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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Pariwisata Pesona Jurnal Kajian Bali MUDRA Jurnal Seni Budaya Sebatik SEIKO : Journal of Management & Business Journal of Tourism Destination and Attraction Enrichment : Journal of Management Jurnal Sewaka Bhakti Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Social Science, Education, Communication and Economics Journal Of Human And Education (JAHE) Journal of Innovation Research and Knowledge Soshum: Jurnal Sosial dan Humaniora Jurnal Ilmiah Pariwisata dan Bisnis International Journal of Community Service (IJCS) AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Escalate : Economics and Business Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Susanti, Putu Herny
Institut Pariwisata Dan Bisnis Internasional
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Manuaba waterfall marketing strategy as a spiritual tourism attraction in Kenderan Tourism Village, Gianyar regency Ni Wayan Wina Premayani; Putu Herny Susanti; Made Dian Putri Agustina
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1029

Abstract

Tourism marketing is a management process that coordinates companies that are members of the tourism service industry to provide services and communications with the aim of satisfying tourists' desires within a local, regional, national or international scope. Manuaba waterfall is a natural tourist attraction, which is currently visited by tourists with the aim of carrying out spiritual tourism activities. In service/hospitality marketing, it is known that there is the term 8 P's of marketing. The marketing mix in hospitality consists of: product, price, place, promotion, people, packaging, programming, and partnership, (Morrison, 2010; 351). The purpose of this research is to increase the attractiveness of spiritual tourism in Manuaba waterfall and determine the right marketing strategy for Manuaba waterfall. The theories in this study are the 8 P's theory, 4A theory and the Tourism Area Life-Cycle (TALC) theory. This study uses a qualitative method through in-depth interviews with relevant stakeholders/stakeholders and academics. From the potential for spiritual tourism, the Manuaba waterfall has natural beauty and an aura of mysticism that makes people who visit feel calm, comfortable and connected to the creator. From the 4A analysis, we can see that the Manuaba waterfall is starting to develop into a spiritual tourism attraction. Manuaba waterfall currently based on TALC (tourism area life cycle) is on exploration. At this stage there is a high interaction between the community and tourists. The position of the Manuaba waterfall, which is currently in an exploration position, must be introduced to its existence, especially as a spiritual tourism attraction through marketing promotions.
Authenticity and Commodification of Creative Industry Products in The Tourism Sector, Bali Dewa Putu Oka Prasiasa; Dewa Ayu Diyah Sri Widari; Putu Herny Susanti
Mudra Jurnal Seni Budaya Vol 38 No 3 (2023)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v38i3.2285

Abstract

The creative industry places an emphasis on the creativity of a product, the understanding that the creator is known and has a copyright. In addition, the creative industry has links with the cultural industry, because its products are components of culture. When market tastes lead to post-industry, it is found that creative industry products consumed by tourism experience a change from homogeneous to heterogeneous with mass production. Changes in market tastes encourage the emergence of highly varied creative art products, as a result of the creative economy industry. The entry of the creative economy industry into the realm of culture, which then develops into the cultural industry, apart from growing the local and national economy, also has an impact on cultural components, especially from the aspects of authenticity and commodification. The areas affected include performing arts, tourism, entertainment, fashion, craft products, and culinary. In order to increase the competitiveness of Indonesian tourism, especially from the cultural pillar, the aspects of authenticity and commodification can increase its contribution to the local and national economy through the implementation of internationalization, traditionalization, and sacred versus profane.
PELESTARIAN DAN PENGOLAHAN TANAMAN OBAT UNTUK MENUNJANG PENGEMBANGAN WELLNESS TOURISM DI DESA WISATA KENDERAN, GIANYAR Anak Agung Putu Agung Mediastari; Putu Herny Susanti
JURNAL SEWAKA BHAKTI Vol 9 No 1 (2023): Sewaka Bhakti
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/jsb.v9i1.3514

