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All Journal Jurnal Pertahanan : Media Informasi tentang Kajian dan Strategi Pertahanan yang Mengedepankan Identity, Nasionalism dan Integrity NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL VISIONIDA JABE (Journal of Applied Business and Economic) Jurnal Mandiri JURNAL ILMIAH M-PROGRESS Jurnal Madani Jurnal Mantik International Journal of Financial, Accounting, and Management Dinasti International Journal of Management Science Jurnal STEI Ekonomi Dinasti International Journal of Digital Business Management BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal Of Science, Technology & Management (IJSTM) Journal of Industrial Engineering & Management Research (JIEMAR) REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN Jurnal Pengabdian kepada Masyarakat Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Pengabdian Teratai Annals of Human Resource Management Research Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Ilmu Multidisplin Management Research Studies Journal Jurnal Ilmiah Manajemen Surya Pasca Scientia Jurnal Riset Ilmiah Siber International Journal of Digital Business Jurnal Bakti Dirgantara Journal of Business, Finance, and Banking Jurnal Manajemen Bisnis Krisnadwipayana
Herni Pujiati
Magister Manajemen, Universitas Dirgantara Marsekal Suryadarma
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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Blue Ocean Leadership as a Transformational Strategy in Addressing Educational Challenges in Indonesia's Border Regions Yusnaldi, Yusnaldi; Pujiati, Herni
Jurnal Pertahanan: Media Informasi tentang Kajian dan Strategi Pertahanan yang Mengedepankan Identity, Nasionalism dan Integrity Vol 11, No 2 (2025)
Publisher : The Republic of Indonesia Defense University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33172/jp.v11i2.20000

Abstract

Indonesia's geographically challenging frontier regions. As border areas face unique educational challenges, including infrastructure limitations, teacher shortages, and cultural complexity, conventional leadership approaches often prove insufficient. Blue Ocean Leadership is a strategy that focuses on unlocking the untapped talent and motivation of employees by shifting leadership actions from traditional, competitive approaches to those that create value and inspire engagement. Drawing on blue ocean strategy principles and adaptive leadership frameworks, this research investigates how educational leaders in Indonesian border regions create uncontested leadership spaces while adapting to local contexts. Through narrative analysis of twenty-five in-depth interviews with educational leaders across five border provinces, this study identifies four transformative leadership patterns: context-sensitive innovation, cross-border collaborative networks, cultural integration in pedagogical approaches, and technology-enabled resilience. The findings reveal how adaptive leadership creates value through both structural improvements and cultural-pedagogical innovations. This research contributes to educational leadership literature by demonstrating how blue ocean leadership principles can be contextually adapted to address the distinctive challenges of border education management while building regional resilience. The study provides actionable insights for educational policymakers and practitioners in similar geopolitically complex regions worldwide.
FAKTOR-FAKTOR YANG MEMENGARUHI KESIAPSIAGAAN PERSONEL DALAM LATIHAN MILITER: SYSTEMATIC LITERATURE REVIEW Gianina Sembiring; Herni Pujiati; Samto Hadi Isnanto
SINERGI : Jurnal Riset Ilmiah Vol. 3 No. 5 (2026): SINERGI : Jurnal Riset Ilmiah, Mei 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v3i5.2576

Abstract

Personnel readiness is a critical aspect of military organizations because it determines the ability of units to perform tasks rapidly, accurately, and effectively. This study aims to identify and synthesize the factors influencing personnel readiness in military training. The method used is a Systematic Literature Review based on the PRISMA 2020 framework. The literature was retrieved from the Scopus database using the advanced search feature with keywords related to personnel readiness, military readiness, combat readiness, cognitive readiness, operational readiness, military training, training exercise, and military exercise. The initial search identified 146 articles, which were then screened based on title relevance and research context. As a result, 37 articles were retained for further analysis. The synthesis shows that personnel readiness in military training is influenced by six main groups of factors: training factors, individual factors, leadership factors, organizational factors, psychological-cognitive factors, and training technology factors. The findings indicate that personnel readiness is multidimensional and is not solely determined by physical training or procedural mastery, but also by motivation, competence, leadership, organizational support, the ability to cope with pressure, and the use of technology in training. This study concludes that improving personnel readiness requires an integrated, realistic, adaptive, and operationally relevant training design.
Education Level and Achievement Motivation Mediated by Job Satisfaction in Developing Nurses Performance at Moh. Ridwan Meuraksa General Hospital Yohanes Ferry Cahaya; Herni Pujiati; Santi Dwi Jayanti; Annathasia Puji Erasashanti; Theresia Oktavia Sadipung
Jurnal MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi Vol 9 No 2: Desember 2025
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v9i2.344

