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MODEL ANTECEDENTS AND CONSEQUENCES OF DRIVING DONATION M. Anissul Fata; Eman Sulaiman; Erwan Iskandar
Journal Of Resource Management, Economics And Business Vol. 2 No. 3 (2023): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v2i3.164

Abstract

Purpose: This literature review aims to synthesize existing models and theories on the antecedents and consequences of driving donation behavior, particularly within the context of digital and technological advancements in nonprofit fundraising. Research Methodology: This study employs a qualitative literature review approach, analyzing peer-reviewed journal articles, books, and reports to map the psychological, sociocultural, technological, and organizational factors influencing donation behavior. The review integrates theoretical perspectives including social exchange theory, behavioral economics, and cultural frameworks. Results: Findings reveal that emotional appeal, transparency, personalization, technological integration (such as AI, mobile platforms, and blockchain), and cultural sensitivity significantly influence donor intentions and behaviors. Moreover, reciprocal communication and social proof through digital platforms enhance donor trust and sustained engagement. Consequences include increased donor loyalty, organizational credibility, and more effective fundraising outcomes. Limitations: This review is limited by its reliance on secondary data, which may not fully capture emerging real-time donor behavior trends. Future empirical studies are needed to validate and extend the findings across diverse sociocultural contexts. Contribution: The study offers a comprehensive conceptual framework to guide nonprofit organizations in designing effective, culturally attuned, and technology-driven donation strategies. It also identifies gaps in literature, paving the way for future research in behavioral and technological dimensions of charitable giving.
Assessing the Role of Career Development, Motivation, and Job Satisfaction in Enhancing Nurse Performance at Pertamina Hospital Dewi Komalasari; Hartanto Halim; Eman Sulaiman
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 3 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i3.180

Abstract

Purpose of the study — This study aims to obtain qualified nurses by analyzing the influence of career development, motivation, and job satisfaction on nurses’ performance at Pertamina Cirebon Hospital. Research method—The study employed a quantitative method. Data were processed using IBM SPSS Statistic 25, and the sample consisted of 64 nurses, determined through the Slovin formula. Result— Partial test results indicate that career development (t = 2.214 > 1.670; sig. 0.031 < 0.05) and work motivation (t = 3.993 > 1.670; sig. 0.000 < 0.05) have a positive and significant effect on nurses’ performance. Job satisfaction (t = 1.733 > 1.670; sig. 0.088 < 0.05) also shows a positive and significant influence. Simultaneous testing (F = 41.201 > 2.75; sig. 0.000 < 0.05) reveals that career development, motivation, and job satisfaction collectively have a positive and significant impact on nurses’ performance. Conclusion— Work motivation is the most dominant factor affecting nurses’ performance, while job satisfaction requires more attention. Pertamina Cirebon Hospital needs to improve job satisfaction effectively to further enhance nurses’ performance.
Model Antecedents of Halal Tourism: A Review Erwan Iskandar; Eman Sulaiman
International Journal of Management, Economic, Business and Accounting Vol. 3 No. 1 (2024): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v3i1.82

Abstract

Purpose of the study — The purpose of this study was to examine the antecedents of halal tourism and their implications for destination development and marketing. Research method— The research method employed was a systematic literature review, which involved searching and analyzing relevant scholarly articles and publications.Result— The results of the study revealed several key findings. Destination attributes, including halal-friendly facilities and services, emerged as crucial factors in attracting Muslim travelers. Effective marketing and promotion strategies, infrastructure and services, cultural and religious considerations, and socio-economic factors were also identified as significant determinants of halal tourism. These findings contribute to a better understanding of the factors that shape the growth and success of halal tourismConclusion— The antecedents of halal tourism play a vital role in attracting and satisfying the needs of Muslim travelers. Destinations and tourism stakeholders should consider these factors in their planning, development, and marketing efforts to tap into the growing halal tourism market. The practical implications of this study suggest that investing in halal-friendly facilities, implementing targeted marketing strategies, and respecting cultural and religious practices can enhance the competitiveness and sustainability of destinations in the halal tourism industry.
THE IMPACT OF WORK DISCIPLINE, K3 AWARENESS, AND INCENTIVES ON EMPLOYEE PRODUCTIVITY Andita, Vina; Eman Sulaiman; Elfira Destiyanti
Journal Of Resource Management, Economics And Business Vol. 4 No. 3 (2025): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v4i3.84

