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All Journal Fokus Ekonomi JURNAL SAINS PEMASARAN INDONESIA Jurnal Kajian Manajemen Bisnis TINGKAP Publikasi Pendidikan JDM (Jurnal Dinamika Manajemen) HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam JURNAL MANAJEMEN MOTIVASI International Journal of Community Service Learning Jurnal Sains Sosio Humaniora Jurnal Riset Manajemen Bisnis dan Publik Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Mantik Jurnal Pembangunan Nagari Community Engagement and Emergence Journal (CEEJ) Jurnal Abdi Insani Jurnal Manajemen Universitas Bung Hatta Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Journal of Applied Data Sciences Indonesian Journal of Tourism and Leisure Marketing Management Studies PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Management and Administration Provision e-Jurnal Apresiasi Ekonomi Cendikia Pendidikan Jurnal Penelitian Pendidikan Indonesia JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Banking & Management Review
Abror Abror
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Peningkatan Kapasitas Pemasaran Online dan Desain Merek Produk Batik Eco Print Dwita, Vidyarini; Masdupi, Erni; Rasyid, Rosyeni; Abror, Abror; Patrisia, Dina; Gusti, Mia Ayu
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 25, No 3 (2025): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.06780

Abstract

Kegiatan Pengabdian Nagari Matua Hilia dilaksanakan sebagai upaya meningkatkan kapasitas ibu-ibu PKK dalam memasarkan produk batik eco print. Topik ini dipilih karena produk batik eco print memiliki potensi ekonomi tinggi, namun pemasarannya masih terbatas sehingga belum optimal meningkatkan kesejahteraan masyarakat. Metode pengabdian dilakukan melalui pelatihan pemasaran online, pendampingan desain merek, serta bimbingan usaha agar mitra memiliki keterampilan praktis dan strategi pemasaran yang lebih efektif. Hasil kegiatan menunjukkan bahwa persepsi dan niat menggunakan pemasaran online berada pada kategori baik, menandakan adanya penerimaan yang positif terhadap teknologi pemasaran digital. Namun, kemampuan mendesain merek dan praktik pemasaran masih perlu diperkuat agar daya saing produk meningkat. Secara umum, program ini memberikan dampak positif terhadap kesiapan dan motivasi mitra dalam mengembangkan usaha batik eco print. Kesimpulannya, penguatan kapasitas melalui pelatihan dan pendampingan terbukti penting dalam mendorong kemandirian ekonomi masyarakat. Keberlanjutan program memerlukan dukungan lanjutan agar hasil yang dicapai dapat berkembang secara konsisten.
Pengaruh Tingkat Pendidikan, Modal Usaha, dan Teknologi Terhadap Pendapatan UMKM Pesisir di Nagari Katapiang Yulianis, Fitri; Susanto, Perengki; Abror, Abror; Nofranita, Willy; Alfarisi, Salman; Akmal, Nurul Asmaa; Erniwati, Erniwati
Jurnal Pembangunan Nagari Vol 10 No 2 (2025)
Publisher : Badan Penelitian and Pengembangan (Balitbang), Padang, West Sumatra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30559/jpn.v10i2.564

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in local economic development due to their contribution to employment creation and income distribution, particularly in coastal areas. However, the development of MSMEs remains constrained by limited business capital, variations in entrepreneurs’ education levels, and suboptimal utilization of technology. This study aims to analyze the effect of education level, business capital, and technology utilization on the income of MSMEs in Katapiang Nagari, Batang Anai District, Padang Pariaman Regency. This research employed a quantitative approach using multiple linear regression analysis. The sample was selected through purposive sampling involving 50 micro-scale culinary MSME owners operating in the coastal area of Katapiang Beach. Data were collected through questionnaires and analyzed using SPSS version 22. The results show that business capital has a positive and significant effect on MSME income, while education level and technology utilization do not have a significant effect. The coefficient of determination (R²) of 0.45 indicates that 45% of income variation can be explained by the three independent variables. These findings suggest that MSME income improvement in Katapiang Nagari is more strongly influenced by capital adequacy. Therefore, it is recommended that local governments prioritize strengthening access to MSME financing schemes and integrated financial management assistance, accompanied by gradual and practical digital capacity development aligned with the characteristics of coastal culinary enterprises.
Green Entrepreneurial Marketing Orientation and Sustainable Performance in SMEs: A Systematic and Bibliometric Synthesis of Emerging Trends and Research Opportunities Lova, Anggil Nopra; Susanto, Perengki; Abror, Abror; Risdwiyanto, Andriya
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2523

