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All Journal Jurnal Administrasi Bisnis Jurnal Ilmu Sosial dan Humaniora E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Journal of Governance and Public Policy Journal of Economic, Bussines and Accounting (COSTING) eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Demos Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement INVEST : Jurnal Inovasi Bisnis dan Akuntansi Quantitative Economics and Management Studies International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ilmiah Wahana Pendidikan International Journal of Community Service Bima Journal : Business, Management and Accounting Journal eCo-Fin Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Economica: Media Komunikasi ISEI Riau Proceeding of The International Conference on Economics and Business Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Masyarakat Madani Indonesia Journal of Law, Education and Business
Fadli, Mashur
Business Administration Study Program, Department Of Administrative Sciences, Faculty Of Social And Political Sciences. Riau University, Pekanbaru, Indonesia
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Cultural Heritage-Based Tourism Business Prospects At The Siak Palace, Siak Sri Indrapura Regency Ibrahim, Mariaty; Augustin, Jeneva; Fadli, Mashur
International Journal of Science, Technology & Management Vol. 6 No. 5 (2025): September 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i5.1359

Abstract

The tourism development strategy is an effort made by the Tourism Office to develop existing tourism to become an attraction for tourists, but the development of tourism at the Siak Palace has not been optimal, resulting in a decline in the number of tourist visits to the Siak Palace in Siak Sri Indrapura Regency. The purpose of this study is to determine the prospects for tourism development at the Tourism Office of Siak Sri Indrapura Regency, and to determine the factors that influence the prospects for developing Siak Palace tourism in Siak Sri Indrapura Regency. In this study, the method used is a qualitative approach that can understand the research in depth with descriptive analysis methods. In this qualitative study, data were obtained from literature studies and also field studies, such as observations, interviews, and documents obtained from related agencies or using other media that can be used as research data. The results obtained from the study are in the first process, the Tourism Office, Siak Regency, has established a vision and mission, namely, by developing tourism destinations. In this case, specifically to develop the Siak Palace tourist attraction. Then analyze the internal and external environment to determine the strengths, weaknesses, opportunities, and threats in the development of the Siak Palace tourist attraction. In this case, the researcher used a SWOT analysis. In addition, the researcher also analyzed the long-term goals of the Tourism Office and how to achieve the mission for the next five years. Then, they examined whether the strategies that had been made were successful or not by looking at the annual targets that had been set by the Tourism Office, Siak Regency. Then, the policies are used to achieve the annual targets. In this case, the policies were in the form of guidelines, rules, and procedures established to support the desired goals. The conclusion is that the Tourism Office, Siak Regency, has carried out the strategic planning process well. Every aspect of the strategic planning has been carried out optimally and also by the established rules. Although the strategic planning that has been made has been running well, the process has still not been able to develop the Siak Palace tourist attraction optimally because it still requires more action than what has been stated in the Tourism Office's project planning, Siak Regency.
PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA DI PT. AGUNG TOYOTA SUTOMO PEKANBARU Lison, Muhammad Fakhri; Fadli, Mashur
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the effect of Brand Image and Service Quality on Purchase Decision of Toyota Avanza at PT. Agung Toyota Sutomo. This study is a quantitative study with a sample of 73 respondents. The data sources were obtained from secondary data and primary data. This study used a questionnaire as a data collection technique using a purposive sampling method, namely a technique for determining samples with certain considerations or characteristics. The analysis methods used in this study are validity testing, reliability testing, classical heteroscedasticity assumption testing, multiple linear analysis, t-test, F-test and coefficient of determination analysis (R2). The results of this study are Brand Image (X1) has a positive and significant effect on Purchase Decision (Y), Service Quality (X2) doesnt have a positive and significant effect on Purchase Decision (Y), and Brand Image and Service Quality have a positive and significant effect on Purchase Decision. Keywords: Brand Image, Service Quality, Purchase Decision Keywords: Brand Image, Service Quality, Purchase Decision
Pengaruh Penetapan Harga dan Variasi Produk Terhadap Keputusan Pembelian Konsumen di Tatanan Café Pekanbaru Sihotang, Riski Pranata; Fadli, Mashur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2236

