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Journal : JURNAL AGRICA

Alternatif Strategi Pengembangan Agribisnis Tanaman Gambir Di Desa Toman Kecamatan Babat Toman Kabupaten Musi Banyuasin: Alternatif Strategi Pengembangan Agribisnis Tanaman Gambir Ariyantini, Meri; Wildayana, Elisa; Antoni, Mirza; Adriani, Dessy
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

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Abstract

Gambier is the leading commodity of Musi Banyuasin Regency and the only regency in South Sumatra Province that actively cultivates and processes the gambier commodity. This study aimed to formulate alternative strategies for developing gambier agribusiness. This research was conducted in Toman Village, Babat Toman District, Musi Banyuasin Regency, South Sumatra Province. The research site was selected using a purposive sampling method. This study employed a survey approach involving eleven respondents, comprising experts, gambier farmers, and members of the general public in Toman Village. The data collected were analyzed qualitatively using a SWOT analysis framework. The results of the SWOT analysis indicate that the primary strategy for developing the gambier agribusiness falls within the first quadrant, representing the Strengths-Opportunities (SO) strategy. This strategy focuses on leveraging existing strengths to capitalize on and optimize available opportunities. The proposed actions include maximizing the application of cultivation technologies in gambier farming, expanding agro-industrial activities to enhance value-added processing, strengthening institutional support for gambier farmers, and promoting increased domestic consumption of gambier products. Through the implementation of this strategy, the main problem of gambier agribussiness in Toman Village, namely the low quality and limited inovation of gambier products, can be effectively addressed.
Co-Authors Alamsyah, Idham Aldoni, Muhammad Amelia, Rosa Andhelia, Siti Ramadhani ANDY MULYANA Aprizal Alamsyah, Aprizal Ariyantini, Meri Armanto, M Edi ASYWADI, Hajar BIDARTI, AGUSTINA Cahya, Muhardianto Damayanthi, Dini Damayanthy, D. Damayanthy, Dini Desliana Opie Harliani Elisa Wildayana Elmuttaqin, Muhammad Naufal ema, Ema pusvita Erizal Sodikin Erni Purbiyanti, Erni Fitri Lestari, Fitri G, Hilwa Salsabila Hamzah, Maryanah Hendarso, Yoyok Henny Malini, Henny Huanza, M. Huanza, M. Huanza Iman Satra Nugraha, Iman Satra Imron Zahri Janna, Miftahul Lantax, Gintan Rembige Lina Fatayati Syarifa, Lina Fatayati M. Edi Armanto M. Huanza M. Yamin Marwan Sufri Maryadi Maryadi Maryadi Minha, Amruzie Mirza Antoni Mohamad Amin Muhammad Andri Zuliansyah Muhammad Yamin Muhammad Yazid Nabila, Vina Nearti, Yuwinti Noverdila, Noverdila Novitasari, S. Novitasari, Serly Nurhayati Damiri Pradita, Lora Malika Prasetya, Muammar Adi Purbianti, Erni Purbiyanti, E. Pusvita, Ema Putri, Indah Aulia Putri, Nurilla Elysa Rahmad, Beni Rahman, Muhammad Lutfhi Abdul Ramandani, Intan Ritonga, Utan Sahiro Rozaina Ningsih, Rozaina Rujito A. Suwignyo, Rujito A. Sari, Reta Pajar Sari, Serly Novita Septiani, D. Septiani, Donna Setiabudi, A. Silvian, Trissa Sjarkowi, Fachrurrozi Sjarkowie, Fachrurozi Swasdiningrum, Trisna Wahyu Syakina, Bella Thirtawati, Thirtawati Trinawati Trisna Wahyu Swasdiningrum Putri Wahyuni, R. Wahyuni, Reshi Wibowo, Agus Irwanto Widiastuti, Ari Yahya, M Zamzami Yazid, M. Yuliani, Ega Yuliani, Maulidia Tri Zazili Hanafiah