Abstract

The global economy has been slowed by the COVID-19 pandemic. Bali's economy has experienced a 12% decline, because of to the reliance of the Balinese people on the tourism sector, one of which is the tourist village of Kenderan in the Gianyar district. Innovative solutions are required to overcome these conditions. Kenderan Village's natural environment has the potential to develop traditional Balinese ingredients made from medicinal plants. However, because the people of Kenderan Village lack the necessary knowledge, it is necessary to assist academics who are experts in their fields. From this background, the following can be formulated: 1) The importance of developing Wellness Tourism products in Kenderan Village; 2) Procedures for developing and processing Wellness Tourism. PKM in Kenderan Village aims to provide knowledge, assistance, development, and processing of medicinal plants into Wellness Tourism products with superior innovation and competitiveness on a local and international scale. Furthermore, this product can be used as an icon for Kenderan Village's Wellness Tourism product. The method used is village potential observation, education on land management procedures, education on the types of plants to be planted, and organic fertilizing and caring for medicinal plants. There will also be workshops on how to turn medicinal plants into Wellness Tourism products.
Readiness of Canggu Village Bali as digital nomad tourism Putu Herny Susanti
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.8296

Abstract

The health crisis due to the Covid-19 virus has an impact on decreasing tourist visits, resulting in a decline in tourism sector income. Tourism trends have changed in light of the prohibition ban. One alternative tourism that can follow current trends is digital nomadic tourism. The tour is intended to attract digital nomads to work while traveling. Based on this review, this study aims to analyze the readiness of Canggu Village in Bali as digital nomad tourism. This study is a qualitative descriptive research model that uses data collection techniques consisting of a literature review. The findings conclude that the readiness of Canggu Village as digital nomadic tourism is from the components of attractions and facilities that can support the needs of digital nomad tourists. Meanwhile, in the additional service and accessibility components, there are still shortcomings such as the absence of sidewalk facilities and safe crossings for pedestrians, narrow road conditions and heavy traffic.
HEALTH AND SPIRITUALITY DALAM PENGEMBANGAN WELLNESS TOURISM BERBASIS KEPADA MASYARAKAT DI DESA WISATA KENDERAN KABUPATEN GIANYAR Putu Herny Susanti; Gusti Alit Suputra; Wina Premayani; I.A. Indriani
Journal of Tourism Destination and Attraction Vol 11 No 1 (2023): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v11i1.4320

Abstract

Several areas in Bali have the potential to develop wellness tourism, namely from their natural resources, one of which is the Kenderan Tourism Village, Gianyar Regency. Kenderan Tourism Village can develop into a wellness tourism attraction by utilizing its natural resources. The purpose of this study was to formulate health and spiritual strategies and programs in the development of community-based wellness tourism in Kenderan Tourism Village. Theory of change as a grand theory, research uses qualitative methods supported by Interpretive Structural Modeling (ISM) analysis. Completion of the ISM questionnaire through the Expert Survey involved seven experts to obtain information regarding contextual relationships in each element and sub-element in the questionnaire. From the results of the analysis the following strategies can be obtained: Increasing the role of the community, local entrepreneurs and the government through good cooperation in the development of wellness tourism; Increasing the competence of local human resources in the development of wellness tourism; Increasing the role of the Regional Government of Gianyar Regency in the development of wellness tourism; Increasing the role of Pokdarwis in managing wellness tourism in the Kenderan Tourism Village; Increasing the role of academics in tertiary institutions is related to research and development of HR competencies, especially in the field of wellness tourism.
Effect of Workload and Position Mutations on Performance with Work Motivation as An Interverning Variable at Bintara Polri Polres West Lombok I Kadek Anom Suardinatha; I Gede Putu Kawiana; Putu Herny Susanti
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 3 (2023): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i3.170

