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All Journal Jurnal Administrasi Bisnis Sosiohumaniora Jurnal Ilmu Sosial dan Humaniora E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Journal of Governance and Public Policy Journal of Economic, Bussines and Accounting (COSTING) eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Demos Enrichment : Journal of Management Jurnal Pengabdian Masyarakat Multidisiplin Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian UNDIKMA International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement INVEST : Jurnal Inovasi Bisnis dan Akuntansi Quantitative Economics and Management Studies International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ilmiah Wahana Pendidikan International Journal of Community Service Bima Journal : Business, Management and Accounting Journal eCo-Fin Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Economica: Media Komunikasi ISEI Riau Proceeding of The International Conference on Economics and Business Abdimas Indonesian Journal Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Masyarakat Madani Indonesia Journal of Law, Education and Business Jurnal Publikasi Ekonomi dan Akuntansi
Mashur Fadli
Business Administration Study Program, Department Of Administrative Sciences, Faculty Of Social And Political Sciences. Riau University, Pekanbaru, Indonesia
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The Influence of Service Quality and Product Features on Purchase Decisions (Case Study of the Avanza Car PT. Toyota Agung Soekarno-Hatta Pekanbaru) Rasyid Ridho; Mashur Fadli
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8583

Abstract

This research aims to analyze the influence of service quality and product features on purchasing decisions. This research was conducted at a transportation company, namely PT. Toyota Agung Soekarno Hatta Pekanbaru. This research used 128 respondents who were consumers of PT. Toyota Agung Soekarno Hatta Pekanbaru. In this research, the sampling technique used was Accidental Sampling or anyone found by chance. Numerous tests were conducted for this study, including validity assessments, reliability assessments, tests for heteroscedasticity, multicollinearity, and normalcy, as well as hypothesis testing. Multiple linear regression is the analytical technique that is used. The study's findings demonstrate that product attributes and service quality have a favorable and substantial impact on consumers' choices to buy.
The Influence of Brand Awareness, Perceived Quality, and Promotion on the Decision to Purchase a Honda Brand Automatic Motorcycle at PT. Capella Honda 88 Pekanbaru Elgha Marenthis Purba; Mashur Fadli; Mandataris
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9469

Abstract

This research aims to determine the influence of brand awareness, perceived quality and promotion on purchasing decisions for Honda brand automatic motorbikes at PT. Capella Honda 88 Pekanbaru. This research method is descriptive and quantitative statistics with the analysis method in this research is multiple linear regression analysis. The sample in this study amounted to 97 respondents who were determined using purposive sampling techniques and used questionnaires as data collection. The research results show that brand awareness has a significant effect on purchasing decisions, perceived quality has a significant effect on purchasing decisions, promotion has a significant effect on purchasing decisions, brand awareness, perceived quality and promotion have a significant effect on purchasing decisions for Honda brand automatic motorbikes at PT. Capella Honda 88 Pekanbaru.
PENGARUH VARIASI MENU, CITA RASA DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GUBUK COFFEE PEKANBARU Dewi, Dian Lusiana; Fadli, Mashur; Junaidi, Rahmat
Jurnal Daya Saing Vol. 10 No. 1 (2024): Dinamika Kinerja Bisnis, Perilaku Konsumen, dan Pengembangan SDM dalam Berbaga
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i1.1665

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variasi menu, cita rasa dan harga terhadap keputusan pembelian konsumen Gubuk Coffee Pekanbaru. Populasi dalam penelitian ini adalah seluruh konsumen Gubuk Coffee Pekanbaru.Untuk teknik pengumpulan data dengan melalui kuesioner dengan menggunakan metode accidental sampling,Metode analisis yang digunakan dalam penelitian ini adalah analisis linear berganda. Hasil penelitian ini adalah Variasi Menu dan Citra Rasa memberikan dampak perubahan yang selaras dan nyata dalam pengambilan keputusan pembelian Konsumen. Dengan demikian maka, disarankan baik kepada objek penelitian, maupun UMKM di Industri makanan untuk selalu memperhatikan kualitas rasa dan ragam jenis makanan/minuman yang ditawarkan.
PENGARUH STORE ATMOSPHERE, STORE LOCATION DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KONSUMEN PADA PADUSSY COFFEE PEKANBARU) Rasidy, Elsa Junita; Fadli, Mashur; Lumbanraja, Maha Martabar Mangatas
Jurnal Daya Saing Vol. 10 No. 1 (2024): Dinamika Kinerja Bisnis, Perilaku Konsumen, dan Pengembangan SDM dalam Berbaga
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i1.1671

