Articles
Social Capital And Food Security Of Poor Households In Watersheds During The Covid-19 Pandemic
Meyzi Heriyanto;
Khairul Anwar;
Ismandianto;
Ruzikna;
Mashur Fadli;
Yusmar Yusuf
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara
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DOI: 10.51601/ijersc.v2i5.179
Poor Household Research on Social Capital and Food Resilience (RTM) The socioeconomic imbalances of impoverished households in the Siak watershed areaprovide the backdrop for the execution of the 2020 Social Distancing and PSBBpolicies. The condition of the population in the Tanjung Rhu and Rumbai PesisirSub-Districts that has tested positive for Covid-19 is relatively low, but the potentialfor the rise and socio-economic gaps is substantial. This research sought to answerthe following key question: How can social capital be mobilized to increase foodsecurity for poor households in the context of social distancing and PSBB policies intwo Pekanbaru sub-districts? Social participation and social capital theory canprovide answers to this topic. The goal of this study was to look at the state of socialcapital and the possibilities for enhancing food security for disadvantaged familiesin the two Covid-19 in the year 2020: (1) The level of public trust in workingtogether to strengthen food security during the implementation of social distancingand PSBB policies; (2) The level of a family trust in working together to strengthenfood security during the implementation of social distancing and PSBB policies; (3)The benefits of formal and informal social networks in dealing with SocialDistancing and PSBB; (4) The benefits of socialization medium for formalgovernment and informal regulations fo? The following are the findings of theresearch given in this paper: To begin with, this PSBB policy influenced the riverflow resilience of impoverished households in Pekanbaru City's Tanjung Rhu andMeranti Pandak villages. Second, the components of social capital that weresignificantly related to community and household trust in establishing relationshipswithout mutual suspicion, household trust in being able to maintain a sustainableenvironment, and in dealing with the impact of the implementation of Covid 19 afterthe PSBB's enactment. Third, social capital can be established and improved at thecommunity level in the form of social institutions that help improve food security inpoor communities.
Social Capital: A Literature Review In Resources Management
Yusmar Yusuf;
Meyzi Heriyanto;
Tri Joko Waluyo;
Syafrizal;
Mashur Fadli;
Achmad Fajri Febrian
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara
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DOI: 10.51601/ijersc.v2i5.181
The subject of this study is resource management. By examining the literature that has the keyword "social capital" in the article title and a source region, the goal of this study is to identify research trends and research areas in the field of social capital in 2021, as well as publications from time to time and by nation (locus). The search was limited to Scopus-indexed publishers. To be used as research literature analysis material, the article must meet six inclusion criteria. A total of 120 articles were found to be related to the inclusion criteria and used as material for literary analysis in this study. The VOS Viewer Software is used in the SLR approach and there. The results of the SLR mapping in 2021 demonstrate that it is currently developing, and there are chances for social capital research with topics like cooperation, grassroots level, collaboration network, and supply chain collaboration. The scope of grassroots collaborative and social capital research is extremely vast, encompassing both technical and non-technical domains. Researchers from various countries are investigating how to bring changes in the business environment closer to the era of the digital economy and achieve a longterm competitive advantage in the field of technology, which is defined by traits such as technical mastery and innovation. This study's findings are remarkable.
Sustainable Property Business In The Area Of Delima Village, Tampan Sub-District, Pekanbaru City
Ibrahim, Mariaty;
Musadad, Musadad;
Fadli, Mashur
International Journal of Educational Research & Social Sciences Vol. 4 No. 1 (2023): February 2023
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id
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DOI: 10.51601/ijersc.v4i1.598
This study aimed to investigate the social, economic, and environmental impacts of housing construction in Delima Village, Tampan Sub-district, Pekanbaru City, using descriptive qualitative techniques and research subjects totaling twenty-one people. The data was collected through interviews and field observation. Interviews were done by asking questions directly to the research informants. Concerning social impacts, the study found social changes that formed new values as the implications of assimilating local values with external values. The mixed values were used as guidelines or foundations for the social interaction between the residents and newcomer residents. From the economic impacts, the housing construction created employment opportunities, increased the local people’s income, and improved their education and health levels. Regarding the environmental impacts, the local communities often experience difficulties obtaining clean water, reduced green and vacant land, less fertile soil, and test to get groundwater due to the loss of vegetation (trees). However, housing construction positively makes the environment around Delima Village more modern.
