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All Journal Wahana Akademika: Jurnal Studi Islam dan Sosial Journal of Medicine and Health JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Manajemen dan Bisnis Kreatif Wahana Akademika: Jurnal Studi Islam dan Sosial Dinamika Jurnal Ekonomi Manajemen (JEM) Jurnal Manajemen International Journal of Management, Economic, Business and Accounting Journal Of Resource Management, Economics And Business (REMICS) Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi (JAMBAK) Neraca Manajemen, Akuntansi, dan Ekonomi SOCIRCLE : Journal Of Social Community Services EKSYDA: Jurnal Studi Ekonomi Syariah Jurnal Penelitian Sains dan Kesehatan Avicenna Journal of Medicine and Health
Eman Sulaiman
Sekolah Tinggi Ilmu Ekonomi Cirebon, Jawa Barat
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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PENGARUH VIDEO MARKETING DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SKINCARE BEAUTY GLOW CIANJUR Siti Synariah; Eman Sulaiman; Asep Kosasih
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 9 No. 6 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v9i6.6544

Abstract

Penelitian ini bertujuan untuk Untuk mengetahui : pengaruh yang signifikan antara video marketingterhadap keputusan pembelian konsumen di Toko Skincare beauty glow Cianjur, pengaruh yang signifikan antara influencer marketing terhadap keputusan pembelian konsumen pada Toko Skincare beauty glow Cianjur, dan pengaruh interaktif antara video marketing dan influencer marketing terhadap keputusan pembelian pada Toko Skincare beauty glow Cianjur. Metode yang digunakan adalah metode kuantitatif dengan jumlah sampel 67 responden dengan menggunakan rumus slovin. Hasil penelitian menunjukan bahwa : Terdapat pengaruh positif dan signifikan variabel video marketing terhadap keputusan pembelian Konsumen Pada Skincare Beauty Glow Cianjur. thitung (2,516) > ttabel (1,669) pada taraf signifikansi 5%. Berdasarkan koefisien determinasi sebesar 0,837, artinya video marketingmempengaruhi keputusan pembelian sebesar 83,7%. Terdapat pengaruh positif dan signifikan variabel influencer marketing terhadap keputusan pembelian Konsumen Pada Skincare Beauty Glow Cianjur. thitung (7,665) > ttabel (1,669) pada taraf signifikansi 5%. Berdasarkan koefisien determinasi sebesar 0,497, artinya influencer marketing mempengaruhi keputusan pembelian sebesar 71,5%. Terdapat Pengaruh Positif dan Signifikan pada variabel video marketing dan influencer marketing secara bersama-sama terhadap keputusan Konsumen Pada Skincare Beauty Glow Cianjur. Diketahui bahwa Fhitung (183.639) >Ftabel (3,99) pada taraf signifikansi 5%. video marketing dan influencer marketing secara bersama sebesar 84,7% , artinya video marketingdan influencer marketing berpengaruh terhadap keputusan Konsumen Pada Skincare Beauty Glow Cianjur.
PENGARUH KUALITAS PRODUK DAN PACKAGING TERHADAP KEPUTUSAN PEMBELIAN DI MIXUE KASTURI CIKIJING Yunus, Yunus; Eman Sulaiman; M Anissul Fata
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 9 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonom
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v9i7.6592