Abstract

This study systematically examines the evolution and integration of the Entrepreneurial Marketing Orientation (EMO) concept into the Green Entrepreneurial Marketing Orientation (GEMO) framework, as well as its role in enhancing sustainable performance within the small and medium-sized enterprise (SME) sector. Employing a Systematic Literature Review (SLR) and bibliometric analysis using VOSviewer, this research maps the intellectual structure and emerging trends in GEMO studies during the 2020-2025 period. The findings reveal that GEMO represents an integrated capability rooted in Entrepreneurial Marketing Orientation, grounded in the Resource-Based View (RBV) and Dynamic Capabilities View (DCV) frameworks, where resilience and sustainability serve as the foundations of long-term competitive advantage. The integration of Green Entrepreneurial Orientation (GEO), Green Marketing Orientation (GMO), and Green Innovation (GI) creates an adaptive system that enhances organizational resilience against environmental, digital, and regulatory pressures. Furthermore, this study recommends the development of the Green Digital Entrepreneurial Marketing Orientation (GDEMO) concept to strengthen green innovation and organizational resilience in the era of Green Economy 5.0.
ANALYSIS OF THE EFFECT OF USING ARTIFICIAL INTELLIGENCE (AI) AS A LEARNING RESOURCE FOR STUDENTS IN THE DIGITAL AGE Ervil, Riko; Putri, Della Rahma; Khairi, Aziati Ridha; Idris, Idris; Abror, Abror
Jurnal Apresiasi Ekonomi Vol 14, No 1 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i1.1043

Abstract

Technological developments in today’s digital era are advancing rapidly and have created significant impacts across various fields, including education—particularly in the way students access learning resources. Although AI offers convenience and efficiency, it also introduces challenges such as reduced creativity, diminished critical thinking, and increased dependence on technology. As one of the key innovations of the Industrial Revolution 4.0, AI has been widely adopted across multiple sectors, including education. This study focuses on three major AI tools: ChatGPT, Copilot, and Gemini. The purpose of this research is to identify which types of AI are most widely used and perceived as the easiest to understand as learning resources for students in the digital era, as well as to examine the influence of AI on students’ material comprehension, learning effectiveness, and academic achievement. This study employed a quantitative research method. Data were collected through an online questionnaire distributed to 400 students in West Sumatra. The data were analyzed using Simple Linear Regression and ANOVA to compare and measure the influence of each variable. The findings indicate that AI usage has a significant effect on all three variables. The study concludes that ChatGPT is the most widely used AI tool among students. ChatGPT and Gemini are also considered the easiest AI tools to understand as learning resources. Furthermore, AI usage significantly affects students’ material comprehension, learning effectiveness, and academic performance.
Pengaruh Strategi Suspense dalam Live Streaming Fashion terhadap Impulse Buying: Peran Mediasi Persepsi Nilai dan Persepsi Harapan Nur Hamijah Siregar; Abror, Abror
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i1.9195

