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Passenger Loyalty and Satisfaction: Empirical Evidence at the South Sumatra LRT Station in Indonesia Ricardianto, Prasadja; Risdiana, Azis Okta; Abdurachman, Edi; Saputro, Soemino Eko; Purba, Okin Ringan
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.005

Abstract

During its operation, Light Rail Transit in the Province of South Sumatera had not become the main choice of transportation for people in Palembang and its surroundings. Objectives: This research aimed to analyze the direct and indirect influences of operational performance and service quality on passenger loyalty mediated by Light Rail Transit passenger satisfaction.Methodology: This research took the sample of all employees of the Station and passengers of Light Rail Transit Palembang as many as 100 people. The method of data analysis used in this research was the Path Analysis method.Finding: The research found that operational performance and service quality had positive and significant direct and indirect influences on passenger satisfaction and passenger loyalty, also passenger satisfaction had a positive and significant influence on passenger loyalty.Conclusion: Maintaining passenger loyalty needs an improvement in operational performance and service quality to achieve passenger satisfaction through the improvement of inter-division coordination and training. The improvement of operational performance and support from service quality will enhance passenger trust which, in turn, will increase the loyalty of LRT passengers.
Pengaruh Kualitas Pelayanan dan Customer Relationship Management Terhadap Loyalitas Pelanggan Dimediasi Kepuasan Pelanggan pada Perusahaan Pelayaran Nasional Imaduddiin, Humam; Saputra, Datep Purwa; Abdurachman, Edi; Farisyi, Sofwan
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 8 No. 1 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v8i1.1928

Abstract

In shipping industry like in PT Kemala Shipping, service quality includes ship condition, schedule reliability, and onboard ship services, whereas Customer Relationship Management manages customer interaction, including scheduling and complaint handling. PT Kemala Shipping faces such problems as no on-schedule ship availability and technical issues that disrupt customer experience as well as inability to handle complaints making the situation worse.. Customer Relationship Management often needs to be integrated with other systems such as ship management systems, booking systems, and financial systems, but PT Kemala Shipping has limited integration systems that cause inconsistent or fragmented data. The objectives of this study include analyzing the direct and indirect effects of Customer Relationship Management and service quality on customer loyalty mediated by customer satisfaction.The research method used path analysis with a sample of 97 ship charterers at PT Kemala Shipping, and through a nonprobability sampling approach with Saturated Sampling. The results of this research indicate that customer satisfaction can mediate the influence of Service Quality and Customer Relationship Management on customer loyalty
Analisis Efisiensi Distribusi Barang dengan Metode Data Envelopment Analysis (DEA) Pada PT Nurul Fikri Bina Prestasi 2024 Herino, Herino; Abdurachman, Edi; Budi Setiawan, Edhie; Sari, Mustika; Dian Octaviani, Reni
Journal of Accounting and Finance Management Vol. 6 No. 5 (2025): Journal of Accounting and Finance Management (November - December 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i5.2460

Abstract

Efisiensi operasional menjadi aspek krusial dalam pengelolaan lembaga pendidikan nonformal seperti bimbingan belajar, khususnya dalam distribusi bahan ajar dan biaya operasional. Penelitian ini bertujuan untuk mengevaluasi tingkat efisiensi unit-unit bimbingan belajar PT. Nurul Fikri dalam pengadaan bahan ajar dan biaya operasional serta mengidentifikasi sumber ketidakefisienan yang terjadi. Metode yang digunakan adalah Data Envelopment Analysis (DEA) dengan pendekatan input-oriented dan asumsi Constant Return to Scale (CRS) serta Variable Return to Scale (VRS), dengan analisis slack untuk mengidentifikasi potensi perbaikan. Hasil menunjukkan bahwa sebagian besar unit belum mencapai efisiensi penuh pada pendekatan CRS namun menunjukkan efisiensi pada VRS, mengindikasikan bahwa permasalahan utama terletak pada skala operasional bukan efisiensi teknis; nilai slack yang tinggi ditemukan terutama pada komponen biaya fotokopi, alat rumah tangga, dan gaji staf lokasi, dengan unit seperti Sudirman, Buah Batu, dan Antapani sebagai contoh tidak efisien meskipun kepuasan pelanggan meningkat. Kesimpulan penelitian ini menegaskan pentingnya penyesuaian skala operasional dan pengelolaan biaya untuk mencapai efisiensi penuh. Implikasinya, manajemen perlu menerapkan pendekatan berbasis data dalam evaluasi kinerja unit dan pengambilan kebijakan, serta menjaga kualitas layanan meskipun efisiensi ditingkatkan.
The Impact of Age, Educational Background, Gender, and Monthly Expenditure on the Potential of Green Products Buyers Abdurachman, Edi; On, Khi
International Research Journal of Business Studies Vol. 4 No. 3 (2011): December 2011 - March 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.4.3.189-201

Abstract

The level of environmental degradation continues rising to lead a global warming. Without immediate prevention measures, this could bring the Earth into total breakdown. Therefore environmental preservation campaign buzzing for every element of the society to participate in the campaign. Number of people understand and care about environmental degradation and global warming is growing. Many people aim is to influence the lifestyle and consumption pattern of the society. The campaign is to attract and motivate the society to purchase environmentally friendly goods which are also known as green products. The number of potential people to the purchase green products continues rising along with the spread of knowledge concerning the importance of conserving the environment. Such condition recognized by the companies. Therefore they start to consist them as the target market. One of the important marketing aspects is market segmentation. There are many ways and statistical methods to classifying consumers into particular segmentations; one of the methods is the Chi-squared Automatic Interaction Detector (CHAID). CHAID, it is implemented in this research for green product market segmentation (Segmentation result subsequently used to determination of the following strategic marketing measures). CHAID examines independent variables used in classification and arrangement process based on the level of chi-square statistical significance towards the dependent variable. Dependent variable used in this research is potential customer trend to purchase preference of green products. The result shows that significantly influential variables towards the potential of green products buyers are age, educational background, gender and their monthly amount of expenditure / spending.