Abstract

Persaingan dalam dunia industri F&B pada saat ini mulai dirasakan dampakknya, dimana kompetisi untuk dapat menarik perhatian dari konsumen, tidak hanya berfokus pada kualitas teknis produk tetapi juga pada faktor-faktor penunjang seperti hadirnya lingkungan yang nyaman, dan mudah untuk dijangkau. Populasi dalam penelitian ini adalah seluruh konsumen Padussy Coffee Pekanbaru, dengan ukuran sampel sebesar 100 Orang dengan pendekatan Krjcee, yang sukarela menjawab pertanyaan yang diajukan melalui kuesioner penelitian. Data yang diperoleh kemudian dianalisis dengan pendekatan analisis linear berganda, dengan hasil yang menunjukkan bahwa ketiga variabel terkonfirmasi merupakan faktor yang memiliki dampak signifikan dan searah, sehingga keputusan pembelian akan dapat tercapai terutama melalui peningkatan kualitas kenyamanan berupa hadirnya suara yang tepat, adanya aksesibilitas transportasi umum yang lebih baik, serta tampilan produk yang lebih elegan bagi konsumennya. . . Keywords: Store Atmosphere, Store Location, Variation of Product, Café
PENGARUH DIGITAL MARKETING DAN PENETAPAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BUKU ZANAFA PEKANBARU Juftia, Tira Tania; Fadli , Mashur
Jurnal Daya Saing Vol. 10 No. 2 (2024): Kinerja SDM, Perilaku Konsumen, dan Transformasi Bisnis pada Era Digital dan O
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i2.1696

Abstract

Abstract: Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing, penetapan harga terhadap keputusan pembelian pada Toko Buku Zanafa Pekanbaru. Metode yang digunakan dalam penelitian ini ialah statistik deskriptif dan kuantitatif yang dapat dipahami sebagai metode penelitian yang berlandaskan filosofi positivism. Adapun sampel dalam penelitian ini berjumlah 96 responden yang ditentukan menggunakan purposive sampling dan menggunakan kuesioner sebagai instrumen pengumpulan data. Dari analisis data yang telah dilakukan diperoleh hasil bahwa digital marketing (X1) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y), penetapan harga (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y), dan digital marketing (X1), penetapan harga (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) pada Toko Buku Zanafa Pekanbaru Keywords: Digital Marketing, Penetapan Harga dan Keputusan Pembelian
PENGARUH LIFE STYLE, LOKASI, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA COFFEE SHOP GENRE PANGKALAN KERINCI) Radhiyya, Fhayza Nanda; Fadli, Mashur
Jurnal Daya Saing Vol. 11 No. 2 (2025): Dinamika Manajemen, Ekonomi, dan Kebijakan Publik di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2131

Abstract

Abstract: This research aims to find out the influence of lifestyle, location, and word of mouth on purchasing decisions of Coffee Shop Genre consumers in Pangkalan Kerinci. Changes in the lifestyle of modern society, coupled with the role of strategic location and the power of word-of-mouth recommendations, make these three variables important in understanding consumer behavior in purchasing decisions. The research method used is quantitative with a survey approach to consumers who have made purchases at Coffee Shop Genre. The sample in this study consisted of 100 respondents who were determined using non-probability sampling by using accidental sampling and using questionnaires as data collection instruments. The analysis results show that lifestyle, location, and word of mouth have a positive and significant effect on consumer purchasing decisions. This research is expected to provide input for business actors in formulating effective marketing strategies to improve purchasing decisions Keywords: Life Style, Location, Word Of Mouth and Purchasing Decision.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA PT. EKA PUTRA PRADA Ardian, M. Rayhan; Fadli, Mashur
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of product quality, service quality and price on consumer satisfaction at PT. Eka Putra Prada. The method used in this research is descriptive statistical analysis and multiple linear regression. The sample in this study amounted to 94 respondents using the Slovin method and using questionnaires and interviews as research instruments. Through instrument tests and data analysis techniques which include validity tests, reliability tests, classical assumption tests, regression equation tests, partial tests, simultaneous tests, and coefficient of determination tests, the results were obtained that product quality assessment (X1) has a positive and significant effect on consumer satisfaction. (Y), service quality (X2) has a positive and significant effect on consumer satisfaction (Y), price (X3) has a negative effect on consumer satisfaction (Y) and assessment of product quality (X1), service quality (X2) and price (X3) significant effect on consumer satisfaction (Y) at PT. Eka Putra Prada. Keywords: Product Quality, Service Quality, Price and Consumer Satisfaction.
PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY PADA PENGGUNA TELKOMSEL (Studi pada Mahasiswa Universitas Riau) Gunva, Bagus Abyan Hafizh; Fadli, Mashur
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of brand image and brand trust on brand loyalty among Telkomsel users, specifically undergraduate students at the University of Riau. The research background is based on the intense competition within Indonesia’s telecommunications industry, where despite Telkomsel’s market leadership, its relatively high pricing has led some customers to switch to competitors. This research employs a quantitative method with a descriptive and verificative approach. Primary data were collected through questionnaires distributed to 100 respondents selected using a purposive sampling technique. Data analysis was conducted using multiple linear regression, t-tests, F-tests, and the coefficient of determination with SPSS 26. The results reveal that (1) brand image has a positive and significant effect on brand loyalty, (2) brand trust has a positive and significant effect on brand loyalty, and (3) brand image and brand trust simultaneously have a positive and significant effect on brand loyalty. These findings indicate that a strong brand image and high brand trust can enhance customer loyalty. Keywords: Brand Image, Brand Trust, Brand Loyalty, Telkomsel, Students.
Product Innovation As A Mediation Variable Influences Market Orientation And Entrepreneurial Orientation In Increasing The Competitive Advantage Of The Msme Sector Processed By Patin Fish In Patin Village, Koto Mesjid Village, District Xiii Koto Kampa Fadli, Mashur; Heriyanto, Meyzi; Kasmirudin, Kasmirudin; Othman, Lie
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.668