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan Packaging terhadap Keputusan Pembelian di Mixue Kasturi Cikijing. Populasi yang digunakan pada penelitian ini yaitu konsumen Mixue Kasturi Cikijing. Sampel yang diambil peneliti dalam penelitian ini yaitu sejumlah 98. Pengumpulan data dilakukan dengan menyebar kuisioner dengan menggunakan metode penelitian kuantitatif. Teknik analisis data dengan menggunakan Statisrical Package For Sosial Science (SPSS) 25. Alat analisis yang digunakan dalam penelitian ini yaitu uji validitas, uji reliabilitas, uji normalitas, uji multikolinieritas, uji heterokedastisitas, uji analisis regresi linier berganda, uji parsial (Uji t) , uji hipotesis simultan (Uji F), koefisien determinasi (R2). Hasil penelitian ini menunjukan bahwa variabel kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian dibuktikan dengan nilai t hitung sebesar 11,645 > t tabel 1,660 dengan nilai signifikansi 0,000 < 0,05 atau 5%. Variabel packaging berpengaruh positif dan signifikan terhadap keputusan pembelian dibuktikan dengan nilai t hitung sebesar 19,986 > t tabel 1,660 dengan nilai signifikansi 0,000 < 0,05 atau 5%. Dan Variabel kualitas produk dan packaging terhadap keputusan pembelian berpengaruh positif dan signifikan terhadap keputusan pembelian dibuktikan dengan nilai f hitung sebesar 201,771 > f tabel 3,94 dengan nilai signifikansi 0,000 < 0,05 atau 5%.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BALI BEAUTY SKINCARE PADA NIZAMA STORE MAJALENGKA Hilda Fatimah; Gian Fitralisma; Eman Sulaiman
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 9 No. 8 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v9i8.6595

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas pelayanan dan kualitas produk terhadap keputusan pembelian produk Bali Beauty Skincare pada Nizama Store Majalengka. Metode yang digunakan adalah metode kuantitatif.Populasi yang digunakan pada penelitian ini 1456 yaitu pelanggan produk Bali Beauty Skincare pada Nizama Store Majalengka. Sampel yang diambil peneliti dalam penelitian ini yaitu sejumlah 94 responden dengan teknik nonprobability sampling dengan jenis sampel accidental (sampel tanpa sengaja). Data yang digunakan dalam penelitian ini merupakan data primer, dengan menggunakan kuesioner sebagai instrument penelitian.Alat analisis menggunakan SPSS versi 20.0 dengan melakukan uji validitas, uji reliabilitas dengan alphacronbach, uji normalitas, uji multikolinearitas, uji heterokedastisitas, koefisisen determinasi (R2), uji F, uji t, analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh secara parsial sebesar 0,483 atau 48,3 % terhadap keputusan pembelian, kualitas produk berpengaruh secara parsial sebesar 0,571 atau 57,1 % terhadap keputusan pembelian, serta kualitas pelayanan dan kualitas produk berpengaruh secara simultan (bersama-sama) sebesar 0,828 atau 82,8 % terhadap keputusan pembelian.
PENGABDIAN MASYARAKAT MELALUI POSYANDU BALITA DI DESA KEDAWUNG: UPAYA PENCEGAHAN STUNTING Ellin Herlina; Erwan Iskandar; Eman Sulaiman; Titin; Lia Melyana
SOCIRCLE : Journal Of Social Community Services Vol. 3 No. 3 (2024): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v3i3.26

Abstract

Pengabdian kepada masyarakat melalui kegiatan Posyandu Balita Taman Kapuk di Desa Kedawung bertujuan untuk meningkatkan kesehatan dan kesejahteraan anak-anak balita serta memberikan edukasi kepada orang tua mengenai pentingnya pemantauan tumbuh kembang. Kegiatan ini meliputi pemeriksaan kesehatan rutin, penyuluhan gizi, dan pelatihan kepada kader Posyandu dalam memberikan pelayanan yang optimal. Dengan melibatkan masyarakat secara aktif, diharapkan tercipta kesadaran akan pentingnya kesehatan anak, serta peningkatan keterampilan kader dalam mendukung program kesehatan. Hasil dari kegiatan ini menunjukkan peningkatan jumlah balita yang mendapatkan pemeriksaan kesehatan dan pengetahuan orang tua tentang nutrisi yang baik untuk anak. Melalui program ini, diharapkan dapat memberikan kontribusi positif untuk pembangunan kesehatan di Desa Kedawung.   ABSTRACT Community service through the Taman Kapuk Toddler Posyandu activity in Kedawung Village aims to improve the health and welfare of toddlers and provide education to parents about the importance of monitoring growth and development. This activity includes routine health checks, nutrition counseling, and training for Posyandu cadres in providing optimal services. By actively involving the community, it is hoped that awareness will be created about the importance of children's health, as well as improving the skills of cadres in supporting health programs. The results of this activity show an increase in the number of toddlers who receive health checks and parental knowledge about good nutrition for children. Through this program, it is hoped that it can provide a positive contribution to health development in Kedawung Village
Sharia Business Development: Integrating Islamic Economic Principles with SDGs Goals Erwan Iskandar; Eman Sulaiman
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 1 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i1.131

