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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial JAIS (Journal of Applied Intelligent System) JITK (Jurnal Ilmu Pengetahuan dan Komputer) International Journal of New Media Technology JATI (Jurnal Mahasiswa Teknik Informatika) JISA (Jurnal Informatika dan Sains) Idealis : Indonesia Journal Information System Jurnal Teknik Informatika (JUTIF) Jurnal Komputer, Informasi dan Teknologi Brilliance: Research of Artificial Intelligence International Journal Software Engineering and Computer Science (IJSECS) Jurnal Ilmiah SIGMA: Informatics Engineering Journal of UPB Jurnal Pustaka AI : Pusat Akses Kajian Teknologi Artificial Intelligence Journal of Practical Computer Science (JPCS) Jurnal Pengabdian West Science SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal Lentera Pengabdian Proceeding International Pelita Bangsa Jurnal Pelita Pengabdian SAINTEK JPMAS : Jurnal Pengabdian Masyarakat Inaba of Community Services Journal Jurnal Pengabdian Nasional (JPN) Indonesia Cahaya Pengabdian
Maulana, Donny
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Transformasi Digital dan Inovasi Pemasaran untuk Meningkatkan Daya Saing UMKM di Desa Sukabungah Kabupaten Bekasi Kartini, Tri Mulyani; Anshor, Abdul Halim; Maulana, Donny; Rismawati, Rismawati
Jurnal Pengabdian West Science Vol 4 No 12 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i12.3007

Abstract

Pengabdian masyarakat ini dilaksanakan dengan tujuan mendukung transformasi digital dan penguatan inovasi pemasaran bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sukabungah, Kabupaten Bekasi. Latar belakang kegiatan ini berangkat dari rendahnya pemanfaatan teknologi digital dan strategi pemasaran modern oleh UMKM, yang berdampak pada keterbatasan daya saing di tengah perkembangan ekonomi digital. Metode yang digunakan adalah pelatihan, pendampingan, dan praktik langsung terkait literasi digital, pengelolaan keuangan berbasis aplikasi, serta pemanfaatan media sosial dan e-marketplace sebagai sarana pemasaran. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan peserta, antara lain pada penggunaan WhatsApp Business (dari 20% menjadi 80%), pemanfaatan Instagram Business (dari 10% menjadi 65%), pencatatan keuangan digital (dari 10% menjadi 50%), serta pemanfaatan e-marketplace (dari 5% menjadi 30%). Temuan ini mengindikasikan bahwa intervensi berbasis transformasi digital dapat meningkatkan literasi digital, memperluas jangkauan pasar, dan memperkuat daya saing UMKM. Studi ini merekomendasikan perlunya pendampingan berkelanjutan, sinergi dengan pemerintah daerah, dan penguatan ekosistem digital lokal untuk memastikan keberlanjutan hasil yang dicapai.
Genetic Algorithm Optimization on Nave Bayes for Airline Customer Satisfaction Classification Religia, Yoga; Maulana, Donny
JISA(Jurnal Informatika dan Sains) Vol 4, No 2 (2021): JISA(Jurnal Informatika dan Sains)
Publisher : Universitas Trilogi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31326/jisa.v4i2.925

Abstract

Airline companies need to provide satisfactory service quality so that people do not switch to using other airlines. The way that can be used to determine customer satisfaction is to use data mining techniques. Currently, the website www.kaggle.com has provided Airline Passenger Satisfaction data consisting of 22 attributes, 1 label and 25976 instances which are included in the supervised learning data category. Based on several previous studies, the Naïve Bayes algorithm can provide better classification performance than other classification algorithms. Several studies also state that the use of Naive Bayes can be optimized using Genetic Algorithm (GA) to obtain better performance. The use of Genetic Algorithm for Nave Bayes optimization in classifying Airline Passenger Satisfaction data requires further research to ensure the performance of the given classification. This study aims to compare the use of the Naive Bayes algorithm for the classification of Airline Passenger Satisfaction with and without GA optimization. The data validation process used in this study is to use split validation to divide the dataset into 95% training data and 5% testing data. The test results show that the use of GA on Naive Bayes can improve the classification performance of Airline Passenger Satisfaction data in terms of accuracy and recall with an accuracy value of 85.99% and a recall of 87.91%.
Co-Authors Abdul Halim Anshor Abdurrafi, Alfin ADI FITRA Aditiya, Febri Aditya Nugroho Widiadi Afriantoro, Irfan Agung Nugroho Agus Suwarno, Agus Amali Amali, Amali Aminurdin, Majid Andri Firmansyah Anggi Muhammad Rifa’i Aning Risky Montana Anwar, M. Syaibani ARIF SUSILO Asep Muhidin Auliyah, Risma Barokah, Awalina Budiarto, Eko Darmawan, Steven Ryan Daspar Daspar Edora Edora, Edora Edy Widodo Ferawati, Eva Fitria Hermiati, Novi Gatot Tri Pranoto Halim Anshor, Abdul Hardianti, Fazrin Putri Hariyono Hartati, Nani Huda, Miftakul Ikhsan Romli Indah Wahyu Puji Utami, Indah Wahyu Indradewa, Rhian Ira Restu Kurnia Isarianto, Isarianto Ismamudi Ismamudi Ismamudi, Ismamudi Juluw, Sephia Maharani Niki Karsito Kartini, Tri Mulyani Kinanti, Aning Aning Kurniadi, Nanang Tedi Lisa Kustina Majid, Annisa Maulana Maulana Majid, Annisa Miftahul Huda Miftakul Huda Miharja, Muhammad Najamuddin Dwi Muhamad Fatchan Muhtajuddin Danny Nawangsih, Ismasari Nisawati, Inna Nugroho, Agung Nur Ilman Ilyas Nurhidayanti, Nisa Pupung Purnamasari Purwanti purwanti, purwanti Putra, Fibi Eko Putra, Maha Putri, Isria Miharti Mahaerni Rahardjo, Sugeng Budi Retno Purwani Setyaningrum Rismawati Rismawati Rismawati sanjay, sanjay Sellina, Sesri Sihombing, Veronika Rustiani Dame Simanjuntak, Antonius Suratman Suratman Suriyanti Surojudin, Nurhadi Tedi, Nanang Tri Ngudi Wiyatno Tri Sasongko, Ananto Turmudi Zy, Ahmad Umah, Rani Nur Wiyanto Wulandari , Anna Yansyah, Hamdi Yoga Religia