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Journal : vcd journal of visual communication design

Integration of 3D Scanning and Augmented Reality (AR) Technology in East Kalimantan Furniture Products in E-Commerce Syaputra, Eko Agung; Mujahidin, Syamsul; Sartika, Widya; Rossalina, Novianti
VCD: Journal of Visual Communication Design Vol. 8 No. 2 (2023): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.4242

Abstract

The creative furniture industry in East Kalimantan faces the challenge of less effective online marketing in e-commerce. In 2018, there were more than 370 furniture entrepreneurs in the region, but only 37% of their total production managed to reach the market. According to projections from Markets and Markets, the market value of Augmented Reality (AR) in e-commerce is expected to grow by 34% between 2020 and 2025. To overcome this problem, the use of 3D object configuration visual technology and AR presents a better solution. promising solution. This technology can improve product presentation, create a more interactive and realistic shopping experience, and reduce the environmental impact of e-commerce due to the re-shipment of non-conforming products. The main objective of the research is to assess the effectiveness of product communication, the ease of the purchasing process, and the level of consumer trust in the product. This visual method of 3D object configuration combines 3D scanning to produce detailed and realistic 3D images. This research uses a sprint design method based on design thinking, which involves co-creation to refine ideas. Next, a prototype design was developed with a focus on aspects of the user interface and user experience, fostering intelligent interaction between users and their environment, thus contributing to the progress of the Smart City concept in IKN Nusantara.
Co-Authors Achmad Ramadhani Saputra Aditya Narayana Aina Putri Nabilah Ainal Mardiah Azzahra Alif, Muh. Ikhsan Amalia, Khairunisa Amelia Khasanah Putri Amir, Supratiwi Anastasya Husnul Syauira Andi Naila Azra Izzati Aninditya Anggari Nuryono Arie Kurniawan Arief Nugraha Pontoh Arifin, Nico Arifuddin, Andi Mursid Nugraha Arista, Elsi Bowo Nugroho Budi Prayitno Diansyah, Senja Alfakori Dinar Amalia Kanthi Eka Santoso Endrawati, Budiani Fitria Faisal Syamsuddin Farida Putri Sunaryo Fatimah Nisrina Azzahrah Faustine, Evelyn Elaine Hesti Rosita Dwi Putri Hijrah, Dinda Sa’adatul Hijrah Imam Damar Djati Imam Damar Djati Kelana, Muhammad Raihan Wirayudra Kelana Khairunnisa, Shopy Farras Lelana, Juniardika Atha Lukito, Kanaya Anada Maharany, Gunanda Tiara Mochamad Fadil Afandi Muhammad Fajrin Wahab Muhammad Fanziya Muhammad Ikhsan Alif Muhammad Rendi, Muhammad muhammad rizky, muhammad Muhammad Rizqi Mulki, Muhammad Malikul Musyarofah Musyarofah Nabbila Salsa Ramadhani Naretha, Naretha Kawadha Pasemah Gumay Nasywaa Assyifa Nayla Hanan Ngabito, Olivia Febrianti Ngabito, Olivia Febrianty NIA FEBRIANTI, NIA Novianti Rossalina Nurmana, Fikrie Ari Nurmana Pangestu, Zakariya Yudha Pasinggi, Kurnia Lapik Pontoh, Arief Nugraha Prabowo, I Putu Deny Arthawan Sugih Prabowo Prastio, Febriyanur Setiawan Purba, Arini Anestesia Putra, Ade Wahyu Yusariarta Putri, Amanda Sabina Raftonado Situmorang Rahma, Firdha Amalia Noor Rakha Dzaky Alfath Ramadani, Fasya Saffanah Ramadhan Paninggalih Ramadhana, Rizky Irswanda Ramadhanti, Aulia Azizah Ramadhanti Rino Mustofa Lutfi Riska Kurniyanto Abdullah Riyadi, Andrew Arief Riyadi Rizal Kusuma Putra Rossalina, Novianti Rulliannor Syah Putra Sartika, Widya Sartika, Widya Sartika Sasferi Yendra Sasferi Yendra Sasferi Yendra Sastrawan, Febrian Dedi Senduk, Arishty Cicilia Calista Siahaan, Axel Andrewilson Suliwardani, Dyah Ajeng Supratiwi Amir Syamsuddin, Faisal Syamsul Mujahidin, Syamsul Syauira, Anastasya Husnul Violincia Jelita Wahyu Aji Kurniawan Wahyuni, Margie Wibowo, Darrell Rajendra Wibowo Wibowo, Faqih Putra Wibowo Widya Sartika Yendra, Sasferi Yusufa, Muhammad Wildan Zhalifunnas, Muhammad Hibrizi