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Fadli, Mashur
Business Administration Study Program, Department Of Administrative Sciences, Faculty Of Social And Political Sciences. Riau University, Pekanbaru, Indonesia
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Entrepreneurship Training and Socialization In The Use of Waste Based On Community Empowerment In Kumantanvillage Bangkinang District, Kampar Regency, Pekanbaru, Riau Ibrahim, Mariaty; Fadli, Mashur; Suryalena, Suryalena; Sutrisna, Endang
International Journal Of Community Service Vol. 3 No. 2 (2023): May 2023 (Indonesia - Malaysia )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i2.192

Abstract

This training and socializing aims to impart knowledge to people with creativity, small businesses/small industries, and those who have yet to start a business. It is hoped that existing human resources would be able to carry it out with the help of training and entrepreneurial socialization. When starting a business, increased knowledge and talents are expected to boost the organization's overall performance. Entrepreneurship Training and Socialization are implemented through lecture, discussion, and practice processes at the service location. To attain development goals in all disciplines, entrepreneurship training and community socialization activities must be strengthened, demanding the attention of all interested parties. The government's and community leaders' motivation must be maintained and increased for the community to get more information and skills linked to business growth and raise community and regional revenue, particularly in Kuantan Village, Bangkinang District, Kampar Regency.
Impact of Price on Consumer Loyalty: The Mediating Role of Consumer Satisfaction at Extract Café Pekanbaru Fadhil, Muhammad; Fadli, Mashur
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.231-244

Abstract

Purpose: This study aims to determine the effect of price on customer loyalty through customer satisfaction as an intervening variable at Extract Café Pekanbaru.. Methodology: In this study, a purposive sampling technique was used to sample 100 respondents. The method used was descriptive statistics with a quantitative approach. Measurement models, structural models, and hypothesis testing with SmartPLS4 software analyze data with a Likert scale. Results: the results show that price has a positive and significant effect directly on consumer loyalty with a T-statistic of 2.969> 1.96 and a p-value of 0.003 <0.05. Price has a positive and significant effect directly on customer satisfaction with a T-statistic of 6.729> 1.96 and a p-value of 0.000 <0.05. Customer satisfaction has a positive and significant effect directly on customer loyalty with a T-statistic of 5.965> 1.96 and a p-value of 0.000 <0.05. Customer satisfaction mediates the effect of price on customer loyalty positively and significantly with a T-statistic of 4.562> 1.96 and a p-value of 0.000 <0.05.Findings: In this study, consumer satisfaction is able to mediate the influence of price on consumer loyalty positively and significantly. Novelty: This study uses a data processing application that is different from the previous research, namely using SmartPLS4. Using different dimensions compared to previous research. Originality: This study provides insight into the influence of price on consumer loyalty through consumer satisfaction at Extract Cafe Pekanbaru. The researcher directly distributed the questionnaire to the respondents. Conclusion: With consumer satisfaction obtained from the price is able to increase consumer loyalty. Type of Paper: Empirical Research paper.
Pengaruh Kualitas Pelayanan Dan Experiential Marketing Terhadap Kepuasan Konsumen Pada Barbershop Pekanbaru Yuliantika, Tasya; Fadli, Mashur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.969

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan Experiential marketing terhadap kepuasan konsumen pada Ommo Barbershop Pekanbaru. Metode yang digunakan dalam penelitian ini adalah statistik deskriptif dengan pendekatan kuantitatif. Sampel dalam penelitian ini terdiri dari 99 responden yang dipilih menggunakan teknik purposive sampling. Instrumen pengumpulan data berupa kuesioner dengan skala Likert. Analisis data dilakukan menggunakan aplikasi SPSS versi 30. Hasil penelitian menunjukkan bahwa kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen. Experiential marketing berpengaruh positif dan signifikan terhadap kepuasan konsumen. Kualitas pelayanan dan Experiential marketing secara simultan berpengaruh positif dan signifikan terhadap kepuasan konsumen.
Pengaruh Store Atmosphere, Variasi Menu dan Harga terhadap Kepuasan Konsumen pada Kromatik Koffie Pekanbaru Vianda, Sabina; Fadli, Mashur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.973

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan store atmosphere, variasi menu dan harga terhadap kepuasan konsumen pada Kromatik Koffie Pekanbaru. Kepuasan konsumen sebagai variabel dependen, store atmosphere, variasi menu dan harga sebagai variabel independen. Penelitian ini menggunakan pendekatan kuantitatif. Adapun sampel dalam penelitian ini berjumlah 99 responden. Alat analisis menggunakan aplikasi SPSS versi 30. Penelitian ini menggunakan uji validitas, uji reliabilitas, uji multikolinearitas, uji heteroskedastisitas, regresi linear berganda, uji t, uji F dan uji koefisien determinasi (R2). Hasil penelitian ini menunjukkan bahwa, yaitu: (1) Store atmosphere berpengaruh positif dan signifikan terhadap kepuasan konsumen, (2) Variasi menu berpengaruh positif dan signifikan terhadap kepuasan konsumen, (3) Harga berpengaruh positif dan signifikan terhadap kepuasan konsumen, (4) secara simultan store atmosphere, variasi menu dan harga memiliki pengaruh yang signifikan terhadap kepuasan konsumen
Pengaruh Emosional, Kualitas Produk, dan Harga terhadap Kepuasan Konsumen Pada Toko PM Collection Pekanbaru Amanda, Sephia; Fadli, Mashur
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2430

