifikan terhadap kepuasan konsumen. Secara simultan emosional, kualitas produk, dan harga berpengaruh terhadap kepuasan konsumen. Dapat disimpulkan bahwa emosional, kualitas produk, dan harga merupakan faktor yang penting dalam meningkatkan kepuasan konsumen. Semakin baik emosional, kualitas produk dan harga yang digunakan PM Collection Pekanbaru maka akan semakin meningkat pula kepuasan konsumen pada PM Collection Pekanbaru.
STRATEGY TO IMPROVE BUSINESS PERFORMANCE OF PALM OIL SECTOR Othman, Lie; Heriyanto, Meyzi; Kasmiruddin, Kasmiruddin; Fadli, Mashur; Zulkarnaini, Zulkarnaini; Ikhsan, Masrul
Sosiohumaniora Vol 27, No 3 (2025): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v27i3.64023

Abstract

his study aims to analyze the effect of digital marketing, marketing strategy, and knowledge management on improving the performance of the palm oil sector in Merangkai Village, Siak Regency. The research method used is quantitative with a causal design. Primary data was collected through a census technique from the entire population, namely 35 business actors, using a structured questionnaire. The data was then analyzed using Partial Least Square (PLS)-based Structural Equation Modeling (SEM) to test the relationship between variables. The results revealed that marketing strategy had a positive and statistically significant effect on business performance. Conversely, digital marketing and knowledge management were found to have no significant direct effect. The adjusted R-square value of 0.443 indicates that the three independent variables together explain 44.3% of the variation in business performance, while the remaining 55.7% is influenced by factors outside the research model. The implications of these findings indicate that efforts to improve business performance should prioritize the refinement of marketing strategies, particularly in terms of market segmentation, target market determination, and appropriate positioning. Meanwhile, digitalization and knowledge management initiatives require more targeted and contextual intervention designs. Recommendations include capacity building programs for digital literacy, integration of local wisdom into business strategies, and continuous evaluation to ensure marketing effectiveness..
Pemberdayaan Rumah Tangga Melalui Pelatihan Usaha Rumahan Inovatif dan Digital Marketing sebagai Upaya Peningkatan Pendapatan Berkelanjutan di Kelurahan Sekip Kota Pekanbaru Mariaty Ibrahim; Mashur Fadli; Jeneva Augustin; Etika Etika
Abdimas Indonesian Journal Vol. 6 No. 1 (2026)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.1782

Abstract

Household empowerment is a crucial strategy for enhancing community well-being and reducing families' economic dependency. While the Sekip Urban Village in Pekanbaru City possesses significant human resource potential, many households still face limitations in developing productive enterprises and leveraging digital technology for marketing purposes. The methods employed included awareness-raising sessions, training workshops, hands-on practice, and ongoing guidance to assist participants in developing home-based business products and utilizing digital media for promotion and sales. The results indicate that participants improved their knowledge and skills in managing home-based businesses, creating products with higher added value, and utilizing digital platforms to expand market reach. Furthermore, participants demonstrated increased entrepreneurial motivation and a readiness to develop their businesses independently. Consequently, training in innovative home-based business practices and digital marketing serves as an effective approach to empowering households and supporting sustainable family income growth in the Sekip Urban Village, Pekanbaru City.
MENINGKATKAN LITERASI KEUANGAN UMKM MELALUI SOSIALISASI DAN PELATIHAN LAMIKRO DI KECAMATAN DAYUN Mariaty Ibrahim; Ruzikna Ruzikna; Mashur Fadli; Jeneva Augustin
Jurnal Pengabdian Masyarakat Multidisiplin Vol 8 No 2 (2025): Februari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v8i2.5720

Abstract

Lamikro application not only provides practical features that are easily accessible but also provides free access for every business owner. However, many people are not familiar with and know this application so it is important to provide socialization so that not only knowing, MSMEs can use it for business purposes. The purpose of this service is to socialize MSME actors about the Lamikro application to increase knowledge and encourage the use of these applications for financial bookkeeping. Participants in this service amounted to 20 people who were representatives of MSMEs in Dayun District. The service method uses a PAR approach, which is carried out by delivering material, discussion and evaluation. Lamikro socialization activities can be carried out well. Participants took part in the activity seriously and enthusiastically. From the evaluation of training on the use of the Lamikro application, it shows that most participants, namely 90% of participants understand the material very well, while the other 10% understand it well. This result reflects a high level of success in socializing the application to micro business actors. In addition, the skills evaluation also showed that participants not only understood the theory of financial management, but were also able to practice it well. Recommendations from this service activity need intensive assistance from related agencies in encouraging financial digitalization for MSMEs, especially business bookkeeping. This effort is made so that they can run their business more effectively and efficiently and have ideal competitiveness in the era of society 5.0.
Entrepreneurship Training and Socialization In The Use of Waste Based On Community Empowerment In Kumantanvillage Bangkinang District, Kampar Regency, Pekanbaru, Riau Mariaty Ibrahim; Mashur Fadli; Suryalena Suryalena; Endang Sutrisna
International Journal Of Community Service Vol. 3 No. 2 (2023): May 2023 (Indonesia - Malaysia )
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i2.192

