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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pertanian Analisis Kebijakan Pertanian Forum Agribisnis Buletin Penelitian Sosek Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH AGROMIX JURNAL AGRICA MABIS: Manajemen dan Bisnis Jurnal Ilmiah RESPATI International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Agroplasma Jurnal Bisnis Tani ZIRAA'AH MAJALAH ILMIAH PERTANIAN Analisis Kebijakan Pertanian Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) International Journal of Eco-Innovation in Science and Engineering (IJEISE) Jurnal Ilmiah Agribios Agrimansion: Agribusiness Management & Extension J.Abdimas: Community Health KARYA: Jurnal Pengabdian Kepada Masyarakat International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmiah SOSIO AGRIBIS Journal of Agri-Food Science and Technology (JAFoST) Jurnal Pengabdian Masyarakat Sains dan Teknologi INCOME: Indonesian Journal of Community Service and Engagement Nanggroe: Journal Of Scholarly Service Jurnal Kabar Masyarakat Nanggroe: Journal of Scholarly Service Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat International Journal of Economics, Business and Innovation Research Fundamentum: Jurnal Pengabdian Multidisiplin Jurnal Agribest Jurnal Agrisep Jurnal Ilmiah Manajemen Agribisnis Jurnal Aplikasi Sains dan Teknologi : Agrisevika Indonesian Journal of Social Sciences and Humanities
Prasmita Dian Wijayati
Program Studi Agribisnis, Fakultas Pertanian, UPN “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Jurnal Agroplasma

 1 
Pengaruh Strategi Pemasaran Terhadap Kinerja Pemasaran Minyak Kayu Putih di CV. Ruci Gemilang Yogananta, Refo; Widayanti, Sri; Wijayati, Prasmita Dian
JURNAL AGROPLASMA Vol 10, No 1 (2023): JURNAL AGROPLASMA VOLUME 10 NO 1 TAHUN 2023
Publisher : UNIVERSITAS LABUHANBATU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/agroplasma.v10i1.4284

Abstract

This study aims to describe the components of the 7P marketing strategy on CV. Dewa Ruci Gemilang, analyzed the influence of the 7P marketing strategy on marketing performance, and explained the results of the research for company development. The stages of analysis using SEM-PLS go through five processes, namely the conceptualization model, determining the algorithm analysis, determining the resampling method, drawing path diagrams, and evaluating the model. The research results show that the product has a positive influence on marketing performance. Price has a positive influence on marketing performance. Place has a positive influence on marketing performance. Promotion has a positive influence on marketing performance. People have a positive influence on marketing performance. The process has a positive influence on marketing performance. Physical form has a positive influence on marketing performance. Keywords: Marketing strategy, marketing performance, eucalyptus oil
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