Abstract

Industri fashion saat ini tengah mengalami pertumbuhan yang sangat cepat, yang terlihat dari meningkatnya permintaan pasar. Oleh karena itu, PM Collection Pekanbaru yang bergerak di bidang fashion perlu mampu beradaptasi dengan perubahan trend dan mampu bersaing agar mampu bertahan dipasaran. Penelitian ini bertujuan untuk melihat pengaruh emosional, kualitas produk dan harga terhadap kepuasan konsumen pada PM Collection Pekanbaru. Dalam penelitian ini menggunakan metode kuantitatif dengan sampel 99 responden. Penelitian ini memakai metode statistik deskriptif dan untuk pengukuran menggunakan IBM SPSS 29 (Statistical Package for Social Science) serta sumber data yang dipakai yaitu data primer yang diperoleh dari penggumpulan data melalui penyebaran kuesioner kepada konsumen PM Collection Pekanbaru. Penelitian ini menerapkan teknik pengambilan sampel non probability sampling dengan pendekatan accidental sampling. Hasil pada penelitian ini menunjukan bahwa emosional berpengaruh signifikan terhadap kepuasan konsumen, kualitas produk berpengaruh positif signifikan terhadap kepuasan konsumen dan harga juga berpengaruh positif signifikan terhadap kepuasan konsumen. Secara simultan emosional, kualitas produk, dan harga berpengaruh terhadap kepuasan konsumen. Dapat disimpulkan bahwa emosional, kualitas produk, dan harga merupakan faktor yang penting dalam meningkatkan kepuasan konsumen. Semakin baik emosional, kualitas produk dan harga yang digunakan PM Collection Pekanbaru maka akan semakin meningkat pula kepuasan konsumen pada PM Collection Pekanbaru.
Pengaruh Media Sosial, Persepsi Harga dan Kualitas Produk Terhadap Minat Beli Konsumen Ramayana, Siti; Fadli, Mashur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.766

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media sosial, persepsi harga dan kualitas produk terhadap minat beli konsumen pada Farasya Group di Kecamatan Bangko Pusako. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif dengan program SPSS versi 25, dengan sumber data dari data primer dan data sekunder. Populasi dalam penelitian ini adalah seluruh konsumen Farasya Group. Untuk teknik pengumpulan data melalui kuesioner dengan menggunakan metode accidental sampling, yaitu teknik penentuan sample berdasarkan kebetulan. Metode analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji asumsi klasik normalitas, uji asumsi klasik multikolinearitas, uji asumsi klasik heterokedastisitas, analisis linear berganda, uji t, uji F dan analisis koefisien determinasi (R2). Hasil penelitian ini adalah Media Sosial (X1) berpengaruh positif dan signifikan terhadap Minat Beli Konsumen (Y), Persepsi Harga (X2) berpengaruh positif terhadap Minat Beli Konsumen (Y), Kualitas Produk (X3) berpengaruh positif dan signifikan terhadap Minat Beli Konsumen (Y), dan Media Sosial (X1), Persepsi Harga (X2) dan Kualitas Produk (X3) mempunyai pengaruh yang positif dan signifikan terhadap Minat Beli Konsumen (Y).
Pengaruh Social Media Marketing dan Customer Experience terhadap Customer Loyalty  pada Kedai Kopi Yong Bengkalis Pekanbaru Helin Helin; Mashur Fadli
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 1 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i1.2483

Abstract

Customer loyalty is a commitment held by individuals or groups to buy or support a product or service again on an ongoing basis. The purpose of this study was to determine the effect of social media marketing and customer experience on customer loyalty in customers of Yong Bengkalis Coffee Shop in Pekanbaru. The population of this study were 14,095 customers and a sample of 99 respondents was obtained using purposive sampling technique. This research uses quantitative methods and descriptive statistics with explanatory research models using SPSS 30.0 tools. The output results of data processing state that partially social media marketing has a significant effect on customer loyalty, customer experience has a significant effect on customer loyalty and simultaneously social media marketing and customer experience have a significant effect on customer loyalty in customers of Yong Bengkalis Coffee Shop in Pekanbaru.
PENGARUH DISPLAY LAYOUT DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN PADA RUMAH BATIK SERUNAI KOTA PEKANBARU Wila Septi Dita; Mashur Fadli
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 1 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i1.2613

