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All Journal Jurnal Syntax Fusion : Jurnal Nasional Indonesia JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Seminar Nasional Pengabdian Kepada Masyarakat Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Economics and Business Journal Jurnal Manajemen Journal of Economics, Entrepreneurship, Management Business and Accounting Indonesian Journal Of Business And Entrepreneurship Research Seminar Nasional Hasil Penelitian LP2M UNM (JIMBE) Pinisi Journal of Entrepreneurship Review International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Fundamental and Applied Management Journal Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Indonesian Journal of Enterprise Architecture Phinisi Applied Accounting Journal Southeast Asia Journal of Business, Accounting, and Entrepreneurship Journal of Innovative and Creativity MAXIMAL Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal IJHABS Ulil Albab PESHUM META - JOURNAL Lestari: Jurnal Pengabdian Kepada Masyarakat

Hasbiah, Sitti

Unknown Affiliation

Author-ID : 2048241

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Electronic Business Factors in Building Online Consumer Loyalty on E-commerce Platforms Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
International Humanity Advance, Business & Sciences Vol 1 No 3 (2024): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i3.121

In the thriving Indonesian retail market, companies are leveraging digital marketing to broaden their market presence, giving rise to various online shopping websites. This strategic shift aims to offer unique differentiators and create distinct value propositions. Central to this digital marketing approach is the goal of cultivating customer loyalty, which is crucial for increasing purchase intention and stimulating word-of-mouth referrals. This research focuses on the Indonesian retail sector's integration of e-commerce services, specifically investigating the effects of eight e-business factors on the development of e-commerce customer loyalty (e-loyalty). The study's findings emphasize the importance of customization, contact interactivity and convenience, which are key dimensions of e-business factors, in positively influencing e-loyalty. This research underscores the evolving dynamics of digital marketing in retail and the critical role of specific e-business elements in building a loyal customer base in the competitive online marketplace.

Pengaruh Persepsi Kegunaan, Kemudahan Penggunaan, dan Biaya dalam Pemasaran Media Sosial terhadap Dampaknya pada UMKM di Indonesia Hasbiah, Sitti
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 1: Desember 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i1.6381

This study aims to analyze the influence of perceived usefulness, ease of use, and cost efficiency on the adoption of social media marketing and its impact on business performance in Indonesia. Using the technology acceptance model as a theoretical basis, this study involved 72 respondents who were micro, small, and medium business actors who used social media in their marketing activities. Data were collected through an online questionnaire and analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The results showed that perceived usefulness, ease of use, and cost efficiency significantly influenced the adoption of social media marketing. Social media marketing has been shown to have a very large impact on improving business performance, including in terms of increasing customers, employee creativity, sales, and customer relationships. The managerial implications of this study emphasize the importance of employee training in using social media to improve business performance. This study also provides recommendations for further research, including the addition of new variables, the influence of cultural differences, and increasing the number of respondents to strengthen the validity and reliability of the results.

Pelatihan Pengolahan Data Statistik dalam Penelitian Bisnis Menggunakan Aplikasi SmartPLS Hasbiah, Sitti; Hasdiansa, Ilma Wulansari; Farhan, Ahmad; Aswar, Nurul Fadilah; Hamka, Rezky Amalia
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Volume 02 Nomor 02 (Oktober 2024)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v2i2.4848

Kegiatan pelatihan pengolahan data statistik untuk penelitian bisnis menggunakan aplikasi SmartPLS bertujuan untuk meningkatkan kompetensi analisis statistik mahasiswa dalam pengolahan data berbasis Partial Least Squares Structural Equation Modeling (PLS-SEM). Dalam era persaingan bisnis yang semakin ketat, keterampilan dalam analisis data statistik menjadi salah satu modal penting bagi mahasiswa, khususnya yang memiliki minat dalam penelitian bisnis. Melalui pendekatan berbasis teori dan praktik, pelatihan ini mencakup pengenalan konsep dasar PLS-SEM, panduan penggunaan aplikasi SmartPLS, serta aplikasi langsung pada studi kasus bisnis. Pelatihan ini berhasil meningkatkan pemahaman peserta, ditunjukkan dengan peningkatan skor post-test dibandingkan pre-test. Kegiatan ini diharapkan dapat memberikan bekal analisis data yang memadai bagi mahasiswa dalam penelitian bisnis dan menjadi solusi atas keterbatasan literasi statistik di kalangan mahasiswa. Saran untuk kegiatan berikutnya adalah pengembangan modul berbasis kasus yang lebih mendalam serta pembelajaran berbasis proyek untuk memperkaya pemahaman peserta.

