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All Journal JURNAL AKUNTANSI UNIVERSITAS JEMBER Jurnal Al-Qardh Jurnal Ilmiah Telaah SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Golden Age Manuju : Malahayati Nursing Journal CERIA (Cerdas Energik Responsif Inovatif Adaptif) Jurnal Studi Guru dan Pembelajaran Jurnal Penelitian Fisika dan Terapannya (JUPITER) Narotama Jurnal Teknik Sipil MAHESA : Malahayati Health Student Journal Journal of English Language and Education Tekstur (Jurnal Arsitektur) Unram Journal of Community Service (UJCS) International Journal of Research on English Teaching and Applied Linguistics caXra: Jurnal Pendidikan Sekolah Dasar English Language Teaching Methodology (ELTM) Pedagogia: Jurnal Ilmiah Pendidikan Journal of Education Religion Humanities and Multidiciplinary Almufi Jurnal Sosial dan Humaniora Jurnal Penelitian, Pengabdian dan Pemberdayaan Masyarakat
Yulia Agustina
Student of Magister Program of English Education of Pascasarjana UNS
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Readiness of Poultry Slaughterhouse Business Actors in Socah District, Bangkalan Regency towards Halal Certification Agustina, Yulia; Nasrullah, M. Faiz
AL-QARDH Vol 9, No 2 (2024): AL-QARDH
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/jaq.v9i2.9290

Abstract

This study aims to analyze the readiness of poultry slaughterhouse operators in Socah Subdistrict, Bangkalan Regency towards halal certification. Halal certification is increasingly important as the demand for halal products rises globally. Based on PMA No. 26/2019, halal certification must be implemented gradually, starting with food and beverage products. However, in Bangkalan, it is still difficult to ensure that poultry products sold meet halal standards. This study used a qualitative method with a combination of literature study and field observation. The results show that business actors are not ready to implement halal certification, mainly due to a lack of information and understanding of the certification process. Despite having a Business Identification Number (NIB), they have not proceeded to the halal certification process. Limited access to information, financing, and lack of support from the government are the main obstacles. Business actors show readiness to participate in socialization and training related to halal certification to understand the steps required. This study suggests increasing socialization and training to encourage business actors to obtain halal certification and increase awareness and compliance with applicable regulations. Keywords: Business Readiness, Poultry Slaughterhouse, Halal Certificationand compliance with applicable regulations.
Aplikasi Intervensi Teknik Distraksi Mendengar Murottal Al-Qur’an terhadap Skala Nyeri Vas Anak Post OP Apendiktomi di Lt 5 Ruang Rawat Inap Rsud Tarakan Fajriati, Dahlia Dini; Agustina, Yulia
Malahayati Nursing Journal Vol 6, No 11 (2024): Volume 6 Nomor 11 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mnj.v6i11.14332

