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Transformasi Digital dan Inovasi Pemasaran untuk Meningkatkan Daya Saing UMKM di Desa Sukabungah Kabupaten Bekasi Kartini, Tri Mulyani; Anshor, Abdul Halim; Maulana, Donny; Rismawati, Rismawati
Jurnal Pengabdian West Science Vol 4 No 12 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i12.3007

Abstract

Pengabdian masyarakat ini dilaksanakan dengan tujuan mendukung transformasi digital dan penguatan inovasi pemasaran bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sukabungah, Kabupaten Bekasi. Latar belakang kegiatan ini berangkat dari rendahnya pemanfaatan teknologi digital dan strategi pemasaran modern oleh UMKM, yang berdampak pada keterbatasan daya saing di tengah perkembangan ekonomi digital. Metode yang digunakan adalah pelatihan, pendampingan, dan praktik langsung terkait literasi digital, pengelolaan keuangan berbasis aplikasi, serta pemanfaatan media sosial dan e-marketplace sebagai sarana pemasaran. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan peserta, antara lain pada penggunaan WhatsApp Business (dari 20% menjadi 80%), pemanfaatan Instagram Business (dari 10% menjadi 65%), pencatatan keuangan digital (dari 10% menjadi 50%), serta pemanfaatan e-marketplace (dari 5% menjadi 30%). Temuan ini mengindikasikan bahwa intervensi berbasis transformasi digital dapat meningkatkan literasi digital, memperluas jangkauan pasar, dan memperkuat daya saing UMKM. Studi ini merekomendasikan perlunya pendampingan berkelanjutan, sinergi dengan pemerintah daerah, dan penguatan ekosistem digital lokal untuk memastikan keberlanjutan hasil yang dicapai.
Genetic Algorithm Optimization on Nave Bayes for Airline Customer Satisfaction Classification Religia, Yoga; Maulana, Donny
JISA(Jurnal Informatika dan Sains) Vol 4, No 2 (2021): JISA(Jurnal Informatika dan Sains)
Publisher : Universitas Trilogi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31326/jisa.v4i2.925

Abstract

Airline companies need to provide satisfactory service quality so that people do not switch to using other airlines. The way that can be used to determine customer satisfaction is to use data mining techniques. Currently, the website www.kaggle.com has provided Airline Passenger Satisfaction data consisting of 22 attributes, 1 label and 25976 instances which are included in the supervised learning data category. Based on several previous studies, the Naïve Bayes algorithm can provide better classification performance than other classification algorithms. Several studies also state that the use of Naive Bayes can be optimized using Genetic Algorithm (GA) to obtain better performance. The use of Genetic Algorithm for Nave Bayes optimization in classifying Airline Passenger Satisfaction data requires further research to ensure the performance of the given classification. This study aims to compare the use of the Naive Bayes algorithm for the classification of Airline Passenger Satisfaction with and without GA optimization. The data validation process used in this study is to use split validation to divide the dataset into 95% training data and 5% testing data. The test results show that the use of GA on Naive Bayes can improve the classification performance of Airline Passenger Satisfaction data in terms of accuracy and recall with an accuracy value of 85.99% and a recall of 87.91%.
COMPARATIVE ANALYSIS OF CLASSIFICATION ALGORITHMS IN HANDLING IMBALANCED DATA WITH SMOTE OVERSAMPLING APPROACH Nugroho, Agung; Wiyanto; Maulana, Donny
JITK (Jurnal Ilmu Pengetahuan dan Teknologi Komputer) Vol. 11 No. 2 (2025): JITK Issue November 2025
Publisher : LPPM Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jitk.v11i2.6956

Abstract

Most machine learning algorithms tend to yield optimal results when trained on datasets with balanced class proportions. However, their performance usually declines when applied to data with significant class imbalance. To address this issue, this study utilizes the Synthetic Minority Oversampling Technique (SMOTE) to improve class distribution before model training. Several classification algorithms were employed, including Decision Tree, K-Nearest Neighbors, Logistic Regression, Support Vector Machine, and Random Forest. Experimental results reveal that the Random Forest model produced the highest accuracy (95.70%) and the best F1-score, demonstrating a well-balanced trade-off between precision and recall. In contrast, the Logistic Regression algorithm achieved the highest recall (74.20%), indicating better sensitivity in identifying positive instances despite a lower F1-score. These outcomes highlight the importance of choosing appropriate classification methods based on the specific evaluation goals whether prioritizing accuracy, recall, or overall model balance.
Digitalisasi Profil dan Informasi Sekolah Global Mandiri Patrol Melalui Pembuatan Website Turmudi Zy, Ahmad; Nugroho, Agung; Dasman, Sunita; Maulana, Donny; Isarianto, Isarianto
Cahaya Pengabdian Vol. 2 No. 2 (2025): Desember 2025
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/cp.v2i2.265

Abstract

Global Mandiri Patrol School, a private educational institution located in Indramayu, West Java, faces challenges in disseminating information to students, parents, and the wider community due to the absence of official digital information media. This research aims to implement a Content Management System (CMS)-based school website to support the digital transformation of educational institutions. The community service method is designed participatively through five stages: (1) program socialization, (2) teacher and staff training, (3) technology implementation for website development, (4) intensive website management mentoring, and (5) evaluation and sustainability planning. The research results show that the school website has been successfully launched with all planned features, 2–3 staff members have been trained in content management, and sustainability commitment from school leaders and the foundation has been documented. Measurable social impacts include improved information transparency, enhanced school communication efficiency, increased institutional image, and support for school accreditation processes. Regarding partner capacity, this activity has increased digital literacy among school teachers and staff and opened opportunities for sustained innovation. The conclusion of this research is that school website development is an effective strategic step in supporting the digital transformation of educational institutions and improving service quality to the community
Efektivitas Algoritma Support Vector Machine Dan Naive Bayes Dalam Mengiden Tifikasi Sentimen Ulasan Pengguna Aplikasi Jobstreet : Sebuah Analisis Komparatif Maulana, Donny; Rachman, Nazwa Aulia
Jurnal Pelita Teknologi Vol 19 No 2 (2024): September 2024
Publisher : Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/pelitatekno.v19i2.7297

Abstract

This study develops an automated sentiment analysis system to classify Indonesian-language user reviews of the JobStreet application from the Google Play Store. It compares the performance of two machine learning algorithms, Support Vector Machine (SVM) and Naive Bayes. The review data were preprocessed through cleaning, case folding, tokenization, normalization, stopword removal, and stemming before model training and evaluation. Performance was measured using accuracy, precision, recall, and F1-score. The results show that SVM outperformed Naive Bayes, achieving 97% accuracy, 0.98 precision, 0.96 recall, and a 0.97 F1-score. In comparison, Naive Bayes achieved 89% accuracy, 0.93 precision, 0.83 recall, and a 0.86 F1-score. SVM demonstrated more balanced precision and recall across sentiment classes, indicating better classification performance. These findings suggest that SVM is more effective for Indonesian-language sentiment analysis and has strong potential for implementation in automated systems to support intelligent recommendations and improve service quality on digital recruitment platforms