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All Journal Competitor : Jurnal Pendidikan Kepelatihan Olahraga Jurnal Promosi Pendidikan Ekonomi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Hasanuddin Economics and Business Review JMM (Jurnal Masyarakat Mandiri) IKRA-ITH EKONOMIKA YUME : Journal of Management Inovasi: Jurnal Ilmiah Ilmu Manajemen El-Barka: Journal of Islamic Economics and Business Dialektika: Jurnal Ekonomi dan Ilmu Sosial Amnesty: Jurnal Riset Perpajakan Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Indonesian Journal of Intellectual Publication (IJI Publication) INVOICE : JURNAL ILMU AKUNTANSI Journal of Innovation Research and Knowledge Jurnal Flyover Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Ilmiah Multidisiplin Amsir Advances In Social Humanities Research Celebes Journal of Community Services AUFKLARUNG: Jurnal Kajian Bahasa, Sastra Indonesia, dan Pembelajarannya JPPM : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ilmiah Manajemen & Kewirausahaan Indonesian Journal of Intellectual Publication (IJI Publication)
Haslindah, Haslindah
Universitas Muhammadiyah Sidenreng Rapang
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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ANALISIS PENGGUNAAN MACHINE LEARNING TERHADAP PREDIKSI JUMLAH NASABAH PADA PRODUK AMANAH DI PT. PEGADAIAN CPS PANGKAJENE Randy Arya Renaldi; Muhammad Rais Rahmat Razak; Haslindah, Haslindah; Rahman Yakub
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3638

Abstract

Introduction: This study aims to analyze the use of machine learning in predicting the number of customers for Amanah products at PT. Pegadaian CPS Pangkajene. The issues examined include the application of machine learning, the selection of the most effective algorithm, and factors affecting prediction accuracy. Methods: The study uses a quantitative approach, drawing on historical customer data over five years. The three machine learning models compared are SARIMA, Random Forest, and Linear Regression. Results: The SARIMA model achieved the best performance, with a Mean Absolute Error (MAE) of 2.61%, a Root Mean Square Error (RMSE) of 2.94%, and a Mean Absolute Percentage Error (MAPE) of 8.58%. This model is the most accurate in predicting trends and seasonal patterns in customer numbers. The Linear Regression model showed less accurate results, while Random Forest excelled in reliability but was still less accurate than SARIMA.Conclusion and suggestion: The application of machine learning, especially SARIMA, can be a strategic tool for business planning and decision-making in the Islamic finance sector, providing data-based recommendations to improve the performance of Amanah products. Keywords: Amanah Product, Customer Prediction, Machine learning, Marketing Strategy, PT. Pegadaian,  SARIMA
PENGUATAN KAPASITAS PENGUSAHA PAPAN KARANGAN BUNGA DI KABUPATEN SIDENRENG RAPPANG DALAM MENGHADAPI TANTANGAN EKONOMI DIGITAL MELALUI E-COMMERCE Tahir, Inna Mutmainna Cahyani; Haslindah, Haslindah; Herman, Bahtiar
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 3 (2025): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i3.30635

