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All Journal Jurnal Administrasi Bisnis Jurnal Ilmu Sosial dan Humaniora E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Journal of Governance and Public Policy Journal of Economic, Bussines and Accounting (COSTING) eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Demos Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement INVEST : Jurnal Inovasi Bisnis dan Akuntansi Quantitative Economics and Management Studies International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ilmiah Wahana Pendidikan International Journal of Community Service Bima Journal : Business, Management and Accounting Journal eCo-Fin Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Economica: Media Komunikasi ISEI Riau Proceeding of The International Conference on Economics and Business Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Masyarakat Madani Indonesia Journal of Law, Education and Business Jurnal Publikasi Ekonomi dan Akuntansi
Fadli, Mashur
Business Administration Study Program, Department Of Administrative Sciences, Faculty Of Social And Political Sciences. Riau University, Pekanbaru, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Empowering the Local Community through Digital Content Creation for Tourism Village Marketing Taufiqqurrachman, Taufiqqurrachman; Yozani, Ringgo Eldapi; Fadli, Mashur; Muhammad, Fahmi; Nurita, Riau
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 1 (2026): Februari
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/8x28sg62

Abstract

The community engagement program focused on a tourism marketing training held in Sungai Petai Village, Kampar Regency, which adopted three key approaches—destination image, halal tourism, and sustainable tourism—within a rhetorical structure framework. The main objective was to enhance local capacity in producing compelling marketing content for village tourism by utilizing digital platforms effectively. Initiated by a team of academics from the Faculty of Social and Political Sciences, Universitas Riau, the program applied a problem-based learning method and was evaluated through three levels of assessment: reaction, learning, and behavior, involving a total of 30 participants. This training program successfully improved participants’ knowledge and practical skills, particularly in using digital tools for tourism promotion. Participants were able to produce creative marketing materials integrating the three dimensions of tourism marketing—image, halal, and sustainability—while applying rhetorical design principles using the digital applications of graphic design. However, several challenges were identified, including limited access to adequate equipment and licensed design software. To achieve greater and more sustainable economic impact, this study recommends extended technical mentoring, improved facility support, and ongoing evaluations that connect promotional activities to measurable indicators such as visitor engagement and income growth.
Product Innovation As A Mediation Variable Influences Market Orientation And Entrepreneurial Orientation In Increasing The Competitive Advantage Of The Msme Sector Processed By Patin Fish In Patin Village, Koto Mesjid Village, District Xiii Koto Kampa Fadli, Mashur; Heriyanto, Meyzi; Kasmirudin, Kasmirudin; Othman, Lie
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.668

Abstract

This study aims to measure the effect of market orientation, entrepreneurial orientation, and product innovation as mediating variables on strategies to increase competitive advantage in the Catfish Processed MSME Sector in Patin Village, Koto Mesjid Village, District XIII Koto Kampar. The study used a quantitative approach where primary data was collected through a survey of 70 respondents, and the statistical technique Partial Least Square (PLS) was used to process the data. The study's results confirm that market orientation significantly affects product innovation and competitive advantage, both direct and indirect effects, through the mediation of product innovation variables. Furthermore, the entrepreneurial orientation variable influences the product innovation variable and competitive advantage, either directly or indirectly, through the product innovation variable. Still, some other factors or variables affect the competitive advantage variable.
Natural Environment Strategy Data Disclosure Instruments Study On Palm Oil Companies In Riau Province Mashur Fadli; Meyzi Heriyanto; Yusmar Yusuf; Isril; Mandataris; M.Y.Tiyas Tinov
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.164

Abstract

The goal of this research is to create and validate the scale. A total of 126 workers from a palm oil plant in Riau province were included in this investigation. Win step program is used to analyze data using the Rasch model. This is supported by research. In the unsatisfactory category, the Cronbach alpha value, which measures the overall interaction between people and items, is included. Furthermore, the importance of person reliability as a measure of the consistency of respondents' responses is categorized as extremely bad. In the meantime, item reliability as a measure of the instrument's quality falls into a distinct category. The standard items' average difficulty level is below the ability level of the palm oil mill's managers. As a result, palm oil mill management readily approves this natural environment plan instrument item.
Social Capital And Food Security Of Poor Households In Watersheds During The Covid-19 Pandemic Meyzi Heriyanto; Khairul Anwar; Ismandianto; Ruzikna; Mashur Fadli; Yusmar Yusuf
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.179