Pemberdayaan IRT Berbasis Mompreneurs Melalui Pembuatan Abon Ikan Bandeng Kemasan Siap Jual Isma, Andika; Azis, Fajriani; Azisah Alisyahbana, Andi Nailah Quin; Fakhri, M Miftach; Hasdiansa, Ilma Wulansari; Hasbiah, Sitti; Nurdin, Nurdin
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 1 Issue No. 1: Juli 2023
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/kreativa.v1i1.20233

Kegiatan pengabdian kepada masyarakat ini melibatkan penggunaan Ikan Bandeng yang dijadikan Abon siap jual sebagai peluang usaha alternatif bagi ibu rumah tangga. Sebanyak 20 peserta dari Ibu Rumah Tangga (IRT) Desa Sokkolia, Kecamatan Bontomarannu, Kabupaten Gowa mengikuti pelatihan ini. Tujuan dari pengabdian ini adalah memperkenalkan penggunaan Ikan Bandeng yang diolah menjadi Abon siap jual, meningkatkan partisipasi masyarakat dalam mendukung program ketahanan keluarga, merangsang kreativitas masyarakat dalam menghasilkan produk yang berguna, serta memberikan alternatif peluang usaha bagi ibu rumah tangga. Kegiatan pengabdian dilaksanakan di Desa Sokkolia, Kecamatan Bontomarannu, Kabupaten Gowa, melalui demonstrasi praktis yang melibatkan ibu rumah tangga sebagai pihak yang terlibat. Metode yang digunakan dalam kegiatan ini adalah Metode Training of Trainer (TOT), di mana materi disampaikan melalui ceramah dan dilanjutkan dengan praktek langsung oleh peserta. Hasil dari kegiatan pengabdian ini berupa pelatihan bagi ibu rumah tangga Desa Sokkolia, Kecamatan Bontomarannu, Kabupaten Gowa, yang diikuti dengan antusiasme hingga akhir acara, serta memberikan motivasi kepada mereka untuk membuat dan memproduksi sendiri.

Peran Mediasi Shopping Motivation dalam Hubungan antara Mindset dan Compulsive Buying pada Generasi Milenial Konsumen Produk Kecantikan di Makassar Hasbiah, Sitti; Hasdiansa, Ilma Wulansari; Sarah, Nulthazam; Riu, Isma Azis
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2025 : PROSIDING EDISI 2
Publisher : Seminar Nasional LP2M UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstrak. Penelitian ini bertujuan untuk menganalisis peran mediasi shopping motivation dalam hubungan antara mindset dan compulsive buying pada generasi milenial konsumen produk kosmetik di Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden berusia 20–40 tahun yang aktif membeli produk kosmetik seperti Wardah, Somethic, dan Maybelline. Data dikumpulkan melalui kuesioner daring dan dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (SmartPLS). Hasil penelitian menunjukkan bahwa mindset berpengaruh positif terhadap shopping motivation, dan shopping motivation memiliki pengaruh positif terhadap compulsive buying. Selain itu, shopping motivation terbukti memediasi secara parsial hubungan antara mindset dan compulsive buying. Temuan ini mengindikasikan bahwa pola pikir konsumen, baik yang berorientasi pada pengembangan diri maupun pencitraan sosial, memengaruhi motivasi berbelanja yang pada akhirnya berdampak pada perilaku pembelian kompulsif. Secara praktis, hasil penelitian ini merekomendasikan agar pelaku industri kosmetik merancang strategi pemasaran yang berfokus pada pengalaman belanja positif dan nilai pengembangan diri, bukan sekadar dorongan emosional sesaat, untuk menciptakan perilaku konsumsi yang lebih rasional dan berkelanjutan di kalangan milenial.Kata Kunci: Mindset, Shopping Motivation, Compulsive Buying, Milenial, Kosmetik