Abstract

The purpose of this study was to determine and analyze the effect of workload and job transfers on performance with work motivation as an interverning variable at Bintara Polri Polres Lombok Barat. The research population was members of the West Lombok Police and Sub Satker (Polsek) of 808 people. The technique of determining the sample used purposive sampling so that 89 people were obtained as respondents. The research instrument used questionnaires as well as several other data collection methods such as observation, interviews and literature and analysis methods using descriptive analysis and inferential analysis with Structural Equation Model-Partial Least Square (SEM-PLS) analysis. The results showed that workload had a negative effect and significant to performance, position mutations have a positive and significant effect on performance, workload has a negative and significant effect on work motivation, position mutations have a positive and significant effect on work motivation, work motivation has a positive and significant effect on performance, workload has a negative and significant effect on performance with motivation as an intervening variable and position mutations have a positive effect on performance with motivation as an intervening variable at Bintara Polri Polres Lombok Barat. The implication of the research is the need for an evaluation in assigning tasks to members in order to maintain performance results and transfer of positions at Bintara Polri Polres Lombok Barat needs to be carried out regularly in order to improve the performance of members and eliminate feelings of boredom in carrying out tasks both at Satker Polres Lombok Barat and Sub Satker (Polsek).
Analisis Efektivitas Program Corporate Social Responsibility (Csr) Dalam Mendorong Pembangunan Ekonomi Wilayah Kota Padang Panjang Provinsi Sumatera Barat Nasfi Nasfi; Sattar Sattar; Nanci Yosepin Simbolon; Putu Herny Susanti; Abdul Rosid; Handayani Handayani
Journal Of Human And Education (JAHE) Vol. 4 No. 1 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i1.508

Abstract

Penelitian ini menggunakan metode desain evaluatif untuk mengevaluasi efektivitas program Corporate Social Responsibility (CSR) di Kota Padang Panjang, Provinsi Sumatera Barat. Metode pengumpulan data melibatkan wawancara struktural dengan perwakilan perusahaan, pemerintah daerah, dan masyarakat penerima manfaat, serta studi dokumen untuk menganalisis dokumen resmi dan laporan kegiatan CSR. Populasi melibatkan seluruh perusahaan dengan program CSR di Kota Padang Panjang dan masyarakat setempat, dengan pemilihan sampel berdasarkan signifikansi dan representativitas. Analisis data dilakukan secara kualitatif dan kuantitatif, menggabungkan pendekatan kualitatif untuk mendapatkan wawasan mendalam dan kuantitatif untuk mendukung temuan dengan statistik. Hasil penelitian menyoroti efektivitas program CSR dalam mendukung pembangunan ekonomi lokal, dengan penilaian berdasarkan pemberdayaan ekonomi, penciptaan lapangan kerja, dukungan terhadap UMKM, infrastruktur, dan partisipasi masyarakat. Dampak program CSR pada ekonomi wilayah dievaluasi melalui peningkatan lapangan pekerjaan, pertumbuhan usaha kecil, dan perkembangan infrastruktur. Partisipasi masyarakat dianggap krusial, dengan penekanan pada keterlibatan dalam perencanaan dan pelaksanaan. Tantangan yang diidentifikasi melibatkan keterbatasan sumber daya lokal, ketidakpastian sosial ekonomi, kurangnya kesadaran masyarakat, dan kompleksitas peraturan. Solusi diusulkan, termasuk pengelolaan sumber daya yang efisien, perencanaan yang adaptif, kampanye kesadaran masyarakat, dan kerja sama dengan pemerintah lokal. Perbandingan hasil penelitian dengan praktik terbaik CSR di wilayah serupa membuka peluang untuk mengeksplorasi inovasi, partisipasi masyarakat, pembangunan infrastruktur, keberlanjutan, dan pengukuran kinerja. Penelitian ini memberikan kontribusi signifikan terhadap literatur CSR dengan menggali efektivitas program CSR dalam konteks ekonomi wilayah, memberikan wawasan praktis, best practices, dan solusi untuk tantangan lokal. Kesimpulannya, penelitian ini berpotensi memberikan pemahaman yang mendalam tentang kontribusi program CSR terhadap pembangunan ekonomi di Kota Padang Panjang, Sumatera Barat, dengan implikasi praktis dan kontribusi literatur yang dapat menjadi acuan untuk penelitian selanjutnya
Marketing Strategy on Heritage Manuaba Royal Palace Tourist Attraction in Kenderan Tourism Village, Bali Premayani, Ni Wayan Wina; Wijaya, Putu Yudy; Susanti, Putu Herny; Suputra, Gusti Alit; Oktarini, Luh Nik; Yoga, Gede Agus Dian Maha
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 1 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.1.2024.54-65