Abstract

Purpose of the Study -- This study aims to analyze the relationship between Islamic economic principles and their role in supporting the achievement of Sustainable Development Goals (SDGs), particularly in sectors such as education, poverty alleviation, and renewable energy. The research also explores the effectiveness of innovative Sharia-compliant financial instruments, such as green sukuk and waqf-based funds, in addressing global sustainability challenges. Research Method -- A mixed-method approach was employed, combining quantitative surveys with qualitative interviews. A sample of 205 respondents, including practitioners, policymakers, and stakeholders in Islamic finance, was analyzed using statistical techniques such as regression analysis, ANOVA, and path analysis to evaluate the relationships between variables and measure the effectiveness of Sharia-based instruments. Result -- The findings indicate a significant positive relationship (β = 0.68, p < 0.01) between the application of Sharia principles and the achievement of SDGs, particularly in education and poverty alleviation. Moreover, 70% of respondents support the development of innovative financial instruments such as green sukuk, which was found to have a substantial impact (coefficient = 0.72) on financing renewable energy projects. However, challenges such as regulatory gaps and technical constraints were identified, highlighting the need for enhanced awareness and policy support. Conclusion -- The study concludes that Islamic economic principles are highly relevant to achieving SDGs, particularly when integrated with innovative financial instruments. Practical implications include the need for regulatory frameworks to support Sharia-compliant financial products and increased collaboration among stakeholders to optimize their potential for sustainable development. Socially, the research underscores the importance of ethical finance in addressing global inequality and environmental challenges.
Pengaruh Digital Marketing dan Promosi Penjualan terhadap Keputusan Pembelian pada TWN Second Store Tasikmalaya Tisna Romadoni; Hartanto Halim; Eman Sulaiman
MAMEN: Jurnal Manajemen Vol. 3 No. 4 (2024): Oktober 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i4.4251

Abstract

This study aims to determine: (1) the influence of digital marketing on purchasing decisions at TWN Second Store Tasikmalaya, (2) The influence of sales promotion on purchasing decisions at TWN Second Store Tasikmalaya. The type of research used is quantitative research. The population in this study were consumers of TWN Second Store Tasikmalaya totaling 900 people. The sampling technique used purposive sampling with a sample size of 90 people. This data collection technique uses a questionnaire that has been tested for validity and reliability. The analysis technique used in testing the hypothesis is the multiple linear regression analysis technique. The results of the study show that: (1) Digital marketing has a positive effect on purchasing decisions at the TWN Second Store Tasikmalaya of 82.6% and is proven by a sign value of 0.000<0.05, and the regression coefficient has a positive value of 0.448. (2) Sales promotion has a positive effect on purchasing decisions at the TWN Second Store Tasikmalaya of 74,0% and is proven by a sign value of 0.001<0.05, and the regression coefficient has a positive value of 0.279. (3) Digital marketing and sales promotions have a positive value and have a simultaneous influence on purchasing decisions at TWN Second Store of 84.4% and are proven by a sign value of 0.000<0.05.
Pengaruh Promosi Penjualan dan Harga terhadap Loyalitas Pelanggan pada Usaha Angkringan Repeatfoods Tasikmalaya Syamsul Anwar; Hartanto Halim; Eman Sulaiman
MAMEN: Jurnal Manajemen Vol. 3 No. 4 (2024): Oktober 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i4.4257