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penetapan harga dan variasi produk terhadap keputusan pembelian konsumen di Tatanan cafe di kota pekanbaru.Populasi dalam penelitian ini adalah konsumen tatanan café. Pemilihan sampeldilakukan berdasarkan rumus slovin dengan metode purposive sampling. Sehingga sampel dalam penelitian ini yaitu 98 responden. dan analisis dilakukan dengan menggunakan teknik analisis regresi linear berganda untuk menguji hipotesis..Hasil penelitian menunjukkan bahwa pentapan harga berpengaruh terhadap keputusan pembelian konsumen, penetapan harga tidak berpengaruh tehadap keputusan pembelian konsumen. Penetapan harga dan variasi produk secara simultan memiliki pengaruh terhadap keputusan pembelian konsumen di Tatanan café Pekanbaru.
PENGARUH BRAND AMBASSADOR DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR PADA PT. YAMAHA ALFA SCORPII NANGKA PEKANBARU Simangunsong, Johannes Peterson; Fadli, Mashur
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this study is to determine the influence of brand ambassador and brand trust on motorcycle purchasing decisions at PT. Yamaha Alfa Scorpii Nangka Pekanbaru. This study is a quantitative study with a sample of 100 respondents. Data sources were obtained from secondary data and primary data. This study used a questionnaire as a data collection technique with a purposive sampling method, namely a technique for determining samples with certain considerations or characteristics. The analysis methods used in this study are validity test, reliability test, classic normality assumption test, classic multicollinearity assumption test, classic heteroscedasticity assumption test, multiple linear analysis, t test, F test and coefficient of determination analysis (R2). The results of this study are Brand Ambassador (X1) has a positive and significant effect on purchasing decisions (Y), Brand Trust (X2) has a positive and significant effect on purchasing decisions (Y), and Brand Ambassador and Brand Trust have a positive and significant effect on purchasing decisions. Keywords: Brand Ambassador, Brand Trust, Purchasing Decision Keywords: Brand Ambassador, Brand Trust, Keputusan Pembelian
Pengaruh Green Marketing dan Brand Image Terhadap Loyalitas Pelanggan pada Starbucks CoffeeLiving World Pekanbaru Putri Khairani; Mashur Fadli
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.3004

Abstract

This study aims to determine and analyze the influence of green marketing and brand image on customer loyalty at Starbucks Coffee Living World Pekanbaru. The background of this study is based on increasing competition in the coffee industry, changes in consumer lifestyles that are increasingly environmentally conscious, and the importance of brand image in building long-term relationships with customers. The method used in this study is descriptive and quantitative. The number of samples in this study was 100 people with the sampling technique using purposive sampling. The data analysis technique used is multiple linear regression analysis. In this study, the results obtained are Green Marketing (X1) has a positive and significant effect on customer loyalty (Y), Brand Image (X2) has a positive and significant effect on customer loyalty (Y), and Green Marketing (X1) and Brand Image (X2) have a positive and significant effect on customer loyalty (Y) at Starbucks Coffee Living World Pekanbaru
Cultural Tourism Development Strategy at The Siak Palace, Siak Sri Indrapura Regency Ibrahim, Mariaty; Augustin, Jeneva; Fadli, Mashur
International Journal of Educational Research & Social Sciences Vol. 6 No. 5 (2025): October 2025 ( Indonesia - Cameroon - Zimbabwe)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v6i5.1001