Abstract

Poor Household Research on Social Capital and Food Resilience (RTM) The socioeconomic imbalances of impoverished households in the Siak watershed areaprovide the backdrop for the execution of the 2020 Social Distancing and PSBBpolicies. The condition of the population in the Tanjung Rhu and Rumbai PesisirSub-Districts that has tested positive for Covid-19 is relatively low, but the potentialfor the rise and socio-economic gaps is substantial. This research sought to answerthe following key question: How can social capital be mobilized to increase foodsecurity for poor households in the context of social distancing and PSBB policies intwo Pekanbaru sub-districts? Social participation and social capital theory canprovide answers to this topic. The goal of this study was to look at the state of socialcapital and the possibilities for enhancing food security for disadvantaged familiesin the two Covid-19 in the year 2020: (1) The level of public trust in workingtogether to strengthen food security during the implementation of social distancingand PSBB policies; (2) The level of a family trust in working together to strengthenfood security during the implementation of social distancing and PSBB policies; (3)The benefits of formal and informal social networks in dealing with SocialDistancing and PSBB; (4) The benefits of socialization medium for formalgovernment and informal regulations fo? The following are the findings of theresearch given in this paper: To begin with, this PSBB policy influenced the riverflow resilience of impoverished households in Pekanbaru City's Tanjung Rhu andMeranti Pandak villages. Second, the components of social capital that weresignificantly related to community and household trust in establishing relationshipswithout mutual suspicion, household trust in being able to maintain a sustainableenvironment, and in dealing with the impact of the implementation of Covid 19 afterthe PSBB's enactment. Third, social capital can be established and improved at thecommunity level in the form of social institutions that help improve food security inpoor communities.
Social Capital: A Literature Review In Resources Management Yusmar Yusuf; Meyzi Heriyanto; Tri Joko Waluyo; Syafrizal; Mashur Fadli; Achmad Fajri Febrian
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.181

Abstract

The subject of this study is resource management. By examining the literature that has the keyword "social capital" in the article title and a source region, the goal of this study is to identify research trends and research areas in the field of social capital in 2021, as well as publications from time to time and by nation (locus). The search was limited to Scopus-indexed publishers. To be used as research literature analysis material, the article must meet six inclusion criteria. A total of 120 articles were found to be related to the inclusion criteria and used as material for literary analysis in this study. The VOS Viewer Software is used in the SLR approach and there. The results of the SLR mapping in 2021 demonstrate that it is currently developing, and there are chances for social capital research with topics like cooperation, grassroots level, collaboration network, and supply chain collaboration. The scope of grassroots collaborative and social capital research is extremely vast, encompassing both technical and non-technical domains. Researchers from various countries are investigating how to bring changes in the business environment closer to the era of the digital economy and achieve a longterm competitive advantage in the field of technology, which is defined by traits such as technical mastery and innovation. This study's findings are remarkable.
Sustainable Property Business In The Area Of Delima Village, Tampan Sub-District, Pekanbaru City Ibrahim, Mariaty; Musadad, Musadad; Fadli, Mashur
International Journal of Educational Research & Social Sciences Vol. 4 No. 1 (2023): February 2023
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v4i1.598

Abstract

This study aimed to investigate the social, economic, and environmental impacts of housing construction in Delima Village, Tampan Sub-district, Pekanbaru City, using descriptive qualitative techniques and research subjects totaling twenty-one people. The data was collected through interviews and field observation. Interviews were done by asking questions directly to the research informants. Concerning social impacts, the study found social changes that formed new values as the implications of assimilating local values with external values. The mixed values were used as guidelines or foundations for the social interaction between the residents and newcomer residents. From the economic impacts, the housing construction created employment opportunities, increased the local people’s income, and improved their education and health levels. Regarding the environmental impacts, the local communities often experience difficulties obtaining clean water, reduced green and vacant land, less fertile soil, and test to get groundwater due to the loss of vegetation (trees). However, housing construction positively makes the environment around Delima Village more modern.
Pengaruh Gaya Hidup dan Lokasi Terhadap Keputusan Pembelian Lakosa Coffee Pekanbaru Umli Dwi Putri; Mashur Fadli
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.3889