Abstract

Nursing performance remains critical to quality healthcare delivery, yet the mechanisms through which education level and achievement motivation influence performance outcomes remain understudied. This study examines the mediating role of job satisfaction in the relationships between education level, achievement motivation, and nurse performance at Moh. Ridwan General Hospital, Meuraksa. A cross-sectional study was conducted with 250 nurses using Smart PLS-SEM analysis. Data were collected through validated questionnaires measuring education level, achievement motivation, job satisfaction, and performance. Education level significantly influenced both job satisfaction and performance. Achievement motivation demonstrated strong positive effects on job satisfaction and performance. Job satisfaction partially mediated the relationships between education level and performance, and between achievement motivation and performance. The findings emphasize the importance of developing educational pathways and motivational programs while fostering job satisfaction to enhance nursing performance in hospital settings.
ANALISIS PROGRAM PELATIHAN DAN PENGEMBANGAN PERSONEL UNTUK MENINGKATKAN KUALITAS REKRUTMEN TNI ANGKATAN UDARA DI DINAS PERSONEL LANUD MULJONO SURABAYA Bagus Hardiyanto; Herni Pujiati
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 14, No 1 (2025): KOMPLEKSITAS EDISI JUNI 2025
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol14no1.797

Abstract

This study analyzes the effectiveness of the training and development programs for personnel at the Personnel Office of Lanud Muljono Surabaya in improving the quality of Air Force recruitment. Major challenges identified include low education levels, competency gaps, and suboptimal training programs. To address these issues, the study proposes the use of information technology, collaboration with educational institutions, and regular program evaluations. The findings indicate that these strategic approaches can enhance personnel competencies and recruitment effectiveness. The study emphasizes the importance of integrating technology, continuous human resource development, and systematic evaluation to create excellent human resources in the military environment.Penelitian ini menganalisis efektivitas program pelatihan dan pengembangan personel di Dinas Personel Lanud Muljono Surabaya dalam meningkatkan kualitas rekrutmen TNI Angkatan Udara. Ditemukan tantangan utama seperti rendahnya tingkat pendidikan, kesenjangan kompetensi, dan kurang optimalnya program pelatihan. Untuk mengatasi hal ini, diusulkan pemanfaatan teknologi informasi, kerja sama dengan institusi pendidikan, serta evaluasi berkala program. Hasil penelitian menunjukkan bahwa pendekatan strategis ini dapat meningkatkan kompetensi personel dan efektivitas rekrutmen. Penelitian ini menegaskan pentingnya integrasi teknologi, pengembangan SDM yang berkelanjutan, serta evaluasi sistematis untuk menciptakan sumber daya manusia yang unggul di lingkungan militer.
PENGARUH BRAND IMAGE, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TAS SOPHIE PARIS (STUDI PADA KONSUMEN TAS SOPHIE PARIS DI BABELAN) Mawaddaturrohmah Mawaddaturrohmah; Herni Pujiati; Yusnaldi Yusnaldi
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 14, No 1 (2025): KOMPLEKSITAS EDISI JUNI 2025
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol14no1.792