Abstract

Riau is a province rich in history. Many historical heritage buildings can be found in Riau, one of which is the Siak Sri Indrapura Palace. This palace is a historical legacy of the Siak Sultanate, once inhabited by the Sultan of Siak, and today serves as one of the tourism attractions in Siak Regency. The proper development of the tourism sector has the potential to attract both domestic and international tourists to visit and spend money during their travels. In this context, particularly concerning the development of the Siak Palace as a tourist attraction, internal and external environmental analyses are conducted to identify strengths, weaknesses, opportunities, and threats through a SWOT analysis. Furthermore, this study also examines the long-term goals of the Tourism Office, particularly in achieving its mission over the next five years. The research evaluates whether the strategies implemented have been successful by reviewing the annual targets set by the Siak Regency Tourism Office and the policies employed to achieve them. These policies consist of guidelines, rules, and procedures established to support the intended objectives. The findings indicate that the Tourism Office of Siak Regency has carried out the strategic planning process effectively. Every aspect of strategic planning has been implemented optimally and in accordance with the established regulations. However, despite the successful implementation of the strategic plan, the process has not yet fully maximized the development of the Siak Palace as a tourism destination, as further actions beyond the current plans are still required. Tourism development in Siak Sri Indrapura is pursued through the development of tourism resources and the creative economy, enhancement of tourist attractions, and tourism marketing. Nevertheless, these efforts have not yet been fully optimized and therefore need improvement in order to better manage and advance tourism development in Siak Regency. The factors influencing tourism development strategies include budget, human resources, and community participation. Successful tourism development requires cooperation to achieve the desired outcomes, while the government is also expected to pay greater attention to the condition of tourism objects.
The Influence of Service Quality and Product Features on Purchase Decisions (Case Study of the Avanza Car PT. Toyota Agung Soekarno-Hatta Pekanbaru) Rasyid Ridho; Mashur Fadli
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8583

Abstract

This research aims to analyze the influence of service quality and product features on purchasing decisions. This research was conducted at a transportation company, namely PT. Toyota Agung Soekarno Hatta Pekanbaru. This research used 128 respondents who were consumers of PT. Toyota Agung Soekarno Hatta Pekanbaru. In this research, the sampling technique used was Accidental Sampling or anyone found by chance. Numerous tests were conducted for this study, including validity assessments, reliability assessments, tests for heteroscedasticity, multicollinearity, and normalcy, as well as hypothesis testing. Multiple linear regression is the analytical technique that is used. The study's findings demonstrate that product attributes and service quality have a favorable and substantial impact on consumers' choices to buy.
The Influence of Brand Awareness, Perceived Quality, and Promotion on the Decision to Purchase a Honda Brand Automatic Motorcycle at PT. Capella Honda 88 Pekanbaru Elgha Marenthis Purba; Mashur Fadli; Mandataris
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9469

Abstract

This research aims to determine the influence of brand awareness, perceived quality and promotion on purchasing decisions for Honda brand automatic motorbikes at PT. Capella Honda 88 Pekanbaru. This research method is descriptive and quantitative statistics with the analysis method in this research is multiple linear regression analysis. The sample in this study amounted to 97 respondents who were determined using purposive sampling techniques and used questionnaires as data collection. The research results show that brand awareness has a significant effect on purchasing decisions, perceived quality has a significant effect on purchasing decisions, promotion has a significant effect on purchasing decisions, brand awareness, perceived quality and promotion have a significant effect on purchasing decisions for Honda brand automatic motorbikes at PT. Capella Honda 88 Pekanbaru.
PENGARUH VARIASI MENU, CITA RASA DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GUBUK COFFEE PEKANBARU Dewi, Dian Lusiana; Fadli, Mashur; Junaidi, Rahmat
Jurnal Daya Saing Vol. 10 No. 1 (2024): Dinamika Kinerja Bisnis, Perilaku Konsumen, dan Pengembangan SDM dalam Berbaga
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i1.1665

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variasi menu, cita rasa dan harga terhadap keputusan pembelian konsumen Gubuk Coffee Pekanbaru. Populasi dalam penelitian ini adalah seluruh konsumen Gubuk Coffee Pekanbaru.Untuk teknik pengumpulan data dengan melalui kuesioner dengan menggunakan metode accidental sampling,Metode analisis yang digunakan dalam penelitian ini adalah analisis linear berganda. Hasil penelitian ini adalah Variasi Menu dan Citra Rasa memberikan dampak perubahan yang selaras dan nyata dalam pengambilan keputusan pembelian Konsumen. Dengan demikian maka, disarankan baik kepada objek penelitian, maupun UMKM di Industri makanan untuk selalu memperhatikan kualitas rasa dan ragam jenis makanan/minuman yang ditawarkan.
PENGARUH STORE ATMOSPHERE, STORE LOCATION DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KONSUMEN PADA PADUSSY COFFEE PEKANBARU) Rasidy, Elsa Junita; Fadli, Mashur; Lumbanraja, Maha Martabar Mangatas
Jurnal Daya Saing Vol. 10 No. 1 (2024): Dinamika Kinerja Bisnis, Perilaku Konsumen, dan Pengembangan SDM dalam Berbaga
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i1.1671

