Article Per Year (5 Year)
p-Index From 2021 - 2026
4.986
P-Index
This Author published in this journals
All Journal Competitor : Jurnal Pendidikan Kepelatihan Olahraga Jurnal Promosi Pendidikan Ekonomi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Hasanuddin Economics and Business Review Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) IKRA-ITH EKONOMIKA YUME : Journal of Management Inovasi: Jurnal Ilmiah Ilmu Manajemen El-Barka: Journal of Islamic Economics and Business Dialektika: Jurnal Ekonomi dan Ilmu Sosial Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Indonesian Journal of Intellectual Publication (IJI Publication) INVOICE : JURNAL ILMU AKUNTANSI Journal of Innovation Research and Knowledge Jurnal Flyover Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Ilmiah Multidisiplin Amsir Advances In Social Humanities Research Celebes Journal of Community Services AUFKLARUNG: Jurnal Kajian Bahasa, Sastra Indonesia, dan Pembelajarannya JPPM : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ilmiah Manajemen & Kewirausahaan Indonesian Journal of Intellectual Publication (IJI Publication)
Haslindah, Haslindah
Universitas Muhammadiyah Sidenreng Rapang
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
THE IMPLEMENTATION OF DIGITAL MARKETING AT GUCI FARM MSME IN FACING OPPORTUNITIES AND CHALLENGES IN TUNCUNG VILLAGE, MAIWA SUBDISTRICT, ENREKANG REGENCY Arman, Muhammad Aswar; Rusdi, Muhammad; Haslindah, Haslindah; Cahyani Thahir, Inna Mutmainna
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22796

Abstract

This study aims to examine how Guci Farm MSME, engaged in broiler chicken farming, utilizes digital marketing to address opportunities and challenges in Tuncung Village, Maiwa Subdistrict, and Enrekang Regency. The business still relies on traditional promotion methods, limiting its market reach. Using a qualitative approach, data were collected through interviews, observations, and documentation. Findings indicate that social media, especially Facebook, offers strong potential to increase product exposure and customer engagement. Guci Farm benefits from product quality and customer trust but faces challenges such as limited technology, lack of digital marketing knowledge, and absence of a structured promotional strategy. Based on SWOT analysis and the marketing mix (4P), digital marketing can improve promotional effectiveness if supported by proper training, mentoring, and infrastructure. This study suggests the need for collaboration between business actors and external stakeholders to support the sustainable digital transformation of MSMEs. Keywords: Guci Farm; Digital Marketing; MSMEs; Opportunities and Challenges
Dampak Budaya Organisasi terhadap Inovasi dalam Perusahaan Teknologi: Sebuah Penelitian Kualitatif Putri, Naulya Dwi; Haslindah, Haslindah; Marwati, Putri Kharisma Shafah; Hermawansyah, Wira; Bustan, Bustan; Ilahi, Andi Alfianto Anugrah
Jurnal Ilmiah Multidisiplin Amsir Vol. 2 No. 1 (2023): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v2i1.928

Abstract

Innovation is crucial to technology companies' success in an ever-changing environment. Organizational culture has been identified as a factor capable of influencing a company's innovation level. This qualitative research explores this further by examining how organizational culture affects innovation in technology companies. Our literature review covers the concepts of corporate culture innovation and relevant previous research. We used a qualitative approach involving in-depth interviews with leaders and members of innovation teams at several leading technology companies. This research reveals a complex relationship between elements of organizational culture, such as norms, values, organizational structure, and innovation. This research provides a deeper understanding of the cultural factors that can motivate or hinder the innovation process in technology companies. The practical implications of this research include suggestions for companies to design an organizational culture that supports sustainable innovation. The results of this research provide important insights for technology companies seeking to increase their level of innovation in an ever-evolving world. By understanding the impact of organizational culture on innovation, companies can design more effective strategies to remain competitive in an era of ever-changing technology.
OPTIMALISASI PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP PENINGKATAN PENJUALAN PADA AURA MOTOR DESA RIJANG PANUA KABUPATEN SIDENRENG RAPPANG Armansyah, Armansyah; Ramlan, Pratiwi; Haslindah, Haslindah
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 2 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/0eqzsq96

Abstract

Fenomena meningkatnya pemanfaatan media sosial, khususnya Instagram, menunjukkan perannya sebagai sarana promosi yang efektif bagi pelaku usaha mikro, kecil, dan menengah (UMKM). Aura Motor sebagai salah satu usaha di bidang otomotif memanfaatkan Instagram untuk memperluas jangkauan pasar, meningkatkan interaksi dengan konsumen, serta membangun citra merek. Penelitian ini bertujuan untuk menganalisis penggunaan Instagram di Aura Motor, mengetahui pengaruhnya terhadap peningkatan penjualan, serta mengidentifikasi strategi optimalisasi yang paling efektif. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi. Analisis data menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan, serta dibantu aplikasi Nvivo. Hasil penelitian menunjukkan bahwa Instagram telah dimanfaatkan sebagai media promosi dan komunikasi, namun belum optimal. Aktivitas yang dilakukan masih terbatas pada pengunggahan konten sederhana tanpa perencanaan yang terstruktur. Dari empat indikator optimalisasi, yaitu membangun hubungan, berbagi informasi, menampilkan citra usaha, dan memberikan hiburan, aspek interaksi dan kreativitas konten menjadi yang paling rendah, ditandai dengan minimnya penggunaan fitur interaktif serta kurangnya variasi konten yang menarik perhatian audiens.
Co-Authors Abd. Hafid Abdul Rahman Rahim abdulahanaa abdulahanaa, abdulahanaa Adam Latif Akhir, Muhammad Amin, Afriadi Amir, Muhammad Fakhri Amri, Andi Andi Riska Andreani Syafaruddin Aqmal, Amal Arifuddin Arifuddin Ariyani, Rani Arman, Muhammad Aswar Armansyah Armansyah Aulia, Aulia Bashir, Shahid Bismar, Ahmad Rum Bustan Bustan, Bustan Cahyani Thahir, Inna Mutmainna Erwin Erwin Febrianti, Devy Halisa, Nur Hamida Hasan Hasbi, Hartas Hasni Hasni Herianto Herianto Herman, Bahtiar Hermawansyah, Wira Hudain, Muh. Adnan Ilahi, Andi Alfianto Anugrah Jayanti, Iin Dwi Jumarding, Ahmad Jumarni , Jumarni Khaerunnisa Nur Fatimah Syahnur Lahati, Rini Ana Binti Lambang Basri Said Latif, Adam Mansyur, Muh. Irfan Marwati, Putri Kharisma Shafah Muhammad Rais Rahmat Muhammad Rinaldi Muhammad Rusdi Muis, Musrini Muslimin, Ulyana Nasir, Rahmadhana M. Nurul Hasanah Putri, Naulya Dwi Rahayu, Agrena Rahman Yakub Ramlan, Pratiwi Ramli Ramli Randy Arya Renaldi Saleh, Wahyuni Sari, Ratri Agustina Satria, Welnof Sitti Rahma, Sitti Sri Nurfadilla St. Satriana Sudirman, Sitti Rahma Suwardi Suwardi Syafei, Ilham Syam, Muh. Amin Tahir, Inna Mutmainna Cahyani TAMRIN, MUH. Thahir, Inna Mutmainna Cahyani Tuasalamony, Ardhiatul Halima Wahdaniah, Sitti Rabiatul wahyuni wahyuni Wardani, Tri Ulfa Wiwik Handayani yeni absah Yusuf, Nurdin