Abstract

The Manuaba Royal Palace is one of the heritage tourist attractions that has cultural heritage, building architecture, and artifact collections with historical value; however, to date, this tourist destination has not been optimal in presenting tourists to be able to visit this region, so a comprehensive and measurable marketing strategy is needed to accelerate its development. This study aimed to analyze marketing strategies for the heritage tourist attraction of the Manuaba Royal Palace in the Kenderan Tourism Village, Bali. A mixed method research design was used by conducting interviews with the managers of as many as 30 Manuaba Royal Palace tourist destinations who met the inclusion and exclusion criteria. The data obtained were analyzed using IFAS, EFAS, and SWOT matrices and are presented descriptively. The results show that the Manuaba Royal Palace has implemented the 7P marketing mix strategy, currently in Quadrant I (a very favorable situation because it has great opportunities to demonstrate internal strength) and S<O (the direction of Manuaba Royal Pae's policy in growth strategy conditions). The current focus and marketing strategy includes developing technology-based historical courses accompanied by the use of social media, presenting information related to intangible cultural heritage, and guiding tourists more massively by providing exclusive packages for booking heritage tourism online. In the future, it is important to maximize the marketing strategies used to increase the number of visits and to be more competitive in the tourism industry.
Enhancement Financial Literacy of Rural Communities Through Training and Mentoring: Case Study in South Toapaya Village, Toapaya Bintan, Riau Islands Hartoto; Atep Jejen; Rosada Yulianti Naulina; Ida I Dewa A Yayati Wilyadewi; Putu Herny Susanti; Abdul Rosid
IJCS: International Journal of Community Service Vol. 2 No. 2 (2023): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v2i2.642

Abstract

The discussion in this service discusses the importance of financial literacy, especially in rural communities, and focuses on training and development approaches as a solution to increase it. The core of the discussion is as follows: 1) The Importance of Financial Literacy: Financial literacy is an individual's ability to understand and manage personal finances. It is very important, especially in rural communities, to avoid excessive debt and make wise financial decisions; 2) Training and Mentoring Methods: This article highlights training and mentoring methods as effective solutions in increasing financial literacy. This approach helps individuals understand financial concepts, manage budgets, and make smart financial decisions; 3) Financial Assistance: Financial assistance is an important component in developing financial literacy. It provides personalized guidance in managing personal finances, understanding financial products and services, and planning for the financial future; 4) Continuous: It is important to maintain ongoing assistance to support increased financial literacy. This includes regular training, individual counseling, and ongoing access to financial resources and information; 5) Case Study in South Toapaya Village: This article also introduces a case study in South Toapaya Village, which shows how a training and development approach was used to increase financial literacy in a rural community that faced obstacles in terms of accessibility to financial services; 6) Expectations and Contributions: It is hoped that the results of this study will provide valuable insight into efforts to increase financial literacy in rural areas and contribute to improved policies and practices in developing financial literacy in rural communities; and This research provides an in-depth understanding of efforts to increase financial literacy in rural communities through training and development approaches. It is hoped that the results of this research will help rural communities around the world to manage their finances better and achieve greater financial well-being.
Innovation in Bali Tourism Destination Marketing: Utilization of Digital Technology and Social Media in Bali, Focusing on Badung Regency Susanti, Putu Herny; Rahmawati, Rahmawati; Amir, Firlie Lanovia; Febianti, Febianti
IJCS: International Journal of Community Service Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i1.819

