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All Journal Jurnal Syntax Fusion : Jurnal Nasional Indonesia JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Seminar Nasional Pengabdian Kepada Masyarakat Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Journal of Economics, Entrepreneurship, Management Business and Accounting Indonesian Journal Of Business And Entrepreneurship Research Seminar Nasional Hasil Penelitian LP2M UNM (JIMBE) Pinisi Journal of Entrepreneurship Review International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Fundamental and Applied Management Journal Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Indonesian Journal of Enterprise Architecture Phinisi Applied Accounting Journal Southeast Asia Journal of Business, Accounting, and Entrepreneurship MAXIMAL Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Pemberdayaan Masyarakat: Jurnal Aksi Sosial IJHABS Ulil Albab PESHUM META - JOURNAL Lestari: Jurnal Pengabdian Kepada Masyarakat
Hasbiah, Sitti
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Analyzing The Effect Of Customer Satisfaction, Service Quality, And Brand Image On Customer Loyalty In E-Commerce Platforms Hasbiah, Sitti
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 2 (2025): December
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i2.395

Abstract

This study aims to analyze the effects of customer satisfaction, service quality, and brand image on customer loyalty within e-commerce platforms. by employing a quantitative research approach and surveying active users of major e-commerce platforms, the study finds that customer satisfaction, service quality, and brand image all have significant direct impacts on customer loyalty, with brand image demonstrating the strongest influence. The findings have important implications for e-commerce managers seeking to enhance competitive advantage through loyalty management.
Pengaruh Jenjang Karir, Reward dan Punishment Terhadap Motivasi Karyawan PT. PLN (persero) Unit Layanan Pelanggan Rivai: Jenjang Karir, Reward, Punishment, Motivasi Karyawan Hasbiah, Sitti
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 2 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i2.576

Abstract

Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh signifikan Pengaruh Jenjang Karir, Reward dan Punishment Terhadap Motivasi Karyawan PT. PLN (persero) Unit Layanan Pelanggan Rivai. Jenis penelitian ini menggunakan jenis penelitian assosiatif. Sampel pada penclitian ini sebanyak 107 Responden. Tcknik pengambilan sampel menggunakan teknik Random Sampling. Metode pengumpulan data menggunakan kuesioner. Analisis data dalam penclitian menggunakan kualitatif yang kemudian dikuantitatifkan. Teknik pengolahan data menggunakan analisis regresi linier berganda, uji F, uji t dan kocfisien determinasi dengan menggunakan aplikasi Statistic Program For Special Sience (SPSS) 26 Version. Hasil penelitian berdasarkan analisis regresi linier berganda menyatakan bahwa ada pengaruh signfikan secara simultan dan parsial Pengaruh Jenjang Karir, Reward dan Punishment Terhadap Motivasi Karyawan PT. PLN (persero) Unit Layanan Pelanggan Rivai.
Membangun Kesadaran Peluang Agrowisata di Uma Khalifa sebagai Kebun Organik Kolektif Pertama di Sulawesi Selatan Hasbiah, Sitti; Hasdiansa, Ilma Wulansari; Putra, Muh Al Fatah Arief; Hardiyanti, Andi Aryani; Abadi, Rahmat Riwayat
LESTARI : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2025): LESTARI : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/lestari.v3i2.3061

Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan di kawasan Uma Khalifa, Desa Romang Lompoa, Kecamatan Bontomarannu, Kabupaten Gowa, Sulawesi Selatan. Uma Khalifa memiliki potensi besar sebagai kawasan agrowisata edukatif, namun kesadaran masyarakat terkait nilai ekonomi, sosial, dan ekologis dari agrowisata masih rendah. Pengabdian ini bertujuan untuk meningkatkan pengetahuan, kesadaran, dan partisipasi masyarakat dalam pengembangan agrowisata berkelanjutan melalui kegiatan penyuluhan, pelatihan, demonstrasi praktik pertanian organik, dan pendampingan manajemen komunitas. Metode pelaksanaan meliputi ceramah, diskusi interaktif, observasi lapangan, praktik pembuatan pupuk organik, serta lokakarya perencanaan agrowisata berbasis komunitas. Hasil kegiatan menunjukkan peningkatan pengetahuan peserta, peningkatan motivasi berwirausaha hijau, serta terbentuknya kelompok kerja (Pokja) pengembangan agrowisata Uma Khalifa. Program ini berhasil memperkuat kolaborasi antara masyarakat, pengelola Uma Khalifa, perguruan tinggi, dan pemerintah desa dalam membangun ekosistem agrowisata berkelanjutan berbasis pemberdayaan komunitas lokal.
Service Quality and Customer Satisfaction in Last Mile Logistics: Evidence from a Courier and Parcel Delivery Firm Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): FAMJ, June 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i1.20255

Abstract

This study investigates whether the SERVQUAL dimensions—tangibles, reliability, responsiveness, assurance, and empathy—predict customer satisfaction in a courier and parcel-delivery (last-mile logistics) company. A cross-sectional survey of 100 customers selected via purposive sampling was administered using multi-item Likert scales. Data were analyzed with multiple regression to estimate the marginal contribution of each dimension and to assess the joint (simultaneous) effect on satisfaction. The findings show that all five dimensions are positively and significantly associated with customer satisfaction, and the model confirms a significant joint influence. Responsiveness and empathy emerge as the strongest predictors, whereas assurance exhibits the weakest effect, indicating room for improvement in perceived security, reliability of commitments, and service guarantees. Managerially, the company should sustain strengths related to empathy, tangibles, and responsiveness (e.g., attentive staff, clear physical cues of service quality, swift handling of requests) while prioritizing initiatives that bolster assurance—such as transparent service policies, consistent delivery promises, and credibility signals. The study adds firm-level evidence from the last-mile logistics sector, reinforcing the relevance of SERVQUAL for explaining satisfaction in time-sensitive, technology-enabled delivery contexts.
SMART Instagram Optimization: A Framework for Building Malabar’s Stronger Brand Awareness and Identity in the Digital Era Hasbiah, Sitti
Economics and Business Journal (ECBIS) Vol. 3 No. 6 (2025): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i6.258

Abstract

This study aims to improve the internal capacity of Malabar MSMEs in managing digital marketing through an internal training program designed based on the SMART Framework approach. The main problem faced by Malabar is the lack of staff understanding in managing social media, especially Instagram, which impacts weak brand awareness and brand identity. This study uses a descriptive qualitative approach with a project-based learning method, in which researchers are actively involved in the planning, implementation, and evaluation of the training program. Data were collected through participant observation, semi-structured interviews, and documentation during the training process. The training objectives were formulated specifically, measurable, achievable, relevant, and time-limited, in accordance with the SMART principles. The results showed a significant increase in staff understanding of content planning, creating visual materials consistent with brand identity, and using Instagram analytics features. The post-test showed an increase in the average score of participants, and the MSMEs' digital activities became more structured. These findings indicate that internal training designed with the SMART approach is effective in building staff digital competencies and supporting brand image strengthening on social media. Overall, this study shows that improving internal digital literacy is a strategic step that can strengthen the competitiveness of MSMEs in the ever-evolving digital ecosystem
The Influence of Price, Promotion, and User Experience on the Decisions of Users of Grab Online Motorcycle Taxi Transportation Services in Makassar City Hasbiah, Sitti
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.790