Abstract

The purpose of this study was to determine the effect of display layout and product variation on consumer purchasing interest at Rumah Batik Serunai, Pekanbaru City. The research method used is a quantitative approach with data collection techniques in the form of questionnaires which were responded to by 77 respondents. Respondents were determined using the Accidental Sampling technique. This study uses analysis such as validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test, F-test and coefficient of determination test (R2). Based on the analysis that has been carried out, the results show that the display layout and product variations have a positive and significant effect on consumer purchasing interest at Rumah Batik Serunai, Pekanbaru City
Achieving Business Sustainability Through Financial Literacy And Financial Inclusion In Financial Capital Mediation (A Study On Modern-Based Traditional Markets In Taluk Kuantan) Ruzikna, Ruzikna; Augustin, Jeneva; Kasmiruddin, Kasmiruddin; Suryalena, Suryalena; Fadli, Mashur
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1336

Abstract

Financial literacy enables MSMEs to adopt financial technology, manage risks effectively, and adapt to market changes, increasing their competitiveness in an increasingly competitive market, especially in the digital era. This study aims to measure the influence of financial literacy, financial inclusion, and financial capital on business sustainability in the modern-based traditional market street vendor sector in Kuantan. This study uses a quantitative approach where primary data is collected through surveys and questionnaires from 77 respondents. Partial Least Square (PLS) statistical techniques are used to process the data. The results confirm the significant influence of financial literacy on business sustainability, both directly and indirectly through financial capital. Furthermore, there is an insignificant influence on business sustainability variables through financial capital. Therefore, there is an influence originating from other variables outside the study. The results also show that the intervening variables here have a significant influence on business sustainability variables. Therefore, it can be concluded that the higher the financial literacy of traditional market street vendors, the better the business sustainability will be.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA TOKO ARCHA JAYA GYPSUM Agusti, Rival; Fadli, Mashur
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the effect of product quality and price on consumer satisfaction at the Archa Jaya Gypsum Store. This study is a quantitative study with a sample of 98 respondents. The data sources were obtained from secondary data and primary data. This study used a questionnaire as a data collection technique using a purposive sampling method, namely a technique for determining samples with certain considerations or characteristics. The analysis methods used in this study are validity testing, reliability testing, classical heteroscedasticity assumption testing, multiple linear analysis, t-test, F-test and coefficient of determination analysis (R2). The results of this study are Product Quality (X1) has a positive and significant effect on consumer satisfaction (Y), Price (X2) has a positive and significant effect on consumer satisfaction (Y), and Product Quality and Price have a positive and significant effect on consumer satisfaction. Keywords: Product Quality, Price, Consumer Satisfaction Keywords: Product Quality, Pricing, Consumer Satisfaction
Co-Authors Achmad Fajri Febrian Adriansyah Adriansyah Agus Alfan Agusti, Rival Alfian Rizqy Mauliddin Ali Yusri Amalia Ananda Amanda, Sephia Aprizal Bahana Nusantara Ardian, M. Rayhan Arya Putra Pratama Gultom Ashaluddin Jalil Augustin, Jeneva Cindy Artha Ully Tampubolon Dewi, Dian Lusiana Dhiza, Adjie Marditillah Elgha Marenthis Purba Endang Sutrisna Evawani Elysa Lubis Fatimah Zahara Fitrien Ayuda Gatot Wijayanto Gunva, Bagus Abyan Hafizh Guruh Hikmatul Akbar Hamsal Hamsal Hasanuddin Hasanuddin Helin Helin Hesty Sepsada Hussein Al Muhtadeebillah Ida Ayu Putu Sri Widnyani Ismandianto Isril Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmirudin Khairul Amri Khairul Anwar Lie Othman Lie Othman Lie Othman Lison, Muhammad Fakhri Lumbanraja, Maha Martabar Mangatas M. Rafi M.Y.Tiyas Tinov Maha Martabar Mangatas Lumbanraja Mandataris Mandataris Mariaty Ibrahim Meyzi Heriyanto Moh. Rasyid Ridho Muhammad Fadhil Muhammad, Fahmi Nurita, Riau Nurman Nurman Nusantara, Aprizal Bahana Pane, Rico Purnawandi Putri Khairani Radhiyya, Fhayza Nanda Rahmat Junaidi Ramayana, Siti Rana Azira Rasidy, Elsa Junita Resdati Ringgo Eldapi Yozani Risem Candina Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Seger Sugiyanto Seno Andri Sihotang, Riski Pranata Simangunsong, Johannes Peterson Siti Sofro Sidiq Solly Aryza Suri Amilia Suryalena, Suryalena Syafrizal Syahroni Alby Tauiqqurrachman, Tauiqqurrachman Teguh Widodo Tengku Firli Musfar Tri Joko Waluyo Uswatun Hasanah Tanjung Vianda, Sabina Victor Ringhard Pattipeilohy Wahyu Busro Wasillah, Asiah Wila Septi Dita Yuliantika, Tasya Yusmar Yusuf Yusmar Yusuf Yusmar Yusuf Zebua, Ben Hansel Notatema