Abstract

The study aimed to determine the effect of brand image, price, and product quality on purchasing decisions for Sophie Paris bags in Babelan partially or simultaneously. This study is a quantitative study with a descriptive approach. This study uses primary data by distributing research questionnaires to respondents (consumers of Sophie Paris bags in Babelan). The data was processed using statistical analysis with validity and reliability tests, classical assumption tests, multiple regression analysis, hypothesis testing through t-tests and F-tests, and analysis of the coefficient of determination (R2). The study results found that brand image positively and significantly affects purchasing decisions for consumers of Sophie Paris bags in Babelan. Price positively and significantly affects consumer purchasing decisions of Sophie Paris bags in Babelan. Product quality positively and significantly affects purchasing decisions for consumers of Sophie Paris bags in Babelan. There is a significant influence between brand image, price, and product quality on purchasing decisions for consumers of Sophie Paris bags in Babelan.Tujuan penelitian adalah untuk mengetahui pengaruh brand image, harga dan kualitas produk terhadap keputusan pembelian tas Sophie Paris di Babelan secara parsial maupun simultan. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan deskriptif. Penelitian ini dilakukan dengan data primer melalui penyebaran kuesioner penelitian terhadap responden (konsumen tas Sophie Paris di Babelan). Data diolah dengan analisis statistik dengan uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis melalui uji t dan uji F, serta analisis koefisien determinasi (R2). Hasil penelitian mendapatkan bahwa brand image berpengaruh secara positif dan signifikan dengan keputusan pembelian pada konsumen tas Sophie Paris di Babelan.  Harga berpengaruh secara positif dan signifikan dengan keputusan pembelian pada konsumen tas Sophie Paris di Babelan. Kualitas Produk berpengaruh secara positif dan signifikan dengan keputusan pembelian pada konsumen tas Sophie Paris di Babelan. Terdapat pengaruh yang signifikan antara brand image, harga, dan kualitas produk terhadap keputusan pembelian konsumen tas Sophie Paris di Babelan.
PENGARUH KEPEMIMPINAN, PERKEMBANGAN TEKNOLOGI, DAN KOMPETENSI TERHADAP OPTIMALISASI PENGEMBANGAN SUMBER DAYA MANUSIA (SDM) PERSONEL DI MARKAS KOMANDO OPERASI UDARA III (MAKOOPSUD III) Theresia Oktavia Sadipung; Herni Pujiati; Andhika Rachman
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 14, No 1 (2025): KOMPLEKSITAS EDISI JUNI 2025
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol14no1.793

Abstract

This study aims to analyze the influence of Leadership, Technology, and Competence in Optimizing the Development of Human Resources (HR) of Military Personnel at the III Air Operations Command Headquarters (Makoopsud III). The study is based on the phenomenon that several factors affect the performance of Military personnel at the III Air Operations Command Headquarters, such as lack of competence between individuals or teams, inadequate technology, and lack of personnel who have supporting competence, so that automatically the work carried out is not appropriately achieved following the expected goals. The method used is quantitative research with a survey method through the distribution of questionnaires and questionnaires or interviews. This study uses a causality approach that is analyzed using path analysis to analyze the relationship between independent variables. The Role of Leadership, Technology, and Competence affects the dependent variable HR. The results of the study found that (1) There is a significant influence of the role of leadership on competence; the better the leadership, the better the personnel competence; (2) There is a significant influence of technological development on competence, the better the development of technology, the better the personnel competence; (3) There is a significant influence of the role of leadership on optimizing HR development, the better the leadership, the better the optimization of personnel HR development; (4) There is a significant influence of technological development on optimizing human resource development, the better the technological development, the better the optimization of personnel human resource development; and (5) There is a significant influence of competence on optimizing human resource development, the better the competence, the better the optimization of personnel human resource development.Tujuan penelitian ini adalah untuk menganalisis pengaruh Kepemimpinan, Teknologi, Dan Kompetensi Dalam Optimalisasi Pengembangan Sumber Daya Manusia (SDM) Personel Militer Di Markas Komando Operasi Udara III (Makoopsud III). Penelitian didasarkan atas adanya fenomena bahwa terdapat beberapa faktor yang mempengaruhi kinerja personil Militer Markas Komando Operasi Udara III, seperti kurangnya kompetensi antar individu atau tim, teknologi yang kurang memadai, dan kurangnya personil yang mempunyai kompetensi menudukung  maka secara otamatis pekerjaan yang dilakukan tidak tercapai dengan baik sesuai dengan tujuan yang diharapkan. Metode yang digunakan adalah penelitian kuantitatif dengan metode survey melalui pengedaran angket dan kuesioner, ataupun wawancara. Penelitian ini menggunakan pendekatan kausalitas yang dianalisis menggunakan analisis jalur (Path Analysis) untuk menganalisis hubungan antar variabel independen Peran Kepemimpinan, Teknologi, dan Kompetensi berpengaruh terhadap variabel dependen SDM. Hasil penelitian mendapatkan bahwa (1) Terdapat pengaruh yang signifikan dari peran kepemimpinan terhadap kompetensi, semakin baik kepemimpinan maka kompetensi personel semakin baik; (2) Terdapat pengaruh yang signifikan dari perkembangan teknologi terhadap kompetensi, semakin baik perkembangan teknologi maka kompetensi personel semakin baik; (3) Terdapat pengaruh yang signifikan dari peran kepemimpinan terhadap optimalisasi pengembangan SDM, semakin baik kepemimpinan maka optimalisasi pengembangan SDM personel semakin baik; (4) Terdapat pengaruh yang signifikan dari perkembangan teknologi terhadap optimalisasi pengembangan SDM, semakin baik perkembangan teknologi maka optimalisasi pengembangan SDM personel semakin baik; dan (5) Terdapat pengaruh yang signifikan dari kompetensi terhadap optimalisasi pengembangan SDM, semakin baik kompetensi maka optimalisasi pengembangan SDM personel semakin baik.
PENGARUH KERJASAMA TIM, STRES KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PT. LALANG BUANA NUSANTARA Riki Altobeli Sihaloho; Yohanes Feri Cahaya; Herni Pujiati
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 14, No 1 (2025): KOMPLEKSITAS EDISI JUNI 2025
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol14no1.811