Abstract

This training and socializing aims to impart knowledge to people with creativity, small businesses/small industries, and those who have yet to start a business. It is hoped that existing human resources would be able to carry it out with the help of training and entrepreneurial socialization. When starting a business, increased knowledge and talents are expected to boost the organization's overall performance. Entrepreneurship Training and Socialization are implemented through lecture, discussion, and practice processes at the service location. To attain development goals in all disciplines, entrepreneurship training and community socialization activities must be strengthened, demanding the attention of all interested parties. The government's and community leaders' motivation must be maintained and increased for the community to get more information and skills linked to business growth and raise community and regional revenue, particularly in Kuantan Village, Bangkinang District, Kampar Regency.
Pengaruh Green Marketing dan Brand Image Terhadap Loyalitas Pelanggan pada Starbucks CoffeeLiving World Pekanbaru Putri Khairani; Mashur Fadli
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.3004

Abstract

This study aims to determine and analyze the influence of green marketing and brand image on customer loyalty at Starbucks Coffee Living World Pekanbaru. The background of this study is based on increasing competition in the coffee industry, changes in consumer lifestyles that are increasingly environmentally conscious, and the importance of brand image in building long-term relationships with customers. The method used in this study is descriptive and quantitative. The number of samples in this study was 100 people with the sampling technique using purposive sampling. The data analysis technique used is multiple linear regression analysis. In this study, the results obtained are Green Marketing (X1) has a positive and significant effect on customer loyalty (Y), Brand Image (X2) has a positive and significant effect on customer loyalty (Y), and Green Marketing (X1) and Brand Image (X2) have a positive and significant effect on customer loyalty (Y) at Starbucks Coffee Living World Pekanbaru
Co-Authors Achmad Fajri Febrian Adinda Sakina Adriansyah Adriansyah Agus Alfan Agusti, Rival Alfian Rizqy Mauliddin Ali Yusri Amalia Ananda Aprizal Bahana Nusantara Ardian, M. Rayhan Arya Putra Pratama Gultom Ashaluddin Jalil Augustin, Jeneva Cindy Artha Ully Tampubolon Dewi, Dian Lusiana Dhiza, Adjie Marditillah Elgha Marenthis Purba Endang Sutrisna Endang Sutrisna Etika Etika Evawani Elysa Lubis Fatimah Zahara Fitrien Ayuda Gatot Wijayanto Gunva, Bagus Abyan Hafizh Guruh Hikmatul Akbar Hamsal Hamsal Hasanuddin Hasanuddin Helin Helin Hesty Sepsada Hussein Al Muhtadeebillah Ida Ayu Putu Sri Widnyani Ikhsan, Masrul Ismandianto Isril Juni Juni Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmirudin Khairul Amri KHAIRUL ANWAR Lie Othman Lie Othman Lison, Muhammad Fakhri Lumbanraja, Maha Martabar Mangatas M. Rafi M.Y.Tiyas Tinov Maha Martabar Mangatas Lumbanraja Mandataris Mandataris Mariaty Ibrahim Mariaty Ibrahim Meyzi Heriyanto Moh. Rasyid Ridho Muhammad Fadhil Musadad Musadad Nurman Nurman Nusantara, Aprizal Bahana Pane, Rico Purnawandi Putri Khairani Radhiyya, Fhayza Nanda Rahmat Junaidi Ramayana, Siti Rana Azira Rasidy, Elsa Junita Resdati Ringgo Eldapi Yozani Risem Candina Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Seger Sugiyanto Seno Andri Sephia Amanda Sihotang, Riski Pranata Simangunsong, Johannes Peterson Siti Sofro Sidiq Solly Aryza Suri Amilia Suryalena Suryalena Suryalena, Suryalena syafrizal Syahroni Alby Teguh Widodo Tengku Firli Musfar Tri Joko Waluyo Umli Dwi Putri Uswatun Hasanah Tanjung Vianda, Sabina Victor Ringhard Pattipeilohy Wahyu Busro Wasillah, Asiah Wila Septi Dita Yuliantika, Tasya Yusmar Yusuf Zebua, Ben Hansel Notatema Zulkarnaini Zulkarnaini