Abstract

This study aims to measure the effect of market orientation, entrepreneurial orientation, and product innovation as mediating variables on strategies to increase competitive advantage in the Catfish Processed MSME Sector in Patin Village, Koto Mesjid Village, District XIII Koto Kampar. The study used a quantitative approach where primary data was collected through a survey of 70 respondents, and the statistical technique Partial Least Square (PLS) was used to process the data. The study's results confirm that market orientation significantly affects product innovation and competitive advantage, both direct and indirect effects, through the mediation of product innovation variables. Furthermore, the entrepreneurial orientation variable influences the product innovation variable and competitive advantage, either directly or indirectly, through the product innovation variable. Still, some other factors or variables affect the competitive advantage variable.
Natural Environment Strategy Data Disclosure Instruments Study On Palm Oil Companies In Riau Province Mashur Fadli; Meyzi Heriyanto; Yusmar Yusuf; Isril; Mandataris; M.Y.Tiyas Tinov
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.164

Abstract

The goal of this research is to create and validate the scale. A total of 126 workers from a palm oil plant in Riau province were included in this investigation. Win step program is used to analyze data using the Rasch model. This is supported by research. In the unsatisfactory category, the Cronbach alpha value, which measures the overall interaction between people and items, is included. Furthermore, the importance of person reliability as a measure of the consistency of respondents' responses is categorized as extremely bad. In the meantime, item reliability as a measure of the instrument's quality falls into a distinct category. The standard items' average difficulty level is below the ability level of the palm oil mill's managers. As a result, palm oil mill management readily approves this natural environment plan instrument item.
Co-Authors Achmad Fajri Febrian Adinda Sakina Adriansyah Adriansyah Agus Alfan Agusti, Rival Alfian Rizqy Mauliddin Ali Yusri Ali Yusri Amalia Ananda Aprizal Bahana Nusantara Ardian, M. Rayhan Arya Putra Pratama Gultom Ashaluddin Jalil Asiah Wasillah Augustin, Jeneva Ben Hansel Notatema Zebua Cindy Artha Ully Tampubolon Denny Amansyah Dewi, Dian Lusiana Dhiza, Adjie Marditillah Elgha Marenthis Purba Endang Sutrisna Endang Sutrisna Etika Etika Evawani Elysa Lubis Fahmi Muhammad Fatimah Zahara Febrina Rita Albeta Fitrien Ayuda Gatot Wijayanto Gunva, Bagus Abyan Hafizh Guruh Hikmatul Akbar Hamsal Hamsal Hasanuddin Hasanuddin Helin Helin Hesty Sepsada Hussein Al Muhtadeebillah Hussein Al Muhtadeebillah Ida Ayu Putu Sri Widnyani Ikhsan, Masrul Ismandianto Isril Jeneva Augustin Juftia, Tira Tania Juni Juni Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmirudin Khairul Amri KHAIRUL ANWAR Lie Othman Lison, Muhammad Fakhri Lumbanraja, Maha Martabar Mangatas M Rafi M. Rafi M.Y.Tiyas Tinov Maha Martabar Mangatas Lumbanraja Mandataris Mandataris Mariaty Ibrahim Mariaty Ibrahim Mariaty Ibrahim Meyzi Heriyanto Moh. Rasyid Ridho Muhammad Fadhil Musadad Musadad Nurman Nurman Nusantara, Aprizal Bahana Pane, Rico Purnawandi Putri Khairani Radhiyya, Fhayza Nanda Rahmat Junaidi Ramayana, Siti Rana Azira Rasidy, Elsa Junita Resdati Riau Nurita Ringgo Eldapi Yozani Ringgo Eldapi Yozani Risem Candina Rismayani Rismayani Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Seger Sugiyanto Seno Andri Sephia Amanda Sihotang, Riski Pranata Simangunsong, Johannes Peterson Siti Sofro Sidiq Suri Amilia Suryalena Suryalena Suryalena, Suryalena syafrizal Syahroni Alby Syahroni Alby Taufiqqurrachman Taufiqqurrachman Teguh Widodo Tengku Firli Musfar Tri Joko Waluyo Umli Dwi Putri Uswatun Hasanah Tanjung Vianda, Sabina Victor Ringhard Pattipeilohy Wahyu Busro Wasillah, Asiah Wila Septi Dita Yuliantika, Tasya Yusmar Yusuf Zebua, Ben Hansel Notatema