Abstract

Employee performance is one of the key factors for the success of organizational development. From the phenomena that occur, the factors that cause problems in the study are teamwork, work stress, and work motivation. This study analyzes the effect of teamwork, work stress, and work motivation on employee performance at PT Lalang Buana Nusantara. The research approach is a quantitative approach using survey methods and path analysis. The population of the research object is 63 people, and a saturated sampling technique was used to obtain 63 respondents. Data were analyzed using Excel and SPSS software. The results of the study indicate that teamwork has a significant positive effect on work motivation; Work stress has a significant adverse effect on work motivation; Teamwork has a significant positive effect on employee performance; Work stress has a significant adverse effect on employee performance; and Work motivation has a significant positive effect on employee performance. The magnitude of the influence of the Employee Performance value variable (Y) is explained by Teamwork, Work Stress, and Work Motivation by 54%, while other variables outside this research model explain the rest.Kinerja karyawan adalah salah satu faktor kunci keberhasilan perkembangan organisasi. Dari fenomena yang terjadi, faktor yang menjadikan permasalahan dalam penelitian adalah kerjasama tim, stres kerja dan motivasi kerja. Penelitian ini bertujuan untuk menganalisis pengaruh kerjasama tim, stres kerja dan motivasi kerja terhadap kinerja karyawan PT Lalang Buana Nusantara.  Pendekatan Penelitian adalah pendekatan kuantitatif menggunakan metode survei dan analisis jalur. Populasi pada objek penelitian berjumlah 63 orang, dengan teknik sampling jenuh diperoleh 63 orang responden. Data dianalisis menggunakan software Excell dan SPSS. Hasil penelitian menunjukkan bahwa Kerjasama tim berpengaruh langsung positif secara signifikan terhadap motivasi kerja; Stres kerja berpengaruh langsung berbanding terbalik atau berlawanan arah dan signifikan terhadap motivasi kerja; Kerjasama Tim berpengaruh langsung positif secara signifikan terhadap kinerja karyawan; Stres kerja berpengaruh langsung berbanding terbalik atau berlawanan dan signifikan terhadap kinerja karyawan; dan Motivasi kerja berpengaruh langsung positif dan signifikan terhadap kinerja karyawan. Besarnya pengaruh variabel nilai Kinerja Karyawan (Y) djelaskan oleh Kerjasama Tim, Stres Kerja, dan Motivasi Kerja sebesar 54%, sedangkan sisanya dijelaskan oleh variabel lain diluar model penelitian ini.
PENGARUH BUDAYA ORGANISASI, DISIPLIN KERJA, MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. DINAMIKA DUTA BANGSA BEKASI Sri Iswati; Herni Pujiati
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 14, No 1 (2025): KOMPLEKSITAS EDISI JUNI 2025
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol14no1.795