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengetahui pengaruh strategi suspense dalam live streaming produk fashion terhadap impulse buying dengan persepsi nilai dan persepsi harapan konsumen sebagai variabel mediasi. Mengadopsi desain kuantitatif dengan pendekatan survei, penelitian ini melibatkan 145 responden pengguna TikTok Shop yang pernah melakukan pembelian impulsif produk fashion saat live streaming. Pengumpulan data dilakukan melalui kuesioner online yang disebarkan menggunakan teknik purposive sampling. Analisis data menggunakan Structural Equation Modeling dengan Partial Least Square (PLS-SEM) melalui SmartPLS 4.0. Hasil penelitian menunjukkan bahwa elemen suspense (preview fuzziness, suspense setting, dan delight creation) berpengaruh positif signifikan terhadap persepsi nilai dan persepsi harapan konsumen. Lebih lanjut, baik persepsi nilai maupun persepsi harapan terbukti berpengaruh positif signifikan terhadap impulse buying. Temuan ini menunjukkan bahwa mekanisme psikologis konsumen memegang peranan penting dalam mentransformasikan elemen ketegangan menjadi keputusan pembelian impulsif.
Pengaruh Karakteristik Informasi Electronic Word of Mouth (EWoM) pada Aplikasi Tiktok Terhadap Niat Beli Produk Wellness Noera Collagen Drink Apriliyani, Tiara; Abror, Abror
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10875

Abstract

Pesatnya perkembangan teknologi digital telah mengubah lanskap pemasaran secara fundamental, khususnya melalui platform media sosial seperti TikTok yang telah berkembang menjadi ekosistem social commerce dengan lebih dari 1,59 miliar pengguna aktif bulanan secara global pada tahun 2025. Di Indonesia, TikTok mencatatkan lebih dari 100 juta pengguna aktif, menjadikannya salah satu pasar terbesar di Asia Tenggara. Dalam konteks ini, Electronic Word of Mouth (eWOM) yakni penyebaran informasi, ulasan, dan rekomendasi produk secara elektronik antar konsumen telah menjadi salah satu instrumen pemasaran paling berpengaruh terutama dalam mendorong niat beli konsumen, khususnya di kalangan Generasi Z yang terdidik secara digital namun juga bersifat kritis dan selektif dalam mengevaluasi informasi. Salah satu sektor yang mengalami pertumbuhan pesat di tengah fenomena ini adalah industri wellness. Oleh karena itu, penelitian ini membahas tentang pengaruh karakteristik informasi elektronik word of mouth (eWOM) pada aplikasi TikTok terhadap niat beli produk wellness noera collagen drink. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 180 responden yang diperoleh melalui penyebaran kuesioner menggunakan Google Form. Teknik analisis data yang digunakan adalah Partial Least Squares (PLS) dengan bantuan aplikasi SmartPLS. Hasil penelitian ini menunjukkan bahwa: (1) Kualitas Informasi Ewom berpengaruh positif dan signifikan terhadap Kegunaan Informasi eWOM, (2) Kuantitas Informasi Ewom berpengaruh positif dan signifikan terhadap Kegunaan Informasi eWOM, (3) Kredibilitas Informasi Ewom berpengaruh positif dan signifikan terhadap Kegunaan Informasi eWOM, (4) Kegunaan Informasi Ewom berpengaruh positif dan signifikan terhadap Niat Beli, (5) Kualitas Informasi Ewom berpengaruh positif dan signifikan terhadap Niat Beli yang dimediasi Kegunaan Informasi eWOM, (6) Kuantitas Informasi Ewom berpengaruh positif dan signifikan terhadap Niat Beli yang dimediasi Kegunaan Informasi eWOM, dan (7) Kredibilitas Informasi Ewom berpengaruh positif dan signifikan terhadap Niat Beli yang dimediasi Kegunaan Informasi eWOM.
A Bibliometric Study on the Implementation of Halal Practices in West Sumatera with VOSviewer Arham, Qumil Laila; Yasri , Yasri; Abror, Abror
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8515

