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Influence Price Discounts to Impulse Buying on Consumers Indomaret Village Tonronge Subdistrict Baranti Regency Sidenreng Rappang Putri Nur Sabrina Natasya; Aris Baharuddin; Bakhtiar; Fitriana
Business Research and Administration Innovation Vol. 2 No. 3 (2025): BRAIN - DECEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i3.45

Abstract

This study aims to determine how price discounts affect impulse buying among consumers at Indomaret in Tonronge Village. This research uses quantitative research methods to measure the influence of one variable on another statistically and objectively. Data collection techniques were carried out through observation and questionnaires distributed directly to consumers who shop at the location. The sample used in this study was determined using the Slovin formula, resulting in a total of 100 respondents who were considered representative of the consumer population. The data obtained from the field were processed using SPSS 26, which included several analytical procedures such as validity tests, reliability tests, descriptive statistical analysis, and inferential statistical analysis. These analyses were conducted to ensure that the research instruments were accurate and that the relationship between variables could be tested properly. The research results show that the price discount variable has a positive and significant effect on the impulse buying variable among Indomaret consumers in Tonronge Village, Baranti Subdistrict, Sidenreng Rappang Regency. This finding is supported by simple linear regression analysis, which confirms the strength of the relationship between the two variables. Furthermore, the coefficient of determination indicates that price discounts influence impulse buying behavior by 84.1%, demonstrating a very strong contribution of price discounts to unplanned purchasing decisions among consumers in the research area.
Co-Authors A. Kiay Demak, Nini Ade Hermawan Ahmadin Akbar, Akbar Velayati Amri Andar, Muh. Andi Mustopa Anjelika, Fara Ari Putra Rachman Aris Baharuddin Arma Arman Arman, Arma Budihantho, Moh Heru Bulkis, Siti Burhanuddin Burhanuddin Burhanuddin Dian Ekawati Sari Donny Dharmawan Durya, Ngurah Pandji Mertha Agung Edi Yusuf Adiman Elas Fitriyani Emi Maulani Erniwaty Ezwarsyah Faisal Faisal Faisal Fatimah Fauzah Nur Aksa FAUZI Feldiansyah A Akili Fitriana Herlambang Hermawan*, Ade Heru Budhihanto Imam Suyitno Irawanto Ishak Kenre Jamaluddin Acmad Kholik Jamidi, Jamidi Jatmiko, Ludfie Jatmiko Setyo Poerwoko Jumiarsih Purnama Ketut Listiani Khairul Anshar Lemi Iryani Lisdawati M. Jamili Marsal Muh. Luthfi Siraj Muh. Nur Yamin Muhamad Syaikhu Muhammad Jamili Muhammad Saleh Muhammad Tahir Saenong Natasya Shofia Az-Zahra Nia Umilizah Novita Shamin Nur Hijriyati Syam Pebriana, Olvia Putri Purba, Mariana Putri Nur Sabrina Natasya Putu Novi Andini Ramli, Muh. Ramli Rapika, Nor Renaldi Rifdan Riska Marsya Riyadhul Fajri Riyadhul Fajri Riyanti Rizal S, Muh. Rizqi, Maulidha Camelia Romi Asmara Sainuddin Sri Meutia SRI WULANDARI Suci Lestari Sulaeman Sumiati Syahribulan Syukriah Syukriah Syukriah, Syukriah Tasalim, Rian Teuku Multazam Yusuf, Edy Zikrina Nur Insyani Masri Zulmiardi, Zulmiardi