Abstract

This study aims to determine the influence of Price, Promotion, and User Experience simultaneously and partially on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City. This study used 100 samples, the sampling technique used nonprobability sampling with Purposive sampling. The type of research used is associative, the data collection technique used is a questionnaire. The analysis technique used is Multiple Linear Regression analysis, F Test, T Test, and Determination Coefficient with a significance level of 10%. The results of the study show that. (1) There is an influence of Price, Promotion, and User Experience simultaneously/together on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City with an F count of 28,990> F table 2.14 with a significance level of 0.000 <0.1. (2) There is a partial influence of Price on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City with a t count of 2,659> t table 1,660. (3) There is a partial influence of Promotion on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City with a t-count value of 2.078 > t-table 1.660. (4) There is a partial influence of User Experience on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City with a t-count value of 2.036 > t-table 1.660.
Learning Model For Entrepreneurship Subjects Based On Local Cultural Wisdom Bado, Basri; Hasbiah, Sitti
Phinisi Applied Accounting Journal Vol 1, No 1 (2023): APRIL
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini melakukan pengembangan model pembelajaran mata kuliah kewirausahaan dengan pendekatan kearifan budaya lokal yang dapat memberikan solusi setiap permasalahan yang ada pada pelaksanaan pembelajaran kewirausahaan, sehingga diharapkan kompetensi kognitif dan afektif mahasiswa dapat meningkat, sekaligus meningkatkan kepercayaan diri mahasiswa setelah menjadi sarjana untuk berwirausaha. Selanjutnya mengidentifikasi permasalahan terkait metode pembelajaran kewirausahaan yang selama ini diterapkan pada mahamahasiswa tingkat akhir di Universitas Negeri Makassar. Identifikasi dilakukan dengan teknik Mapping dengan cara wawancara terstruktur dan pengumpulan data primer dengan metode Participatory Rural Appraisal (PRA) yang menggunakan kuesioner dan wawancara. Langkah selanjutnya adalah pengembangan model yang bersifat deskriptif, menggariskan langkah-langkah: 1) persiapan, 2) pengembangan bentuk awal produk, 3) validasi produk, 4) pengujian bentuk awal produk. Produk yang akan dihasilkan berupa produk model pembelajaran dalam mata kuliah kewirausahaan. Output dari penelitian selain untuk diterbitkan pada jurnal nasional atau internasional juga akan dibuat dalam dokumen buku ajar sebagai pedoman pelaksanaan model pembelajaran menggunakan pendekatan kearifan budaya budaya lokal. Kata kunci : Metode Pembelajaran, mahasiswa, Kewirausahaan, MahasiswaThis research is conducted with the aim of developing learning model of entrepreneurship subject with local culture wisdom approach that can give way to improve existing problems in the implementation of entrepreneurial learning, so it is expected that cognitive and affective competence of students can be increased, while improving students' self-confidence after completion to be able to entrepreneurship. Next identify the problems related to entrepreneurial learning method that has been applied to the final year students at the State University of Makassar. Identification is done by Mapping technique by structured interview and primary data collecting by Participatory Rural Appraisal (PRA) method using questioner and interview. The next step is to develop a descriptive model, outlining the steps: 1) preparation, 2) developing the initial product form, 3) product validation, 4) testing the initial product form. The product will be produced in the form of learning model products in entrepreneurship courses. The output of the research other than to be published in national or international journals will also be made in the textbook document as a guide for the implementation of the learning model using the approach of local cultural culture wisdom.Keywords: Learning method, student, Entrepreneurship, Student
Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar Melalui Optimalisasi Media Sosial Ilma Wulansari Hasdiansa; Hasbiah, Sitti; Aswar, Nurul Fadilah; Riu, Isma Azis; Rauf, Deddy Ibrahim
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 4 (2025): Desember: Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i4.2540

Abstract

Social media has become the primary platform for students to express themselves and build their professional reputation. However, many students have not yet fully utilized social media to support their careers and academic image. This community service activity aims to enhance the understanding and skills of students at the University of Makassar (UNM) in building a strong personal brand through social media. The implementation method includes socialization, training, and direct mentoring for students at the Faculty of Economics and Business, UNM. The evaluation was conducted using pre-tests and post-tests to measure the improvement in knowledge and skills of the participants. The results show a significant increase in students' understanding, with the average score improving from a moderate level to an excellent level. Moreover, the majority of participants have begun to apply personal branding content strategies on their social media platforms. This training has been effective in raising students' awareness of the importance of building a professional image in the digital world. With a better understanding of personal branding, students are expected to leverage social media positively to strengthen their professional reputation and open up career opportunities in the future.
Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Produktivitas Kerja Karyawan pada PT Bank Sulselbar Cabang Utama Makassar Sari, Fitria Nirmala; Hasbiah, Sitti; Natsir, Uhud Darmawan; Ruma, Zainal; Hamka, Rezky Amalia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4627

