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The Influence Of Social Media Marketing, Customer Experience, And Perceived Value On Purchase Intention Through Relationship Quality Valentina, Febry; Wicaksana, Harits Hijrah
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i2.12815

Abstract

This research seeks to examine how social media marketing, customer experience, and perceived value impact purchase intention, with relationship quality serving as a mediating factor among TikTok Shop users in Tangerang Regency. A total of 165 respondents aged 17 to 35, who have made purchases via TikTok Shop, participated in the study. Data were gathered through an online survey and analyzed using the PLS-SEM approach. The findings reveal that social media marketing, customer experience, and perceived value positively contribute to enhancing relationship quality. Moreover, these variables affect purchase intention both directly and indirectly through their impact on relationship quality. These results emphasize the significance of digital marketing efforts that prioritize building strong relationships, delivering positive user experiences, and enhancing perceived value to boost consumer purchase intention. The study provides valuable insights for developing more effective digital marketing strategies on the TikTok platform.
Evaluation of the Role and Success Factors of Facilitators in the Tenaga Kerja Mandiri Pemula (TKMP) Program: Case Study of Subang Regency Nefan Satria Fajar Wengga; Harits Hijrah Wicaksana; Agung Edi Rustanto; Dani Lukman Hakim; Anthonius Whisnu Perdana Widiputra
Neo Journal of economy and social humanities Vol 3 No 4 (2024): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i4.246

Abstract

Tenaga Kerja Mandiri Pemula (TKMP) is a program that was created as a source of competency improvement in training and provided financial assistance by the Ministry of Manpower as a step to reduce the number of unemployed as stated in Law Number 13 of 2023 concerning Manpower. This research aims to conduct a comprehensive evaluation of the role of facilitators in the Independent Beginner Employment program in Subang Regency and analyze various factors that influence the success of the role of companions. Qualitative methods were used with interview techniques with key informants of the TKMP program. This research uses qualitative methods by interviewing important informants who are directly involved in the program. The results can provide a comprehensive and in-depth picture of the role of assistants as well as suggestions for increasing the effectiveness of the TKMP program in Subang Regency in the future.
Influence of Emotional Exhaustion, Job Satisfaction and Organization’s Ethical Climate on Turnover Intention Abellia Septri Anggraeni; Harits Hijrah Wicaksana; Abdul Haeba Ramli; Andi Hidayat Muhmin
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.344

Abstract

This study aims to analyze the influence of emotional exhaustion, job satisfaction, and organizational ethical climate on turnover intention among Mie Gacoan employees in Tangerang Regency. The high level of employee desire to change jobs is a serious challenge for organizations in maintaining a productive and competitive workforce. This study uses a quantitative approach using a purposive sampling method through the distribution of questionnaires to 110 respondents and those who have worked for less than 3 years. This purpose is to test or validate the conceptual research model. The data for this study were collected through a survey method using Google Forms, an online questionnaire application. The use of the method in data analysis Structural Equation Modeling - Partial Least Square (SEM-PLS) using SmartPLS 4 to test each indicator is valid and reliable. The results of the study indicate that emotional exhaustion, job satisfaction, and organizational ethical climate have a significant effect on turnover intention. This study provides important implications for management in designing effective strategies to reduce turnover intention through the creation of an ethical work environment, increasing job satisfaction, and managing employee emotional burden.
Advocacy Coalition Framework Policy in Halal Certification of Packaging Ink Chemicals Sugeng Endarsiwi; Harits Hijrah Wicaksana; Agung Edi Rustanto; Suryanto Djoko Waluyo
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.372

Abstract

This study aims to analyze the dynamics of halal certification policies for packaging ink chemicals in Indonesia through the Advocacy Coalition Framework (ACF) approach. AFC is used to understand the interactions and learning processes between actors with different belief systems in the implementation of halal policies in the non-food sector. This study uses a qualitative approach with descriptive-exploratory case studies. Data were obtained through in-depth interviews, observations, and documentation studies of BPJPH, MUI, LPH, industry players, academics, and Islamic community organizations. The results show that policy implementation involves a multi-actor coalition that negotiates between normative (sharia compliance) and technical (industrial efficiency) values. BPJPH acts as a policy broker that bridges these interests through formal and informal forums that produce collective policy learning. The effectiveness of implementation is influenced by external factors such as the harmonization of international halal standards (JAKIM, SFDA, ESMA) and global market pressures, as well as internal factors such as institutional reform, service digitalization, and capacity building of LPH. Strategic recommendations include simplifying procedures, cluster certification, auditor training, and the development of a database of hazardous chemicals. Translated with DeepL.com (free version).
IMPLEMENTASI PROGRAM LAYANAN DUKUNGAN PSIKOSOSIAL (LDP) PASCABENCANA (STUDI PADA BADAN PENANGGULANGAN BENCANA DAERAH PROVINSI DAERAH KHUSUS IBUKOTA JAKARTA) Setiawan, Rangga Bima; Wicaksana, Harits Hijrah; Waluyo, Surryanto Djoko; Rustanto, Agung Edi
Jurnal Academia Praja Vol 9 No 1 (2026): Academia Praja : Jurnal Ilmu Politik, Pemerintahan, dan Administrasi Publik
Publisher : Universitas Jenderal Ahmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36859/jap.v9i1.4027