Pengaruh Gaya Hidup dan Lokasi Terhadap Keputusan Pembelian Lakosa Coffee Pekanbaru
Umli Dwi Putri;
Mashur Fadli
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional
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DOI: 10.51903/jupea.v5i2.3889
Lakosa Coffee is one of the coffee shops in Pekanbaru. Lakosa Coffee must be able to maintain and increase the number of consumers because it affects the company's profit. This study aims to determine and explain the influence of lifestyle (X1) and location (X2) on purchasing decisions (Y). This research method is a quantitative method. Based on the results of the partial analysis, lifestyle has a positive effect on purchasing decisions for Lakosa Coffee Pekanbaru. Then, partially, location has a positive effect on purchasing decisions for Lakosa Coffee Pekanbaru. And the F test shows that there is a simultaneous relationship between variables X and Y because the F count value> F table. The R Square result is 0.595, this value shows that 59.5% of lifestyle and location have an influence on purchasing decisions for Lakosa Coffee Pekanbaru, where the remaining 40.5% are influenced by variables not used in this study.
Pengaruh Brand Awareness Dan Brand Trust Terhadap Minat Beli Smartphone Iphone Pada Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Riau
Juni Juni;
Mashur Fadli
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional
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DOI: 10.51903/jupea.v5i3.4086
This study aims to determine and explain the influence of Brand Awareness (X1), Brand Trust (X2) on Purchase Interest (Y) of iPhone Smartphones among students of the Faculty of Social and Political Sciences, University of Riau. The data for this study were obtained based on questionnaires distributed to students of the Faculty of Social and Political Sciences, University of Riau who were interested in purchasing iPhone smartphones. The sampling as the object of the study was 98 respondents. This research method is a quantitative method. The data analysis technique used is multiple linear regression analysis. Based on the results of the data analysis that has been carried out, it was found that brand awareness (X1) has a positive and significant effect on purchase interest (Y), brand trust (X2) has a positive and significant effect on purchase interest (Y) and brand awareness (X1) and brand trust (X2) have a positive and significant effect on purchase interest (Y) iPhone smartphones among students of the Faculty of Social and Political Sciences, University of Riau.
Pengaruh Emosional, Kualitas Produk, dan Harga terhadap Kepuasan Konsumen Pada Toko PM Collection Pekanbaru
Sephia Amanda;
Mashur Fadli
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia
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DOI: 10.32877/ef.v7i2.2430
Industri fashion saat ini tengah mengalami pertumbuhan yang sangat cepat, yang terlihat dari meningkatnya permintaan pasar. Oleh karena itu, PM Collection Pekanbaru yang bergerak di bidang fashion perlu mampu beradaptasi dengan perubahan trend dan mampu bersaing agar mampu bertahan dipasaran. Penelitian ini bertujuan untuk melihat pengaruh emosional, kualitas produk dan harga terhadap kepuasan konsumen pada PM Collection Pekanbaru. Dalam penelitian ini menggunakan metode kuantitatif dengan sampel 99 responden. Penelitian ini memakai metode statistik deskriptif dan untuk pengukuran menggunakan IBM SPSS 29 (Statistical Package for Social Science) serta sumber data yang dipakai yaitu data primer yang diperoleh dari penggumpulan data melalui penyebaran kuesioner kepada konsumen PM Collection Pekanbaru. Penelitian ini menerapkan teknik pengambilan sampel non probability sampling dengan pendekatan accidental sampling. Hasil pada penelitian ini menunjukan bahwa emosional berpengaruh signifikan terhadap kepuasan konsumen, kualitas produk berpengaruh positif signifikan terhadap kepuasan konsumen dan harga juga berpengaruh positif signifikan terhadap kepuasan konsumen. Secara simultan emosional, kualitas produk, dan harga berpengaruh terhadap kepuasan konsumen. Dapat disimpulkan bahwa emosional, kualitas produk, dan harga merupakan faktor yang penting dalam meningkatkan kepuasan konsumen. Semakin baik emosional, kualitas produk dan harga yang digunakan PM Collection Pekanbaru maka akan semakin meningkat pula kepuasan konsumen pada PM Collection Pekanbaru.
DETERMINANTS OF BUSINESS PERFORMANCE OF PALM OIL SECTOR
Othman, Lie;
Heriyanto, Meyzi;
Kasmiruddin, Kasmiruddin;
Fadli, Mashur; Zulkarnaini, Zulkarnaini;
Ikhsan, Masrul
Sosiohumaniora Vol 27, No 3 (2025): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2025
Publisher : Universitas Padjadjaran
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DOI: 10.24198/sosiohumaniora.v27i3.64023
his study aims to analyze the effect of digital marketing, marketing strategy, and knowledge management on improving the performance of the palm oil sector in Merangkai Village, Siak Regency. The research method used is quantitative with a causal design. Primary data was collected through a census technique from the entire population, namely 35 business actors, using a structured questionnaire. The data was then analyzed using Partial Least Square (PLS)-based Structural Equation Modeling (SEM) to test the relationship between variables. The results revealed that marketing strategy had a positive and statistically significant effect on business performance. Conversely, digital marketing and knowledge management were found to have no significant direct effect. The adjusted R-square value of 0.443 indicates that the three independent variables together explain 44.3% of the variation in business performance, while the remaining 55.7% is influenced by factors outside the research model. The implications of these findings indicate that efforts to improve business performance should prioritize the refinement of marketing strategies, particularly in terms of market segmentation, target market determination, and appropriate positioning. Meanwhile, digitalization and knowledge management initiatives require more targeted and contextual intervention designs. Recommendations include capacity building programs for digital literacy, integration of local wisdom into business strategies, and continuous evaluation to ensure marketing effectiveness..