Abstract

ABSTRACT Appendicitis is an inflammation of the appendix (worm tuft) that is dangerous if not treated immediately where there can be a severe infection that can cause rupture of the intestinal lumen. One of the management of patients with acute appendicitis is by appendicectomy surgery. Appendicitis has characteristic combined symptoms, consisting of anorexia, nausea, vomiting and severe pain in the right lower abdomen. Hearing distractions include listening to music you like or listening to Quran murals, and being asked to concentrate on the chanting. The purpose of listening to the Quran is an easy way to distract attention and can activate the nerves to relax so as to help the patient's breathing become better. To determine the effect of the Qur'anic murottal hearing distraction technique on the VAS pain scale in post-op appendicectomy pediatric patients at 5th Floor of the inpatient room of Tarakan Hospital, Central Jakarta in 2023. Researchers used a pre-experimental method with a design of one group pretest-posttest without control group where samples were taken using a total sampling of 20 respondents. Data analysis using paired sample test. Shows the Qur'anic murottal auditory distraction technique has an effect on the pediatric VAS pain scale in post-op appendicectomy pediatric patients (p-value 0,000). There is an effect of Qur'anic murottal auditory distraction techniques on pediatric VAS pain scales in post op appendicectomy pediatric patients. It is known that the average VAS pain scale of children before and after the application of distraction techniques to hear the Quran murottal. Keywords: Pain Scales, Hearing Distraction Techniques, VAS  ABSTRAK Apendisitis merupakan peradangan pada apendiks (umbai cacing) yang berbahaya jika tidak ditangani dengan segera dimana dapat terjadi infeksi berat yang bisa menyebabkan pecahnya lumen usus. Salah satu penatalaksanaan pasien dengan apendisitis akut adalah dengan cara pembedahan apendiktomi. Apendisitis memiliki gejala kombinasi yang khas, yang terdiri dari anoreksia, mual, muntah dan nyeri yang hebat di perut kanan bagian bawah. Distraksi pendengaran diantaranya mendengarkan musik yang disukai ataupun mendengarkan murrotal Al-Quran, dan diminta untuk berkonsentrasi pada lantunan tersebut. Tujuan mendengar murottal Al-Quran merupakan cara yang mudah untuk mengalihkan perhatian dan dapat mengaktifkan syaraf menjadi rileks sehingga membantu pernafasan pasien menjadi lebih baik. Untuk mengetahui pengaruh teknik distraksi pendengaran murottal Al-Qur’an terhadap skala nyeri VAS pada pasien anak post op apendiktomi di Lt 5 ruang rawat inap RSUD Tarakan Jakarta Pusat tahun 2023. Peneliti menggunakan metode pre-eksperimental dengan rancangan one group pretest-posttest without control group dimana sampel diambil menggunakan total sampling yaitu sebanyak 20 responden. Analisis data menggunakan uji paired sample test. Menunjukkan teknik distraksi pendengaran murottal Al-Qur’an berpengaruh terhadap skala nyeri VAS anak pada pasien anak post op apendiktomi (p-value 0,000). Ada pengaruh teknik distraksi pendengaran murottal Al-Qur’an terhadap skala nyeri VAS anak pada pasien anak post op apendiktomi. Diketahui rata-rata skala nyeri VAS anak sebelum dan setelah dilakukan aplikasi intervensi teknik distraksi mendengar murottal Al-Quran. Kata Kunci: Skala Nyeri, Teknik Distraksi Pendengaran, VAS
Edukasi Kesehatan dengan Audiovisual tentang Pencegahan Stunting pada Ibu Balita di Poli Anak RS Bhayangkara Brimob Depok Widiyaningrum, Norma; Agustina, Yulia
Malahayati Nursing Journal Vol 6, No 11 (2024): Volume 6 Nomor 11 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mnj.v6i11.14247

Abstract

ABSTRACT Toddlers can be defined as an individual or group of individuals from a population within a certain age range. According to the division of age groups, toddlers can be divided into 2 groups, namely toddlers (ages 1-3 years) and pre-school (ages 3-6 years). Children under five years old are a group that shows rapid body growth but the content group is the most common group that suffers from malnutrition. Stunting is a condition where children experience growth disorders, so that their height is not in accordance with their age, as a result of chronic nutritional problems, namely lack of nutritional intake for a long time. The problem of stunting is a public health problem associated with an increased risk of morbidity, mortality and obstacles to growth both motor and mental so that comprehensive monitoring and prevention measures are needed. Providing education with audiovisual methods as a means for mothers of toddlers so that they can improve their ability to prevent stunting in the pediatric clinic of Bhayangkara Brimob Hospital. Using 30 samples of mothers of toddlers with Pre - Experimental design with the research design used is pre-test and post - test. it was found that there was an increase in the average attitude score before being given education about stunting, namely 9.7 and after being given education about stunting, namely 24.8. The results of the interpretation of the Paired Sample T-test pre-test and post-test test of respondents based on pair 1 output obtained a Sig value. (2-tailed) of 0.001 <0.005. Conclusions and Health education using audiovisuals affects the knowledge of mothers of toddlers about preventing stunting in children. It is hoped that it can be a reference for health workers in hospitals in providing health promotion to increase mothers' knowledge and attitudes about preventing stunting using effective media so that early detection of stunting can be done.  Keywords: Audiovisual, Health Education, Mothers of Toddlers, Stunting Prevention  ABSTRAK Balita dapat diartikan sebagai individu atau sekelompok individu dari suatu penduduk dalam rentang usia tertentu. Menurut pembagian kelompok umur balita dapat dibagi menjadi 2 kelompok yaitu batita (usia 1-3 tahun) dan pra sekolah (usia 3-6 tahun). Anak dibawah lima tahun merupakan kelompok yang menunjukkan pertumbuhan badan yang pesat namun kelompok isi merupakan kelompok tersering yang menderita kekurangan gizi. Stunting adalah suatu kondisi dimana anak mengalami gangguan pertumbuhan, sehingga tinggi badan anak tidak sesuai dengan usianya, sebagai akibat dari masalah gizi kronis yaitu kekurangan asupan gizi dalam waktu yang lama. Masalah stunting merupakan masalah kesehatan masyarakat yang berhubungan dengan meningkatnya risiko kesakitan, kematian dan hambatan pada pertumbuhan baik motorik maupun mental sehingga perlunya tindakan pengawasan dan pencegahan secara komperhensif. Memberikan edukasi dengan metode audiovisual sebagai sarana bagi ibu balita sehingga dapat meningkatkan kemampuan dalam pencegahan stunting di poli anak Rumah Sakit Bhayangkara Brimob. Menggunakan 30 sample ibu balita dengan design Pre – Experimental dengan rancangan penelitian yang digunakan yaitu pre-test dan post – test. didapatkan hasil terdapat peningkatan rerata skor sikap sebelum diberikan edukasi tentang stunting yaitu 9,7 dan setelah diberikan edukasi tentang stunting yaitu 24,8. Hasil interpretasi Uji Paired Sample T-test pre-test dan post-test responden berdasarkan output pair 1 diperoleh nilai Sig. (2-tailed) sebesar 0,001 < 0,005. Edukasi kesehatan dengan menggunakan audiovisual berpengaruh terhadap pengetahuan ibu balita tentang pencegahan stunting pada anak. Diharapkan dapat menjadi acuan bagi tenaga kesehatan di Rumah Sakit dalam memberikan promosi kesehatan untuk meningkatkan pengetahuan dan sikap ibu tentang pencegahan stunting menggunakan media yang efektif sehingga bisa dilakukan deteksi dini mengenai stunting. Kata Kunci: Audiovisual, Edukasi Kesehatan, Ibu Balita, Pencegahan Stunting
CRITICAL DISCOURSE ANALYSIS OF HAILOTIM FACEBOOK PAGE AS AN INFORMATIONAL MEDIUM IN SOCIO-POLITICAL ISSUES AND LOCAL BUSINESS PROMOTION Setiawan, Budi; Ramdan, Zamroni; Yusuf, Aiman Syahrizal; Deviyanto, Deviyanto; Agustina, Yulia
International Journal of Research on English Teaching and Applied Linguistics Vol 5, No 2 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/ijretal.v5i2.7524