Abstract

Abstrak: Pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pengusaha papan karangan bunga di Kabupaten Sidenreng Rappang dalam menghadapi tantangan ekonomi digital melalui pemanfaatan e-commerce. Dengan semakin berkembangnya teknologi digital, pelaku usaha di sektor ini perlu beradaptasi agar dapat bersaing dan memperluas jangkauan pasar mereka. Kegiatan ini melibatkan pelatihan strategi pemasaran digital, optimalisasi media sosial, serta penggunaan platform e-commerce untuk meningkatkan penjualan. Metode yang digunakan meliputi analisis permasalahn mitra, edukasi, pendampingan, dan simulasi praktik langsung bagi peserta pelatihan yang terdiri dari 5 mitra dengan jumlah peserta 14 orang. Adapun system evaluasi yang di gunakan me;iputi Evaluasi Pra dan Pasca Pelatihan, Observasi Langsung, Diskusi Kelompok, Monitoring Berkala, dan Analisis Data Penjualan. Hasil dari kegiatan menunjukkan peningkatan penjualan pengusaha papan karangan bunga sebesar 40.31%, serta peningkatan kemampuan dan keterampilan sebesar 86.36%. Selain itu, beberapa peserta mulai mengimplementasikan strategi pemasaran berbasis digital dan mencatat peningkatan interaksi pelanggan serta penjualan. Dengan adanya program ini, diharapkan pengusaha papan karangan bunga dapat lebih siap menghadapi era digital dan meningkatkan daya saing usaha mereka di pasar yang lebih luas.Abstract: This community service initiative aims to enhance the capacity of flower board entrepreneurs in Sidenreng Rappang Regency to face the challenges of the digital economy through the utilization of e-commerce. As digital technology continues to develop, business actors in this sector need to adapt in order to compete and expand their market reach. The activities include training on digital marketing strategies, optimization of social media, and the use of e-commerce platforms to increase sales. The methods used encompass problem analysis with partners, education, mentoring, and direct practice simulations for training participants, consisting of 5 partners with a total of 14 participants. The evaluation system employed includes pre- and post-training evaluations, direct observations, group discussions, periodic monitoring, and sales data analysis. The results of the activities indicate a sales increase of 40.31% for flower board entrepreneurs, as well as an improvement in skills and capabilities of 86.36%. Additionally, several participants have begun to implement digital marketing strategies and have noted an increase in customer interaction and sales. With this program, it is hoped that flower board entrepreneurs will be better prepared to face the digital era and enhance their competitiveness in a broader market.
PEMBERDAYAAN KELOMPOK WANITA TANI MELALUI TECHNOPRENEURSHIP DALAM INOVASI PRODUK OLAHAN SUSU BERNILAI GIZI Haslindah, Haslindah; Febrianti, Devy; Thahir, Inna Mutmainna Cahyani; Herman, Bahtiar; Amri, Andi
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 1 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i1.36448

Abstract

Abstrak: Pengembangan produk pangan lokal berbasis gizi merupakan upaya strategis untuk meningkatkan kualitas kesehatan masyarakat sekaligus memperkuat kemandirian ekonomi desa melalui pemanfaatan sumber daya lokal. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas dan keterampilan Kelompok Wanita Tani (KWT) Setia Mekar Kabupaten Enrekang dalam mengolah susu sapi murni menjadi produk pangan inovatif, higienis, dan bernilai tambah. Metode pelaksanaan dilakukan secara partisipatif melalui tiga tahap, yaitu pra-kegiatan berupa observasi dan sosialisasi, tahap pelaksanaan meliputi pelatihan inovasi olahan susu, pendampingan produksi berbasis gizi, serta edukasi gizi, dan tahap evaluasi. Evaluasi dilakukan menggunakan pre-test dan post-test, observasi, serta wawancara untuk mengukur perubahan pengetahuan, keterampilan, dan sikap mitra. Hasil kegiatan menunjukkan peningkatan pengetahuan gizi dasar sebesar 49%, keterampilan pengolahan susu sebesar 56%, serta higienitas produksi sebesar 42%. Variasi produk olahan susu meningkat dari dua menjadi lima jenis produk, dan kepercayaan diri anggota KWT dalam menyampaikan manfaat gizi produk kepada konsumen meningkat sebesar 78%. Kegiatan ini berkontribusi terhadap peningkatan kapasitas teknis, kesadaran gizi, serta penguatan ekonomi desa secara berkelanjutan.Abstract: The development of local nutrition-based food products is a strategic effort to improve public health and strengthen rural economic independence through the utilization of local resources. This community service activity aims to increase the capacity and skills of the Setia Mekar Women Farmers Group (KWT) in Enrekang Regency in processing pure cow's milk into innovative, hygienic, and value-added food products. The implementation method was carried out participatively through three stages, namely pre-activities in the form of observation and socialization, the implementation stage which included training in milk processing innovation, nutrition-based production assistance, and nutrition education, and the evaluation stage. The evaluation was carried out using pre-tests and post-tests, observation, and interviews to measure changes in the knowledge, skills, and attitudes of the partners. The results of the activity showed an increase in basic nutrition knowledge by 49%, milk processing skills by 56%, and production hygiene by 42%. The variety of processed milk products increased from two to five types, and the confidence of KWT members in communicating the nutritional benefits of the products to consumers increased by 78%. This activity contributed to increasing technical capacity, nutrition awareness, and strengthening the village economy in a sustainable manner.
THE IMPLEMENTATION OF DIGITAL MARKETING AT GUCI FARM MSME IN FACING OPPORTUNITIES AND CHALLENGES IN TUNCUNG VILLAGE, MAIWA SUBDISTRICT, ENREKANG REGENCY Arman, Muhammad Aswar; Rusdi, Muhammad; Haslindah, Haslindah; Cahyani Thahir, Inna Mutmainna
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22796