Abstract

This study aims to analyze the influence of organizational culture, work discipline, and employee work motivation on employee performance at PT. Dinamika Duta Bangsa Bekasi. This research is because employee performance is still considered low due to low work discipline, possibly due to low employee work motivation. This condition is because the company has not established a good organizational culture. The research approach used in this study is the Positivistic Quantitative Paradigm or Traditional Method, with data collection techniques using a survey method with a questionnaire distributed to 364 respondents. The study's results found that organizational culture, work discipline, and motivation partially and simultaneously influenced employee performance at PT. Dinamika Duta Bangsa Bekasi. The company can use these findings to formulate company policies concerning human resource management.Tujuan penelitian adalah untuk menganalisis pengaruh budaya organisasi, disiplin kerja dan motivasi kerja karyawan terhadap kinerja karyawan PT. Dinamika Duta Bangsa Bekasi. Hal ini didasari karena masih dirasa rendahnya kinerja karyawan dikarenakan disiplin kerja yang rendah, yang bisa jadi dikarenakan rendahnya motivasi kerja karyawan. Kondisi ini diperparah karena belum terbangunnya budaya organisasi yang baik di perusahaan. Pendekatan penelitian yang digunakan pada penelitian ini adalah Paradigma Positivistic Quantitative atau Metode Tradisional dengan teknik pengumpulan data menggunakan metode survei dengan kuesioner yang dibagikan kepada 364 responden. Hasil penelitian mendapatkan bahwa terdapat pengaruh budaya organisasi, disiplin kerja dan motivasi kerja baik secara parsial maupun simultan terhadap kinerja karyawan di PT. Dinamika Duta Bangsa Bekasi. Temuan ini diharapkan dapat menjadi bahan masukan bagi perumusan kebijakan perusahaan dalam masalah pengelolaan Sumber Daya Manusia.
PENGARUH KEPEMIMPINAN, KOMPETENSI STAF DAN KOMITMEN ORGANISASI TERHADAP PENERAPAN MANAJEMEN RISIKO KEFARMASIAN DI RSAU DR ESNAWAN ANTARIKSA Ratna Wijayanti; Herni Pujiati; Yohanes Ferry Cahaya
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 15, No 1 (2026): KOMPLEKSITAS EDISI JUNI 2026
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol15no1.1233

Abstract

Pharmaceutical risk management is a fundamental aspect of the healthcare system, particularly due to the increasing complexity of drug services in hospitals and pharmaceutical service facilities. Implementing risk management in hospital pharmacies is crucial to ensuring drug availability, patient safety, and operational efficiency. Surveys and interviews with pharmacy staff and patients revealed that several incidents related to the implementation of pharmaceutical risk management still occur. Therefore, this study aims to analyze the influence of leadership, staff competence, and organizational commitment on the implementation of pharmaceutical risk management, and to examine the indirect influence of leadership and staff competence on this implementation through organizational commitment as a mediator. The study used an associative, quantitative approach, collecting data via questionnaires and structured interviews. Data were analyzed using path analysis techniques. The sample was determined using saturated sampling/total sampling of a population of 60 IFRS staff members at Dr. Esnawan Antariksa. The results of the study found that (1) leadership does not have a direct and significant effect on organizational commitment; (2) Staff competence has a direct and significant effect on organizational