Abstract

Tourism in Indonesia, especially in Bali, has become a major economic pillar for the government and local communities. However, the rapid growth of the tourism industry also brings challenges, especially in facing increasingly fierce competition in the digital era. Innovation in tourism destination marketing is very important to attract tourist interest and maintain Bali's position as a leading destination. This article highlights the rapid changes in the tourism industry due to advances in digital technology and social media, with a focus on Badung Regency as the main tourism location in Bali. The use of social media as a promotional and marketing tool for tourist destinations, especially in Indonesia, is also an important highlight. The research results note significant growth in the use of social media in Indonesia, which can be used to boost the tourism sector. The digital tourism strategy was also highlighted as an effective effort to promote Indonesia's tourism potential through various platforms. Innovative breakthroughs in the tourism business in Bali, such as online booking, transportation applications, and experience-based tours, are also in the spotlight in the face of technological advances. This article aims to provide information and analyze how innovation in tourism destination marketing can be carried out in Badung Regency, Bali, through the use of digital technology and social media. Education and training of local stakeholders is considered important to increase their effectiveness in marketing and take advantage of existing opportunities. Through community service methods, this article emphasizes the importance of an integrated approach in the use of digital technology and social media. The research results show that marketing strategies via social media can increase the attractiveness of destinations, increase tourist engagement, and have a positive impact on the local economy.
Co-Authors Abdul Rosid Abdul Rosid Abiradama Sudayasa Adam, Marcellino Dominicus Amir, Firlie Lanovia Anak Agung Putu Agung Mediastari Arimau, Meilani Atep Jejen Bagus Rendra Maha Putera, Dewa Devi Triana Puspa Dewa Made Sastra Wiatmika Dewa Putu Oka Prasiasa Febianti Febianti Febianti Gde Sari Dewi Astuti, Ni Luh Gede Agus Dian Maha Yoga Gede Eka Wahyu Gusti Alit Suputra GUSTI AYU PRAMINATIH Handayani Handayani Hartoto I Gede Agus Ari Eka Budi Pratama I Gede Agus Deny Permana I Gede Putu Kawiana I Kadek Anom Suardinatha I Komang Alit Anggara Wijaya Kusuma I Made Budiarsa I Made Darsana I Made Purnawan Dharma P I Nengah Dasi Astawa I Wayan Arik Suwitra I Wayan Budi Satriya I Wayan Sugita I.A. Indriani Ida Ayu Ketut Sri Wiratih Ida Ayu Made Sri Widiastuti Ida Ayu Putu Widani Sugianingrat Ida Bagus Nyoman Mantra Ida Bagus Nyoman Weda Ida I Dewa A Yayati Wilyadewi Ida I Dewa Ayu Yayati Wilyadewi Kraugusteeliana Kraugusteeliana Luh Nik Oktarini Made Dian Putri Agustina Made Winda Mirah Ayu Putri Trarintya Nanci Yosepin Simbolon Nasfi, Nasfi Nasution, Rahmad Kurnia Abdik Ni Kadek Dwinda Sri Rahayu Ni Luh Putu Agustiari Sisca Dewi Ni Luh Sriasih Ni Luh Tia Ayu Purnami Ni Made Ayuning Pramesti Ni Wayan Alit Erlinawati Ni Wayan Wina Premayani, Ni Wayan Wina Novrianto, Andry Oktarini, Luh Nik Purnantara, I Made Hadi Putu Eka Wirawan Qifiona, Marchella Rachmad Suwardi Rahmawati, Rahmawati Rosada Yulianti Naulina Sajili, Mohamad Sari, Retno Juwita Sattar Sattar Suadnyana, I Wayan Sudarmawan, I Wayan Eka Sugiharni , Gusti Ayu Dessy Suputra, Gusti Alit Susi Indriyani Wardana, Miko Andi Wayan Darma Sedana Widari, Dewa Ayu Diyah Sri Widhyadanta, I Gede Dirga Surya Arya Wijaya, Putu Yudy Yerry Herawan Yoraeni, Ani