Abstract

This research aims to find out: (1) the impact of Sales Promotion on Customer Loyalty on Repeatfoods Tasikmalaya's Retaining business. (2) the effect of Price on Customers Loyality on the Retailing of Repeatefoods tasikmalayan. This type of research uses quantitative methods. The population in this study is a customer of the Repeatfoods Register of Lake Malaya with a total of 2550 people. Sampling technique using purposive sampling with a number of samples of 97 people. Data collection technique uses questionnaires that have been tested for validity and reliability. The analysis technique used in testing hypotheses is the technique of double linear analysis. The results of the research showed that: (1) Sales Promotion had a significant and positive impact on Customer Loyalty on Repeatfoods Lakes Listing business of 52.7% with a sign value of 0,000<0,05, and the regression coefficient had a positive value of 0.754. (2) The price has a significant impact on customer loyalty on the Repeatefoods lakes listing enterprise of 38.3% and proved with the sign value 0.000<0,05 and regression factor has a value of (-0,263).
Pengaruh Strategi Promosi terhadap Volume Penjualan Produk Hijabi Regional Tasikmalaya Sopa Nurjanah; Eman Sulaiman; Bambang Sumardi
MAMEN: Jurnal Manajemen Vol. 3 No. 4 (2024): Oktober 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i4.4321

Abstract

This research is to determine the effect of promotional strategies (X) on the sales volume (Y) of hijabi products in the Tasikmalaya region. In increasing sales, companies are required to carry out more effective marketing activities in finding solutions and strategies to be able to continue to survive in the very tight competition in the business world. This research uses descriptive quantitative methods, data sources are primary and secondary data with data collection techniques using questionnaires, interviews, and observation. The population in this study were costumers who purchased hijabi products in the Tasikmalaya region in one month, namely 594 consumers. The sample taken was 86 respondents. The sampling technique uses a probability sampling technique with an error rate of 10% using the slovin formula. The data processing technique uses the SPSS verson 27 program. The research results show that promotional strategy (X) has an effect on sales volume (Y) based on hypothesis testing, the thaung valuue is 10.644 > ttabel 1,667 and is confirmed by sig. equal to 0.001 < 0.05, meaning that promotional strategies have an effecct on sales volume. In the coefficient of determination (R2) test of 0.574 it means that the promotional strategy variable influences sales volume by 57.4%, while the remaining 42.6% is influenced by variables not examined in this research.
Pengaruh Pendapatan Dan Gaya Hidup Terhadap Keputusan Pembelian Kendaraan Bermotor Di PT. Arista Mitra Lestari Cirebon Gita Febriyani; Eman Sulaiman; Suwandi
Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi Vol 3 No 2 (2024): Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi (JAMBAK)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/jambak.v3i2.136