Abstract

Lakosa Coffee is one of the coffee shops in Pekanbaru. Lakosa Coffee must be able to maintain and increase the number of consumers because it affects the company's profit. This study aims to determine and explain the influence of lifestyle (X1) and location (X2) on purchasing decisions (Y). This research method is a quantitative method. Based on the results of the partial analysis, lifestyle has a positive effect on purchasing decisions for Lakosa Coffee Pekanbaru. Then, partially, location has a positive effect on purchasing decisions for Lakosa Coffee Pekanbaru. And the F test shows that there is a simultaneous relationship between variables X and Y because the F count value> F table. The R Square result is 0.595, this value shows that 59.5% of lifestyle and location have an influence on purchasing decisions for Lakosa Coffee Pekanbaru, where the remaining 40.5% are influenced by variables not used in this study.
Pengaruh Brand Awareness Dan Brand Trust Terhadap Minat Beli Smartphone Iphone Pada Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Riau Juni Juni; Mashur Fadli
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4086

Abstract

This study aims to determine and explain the influence of Brand Awareness (X1), Brand Trust (X2) on Purchase Interest (Y) of iPhone Smartphones among students of the Faculty of Social and Political Sciences, University of Riau. The data for this study were obtained based on questionnaires distributed to students of the Faculty of Social and Political Sciences, University of Riau who were interested in purchasing iPhone smartphones. The sampling as the object of the study was 98 respondents. This research method is a quantitative method. The data analysis technique used is multiple linear regression analysis. Based on the results of the data analysis that has been carried out, it was found that brand awareness (X1) has a positive and significant effect on purchase interest (Y), brand trust (X2) has a positive and significant effect on purchase interest (Y) and brand awareness (X1) and brand trust (X2) have a positive and significant effect on purchase interest (Y) iPhone smartphones among students of the Faculty of Social and Political Sciences, University of Riau.
Co-Authors Achmad Fajri Febrian Adriansyah Adriansyah Agus Alfan Agusti, Rival Alfian Rizqy Mauliddin Ali Yusri Amalia Ananda Amanda, Sephia Aprizal Bahana Nusantara Ardian, M. Rayhan Arya Putra Pratama Gultom Ashaluddin Jalil Augustin, Jeneva Cindy Artha Ully Tampubolon Dewi, Dian Lusiana Dhiza, Adjie Marditillah Elgha Marenthis Purba Endang Sutrisna Evawani Elysa Lubis Fatimah Zahara Fitrien Ayuda Gatot Wijayanto Gunva, Bagus Abyan Hafizh Guruh Hikmatul Akbar Hamsal Hamsal Hasanuddin Hasanuddin Helin Helin Hesty Sepsada Hussein Al Muhtadeebillah Ida Ayu Putu Sri Widnyani Ismandianto Isril Juni Juni Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmirudin Khairul Amri KHAIRUL ANWAR Lie Othman Lie Othman Lison, Muhammad Fakhri Lumbanraja, Maha Martabar Mangatas M. Rafi M.Y.Tiyas Tinov Maha Martabar Mangatas Lumbanraja Mandataris Mandataris Mariaty Ibrahim Meyzi Heriyanto Moh. Rasyid Ridho Muhammad Fadhil Muhammad, Fahmi Musadad Musadad Nurita, Riau Nurman Nurman Nusantara, Aprizal Bahana Pane, Rico Purnawandi Putri Khairani Radhiyya, Fhayza Nanda Rahmat Junaidi Ramayana, Siti Rana Azira Rasidy, Elsa Junita Resdati Ringgo Eldapi Yozani Risem Candina Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Seger Sugiyanto Seno Andri Sihotang, Riski Pranata Simangunsong, Johannes Peterson Siti Sofro Sidiq Solly Aryza Suri Amilia Suryalena, Suryalena syafrizal Syahroni Alby Taufiqqurrachman Taufiqqurrachman, Taufiqqurrachman Teguh Widodo Tengku Firli Musfar Tri Joko Waluyo Umli Dwi Putri Uswatun Hasanah Tanjung Vianda, Sabina Victor Ringhard Pattipeilohy Wahyu Busro Wasillah, Asiah Wila Septi Dita Yuliantika, Tasya Yusmar Yusuf Zebua, Ben Hansel Notatema