Abstract

Persaingan dalam dunia industri F&B pada saat ini mulai dirasakan dampakknya, dimana kompetisi untuk dapat menarik perhatian dari konsumen, tidak hanya berfokus pada kualitas teknis produk tetapi juga pada faktor-faktor penunjang seperti hadirnya lingkungan yang nyaman, dan mudah untuk dijangkau. Populasi dalam penelitian ini adalah seluruh konsumen Padussy Coffee Pekanbaru, dengan ukuran sampel sebesar 100 Orang dengan pendekatan Krjcee, yang sukarela menjawab pertanyaan yang diajukan melalui kuesioner penelitian. Data yang diperoleh kemudian dianalisis dengan pendekatan analisis linear berganda, dengan hasil yang menunjukkan bahwa ketiga variabel terkonfirmasi merupakan faktor yang memiliki dampak signifikan dan searah, sehingga keputusan pembelian akan dapat tercapai terutama melalui peningkatan kualitas kenyamanan berupa hadirnya suara yang tepat, adanya aksesibilitas transportasi umum yang lebih baik, serta tampilan produk yang lebih elegan bagi konsumennya. . . Keywords: Store Atmosphere, Store Location, Variation of Product, Café
Co-Authors Achmad Fajri Febrian Adriansyah Adriansyah Agus Alfan Agusti, Rival Alfian Rizqy Mauliddin Ali Yusri Amalia Ananda Amanda, Sephia Aprizal Bahana Nusantara Ardian, M. Rayhan Arya Putra Pratama Gultom Ashaluddin Jalil Augustin, Jeneva Cindy Artha Ully Tampubolon Dewi, Dian Lusiana Dhiza, Adjie Marditillah Elgha Marenthis Purba Endang Sutrisna Evawani Elysa Lubis Fatimah Zahara Fitrien Ayuda Gatot Wijayanto Gunva, Bagus Abyan Hafizh Guruh Hikmatul Akbar Hamsal Hamsal Hasanuddin Hasanuddin Helin Helin Hesty Sepsada Hussein Al Muhtadeebillah Ida Ayu Putu Sri Widnyani Ismandianto Isril Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmirudin Khairul Amri Khairul Anwar Lie Othman Lie Othman Lie Othman Lison, Muhammad Fakhri Lumbanraja, Maha Martabar Mangatas M. Rafi M.Y.Tiyas Tinov Maha Martabar Mangatas Lumbanraja Mandataris Mandataris Mariaty Ibrahim Meyzi Heriyanto Moh. Rasyid Ridho Muhammad Fadhil Muhammad, Fahmi Nurita, Riau Nurman Nurman Nusantara, Aprizal Bahana Pane, Rico Purnawandi Putri Khairani Radhiyya, Fhayza Nanda Rahmat Junaidi Ramayana, Siti Rana Azira Rasidy, Elsa Junita Resdati Ringgo Eldapi Yozani Risem Candina Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Seger Sugiyanto Seno Andri Sihotang, Riski Pranata Simangunsong, Johannes Peterson Siti Sofro Sidiq Solly Aryza Suri Amilia Suryalena, Suryalena Syafrizal Syahroni Alby Tauiqqurrachman, Tauiqqurrachman Teguh Widodo Tengku Firli Musfar Tri Joko Waluyo Uswatun Hasanah Tanjung Vianda, Sabina Victor Ringhard Pattipeilohy Wahyu Busro Wasillah, Asiah Wila Septi Dita Yuliantika, Tasya Yusmar Yusuf Yusmar Yusuf Yusmar Yusuf Zebua, Ben Hansel Notatema