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Fadli, Mashur
Business Administration Study Program, Department Of Administrative Sciences, Faculty Of Social And Political Sciences. Riau University, Pekanbaru, Indonesia
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Pengaruh Emosional, Kualitas Produk, dan Harga terhadap Kepuasan Konsumen Pada Toko PM Collection Pekanbaru Amanda, Sephia; Fadli, Mashur
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2430

Abstract

Industri fashion saat ini tengah mengalami pertumbuhan yang sangat cepat, yang terlihat dari meningkatnya permintaan pasar. Oleh karena itu, PM Collection Pekanbaru yang bergerak di bidang fashion perlu mampu beradaptasi dengan perubahan trend dan mampu bersaing agar mampu bertahan dipasaran. Penelitian ini bertujuan untuk melihat pengaruh emosional, kualitas produk dan harga terhadap kepuasan konsumen pada PM Collection Pekanbaru. Dalam penelitian ini menggunakan metode kuantitatif dengan sampel 99 responden. Penelitian ini memakai metode statistik deskriptif dan untuk pengukuran menggunakan IBM SPSS 29 (Statistical Package for Social Science) serta sumber data yang dipakai yaitu data primer yang diperoleh dari penggumpulan data melalui penyebaran kuesioner kepada konsumen PM Collection Pekanbaru. Penelitian ini menerapkan teknik pengambilan sampel non probability sampling dengan pendekatan accidental sampling. Hasil pada penelitian ini menunjukan bahwa emosional berpengaruh signifikan terhadap kepuasan konsumen, kualitas produk berpengaruh positif signifikan terhadap kepuasan konsumen dan harga juga berpengaruh positif signifikan terhadap kepuasan konsumen. Secara simultan emosional, kualitas produk, dan harga berpengaruh terhadap kepuasan konsumen. Dapat disimpulkan bahwa emosional, kualitas produk, dan harga merupakan faktor yang penting dalam meningkatkan kepuasan konsumen. Semakin baik emosional, kualitas produk dan harga yang digunakan PM Collection Pekanbaru maka akan semakin meningkat pula kepuasan konsumen pada PM Collection Pekanbaru.
Pengaruh Media Sosial, Persepsi Harga dan Kualitas Produk Terhadap Minat Beli Konsumen Ramayana, Siti; Fadli, Mashur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.766

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media sosial, persepsi harga dan kualitas produk terhadap minat beli konsumen pada Farasya Group di Kecamatan Bangko Pusako. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif dengan program SPSS versi 25, dengan sumber data dari data primer dan data sekunder. Populasi dalam penelitian ini adalah seluruh konsumen Farasya Group. Untuk teknik pengumpulan data melalui kuesioner dengan menggunakan metode accidental sampling, yaitu teknik penentuan sample berdasarkan kebetulan. Metode analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji asumsi klasik normalitas, uji asumsi klasik multikolinearitas, uji asumsi klasik heterokedastisitas, analisis linear berganda, uji t, uji F dan analisis koefisien determinasi (R2). Hasil penelitian ini adalah Media Sosial (X1) berpengaruh positif dan signifikan terhadap Minat Beli Konsumen (Y), Persepsi Harga (X2) berpengaruh positif terhadap Minat Beli Konsumen (Y), Kualitas Produk (X3) berpengaruh positif dan signifikan terhadap Minat Beli Konsumen (Y), dan Media Sosial (X1), Persepsi Harga (X2) dan Kualitas Produk (X3) mempunyai pengaruh yang positif dan signifikan terhadap Minat Beli Konsumen (Y).
Pengaruh Social Media Marketing dan Customer Experience terhadap Customer Loyalty  pada Kedai Kopi Yong Bengkalis Pekanbaru Helin Helin; Mashur Fadli
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 1 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i1.2483

Abstract

Customer loyalty is a commitment held by individuals or groups to buy or support a product or service again on an ongoing basis. The purpose of this study was to determine the effect of social media marketing and customer experience on customer loyalty in customers of Yong Bengkalis Coffee Shop in Pekanbaru. The population of this study were 14,095 customers and a sample of 99 respondents was obtained using purposive sampling technique. This research uses quantitative methods and descriptive statistics with explanatory research models using SPSS 30.0 tools. The output results of data processing state that partially social media marketing has a significant effect on customer loyalty, customer experience has a significant effect on customer loyalty and simultaneously social media marketing and customer experience have a significant effect on customer loyalty in customers of Yong Bengkalis Coffee Shop in Pekanbaru.
PENGARUH DISPLAY LAYOUT DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN PADA RUMAH BATIK SERUNAI KOTA PEKANBARU Wila Septi Dita; Mashur Fadli
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 1 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i1.2613