Diversifikasi Produk Jagung sebagai Upaya Peningkatan Nilai Tambah di Desa Tarowang Jeneponto Hasdiansa, Ilma Wulansari; Hasbiah, Sitti; Sandira, Nur Fadilah Ayu; Sarah, Nulthazam; Riu, Isma Azis
Seminar Nasional Pengabdian Kepada Masyarakat SEMINAR NASIONAL 2025:PROSIDING EDISI 6
Publisher : Seminar Nasional Pengabdian Kepada Masyarakat

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Abstrak – Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas dan nilai tambah ekonomi petani jagung melalui sosialisasi inovasi produk olahan berbasis jagung di Desa Tarowang, Kabupaten Jeneponto. Kegiatan dilaksanakan pada 21 Juni 2025 secara terpadu di Balai Desa Tarowang, melibatkan 50 peserta yang terdiri atas petani, ibu rumah tangga, dan pemuda karang taruna. Metode pelaksanaan mencakup sosialisasi interaktif, demonstrasi pengolahan produk, dan diskusi partisipatif yang berfokus pada pemanfaatan seluruh bagian jagung, meliputi biji, rambut, dan tongkol, menjadi produk bernilai ekonomi seperti teh rambut jagung, sirup jagung, dan teh jagung panggang. Hasil kegiatan menunjukkan peningkatan pengetahuan dan kesadaran peserta terhadap diversifikasi produk olahan serta potensi pengembangan usaha mikro berbasis pertanian lokal. Kegiatan ini memberikan kontribusi nyata terhadap penguatan kapasitas masyarakat dalam pengolahan hasil pertanian secara berkelanjutan dan mendorong terciptanya model pemberdayaan desa berbasis agribisnis lokal. Rekomendasi tindak lanjut mencakup pelatihan lanjutan dan pendampingan kewirausahaan untuk memastikan keberlanjutan program di tingkat rumah tangga.Kata kunci: jagung, inovasi produk, sosialisasi, nilai tambah, pemberdayaan masyarakat

Electronic-Based Marketing Strategies in Building Competitive Advantages in Silk Weaving Small Businesses in Wajo District Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 2 (2023): Vol. 1, No. 2, May 2023: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

This study aims to determine the internal and external constraints on silk artisans. This research uses a qualitative descriptive method. The data used in this study are primary and secondary data, this data was obtained by researchers through observation, interviews, and documentation. The results of this study indicate that the electronic-based marketing strategy in building competitive advantages in small silk artisan businesses in Wajo Regency is by conducting a product marketing mix, determining the selling price of products based on the price of Production Operating Costs, a strategic and easily accessible business place, and promotions carried out, namely offline and online promotions. While the obstacles experienced by silk entrepreneurs in carrying out marketing strategies through Facebook social media are internal and external obstacles. The solution to overcome internal obstacles is to carry out an order system, self-taught learning through youtube media. for external obstacles is to provide affordable prices by using quality materials, be more creative and provide the best service, provide rich writing bounty marks on every picture posted, provide clear information, especially the prices offered.

The Influence of Entrepreneurial Competence and Personal Independence on Business Success in Micro Businesses in Tamalate Sub-District Makassar City Hasbiah, Sitti
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 2 (2023): Vol. 1, No. 2, May 2023: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

This study aims to determine the effect of entrepreneurial competence and personal independence on the success of micro businesses in Tamalate Sub-District, Makassar City. This research is categorized as quantitative descriptive research with a population of 230 micro business actors in Tamalate Sub-District, Makassar City. Data collection in this study was carried out using observation, questionnaire, interview, and documentation techniques. The analysis technique used is descriptive statistics and inferential statistics. The results of this study indicate that entrepreneurial competence and personal independence together have a positive and significant effect on the success of micro businesses in Tamalate Sub-District, Makassar City. So, it can be said that there is a positive and significant influence between entrepreneurial competence and personal independence on the success of micro businesses in Tamalate Sub-District, Makassar City.

