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All Journal Jurnal Pertahanan : Media Informasi tentang Kajian dan Strategi Pertahanan yang Mengedepankan Identity, Nasionalism dan Integrity NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL VISIONIDA JABE (Journal of Applied Business and Economic) Jurnal Mandiri JURNAL ILMIAH M-PROGRESS Jurnal Madani Jurnal Mantik International Journal of Financial, Accounting, and Management Dinasti International Journal of Management Science Jurnal STEI Ekonomi Dinasti International Journal of Digital Business Management BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal Of Science, Technology & Management (IJSTM) Journal of Industrial Engineering & Management Research (JIEMAR) REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN Jurnal Pengabdian kepada Masyarakat Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Pengabdian Teratai Annals of Human Resource Management Research Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Ilmu Multidisplin Management Research Studies Journal Jurnal Ilmiah Manajemen Surya Pasca Scientia Jurnal Riset Ilmiah Siber International Journal of Digital Business Jurnal Bakti Dirgantara Journal of Business, Finance, and Banking Jurnal Manajemen Bisnis Krisnadwipayana
Herni Pujiati
Magister Manajemen, Universitas Dirgantara Marsekal Suryadarma
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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Green Product, Green Brand Image, Green Advertising on Purchase Decisions Mediated by Price, SERVQUAL Dewi Puspaningtyas Faeni; Herni Pujiati; Dewi Sri Wulandari
Reviu Akuntansi, Manajemen, dan Bisnis Vol 6 No 2 (2026): Juni
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v6i2.6854

Abstract

Purpose: This study aims to analyze the effect of green product, green brand image, and green advertising on purchase decisions at Photovoltaic Industry, with price and SERVQUAL as mediating variables. The objective is to understand how green marketing strategies determined purchase decision upon renewable energy sector.Research Methodology: The research was conducted at Photovoltaic Industry, using a quantitative approach. Collected 109 respondents Slovin’s formula. The statistic analysis employed Structural Equation Modeling (SEM) with SmartPLS 4.2 software.Results: Green product, green brand image, and green advertising have a positive and significant effect on purchase decisions, both partially and simultaneously. Price and SERVQUAL proven as mediators determined green marketing strategies on consumer purchasing behavior.Conclusions: The study concludes that integrating green marketing strategies with competitive pricing and high service quality can significantly enhance purchase decisions at Photovoltaic Industry. This highlights the importance of combining environmental values with practical business elements.|Limitations: The study is limited to one Photovoltaic company and a relatively small sample size of 109 respondents, which may restrict the generalization of findings to other industries or regions.|Contributions: This research contributes to the field of marketing management and sustainability studies by providing empirical evidence on the role of green marketing in consumer decision-making. It offers practical implications for business practitioners, policymakers, and academics in developing strategies that align environmental responsibility with improved organizational performance based on renewable energy.
Green Human Resource Management: Strategic Analysis in Integrating Work Environment Principles to Policy-Moderated Employees Performance Dewi Puspaningtyas Faeni; Herni Pujiati; Yohanes Ferry Cahaya; Ratih Puspitaningtyas Faeni
Reviu Akuntansi, Manajemen, dan Bisnis Vol 6 No 2 (2026): Juni
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v6i2.6940

Abstract

Purpose: This study aims to examine the effect of green recruitment, green training and development, and green performance management on employee performance through GHRM Policy.Research Methodology: A quantitative survey was conducted among 420 aviation industry employees. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine direct and indirect relationships among variables.Results: The findings indicate that green recruitment, green training and development, and green performance management positively and significantly affect employee performance and GHRM Policy. However, GHRM Policy does not significantly influence employee performance and does not mediate the relationship between green HR practices and employee performance.Conclusions: Green HR practices directly contribute to improving employee performance, while GHRM Policy does not play a significant mediating role.Limitations: The study is limited to the aviation industry, uses cross-sectional data, and relies on self-reported questionnaires, which may affect generalizability.Contribution:This study provides insights into the role of green HR practices in enhancing employee performance within the aviation sector.
Co-Authors ., Yusnaldi Adipraja Soesilo Agung Setiyawan, Agung Ahmad Faisal Ahmad Faisal Ahmad Faisal Alloysius Pamruda Dhika Mahendra Alloysius Pamurda Dhika Mahendra Alloysius Pamurda Dhika Mahendra Amelia Sendi Andhika Rachman Anggreani , Noeorlina Annathasia Puji Erasashanti Annathasia Puji Erasashanti Ardin Muhammad Duhari Arisandi, Indah Bagus Hardiyanto Bakhrawi, Bakhrawi Bambang Sumantri Bilqis, Devia Fairus Bisr, Hasan Budi, Yohanes Denok Ambun Suri Devia Dewi Puspaningtyas Faeni Dewi Sri Wulandari Dimas, Dimas Dony Antariksa, Susilo Negoro Eddy Setyanto Efa Sri Susilowati Eggie Shelinawati Eko Marwoto Eky Ananda Widiarta Febrianto, Endang Gaffar, Muhammad Andriana Gianina Sembiring Gratia Atanka Barus hasibuan, Ahmad Nurdin Hasibuan Hendradinata Herdi Prasetyo, Sunu Herliya Puji Lestari I Dewa Ketut Kerta Widana I Dewa Ketut Kertawidana I Kadek Wiliantara Iim Wasliman Ilham Nawang Armanda Ilham Nawang Armanda Ilham Nawang Armanda Imelda Maulidina Indra Wahyudi, Indra Isnanto, Samto Hadi Jamilah, Rizqiyana Hurun Johan Hendri Prasetyo Johan Wahyudi, Johan Johannes Ferry Cahya Karina, Mona Made, Made Maghfiratika, Tishar Markonah Markonah Mawaddaturrohmah Mawaddaturrohmah Melati, Dinda Mochammad Subagio Mochammad Subagio Mona Karina Morin, Natasha Anindika Hermy Muhammad Nazarudin, Muhammad Muljanto Siladjaja Murniwati Murniwati Nabilah, Lily Naryanto Noerlina Anggraeni Noerlina Anggraeni Noerlina Anggraeni Nur Erlika Nuraeni Nuraeni Nurmaliza, Nurmaliza Pamcasasti, Ranthy Patswawati, Patswawati Primadi Candra Susanto Purnomo, Lucky Bayu Putri Nofzil, Friska Rahardi, Patrick Dwi Rahayu, Yuni Mardi Rajtania Chaerunnisa Rambe Kamarul Zaman Ramdan, Amir Ratih Puspitaningtias Faeni Ratih Puspitaningtyas Faeni Ratna Wijayanti Ratu Citra Kartika Wardani Riki Altobeli Sihaloho Rio Luthfiandana Rizky Putra Perdana Rizqi Nurfaizi Latukomsina Sadipung, Theresia Oktavia Samto Hadi Isnanto Santi Dwi Jayanti Sidapung, Theresia Oktavia Siswahyudianto Siti Aminah Sri Iswati Sri Iswati Sri Yanthy Sumarno Manrejo Surya Parlinanta, Tri Susilowati, Efa Sri Syamsunasir, Syamsunasir Thaariq, Muhammad Magriza Ath Thaib, Azizah Sauri Theresia Oktavia Sadpung Theresia Oktavia Sadpung Tutty, Ade Wibowo, Wuryanto Yohanes Feri Cahaya Yohanes Ferry Cahaya Yohanes Feryy Cahaya Yosepha, Sri Yanthy Yudi Aditia Yupitasari Yusnaldi Yusnaldi Yusnaldi Yusnaldi Yusnaldi, Yusnaldi Yusup Sukmadiana, Muhammad