Abstract

The purpose of this study was to determine the effect of display layout and product variation on consumer purchasing interest at Rumah Batik Serunai, Pekanbaru City. The research method used is a quantitative approach with data collection techniques in the form of questionnaires which were responded to by 77 respondents. Respondents were determined using the Accidental Sampling technique. This study uses analysis such as validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test, F-test and coefficient of determination test (R2). Based on the analysis that has been carried out, the results show that the display layout and product variations have a positive and significant effect on consumer purchasing interest at Rumah Batik Serunai, Pekanbaru City
Achieving Business Sustainability Through Financial Literacy And Financial Inclusion In Financial Capital Mediation (A Study On Modern-Based Traditional Markets In Taluk Kuantan) Ruzikna, Ruzikna; Augustin, Jeneva; Kasmiruddin, Kasmiruddin; Suryalena, Suryalena; Fadli, Mashur
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1336

Abstract

Financial literacy enables MSMEs to adopt financial technology, manage risks effectively, and adapt to market changes, increasing their competitiveness in an increasingly competitive market, especially in the digital era. This study aims to measure the influence of financial literacy, financial inclusion, and financial capital on business sustainability in the modern-based traditional market street vendor sector in Kuantan. This study uses a quantitative approach where primary data is collected through surveys and questionnaires from 77 respondents. Partial Least Square (PLS) statistical techniques are used to process the data. The results confirm the significant influence of financial literacy on business sustainability, both directly and indirectly through financial capital. Furthermore, there is an insignificant influence on business sustainability variables through financial capital. Therefore, there is an influence originating from other variables outside the study. The results also show that the intervening variables here have a significant influence on business sustainability variables. Therefore, it can be concluded that the higher the financial literacy of traditional market street vendors, the better the business sustainability will be.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA TOKO ARCHA JAYA GYPSUM Agusti, Rival; Fadli, Mashur
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the effect of product quality and price on consumer satisfaction at the Archa Jaya Gypsum Store. This study is a quantitative study with a sample of 98 respondents. The data sources were obtained from secondary data and primary data. This study used a questionnaire as a data collection technique using a purposive sampling method, namely a technique for determining samples with certain considerations or characteristics. The analysis methods used in this study are validity testing, reliability testing, classical heteroscedasticity assumption testing, multiple linear analysis, t-test, F-test and coefficient of determination analysis (R2). The results of this study are Product Quality (X1) has a positive and significant effect on consumer satisfaction (Y), Price (X2) has a positive and significant effect on consumer satisfaction (Y), and Product Quality and Price have a positive and significant effect on consumer satisfaction. Keywords: Product Quality, Price, Consumer Satisfaction Keywords: Product Quality, Pricing, Consumer Satisfaction
Cultural Heritage-Based Tourism Business Prospects At The Siak Palace, Siak Sri Indrapura Regency Ibrahim, Mariaty; Augustin, Jeneva; Fadli, Mashur
International Journal of Science, Technology & Management Vol. 6 No. 5 (2025): September 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i5.1359

Abstract

The tourism development strategy is an effort made by the Tourism Office to develop existing tourism to become an attraction for tourists, but the development of tourism at the Siak Palace has not been optimal, resulting in a decline in the number of tourist visits to the Siak Palace in Siak Sri Indrapura Regency. The purpose of this study is to determine the prospects for tourism development at the Tourism Office of Siak Sri Indrapura Regency, and to determine the factors that influence the prospects for developing Siak Palace tourism in Siak Sri Indrapura Regency. In this study, the method used is a qualitative approach that can understand the research in depth with descriptive analysis methods. In this qualitative study, data were obtained from literature studies and also field studies, such as observations, interviews, and documents obtained from related agencies or using other media that can be used as research data. The results obtained from the study are in the first process, the Tourism Office, Siak Regency, has established a vision and mission, namely, by developing tourism destinations. In this case, specifically to develop the Siak Palace tourist attraction. Then analyze the internal and external environment to determine the strengths, weaknesses, opportunities, and threats in the development of the Siak Palace tourist attraction. In this case, the researcher used a SWOT analysis. In addition, the researcher also analyzed the long-term goals of the Tourism Office and how to achieve the mission for the next five years. Then, they examined whether the strategies that had been made were successful or not by looking at the annual targets that had been set by the Tourism Office, Siak Regency. Then, the policies are used to achieve the annual targets. In this case, the policies were in the form of guidelines, rules, and procedures established to support the desired goals. The conclusion is that the Tourism Office, Siak Regency, has carried out the strategic planning process well. Every aspect of the strategic planning has been carried out optimally and also by the established rules. Although the strategic planning that has been made has been running well, the process has still not been able to develop the Siak Palace tourist attraction optimally because it still requires more action than what has been stated in the Tourism Office's project planning, Siak Regency.
PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA DI PT. AGUNG TOYOTA SUTOMO PEKANBARU Lison, Muhammad Fakhri; Fadli, Mashur
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the effect of Brand Image and Service Quality on Purchase Decision of Toyota Avanza at PT. Agung Toyota Sutomo. This study is a quantitative study with a sample of 73 respondents. The data sources were obtained from secondary data and primary data. This study used a questionnaire as a data collection technique using a purposive sampling method, namely a technique for determining samples with certain considerations or characteristics. The analysis methods used in this study are validity testing, reliability testing, classical heteroscedasticity assumption testing, multiple linear analysis, t-test, F-test and coefficient of determination analysis (R2). The results of this study are Brand Image (X1) has a positive and significant effect on Purchase Decision (Y), Service Quality (X2) doesnt have a positive and significant effect on Purchase Decision (Y), and Brand Image and Service Quality have a positive and significant effect on Purchase Decision. Keywords: Brand Image, Service Quality, Purchase Decision Keywords: Brand Image, Service Quality, Purchase Decision
Pengaruh Penetapan Harga dan Variasi Produk Terhadap Keputusan Pembelian Konsumen di Tatanan Café Pekanbaru Sihotang, Riski Pranata; Fadli, Mashur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2236