Abstract

Purpose: This research aims to analyze work discipline, K3 awareness, incentives that influence employee work productivity at PT. Bhakti Sari Perkasa with Cirebon Branch. Descriptive analysis was carried out by collecting data from 78 employees through a questionnaire instrument. Research Methodology: The research results show that work discipline does not partially affect employee work productivity. Awareness of occupational safety and health partially influences employee work productivity by 76.3%. Incentives partially influence employee work productivity by 63.3%. Work discipline, awareness of occupational safety and health, and incentives simultaneously have a significant influence on employee work productivity of 87.5%. Results: These findings indicate the importance of maintaining work discipline, increasing K3 awareness, and providing appropriate incentives to increase employee work productivity. Contribution: Research recommendations include increasing awareness of work discipline, strengthening occupational safety and health programs, implementing an effective incentive system, as well as further research to understand other factors that can influence employee work productivity.
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Minat Beli Ulang Konsumen Ima’s Cake & Bakery Shofi; Eman Sulaiman; Yeyet Daryati
Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi Vol 4 No 2 (2025): Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi (JAMBAK)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/jambak.v4i2.207

Abstract

This study aims to analyze the effect of product quality and brand image on consumer repurchase intentions of Ima's Cake & Bakery. This research method uses a quantitative approach to research. The population in this study were consumers of Ima's Cake & Bakery in Cirebon City using the Purposive Sampling method. The sample used in this study was 100 respondents. Data collection through questionnaires with measurements using a Likert scale of 1-5 for alternative answer points. The data analysis method used is the validity test and reliability test, classic assumption test, multiple linear regression analysis test, hypothesis testing with t test, F test, determination test (R2). The results of the t test analysis showed that the product quality variable had a positive and significant effect on repurchase intention, brand image had a positive and significant effect on repurchase intention. While the results of the F test can be obtained product quality and brand image together influence the repurchase intention of Ima's Cake & Bakery consumers.   ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan citra merek terhadap minat beli ulang konsumen Ima’s Cake & Bakery. Metode penelitian ini menggunakan jenis penelitian pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen Ima’s Cake & Bakery di Kota cirebon dengan menggunakan metode Purposive Sampling. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Pengumpulan data melalui kuesioner dengan pengukuran menggunakan skala likert 1-5 untuk point alternatif jawaban. Metode analisis data yang digunakan adalah uji validitas dan uji reliabilitas, uji asumsi klasik, uji analisis regresi linier berganda, uji hipotesis dengan uji t, uji F, uji determinasi (R2). Hasil analisis uji t diperoleh bahwa variabel kualitas produk berpengaruh positif dan signifikan terhadap minat beli ulang, citra merek berpengaruh positif dan signifikan terhadap minat beli ulang. Sedangkan hasil uji F dapat diperoleh kualitas produk dan citra merek secara bersama-sama berpengaruh terhadap minat beli ulang konsumen Ima’s Cake & Bakery.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN FRANCHISE BFC PEGAMBIRAN AHMAD YANI CIREBON Fiqih Muhammad Langlang Buana; Eman Sulaiman; Ellin Herlina
Bridging Journal of Islamic Digital Economics and Management Vol. 3 No. 1 (2025): Desember-Maret
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Harga dan kualitas selalu menjadi daya tarik bagi konsumen dalam membeli sesuatu, sehingga peneliti melakukan penelitian untuk melihat besarnya peran harga dan kualitas mempengaruhi keputusan konsumen dalam melakukan di pembelian franchise BFC Pegambiran Ahmad Yani Cirebon. Penelitian dilakukan menggunakan metode penelitian kuantitatif dengan populasi pelaku bisnis waralaba BFC Pegambiran Ahmad Yani Cirebon berupa kuesioner dan dianalisis menggunakan teknik analisis regresi linear berganda. Dalam penelitian juga didukunga data berdasarkan observasi yang dilihat dari keaaan pasar dan ketertarikan konsumen serta survei data lima tahun ke belakang untuk melihat perkembangan waralaba BFC Pengambiran Ahmad Yani Cirebon. Hasil penelitian menunjukkan bahwa kualitas produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan harga tidak berpengaruh secara signifikan. Selain itu, kombinasi kualitas produk dan harga juga berpengaruh positif terhadap keputusan pembelian. Kualitas dan harga ini selain menetukan pengambilan keputusan konsumen dalam membeli sesuatu juga mempengaruhi dan menentukan keberlangsungan perusahaan. Manfaat penelitian ini adalah memberikan bukti empiris tentang faktor-faktor yang mempengaruhi keputusan pembelian franchise BFC Pegambiran Ahmad Yani Cirebon, serta memberikan informasi yang berguna bagi pelaku bisnis dan manajemen untuk meningkatkan kinerja bisnis mereka.