Abstract

This study examines the influence of consumer income and lifestyle on purchasing decisions for Yamaha brand motorcycles in Cirebon City. The main focus is to understand how much lifestyle influences purchasing decisions compared to other brands. The methodology used is field research with a quantitative approach. The population consists of 279 Yamaha motorcycle consumers, with a sample of 74 respondents taken using the Slovin method. The results of the analysis show that both consumer income and lifestyle have a significant influence on purchasing decisions, with a p-value of 0.000 <0.05. Partially, consumer income (X1) has a significant effect, as evidenced by the t_count (3.908) which is greater than the t_table (1.992), so H_a is accepted and Ho is rejected. Likewise, lifestyle (X2) has a significant effect with t_count (4.848)> t_table (1.992). The conclusion of this study shows that the variables of consumer income and lifestyle simultaneously have a significant effect on motorcycle purchasing decisions at PT Arista Mitra Lestari Cirebon. This research provides important insights for companies in designing more effective marketing strategies by considering these factors ABSTRAK Penelitian ini mengkaji pengaruh pendapatan dan gaya hidup konsumen terhadap keputusan pembelian sepeda motor merek Yamaha di Kota Cirebon. Fokus utama adalah memahami seberapa besar gaya hidup mempengaruhi keputusan pembelian dibandingkan merek lainnya. Metodologi yang digunakan adalah penelitian lapangan dengan pendekatan kuantitatif. Populasi terdiri dari 279 konsumen sepeda motor Yamaha, dengan sampel 74 responden yang diambil menggunakan metode Slovin. Hasil analisis menunjukkan bahwa baik pendapatan konsumen maupun gaya hidup memiliki pengaruh signifikan terhadap keputusan pembelian, dengan p-value 0,000 < 0,05. Secara parsial, pendapatan konsumen (X1) berpengaruh signifikan, terbukti dari t_hitung (3,908) yang lebih besar dari t_tabel (1,992), sehingga H_a diterima dan Ho ditolak. Demikian pula, gaya hidup (X2) berpengaruh signifikan dengan t_hitung (4,848) > t_tabel (1,992). Kesimpulan penelitian ini menunjukkan bahwa variabel pendapatan dan gaya hidup konsumen secara simultan berpengaruh signifikan terhadap keputusan pembelian sepeda motor di PT Arista Mitra Lestari Cirebon. Penelitian ini memberikan wawasan penting bagi perusahaan dalam merancang strategi pemasaran yang lebih efektif dengan mempertimbangkan faktor-faktor tersebut.
POTENCY OF VINEGAR THERAPY IN OTOMYCOSIS PATIENTS Eman Sulaiman; Bambang Purwanto; Lina Lasminingrum; Yussy Afriani Dewi; Sally Mahdiani
Journal of Medicine and Health Vol 1 No 2 (2015)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmh.v1i2.509

Abstract

Otomycosis is an outer ear canal infection caused by fungi. Clinicians are trying to find out the most effective antifungal drug for treating otomycosis. Traditionally Apple cider vinegar has been used for the treatment of various diseases, including antifungal.The high cost in otomycosis treatment effort, long duration of treatment, high recurrence rate, and the difficulty in the application of drugs in the otomycosis treatment have encouraged the researcher to do this study. Having evaluated  the improvement of clinical symptoms, otoscopy view and examination of KOH 10% in patients receiving apple cider vinegar therap, this study uses descriptive study design of four otomycosis patients in the ORL HNS outpatient clinic of Hasan Sadikin Hospital Bandung from July to August 2014. Having evaluated a clinical symptoms improvement, it is found out that there is an increase of otoscopy view and examination of KOH 10% in patients receiving apple cider vinegar. In other words, there is an Improvement of clinical symptoms, otoscopy view, and examination of KOH 10% in patients receiving apple cider vinegar therapy. Topical apple cider vinegar therapy gives a good result in the improvement of clinical symptom,otoscopy view, and examination of KOH 10% in otomycosis  patients. Keywords: otomikosis, sign and symptoms improvement, apple cider vinegar.
Co-Authors Al Edy Dawu Andita, Vina Ari Mawati Asep Kosasih Bambang Purwanto Bambang Sumardi Cucu Handayani Dewi Komalasari Diah Septiani Elfira Destiyanti Ellin Herlina Ellin Herlina Erwan Iskandar Faisal Akbar Gian Fitralisma Gita Febriyani Hartanto Halim Hilda Fatimah Jajat sudrajat Khansa Nur Agustin Febyanti Kristina La Ode Liaumin Azim Lia Melyana Lina Lasminingrum M Anissul Fata M. Anissul Fata Muhammad Fikar Mustafa Niko Stevanus Lukman Nirwana Nisaun Naziyyah Nyimas Riri Badriah Putri Rismawati Saeful Anwarudin Sally Mahdiani Siti Synariah Sopa Nurjanah Susi Widyastuti Suwandi Syamsul Anwar Tisna Romadoni Titin Vina Andita Pertiwi Vina Andita Pratiwi Vina Andita Pratiwi Warite Gire Wawat Hermawati Winda Dwi Yanthi Yanto Nazar Riyanto Yuniva Halimatu Sadiah Yunus Yunus Yussy Afriani Dewi Zufi Nurali