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All Journal Jurnal Kimia Riset Alotrop Jurnal Pendidikan dan Ilmu Kimia JMM (Jurnal Masyarakat Mandiri) Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Molekul: Jurnal Ilmiah Kimia ALKIMIA : Jurnal Ilmu Kimia dan Terapan Jurnal Inovasi Teknik Kimia Journal of Appropriate Technology for Community Services Jurnal ABDINUS : Jurnal Pengabdian Nusantara Bubungan Tinggi: Jurnal Pengabdian Masyarakat Konservasi Hayati Jurnal Ilmiah Berkala: Sains dan Terapan Kimia Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Jurnal Pengabdian Kesehatan Beguai Jejama Jurnal Sains Materi Indonesia Jurnal Bioteknologi & Biosains Indonesia (JBBI)
Retno Agnestisia
Program Studi Kimia, Fakultas Matematika Dan Ilmu Pengetahuan Alam, Universitas Palangka Raya
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : Journal of Appropriate Technology for Community Services

 1 
Pendampingan Branding, Packaging, dan Digital Marketing Tingkatkan Penjualan Madu Kelulut Desa Tuwung Yuliana Yuliana; Retno Agnestisia; Rizki Rachmad Saputra; Marvin Horale Pasaribu
Journal of Appropriate Technology for Community Services Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jattec.vol6.iss1.art2

Abstract

Tuwung Village, located in the Kahayan Tengah District, Pulang Pisau Regency, Central Kalimantan, has significant potential in managing social forestry land to support food security. The local community, organized in the Social Forestry Business Group (KUPS), has successfully cultivated 120 hives of stingless bees (Trigona sp.), with monthly production capacity of up to 350 mL per hive. Although honey production is abundant, its sales remain very limited due to a marketing strategy that relies solely on word-of-mouth promotion. Therefore, this community service activity was introduced to provide guidance to KUPS Madu Kelulut on branding, product packaging, and digital marketing. With an attractive brand, high-quality packaging, and the right marketing strategy, it is hoped that the stingless bee honey business can become more competitive in a market already saturated with similar products. This community service program involved several stages, including preparation, implementation, and evaluation. The activity was carried out on July 9, 2024, with 40 participants. The evaluation results indicated an 81.25% increase in participants' understanding of branding, product packaging, and digital marketing. Furthermore, the participants successfully created the brand "Madu Kelulut Nyai Hapu," with an appealing packaging design and effective promotional content shared through social media and e-commerce platforms.
Co-Authors Abdul Hadjranul Fatah Abdul Hadjranul Fatah Abed Nego Purba Abudarin Abudarin Abudarin Abudarin Adventus Panda Akhmad Damsyik Akhmad Damsyik Alfanaar, Rokiy Ansori Rahman Ariska, Risya Ayuchecaria, Noverda Chuchita Damsyik, Akhmad Deni Shidqi Khaerudini Desimaria Panjaitan Dessy Analinta Dewi, Sintia Ayu Diah Ayu Pramoda Wardani Dicky Perwira Ompusunggu Edy Prasetyo Eka Jhonatan Krissilvio Eka Jhonatan Krissilvio Elsandika, Gabriela Erwin Prasetya Toepak Erwin Prasetya Toepak Erwin Prasetya Toepak Erwin Prasetya Toepak F. Adany Frans Grovy Naibaho Hakim, Muh. Supwatul I Made Sadiana I Nyoman Sudyana I Nyoman Sudyana I Nyoman Sudyana I Nyoman Sudyana I Nyoman, Sudyana, Ilham Maulana Indri Susanti Iqbal, Rendy Muhamad Ivan Permana Putra Jumiati Jumiati Junita Dongoran Karelius Karelius Karelius Karelius Karelius Karelius Karelius, Karelius Marvin Horale Pasaribu Midun Efendi Patar Sihombing Mokhamat Ariefin Muhamad Iqbal, Rendy Muhammad Irmawan Narsito Narsito Noer Komari Nyahu Rumbang Oksal, Efriyana Okta Prianus Prianus, Okta Purba, Abed Nego Rasidah Rasidah, Rasidah Remi Ayu Pratika Rendy Muhamad Iqbal Rendy Muhamad Iqbal Rendy Muhamad Iqbal Riandy Putra Risfiah Ruli Cahyani Rizki Rachmad Saputra Rizkita, Aden Dhana Sinaga, Tiara Cristy Agatha Siswo Siswo Soaloon Sinaga Sri Yulandari Simangunsong Sugeng Mashabhi sunardi sunardi Sunardi Sunardi Suyanta Suyanta Syahrul Razikin Tampubolon, Mulani Jeni Lestari Wahyu Nugroho Wahyu Supriyati Wayan Adhi Nareyasa Whendy Trissan Widya Krestina, Luqman Hakim, Dyah Ayu Pramoda Wardani, Wulandari, Ika Octavia Yanetri Asi Nion, Yanetri Asi Yuliana Zimon Pereiz