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja dan lingkungan kerja terhadap produktivitas kerja karyawan pada PT Bank Sulselbar Cabang Utama Makassar. Produktivitas kerja merupakan faktor penting dalam mendukung kinerja organisasi perbankan, sehingga pengelolaan sumber daya manusia perlu dilakukan secara efektif, khususnya dalam pengaturan beban kerja dan penciptaan lingkungan kerja yang kondusif. Beban kerja yang tidak seimbang serta lingkungan kerja yang kurang mendukung dapat berdampak negatif terhadap kinerja karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif untuk mengidentifikasi hubungan dan pengaruh antarvariabel penelitian. Populasi penelitian mencakup seluruh karyawan PT Bank Sulselbar Cabang Utama Makassar, dengan jumlah sampel sebanyak 121 responden yang ditentukan melalui teknik simple random sampling. Teknik ini memberikan kesempatan yang sama bagi setiap anggota populasi untuk terpilih sebagai responden, sehingga data yang diperoleh bersifat representatif. Pengumpulan data dilakukan melalui observasi dan penyebaran kuesioner terstruktur yang disusun berdasarkan indikator beban kerja, lingkungan kerja, dan produktivitas kerja karyawan. Data yang terkumpul kemudian dianalisis menggunakan analisis regresi linear berganda dengan bantuan perangkat lunak SPSS versi 27. Hasil penelitian menunjukkan bahwa beban kerja dan lingkungan kerja berpengaruh signifikan terhadap produktivitas kerja karyawan, baik secara parsial maupun simultan. Beban kerja yang tidak sesuai dengan kapasitas karyawan cenderung menurunkan produktivitas, sedangkan lingkungan kerja yang nyaman, aman, dan mendukung mampu meningkatkan kinerja karyawan. Oleh karena itu, manajemen perusahaan perlu mengelola beban kerja secara proporsional dan menciptakan lingkungan kerja yang kondusif untuk meningkatkan produktivitas kerja secara berkelanjutan.
Co-Authors Abadi, Rahmat Riwayat Adio, Matthew Olufemi Agung Widhi Kurniawan Ahmad Farhan, Ahmad Andika Isma Anwar Anwar Anwar Ramli Azis, Fajriani Azisah Alisyahbana, Andi Nailah Quin Basri Bado, Basri Burhanuddin Burhanuddin Chalid Imran Musa Darmawinata, Widhi Nugraha Sumiharja Dipoatmodjo, Tenri S. P. Dipoatmodjo, Tenri S.P Fachry Abda El Rahman Fadhila, A. Nur Alfi Hapida, Nur Hardiyanti, Andi Aryani Ilma Wulansari Hasdiansa Indradewa, Rhian Isma Azis Riu Kasibit, Fitriyani M. Ikhwan Maulana Haeruddin M. Miftach Fakhri Marnoto Muh. Yushar Mustafa Natsir, Uhud Darmawan Nulthazam Sarah Nur Fadilah Ayu Sandira Nurdin Nurdin Nurmansyah R, Eriek Nurul Fadilah Aswar Permatasari, Nilam Putra, Muh Al Fatah Arief Rahmayani, Feby Rauf, Deddy Ibrahim Rezky Amalia Hamka Romansyah Sahabuddin Ruma, Zainal Sari, Fitria Nirmala Sopi Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah, Ukie Wicaksana, Ahmad Dzaky William, Laode Muh. Agus