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Journal : Jeksyah

Effectiveness of the Blessed Friday Program on Brand Awareness of Lazis Al-Haromain Kediri City Through Digital Marketing Azizah, Siti Mufidatul; Zuraidah; Rahayu, Ana Duwi; Putri, Charista Tanta; Avifah, Nur
Jeksyah: Islamic Economics Journal Vol. 5 No. 01 (2025): May 2025 Edition
Publisher : Fakultas Ekonomi dan Bisnis Islam _ IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54045/jeksyah.v5i01.2629

Abstract

This article analyzes effectiveness of the blaseed friday program on brand awereness of Lazis Al-Haromain Kediri City through digital marketing. This program utilizes social media, especially Instagram, to disseminate information and education about social activities carried out every Friday. The research method used is qualitative descriptive with a case study approach, with data collection through interviews, non-participant observations, as well as documentation from social media and internal reports of the institution. The results of the study show that the digital marketing strategy implemented has succeeded in increasing community involvement and the number of donors, which has an impact on the growth of donations and increasing public awareness of the existence of Lazis Al-Haromain Kediri City. In addition, transparency in the distribution of documented donations through social media has helped build public trust in this institution. While the program is effective, there are several challenges such as limited resources in content creation, limited operational funds for paid advertising, and changes in social media algorithms that affect the reach of uploads. Therefore, innovative strategies such as collaborating with influencers, social media optimization, and training digital marketing teams are solutions that can be applied to overcome these obstacles.
Co-Authors Adhi Purba, Ilyas Adyuta Ega Pratama Afifah, Lailatul Nur Ahmad Sauqi Andina La'aliy Rohmati Robbina Anita Anjelita, Dhea Annisa Ayu Nur Ihsani Aprilyadi, Nadi Ari Ardana Syaputra Arwa El Zahra Aulia Chintara Wanda Avifah, Nur Ayu Fatihatul Ma’rifah Ayu Trianingsih Azizah, Siti Mufidatul Bambang Suriansyah, Bambang Cut Ayu Aryati Diffa Darmasetia Dewantara Dila Dwi Damayanti Diva Maharani Eka Octavian Pranata Endang Satriani Alijudin Fadhilah, Nabila Farah Faradesila Farida, Laila Fauziah Gentar Restu Grahadi , Dwi Warna Tri Cahya Gustiana, Dita Hairotuzzulfa Halizah, Erisa Nur Hedwi Prihatmoko Hedwi Prihatmoko, Hedwi Ibnu, Cian Indah Hoirunnisah Juartika, Wella Kamandalu, Si Gede Bandem Khairul Wahid Laili Nuur Qomariyah Laksmi, Ni Ketut Puji Astiti Lindra Wati Lubis, Haniah M. Zaenal Arifin Muhammad Fajrul Falah Alwi Muhammad Mujib, Musta’in Mutfarida, Binti Muzauwir Almadani, Sultan Mu’is, Ahmad Nanda Norisa NAPITUPULU, FLORA Natasya Fadila Romli Ni Ketut Puji Astiti Laksmi NILAWATI Nur Laili Isnainia Nurfitafera, Putri Nurul Fata Anjumi Otong Syuhada Prawirajaya, Kadek Dedy Purnomo, Nurul Hudha Putra, Wiradharma Kusuma Putri Yuliana Wati Putri, Charista Tanta Putri, Nada Kharisma putri2023 Qurrotul ‘Uyun Rahayu, Ana Duwi Rahmah, Zakiyah Zulfa Raka Raki Levano Savana Rangkuti, Muhammad Idris Rani Dewi Kurniawati Ria , Safra Rizky Alamsyah Putra Rohmatul Lativa Rusnaidi Safra Ria Kurniati Sari, Widya Ratna Sartika, Lili Shalan, Amr Mohammed Mansoor Shalihah, Fathinatush Shefina Nurlaily3 SITI AISAH Siti Nur Syafaatin Suhita Anjani Sunu Hasta Wibowo, Sunu Hasta Sutarmi Sutejo, Alfan Azzury Syahrul Maulidi Tri Arianingsih Wahyuna Khoiriyah Warijan Wendi Prasetiyo Yahya Sukarno Pratama Yanti, Masyitah Novia Yeni Nuraeni, Yeni YULIANI Ziyadatul Rif’ah Zunaidi, Arif