Transformasi Etika Berbahasa di Kalangan Mahasiswa: Dampak Penggunaan Bahasa Gaul di Media Sosial Hasbiah, Sitti
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 6 (2025): Agustus
Publisher : Maximal Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya dan Pendidikan

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Social media platforms such as Instagram and TikTok have become the primary mediums for the spread of slang among university students. Slang, characterized by its informal and expressive nature, is now commonly used not only in daily interactions but also increasingly in academic settings. This study aims to determine the extent of Instagram and TikTok’s role in the dissemination of slang and its impact on the language etiquette of students at Universitas Brawijaya. A quantitative survey method was used with 40 respondents from various faculties. The findings reveal that most students are aware of the need to distinguish their language style between social media and academic forums. While slang is perceived as a form of expression and linguistic creativity, excessive use can reduce politeness and respect in formal communication. Therefore, stronger awareness and language literacy are needed so that students can use language contextually and ethically.

CASHBACK, DISCOUNTS AND GREEN PURCHASE INTENTION: A STUDY OF ONLINE PURCHASING DECISIONS FOR ENVIRONMENTALLY FRIENDLY PRODUCTS IN MAKASSAR CITY Hasbiah, Sitti
Nusantara Economics and Entrepreneurships Journals VOl.3,N0.2, (AUGUST, 2025), IN PRESS
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v3i2.68

Fierce competition in the e-commerce world encourages businesses to implement promotional strategies such as cashback and discounts to stimulate buyer interest. This study aims to determine the extent of the influence of cashback and discount promotions on online purchasing decisions, using a case study of the people of Makassar City. The method used was a quantitative approach through a questionnaire survey of 53 respondents actively using e-commerce platforms such as Shopee and Tokopedia. Data were analyzed using multiple linear regression. The results showed that both cashback and discount promotions had a positive and significant effect on purchasing decisions, with discounts having a more dominant influence than cashback. The regression model showed that both variables together were able to explain 60.8% of the variation in consumer purchasing decisions. This finding indicates that consumers are more responsive to immediate discounts than to delayed incentives. The implication of this study's results is the importance for e-commerce players to prioritize discount programs in their promotional strategies, without ignoring the long-term benefits of cashback in maintaining customer loyalty. This research is expected to provide a foundation for developing consumer behavior-based marketing strategies in the digital era, especially in areas outside Java.

Co-Authors Abadi, Rahmat Riwayat Adio, Matthew Olufemi Agung Widhi Kurniawan Ahmad Farhan, Ahmad Andika Isma Anwar Anwar Anwar Ramli Azis, Fajriani Azisah Alisyahbana, Andi Nailah Quin Basri Bado, Basri Burhanuddin Burhanuddin Chalid Imran Musa Dipoatmodjo, Tenri S. P. Dipoatmodjo, Tenri S.P Fachry Abda El Rahman Fadhila, A. Nur Alfi Hapida, Nur Hardiyanti, Andi Aryani Ilma Wulansari Hasdiansa Isma Azis Riu Kasibit, Fitriyani M. Ikhwan Maulana Haeruddin M. Miftach Fakhri Marnoto Muh. Yushar Mustafa Natsir, Uhud Darmawan Nulthazam Sarah Nur Fadilah Ayu Sandira Nurdin Nurdin Nurmansyah R, Eriek Nurul Fadilah Aswar Permatasari, Nilam Putra, Muh Al Fatah Arief Rahmayani, Feby Rezky Amalia Hamka Riswan Riswan Romansyah Sahabuddin Ruma, Zainal Sopi Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah, Ukie Wicaksana, Ahmad Dzaky William, Laode Muh. Agus

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