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penetapan harga dan variasi produk terhadap keputusan pembelian konsumen di Tatanan cafe di kota pekanbaru.Populasi dalam penelitian ini adalah konsumen tatanan café. Pemilihan sampeldilakukan berdasarkan rumus slovin dengan metode purposive sampling. Sehingga sampel dalam penelitian ini yaitu 98 responden. dan analisis dilakukan dengan menggunakan teknik analisis regresi linear berganda untuk menguji hipotesis..Hasil penelitian menunjukkan bahwa pentapan harga berpengaruh terhadap keputusan pembelian konsumen, penetapan harga tidak berpengaruh tehadap keputusan pembelian konsumen. Penetapan harga dan variasi produk secara simultan memiliki pengaruh terhadap keputusan pembelian konsumen di Tatanan café Pekanbaru.
PENGARUH BRAND AMBASSADOR DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR PADA PT. YAMAHA ALFA SCORPII NANGKA PEKANBARU Simangunsong, Johannes Peterson; Fadli, Mashur
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the influence of brand ambassador and brand trust on motorcycle purchasing decisions at PT. Yamaha Alfa Scorpii Nangka Pekanbaru. This study is a quantitative study with a sample of 100 respondents. Data sources were obtained from secondary data and primary data. This study used a questionnaire as a data collection technique with a purposive sampling method, namely a technique for determining samples with certain considerations or characteristics. The analysis methods used in this study are validity test, reliability test, classic normality assumption test, classic multicollinearity assumption test, classic heteroscedasticity assumption test, multiple linear analysis, t test, F test and coefficient of determination analysis (R2). The results of this study are Brand Ambassador (X1) has a positive and significant effect on purchasing decisions (Y), Brand Trust (X2) has a positive and significant effect on purchasing decisions (Y), and Brand Ambassador and Brand Trust have a positive and significant effect on purchasing decisions. Keywords: Brand Ambassador, Brand Trust, Purchasing Decision Keywords: Brand Ambassador, Brand Trust, Keputusan Pembelian
Co-Authors Achmad Fajri Febrian Adriansyah Adriansyah Agus Alfan Agusti, Rival Alfian Rizqy Mauliddin Ali Yusri Amalia Ananda Amanda, Sephia Aprizal Bahana Nusantara Ardian, M. Rayhan Arya Putra Pratama Gultom Ashaluddin Jalil Augustin, Jeneva Cindy Artha Ully Tampubolon Dewi, Dian Lusiana Dhiza, Adjie Marditillah Elgha Marenthis Purba Endang Sutrisna Evawani Elysa Lubis Fatimah Zahara Fitrien Ayuda Gatot Wijayanto Gunva, Bagus Abyan Hafizh Guruh Hikmatul Akbar Hamsal Hamsal Hasanuddin Hasanuddin Helin Helin Hesty Sepsada Hussein Al Muhtadeebillah Ida Ayu Putu Sri Widnyani Ismandianto Isril Juni Juni Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmirudin Khairul Amri KHAIRUL ANWAR Lie Othman Lie Othman Lison, Muhammad Fakhri Lumbanraja, Maha Martabar Mangatas M. Rafi M.Y.Tiyas Tinov Maha Martabar Mangatas Lumbanraja Mandataris Mandataris Mariaty Ibrahim Meyzi Heriyanto Moh. Rasyid Ridho Muhammad Fadhil Muhammad, Fahmi Musadad Musadad Nurita, Riau Nurman Nurman Nusantara, Aprizal Bahana Pane, Rico Purnawandi Putri Khairani Radhiyya, Fhayza Nanda Rahmat Junaidi Ramayana, Siti Rana Azira Rasidy, Elsa Junita Resdati Ringgo Eldapi Yozani Risem Candina Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Seger Sugiyanto Seno Andri Sihotang, Riski Pranata Simangunsong, Johannes Peterson Siti Sofro Sidiq Solly Aryza Suri Amilia Suryalena, Suryalena syafrizal Syahroni Alby Taufiqqurrachman Taufiqqurrachman, Taufiqqurrachman Teguh Widodo Tengku Firli Musfar Tri Joko Waluyo Umli Dwi Putri Uswatun Hasanah Tanjung Vianda, Sabina Victor Ringhard Pattipeilohy Wahyu Busro Wasillah, Asiah Wila Septi Dita Yuliantika, Tasya Yusmar Yusuf Zebua, Ben Hansel Notatema