Abstract

This study focuses on how post-disaster psychosocial support services provided by the regional disaster management agency in the Special Region of Jakarta Province are utilized. The extent to which this program has successfully helped the mental recovery of disaster-affected communities is the issue under study. The purpose of this study was to identify the methods for implementing the program, the obstacles encountered, and the program's impact on the beneficiary community. A qualitative descriptive approach was used in this study, with data collected through documentation, direct observation, and in-depth interviews. The results indicate that the psychosocial support service program has helped restore the community's emotional and social well-being, but challenges remain with cross-agency coordination, limited workforce, and program sustainability.
Mechanisms Underlying Organizational Citizenship Behavior: Linking Responsible Leadership, Organizational Justice, and Proactive Personality Through Job Satisfaction and Affective Commitment Gumilang, Wahyu; Harits Hijrah Wicaksana
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7658

Abstract

This study aims to analyze the mechanisms underlying Organizational Citizenship Behavior by integrating the roles of Responsible Leadership, Organizational Justice, and Proactive Personality, while positioning Job Satisfaction and Affective Commitment as mediating variables. A quantitative approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data were collected through a survey of 396 employees in the packaging industry located in Serang Regency, all of whom had a minimum tenure of one year. The results indicate that Organizational Justice and Proactive Personality have a positive and significant effect on OCB, whereas Responsible Leadership does not exhibit a significant influence. Mediation analysis reveals that Job Satisfaction plays a significant mediating role in the relationship between Proactive Personality and OCB, while Affective Commitment is not supported as a mediating variable. Furthermore, Proactive Personality shows a strong influence on both Job Satisfaction and Affective Commitment; however, only Job Satisfaction directly contributes to the enhancement of OCB. Overall, the findings underscore the importance of fair and satisfying work experiences in fostering OCB and provide practical implications for human resource management in the packaging industry.
Pengaruh Service Quality dan Customer Experience terhadap Brand Loyalty dengan Mediasi Customer Satisfaction pada Jasa Perawatan Sepatu Rifqi, Fiere Ahmad Al; Wicaksana, Harits Hijrah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.15012

Abstract

Di tengah pesatnya pertumbuhan industri jasa perawatan sepatu, persaingan yang semakin ketat menuntut penyedia layanan untuk memahami faktor-faktor kunci yang mendorong loyalitas merek pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan pengalaman pelanggan terhadap loyalitas merek, dengan kepuasan pelanggan sebagai variabel mediasi. Penelitian ini menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 3.0 dan melibatkan responden pengguna jasa perawatan sepatu profesional. Hasil penelitian menunjukkan bahwa pengalaman pelanggan berpengaruh positif dan signifikan terhadap loyalitas merek (koefisien 0,241) dan kepuasan pelanggan (koefisien 0,802). Kualitas layanan terbukti signifikan terhadap kepuasan pelanggan (koefisien 0,802), namun tidak signifikan terhadap loyalitas merek. Sementara itu, kepuasan pelanggan berpengaruh signifikan terhadap loyalitas merek (koefisien 0,524). Analisis mediasi menunjukkan bahwa kepuasan pelanggan memediasi pengaruh pengalaman pelanggan terhadap loyalitas merek, namun tidak memediasi pengaruh kualitas layanan. Temuan ini menegaskan bahwa pengalaman pelanggan memainkan peran yang lebih dominan dalam membentuk loyalitas merek dibandingkan kualitas layanan. Penelitian ini memberikan kontribusi praktis dalam penyusunan strategi peningkatan loyalitas pelanggan, khususnya dengan menekankan pentingnya pengalaman layanan yang menyeluruh dan memuaskan di industri jasa perawatan sepatu.