Pemberdayaan Rumah Tangga Melalui Pelatihan Usaha Rumahan Inovatif dan Digital Marketing sebagai Upaya Peningkatan Pendapatan Berkelanjutan di Kelurahan Sekip Kota Pekanbaru
Mariaty Ibrahim;
Mashur Fadli;
Jeneva Augustin;
Etika Etika
Abdimas Indonesian Journal Vol. 6 No. 1 (2026)
Publisher : Civiliza Publishing
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DOI: 10.59525/aij.1782
Household empowerment is a crucial strategy for enhancing community well-being and reducing families' economic dependency. While the Sekip Urban Village in Pekanbaru City possesses significant human resource potential, many households still face limitations in developing productive enterprises and leveraging digital technology for marketing purposes. The methods employed included awareness-raising sessions, training workshops, hands-on practice, and ongoing guidance to assist participants in developing home-based business products and utilizing digital media for promotion and sales. The results indicate that participants improved their knowledge and skills in managing home-based businesses, creating products with higher added value, and utilizing digital platforms to expand market reach. Furthermore, participants demonstrated increased entrepreneurial motivation and a readiness to develop their businesses independently. Consequently, training in innovative home-based business practices and digital marketing serves as an effective approach to empowering households and supporting sustainable family income growth in the Sekip Urban Village, Pekanbaru City.
MENINGKATKAN LITERASI KEUANGAN UMKM MELALUI SOSIALISASI DAN PELATIHAN LAMIKRO DI KECAMATAN DAYUN
Mariaty Ibrahim;
Ruzikna Ruzikna;
Mashur Fadli;
Jeneva Augustin
Jurnal Pengabdian Masyarakat Multidisiplin Vol 8 No 2 (2025): Februari
Publisher : LPPM Universitas Abdurrab
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DOI: 10.36341/jpm.v8i2.5720
Lamikro application not only provides practical features that are easily accessible but also provides free access for every business owner. However, many people are not familiar with and know this application so it is important to provide socialization so that not only knowing, MSMEs can use it for business purposes. The purpose of this service is to socialize MSME actors about the Lamikro application to increase knowledge and encourage the use of these applications for financial bookkeeping. Participants in this service amounted to 20 people who were representatives of MSMEs in Dayun District. The service method uses a PAR approach, which is carried out by delivering material, discussion and evaluation. Lamikro socialization activities can be carried out well. Participants took part in the activity seriously and enthusiastically. From the evaluation of training on the use of the Lamikro application, it shows that most participants, namely 90% of participants understand the material very well, while the other 10% understand it well. This result reflects a high level of success in socializing the application to micro business actors. In addition, the skills evaluation also showed that participants not only understood the theory of financial management, but were also able to practice it well. Recommendations from this service activity need intensive assistance from related agencies in encouraging financial digitalization for MSMEs, especially business bookkeeping. This effort is made so that they can run their business more effectively and efficiently and have ideal competitiveness in the era of society 5.0.
Entrepreneurship Training and Socialization In The Use of Waste Based On Community Empowerment In Kumantanvillage Bangkinang District, Kampar Regency, Pekanbaru, Riau
Mariaty Ibrahim;
Mashur Fadli;
Suryalena Suryalena;
Endang Sutrisna
International Journal Of Community Service Vol. 3 No. 2 (2023): May 2023 (Indonesia - Malaysia )
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id
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DOI: 10.51601/ijcs.v3i2.192
This training and socializing aims to impart knowledge to people with creativity, small businesses/small industries, and those who have yet to start a business. It is hoped that existing human resources would be able to carry it out with the help of training and entrepreneurial socialization. When starting a business, increased knowledge and talents are expected to boost the organization's overall performance. Entrepreneurship Training and Socialization are implemented through lecture, discussion, and practice processes at the service location. To attain development goals in all disciplines, entrepreneurship training and community socialization activities must be strengthened, demanding the attention of all interested parties. The government's and community leaders' motivation must be maintained and increased for the community to get more information and skills linked to business growth and raise community and regional revenue, particularly in Kuantan Village, Bangkinang District, Kampar Regency.