commitment; (3) Leadership has a direct and significant positive effect on the implementation of pharmaceutical risk management. (4) Staff competence does not have a direct and significant effect on the implementation of risk management; (5) Organizational commitment does not have a direct and significant effect on the implementation of pharmaceutical risk management; (6) The indirect effect of leadership on the implementation of pharmaceutical risk management through the mediation of organizational commitment produces results that are not significant; (7) The indirect effect of staff competence on the implementation of pharmaceutical risk management through the mediation of organizational commitment produces results that are not significant. The implications of this study provide empirical evidence on how HRM and risk management theories apply in military organizations, especially military hospitals, which have unique cultures, hierarchies, and value systems.Manajemen risiko kefarmasian merupakan aspek fundamental dalam sistem pelayanan kesehatan terutama karena semakin meningkatnya kompleksitas pelayanan obat di rumah sakit maupun fasilitas pelayanan kefarmasian. Implementasi manajemen risiko di farmasi rumah sakit sangat penting untuk memastikan ketersediaan obat, keamanan pasien, dan efisiensi operasional. Dari hasil survey dan wawancara dengan staf farmasi dan pasien, ditemukan fakta dan data bahwa masih ada beberapa kejadian terkait penerapan manajemen risiko kefarmasian. Untuk itu penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan, kompetensi staf, dan komitmen organisasi terhadap penerapan manajemen risiko kefarmasian serta menganalisis pengaruh tidak langsung kepemimpinan dan kompetensi staf terhadap penerapan manajemen risiko kefarmasian dengan mediasi komitmen organsiasi. Penelitian menggunakan pendekatan kuantitatif asosiatif dengan metode survei untuk mengumpulkan data dengan kuesioner dan wawancara terstruktur. Data dianalisis menggunakan teknik analisis jalur. Penentuan sampel menggunakan sampel jenuh/total sampling terhadap populasi sejumlah 60 orang staf IFRS dr. Esnawan Antariksa. Hasil penelitian mendapatkan bahwa (1) kepemimpinan tidak berpengaruh langsung dan signifikan terhadap komitmen organisasi; (2) Kompetensi Staf berpengaruh langsung dan signifikan terhadap komitmen organisasi; (3) Kepemimpinan berpengaruh langsung positif secara signifikan terhadap penerapan manajemen risiko kefarmasian; (4) Kompetensi staf tidak berpengaruh langsung dan signifikan terhadap penerapan manajemen risiko; (5) Komitmen organisasi tidak berpengaruh langsung dan signifikan terhadap penerapan manajemen risiko kefarmasian; (6) Pengaruh tidak langsung Kepemimpinan terhadap penerapan manajemen risiko kefarmasian melalui mediasi komitmen organisasi memberikan hasil tidak berpengaruh signifikan; (7) Pengaruh tidak langsung kompetensi staf terhadap penerapan manajemen risiko kefarmasian melalui mediasi komitmen organisasi memberikan hasil tidak berpengaruh signifikan. Implikasi penelitian ini memberikan bukti-bukti empiris tentang bagaimana teori-teori MSDM dan manajemen risiko berlaku dalam organisasi militer khususnya rumah sakit militer, yang memiliki budaya, hierarki, dan sistem nilai yang khas
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN MEDIASI KEPUASAN PELANGGAN PADA MARKETPLACE SHOPEE (STUDI KASUS KARYAWAN RSAU DR. ESNAWAN ANTARIKSA) Ratna Wijayanti; Herni Pujiati
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 14, No 1 (2025): KOMPLEKSITAS EDISI JUNI 2025
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol14no1.780

