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Fitri Agustina
Universitas Trunojoyo Madura
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Journal : Assyfa Journal of Multidisciplinary Education

 1 
Adapting Muhammadiyah's Da'wah Strategies to Engage Generation Z in the Digital Age Agustina, Fitri; Asrofi, Asrofi; Hakim, Nur
Assyfa Journal of Multidisciplinary Education Vol. 2 No. 1 (2024): Assyfa Journal of Multidisciplinary Education (March)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/ajme.v2i1.754

Abstract

This study examines the adaptation of Muhammadiyah's da'wah strategies to modern technological advancements, with a focus on engaging Generation Z, who are known for their tech-savviness. The research aims to identify effective methods for delivering religious messages to this demographic through digital platforms. Utilizing a library research method, analytical data were gathered from a variety of sources, including books, academic journals, research papers, and other relevant literature. The study found that Muhammadiyah's digital da'wah model is sufficiently flexible to integrate contemporary technological tools, ensuring continuous and effective religious communication. Specific findings highlight the importance of using social media, video content, and interactive online platforms to engage Generation Z. Additionally, the research underscores the need for da'i (preachers) to be well-versed in digital communication, possess deep knowledge of religious content, and create engaging, relevant material.This adaptive approach not only addresses technological advancements but ensures that the da'wah message is impactful and resonates with Generation Z. The practical implications of this study suggest that digital da'wah can significantly enhance the reach and effectiveness of religious communication in the modern age. In conclusion, Muhammadiyah's use of digital da'wah demonstrates its capacity to evolve and remain relevant, particularly in communicating with a tech-oriented audience like Generation Z.
Adapting Muhammadiyah's Da'wah Strategies to Engage Generation Z in the Digital Age Agustina, Fitri; Asrofi, Asrofi; Hakim, Nur
Assyfa Journal of Multidisciplinary Education Vol. 2 No. 1 (2024): Assyfa Journal of Multidisciplinary Education (March)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/ajme.v2i1.754

Abstract

This study examines the adaptation of Muhammadiyah's da'wah strategies to modern technological advancements, with a focus on engaging Generation Z, who are known for their tech-savviness. The research aims to identify effective methods for delivering religious messages to this demographic through digital platforms. Utilizing a library research method, analytical data were gathered from a variety of sources, including books, academic journals, research papers, and other relevant literature. The study found that Muhammadiyah's digital da'wah model is sufficiently flexible to integrate contemporary technological tools, ensuring continuous and effective religious communication. Specific findings highlight the importance of using social media, video content, and interactive online platforms to engage Generation Z. Additionally, the research underscores the need for da'i (preachers) to be well-versed in digital communication, possess deep knowledge of religious content, and create engaging, relevant material.This adaptive approach not only addresses technological advancements but ensures that the da'wah message is impactful and resonates with Generation Z. The practical implications of this study suggest that digital da'wah can significantly enhance the reach and effectiveness of religious communication in the modern age. In conclusion, Muhammadiyah's use of digital da'wah demonstrates its capacity to evolve and remain relevant, particularly in communicating with a tech-oriented audience like Generation Z.
Co-Authors Ahmad Firdaus, Wahyu Suni Ahmad Shodiqul Ma’ruf Alfattah, M Rizki Alfattah, Muhammad Rizki Amira, Nur Anastasya, Najwa Andi Dwi Rahman Hadi Andi Dwi Rahman Hadi Anggraeni, Ravida Ayu Asrofi, Asrofi Ayunda Sabrina Sormin, Ayunda Sabrina Bain Khusnul Khotimah Delli Maria Dhony Susilowanto Dian Mustika Dinar Al Fahmi Rizkiyah Dirham, Ahmad Ernaning Widiaswanti Erwin, Cahya Ramadhani Fajarwati, Ferisia Dwi Fajarwati, Ferisia Dwi Farikha, Miftakhul Febriani, Ratu Eva Febriyanti, Rika Hakim, Nur Handani, Rendy Hapzi Ali Hesty Widiastuty, Hesty Ika Deefi Anna Ika Deefi Anna, Ika Deefi INDRA CAHYADI, INDRA Julita, Tria Khairunnissa, Anna Khoiriyah, Yaumil Kobtiah, Mariatul M Nursalim Malay Maharani, Siti Mahrus Khoirul Umami Mahrus Lutfi Adi Kurniawan, Mahrus Lutfi Adi Miftakhul Farikha Muis, Muhammad Aufa Mulyani, Heni Murramah, Ulfah Mushlihuddin, Rahmat Nachnul Ansori Nina Aris Riana Norwahyudi, Tri Novita Dwi Astuti, Novita Dwi Novita Sari Nur Rakhmawati Nur Rakhmawati, Nur Nursahara Pramudea, Helen Intan Pratama, Ahmad Fiqri Puspito, Winu Galih Putri Rahma Maulida Rachmad Hidayat Rahmadiani, Fani Rahmadina, Nuzuli Rahmat Hidayat Rahmawati, Siti Intan ramadaniyah, Rieka Ramadhani, Dewi Puspa Ramadiani, Fani Rendra, M Egy Khareza Rendra, Muhammad Egi Khareza Retno Indriartiningtias Retno Indriartiningtyas Ridho, M Rika Yunitarini Ritonga , Supardi Salsabila, Marissa Salsabilla, Marissa Saputri, Ulfah Tika Sari, Andini Nopita Sari, Tiara Eka Puspita Sarmila, Sarmila Sawiji, Sawiji Simarmata, Kiki Mewani Sulistia, Devi Sulistyarini, Wahyu Dewi Suryani, Fatma Syahwira, Syahwira Tegar Pradana F.A, Tegar Trisita Novianti Washilah, Washilah Widiyanti, Erlina Yanti, Siti Nurariza Zulaiqah, Nur Alya Zulkifli