Abstract

This study aims to examine how Guci Farm MSME, engaged in broiler chicken farming, utilizes digital marketing to address opportunities and challenges in Tuncung Village, Maiwa Subdistrict, and Enrekang Regency. The business still relies on traditional promotion methods, limiting its market reach. Using a qualitative approach, data were collected through interviews, observations, and documentation. Findings indicate that social media, especially Facebook, offers strong potential to increase product exposure and customer engagement. Guci Farm benefits from product quality and customer trust but faces challenges such as limited technology, lack of digital marketing knowledge, and absence of a structured promotional strategy. Based on SWOT analysis and the marketing mix (4P), digital marketing can improve promotional effectiveness if supported by proper training, mentoring, and infrastructure. This study suggests the need for collaboration between business actors and external stakeholders to support the sustainable digital transformation of MSMEs. Keywords: Guci Farm; Digital Marketing; MSMEs; Opportunities and Challenges
Co-Authors Abd. Hafid Abdul Rahman Rahim abdulahanaa abdulahanaa, abdulahanaa Adam Latif Akhir, Muhammad Amin, Afriadi Amir, Muhammad Fakhri Amri, Andi Andi Riska Andreani Syafaruddin Aqmal, Amal Arifuddin Arifuddin Ariyani, Rani Arman, Muhammad Aswar Aulia, Aulia Bashir, Shahid Bismar, Ahmad Rum Bustan Bustan, Bustan Cahyani Thahir, Inna Mutmainna Erwin Erwin Febrianti, Devy Halisa, Nur Hamida Hasan Hasbi, Hartas Hasni Hasni Herianto Herianto Herman, Bahtiar Hermawansyah, Wira Hudain, Muh. Adnan Ilahi, Andi Alfianto Anugrah Jayanti, Iin Dwi Jumarding, Ahmad Jumarni , Jumarni Khaerunnisa Nur Fatimah Syahnur Lahati, Rini Ana Binti Lambang Basri Said Latif, Adam Mansyur, Muh. Irfan Marwati, Putri Kharisma Shafah Muhammad Rais Rahmat Muhammad Rinaldi Muhammad Rusdi Muis, Musrini Muslimin, Ulyana Nasir, Rahmadhana M. Nurul Hasanah Putri, Naulya Dwi Rahayu, Agrena Rahman Yakub Ramlan, Pratiwi Ramli Ramli Randy Arya Renaldi Saleh, Wahyuni Sari, Ratri Agustina Satria, Welnof Sitti Rahma, Sitti Sri Nurfadilla St. Satriana Sudirman, Sitti Rahma Suwardi Suwardi Syafei, Ilham Syam, Muh. Amin Tahir, Inna Mutmainna Cahyani TAMRIN, MUH. Thahir, Inna Mutmainna Cahyani Tuasalamony, Ardhiatul Halima Wahdaniah, Sitti Rabiatul wahyuni wahyuni Wardani, Tri Ulfa Wiwik Handayani yeni absah Yusuf, Nurdin