Abstract

This study aims to determine the effect of Product Quality and Price on Purchasing Decisions through Customer Satisfaction as a mediating variable in the Shopee Marketplace. This research is a quantitative study, and the data collection technique is a questionnaire. The sample in this study was 112 respondents who were employees of RSAU DR. Esnawan Antariksa Halim Perdanakusuma. The research data was tested with validity, reliability, heteroscedasticity, autocorrelation, and multicollinearity tests. The results of this study indicate that based on the path analysis/path analysis results, it states that indirectly, product quality through customer satisfaction has no significant effect on Purchasing Decisions, and indirectly, price through customer satisfaction has no significant effect on purchasing decisions. In equation 1, product quality has a significant effect on customer satisfaction, and price has a significant effect on customer satisfaction. Equation 2 states that Product Quality has a significant effect on Purchasing Decisions, Price has a significant effect on Purchasing Decisions, and Customer Satisfaction also has a significant effect on Purchasing Decisions. So, it can be concluded that Product Quality and Price simultaneously significantly affect Customer Satisfaction. In contrast, Product Quality, Price, and Customer Satisfaction simultaneously significantly affect Purchasing Decisions.Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian melalui Kepuasan Pelanggan sebagai variabel mediasi pada Marketplace Shopee. Penilitian ini merupakan penelitian kuantitatif, dengan teknik pengumpulan data yang digunakan adalah kuesioner. Sampel dalam penelitian ini sebanyak 112 responden yang merupakan karyawan RSAU DR. Esnawan Antariksa Halim Perdanakusuma. Data penelitian diuji dengan uji validitas, uji reliabilitas, heteroskedastisitas, uji autokorelasi dan uji multikolinearitas. Hasil penelitian ini menunjukkan bahwa berdasarkan hasil path analysis/analisis jalur menyatakan secara tidak langsung kualitas produk melalui kepuasan pelanggan berpengaruh tidak signifikan terhadap Keputusan Pembelian, dan juga secara tidak langsung harga melalui kepuasan pelanggan berpengaruh tidak signifikan terhadap keputusan pembelian. Pada persamaan 1, Kualitas Produk memiliki pengaruh signifikan terhadap Kepuasan Pelanggan, begitupula Harga memiliki pengaruh signifikan terhadap Kepuasan Pelanggan. Untuk persamaan 2 menyatakan bahwa Kualitas Produk memiliki pengaruh siginifikan terhadap Keputusan Pembelian, Harga memiliki pengaruh signifikan terhadap Keputusan Pembelian, dan Kepuasan Pelanggan juga memiliki pengaruh signifikan terhadap Keputusan Pembelian. Sehingga dapat disimpulkan bahwa Kualitas Produk dan Harga secara simultan berpengaruh signifikan terhadap Kepuasan Pelanggan, sedangkan Kualitas Produk, Harga dan Kepuasan Pelanggan secara simultan berpengaruh signifikan terhadap Keputusan Pembelian.
Co-Authors ., Yusnaldi Adipraja Soesilo Agung Setiyawan, Agung Ahmad Faisal Ahmad Faisal Ahmad Faisal Alloysius Pamruda Dhika Mahendra Alloysius Pamurda Dhika Mahendra Alloysius Pamurda Dhika Mahendra Amelia Sendi Andhika Rachman Anggreani , Noeorlina Annathasia Puji Erasashanti Annathasia Puji Erasashanti Ardin Muhammad Duhari Arisandi, Indah Bagus Hardiyanto Bakhrawi, Bakhrawi Bambang Sumantri Bilqis, Devia Fairus Bisr, Hasan Budi, Yohanes Denok Ambun Suri Devia Dewi Puspaningtyas Faeni Dewi Sri Wulandari Dimas, Dimas Dony Antariksa, Susilo Negoro Eddy Setyanto Efa Sri Susilowati Eggie Shelinawati Eko Marwoto Eky Ananda Widiarta Febrianto, Endang Gaffar, Muhammad Andriana Gianina Sembiring Gratia Atanka Barus hasibuan, Ahmad Nurdin Hasibuan Hendradinata Herdi Prasetyo, Sunu Herliya Puji Lestari I Dewa Ketut Kerta Widana I Dewa Ketut Kertawidana I Kadek Wiliantara Iim Wasliman Ilham Nawang Armanda Ilham Nawang Armanda Ilham Nawang Armanda Imelda Maulidina Indra Wahyudi, Indra Isnanto, Samto Hadi Jamilah, Rizqiyana Hurun Johan Hendri Prasetyo Johan Wahyudi, Johan Johannes Ferry Cahya Karina, Mona Made, Made Maghfiratika, Tishar Markonah Markonah Mawaddaturrohmah Mawaddaturrohmah Melati, Dinda Mochammad Subagio Mochammad Subagio Mona Karina Morin, Natasha Anindika Hermy Muhammad Nazarudin, Muhammad Muljanto Siladjaja Murniwati Murniwati Nabilah, Lily Naryanto Noerlina Anggraeni Noerlina Anggraeni Noerlina Anggraeni Nur Erlika Nuraeni Nuraeni Nurmaliza, Nurmaliza Pamcasasti, Ranthy Patswawati, Patswawati Primadi Candra Susanto Purnomo, Lucky Bayu Putri Nofzil, Friska Rahardi, Patrick Dwi Rahayu, Yuni Mardi Rajtania Chaerunnisa Rambe Kamarul Zaman Ramdan, Amir Ratih Puspitaningtias Faeni Ratih Puspitaningtyas Faeni Ratna Wijayanti Ratu Citra Kartika Wardani Riki Altobeli Sihaloho Rio Luthfiandana Rizky Putra Perdana Rizqi Nurfaizi Latukomsina Sadipung, Theresia Oktavia Samto Hadi Isnanto Santi Dwi Jayanti Sidapung, Theresia Oktavia Siswahyudianto Siti Aminah Sri Iswati Sri Iswati Sri Yanthy Sumarno Manrejo Surya Parlinanta, Tri Susilowati, Efa Sri Syamsunasir, Syamsunasir Thaariq, Muhammad Magriza Ath Thaib, Azizah Sauri Theresia Oktavia Sadpung Theresia Oktavia Sadpung Tutty, Ade Wibowo, Wuryanto Yohanes Feri Cahaya Yohanes Ferry Cahaya Yohanes Feryy Cahaya Yosepha, Sri Yanthy Yudi Aditia Yupitasari Yusnaldi Yusnaldi Yusnaldi Yusnaldi Yusnaldi, Yusnaldi Yusup Sukmadiana, Muhammad