Abstract

This study aims to identify and analyse key references on halal implementation in West Sumatra through a bibliometric analysis using VOSviewer and citation data from Google Scholar. A systematic review yielded 21 significant references published between 2018 and 2025. The highest publication activity occurred in 2020, with Surya Elfitra Desy emerging as the most prolific author. This study maps journal and author contributions, highlighting trends and gaps in the field. The findings provide a foundation for future research on halal practices in various sectors and contribute to the academic discourse on halal implementation in the region.
Understanding Repeat Purchase Intention in Emerging E-Commerce Markets: A Systematic Review of Trust, Satisfaction, and Cultural Contexts Susanti, Febsri; Wardi , Yunia; Abror, Abror; Dwita, Vidyarini; Evanita , Susi
Jurnal Sains Sosio Humaniora Vol. 10 No. 1 (2026): Volume 10, Nomor 1 Juni 2026 (In Progress)
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v10i1.56602

Abstract

This systematic review aims to confirm trust, satisfaction and cultural contexts form the primary foundation for repeat purchase intentions in the current e-commerce market growing. Adopting the PRISMA guidelines, this study searched the ScienceDirect database using the string (repurchase intention AND local culture). From an initial pool of 1,873 publications, the systematic application of five inclusion criteria (2021–2025 timeframe, article type, subject area, and access type) narrowed the selection down to 24 final articles. The finding highlights that trust play role as main factor to reduces perception risk at a time increase belief consumer to the platform. While satisfaction ensure experience positive that encourages loyalty. On the other hand, the context culture strengthens relevance authenticity and experience effective, so that consumer feel more connected with product and services offered. The interaction of these three factors demonstrates how repurchase behavior is driven by engaging consumer experiences. The primary contribution of this research is the development of a novel conceptual framework integrating cultural dimensions into e-commerce behavior. Consequently, this study provides a comprehensive overview showing that repurchase intentions depend not only on technical service aspects but also heavily on the experiential and cultural dimensions that shape consumer decision-making.
Co-Authors Afdal, Zul Ahlunnazak, Ahmad Istiqlal Ahmad, Nurafni Fajarna Do Akmal, Nurul Asmaa Andriya Risdwiyanto Angga Pratama Anwar, Kendis Apriliyani, Tiara Aprilyra, Nadila Arham, Qumil Laila Arif Marsal Asmareni , Asmareni Astuti, Kristiana Auliya, Vivi Rizky Batubara, Hani Maisyarah Deswita, Syilvia Dewi Anggraini Dina Patrisia Dwita, Vidyarini Elfani, Riyeni Dwi Erni Masdupi Erniwati Erniwati Evanita , Susi Fadliyah, Chairati Fajri, Dilham Hidayatul Fandora, Karmila Firman Firman Fitri Yulianis Fitrisia, Azmi Friyatmi Friyatmi Gesit Thabrani Hajar, Benti Hendri, Naldi Idris Idris Ilham Irdawati Irdawati Janner Simarmata Janner Simarmata Juita, Salsabila Karim, Haniful Khairi, Aziati Ridha Lova, Anggil Nopra Luthfi, Afdal Maratul Khairani Pardila Mega Dezil Mia Ayu Gusti Mohammad Abdilla Muhammad Aulia Rahman Muskhir, Mukhlidi NABILLAH, SALSA Neswardi, Sepri Nofranita, Willy Nur Hamijah Siregar Pangestika, Adinda Patrisia, Dina Perengki Susanto Pratiwi, Delya Putri, Della Rahma Rahmiati Rahmiati Raka, Anyelir Ridwan Muhammad Rifqi Dwity Satria Rosyeni Rasyid Ryna Parlyna, Ryna Safira, Adhe Okta Sakinah Salman Alfarisi Salsabila Nadira Sapna Biby Sapnabiby Sapnabiby Sari, Nadhila Siti Aminah Soleh, Friska Muflihun Suci Aprilia Hendri Sukatin, Sukatin Susanti, Febsri Susanto, Parengki Susi Evanita Tania Dwipa Siswara Trinanda, Okki Trinanda, Okki Tri Wardi , Yunia Yasri , Yasri Yasri Hasim Youmil Abrian yuli asbar Yunia Wardi Zulafdal, Zulafdal