Abstract

This research aims at examining the HaiLotim Facebook page as a well-known source of informational media in the East Lombok area, especially in relation to social politics and support for local businesses. Data from 317 Hailotim Facebook page posts from May 2024 to June 2024 were collected and analyzed through the critical discourse analysis perspective of Norman Fairclough, which consists of three dimensions: text analysis, processing analysis, and social analysis. Research findings reveal the dual the role of HaiLotim Facebook page: first, as a discussion forum for local political movements, which is exemplified by posts that facilitate community dialogue regarding regional elections; and second, as a platform for local economic growth through the promotion of local business and tourist attractions. Since the page’s market target is based in East Lombok, the language employed in HaiLotim's posts is characterized by its casual, localized style, enhancing engagement and accessibility among its predominantly East Lombok audience. Nevertheless, the study acknowledges limitations regarding the generalization of the findings to other platforms and timeframe, as well as the need for wider investigation of social networking impacts and regional variations.
AN ANALYSIS WASHBACK AUTHORITY OF STANDARDIZED EDUCATIONAL TESTS ON ENGLISH LANGUAGE INSTRUCTIONS Indrawati, Lala Nining; Agustina, Yulia; Arfah, Hajriana; Usuluddin
English Language Teaching Methodology Vol. 4 No. 3 (2024): English Language Teaching Method
Publisher : FKIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56983/eltm.v4i3.1627

Abstract

Standardized evaluations are a widely used tool in education and assessment. These evaluations are carefully designed to present uniform questions and instructions to all participants, ensuring consistent measurement of a student’s knowledge or skills in a specific area. They play a crucial role in assessing and enhancing students’ proficiency in the English language. Hence The purpose of this study is to examine the washback effect of standardized testing in the English language subject. The researcher employed a descriptive qualitative method, utilizing a sample of 10 eighth-semester students majoring in English and 3 lecturers at Hamzanwadi University. The sampling technique used was random sampling, while data collection methods included observation, interviews, and documentation. The findings of this study reveal that standardized tests have a significant impact on the teaching and learning process. These tests often create pressure for both students and teachers, which can lead to stress and anxiety during examinations. Additionally, they can inhibit creativity in teaching methods and result in students struggling to understand the material. Consequently, students may become focused solely on passing exams rather than genuinely comprehending the subject matter. Further elaboration on these points is discussed in detail in the following discussion section
Pengembangan Media Papan Flanel dalam Meningkatkan Kemampuan Membaca Permulaan Anak Usia Dini Agustina, Yulia; Komala, Komala
CERIA (Cerdas Energik Responsif Inovatif Adaptif) Vol. 7 No. 6 (2024): Volume 7 Number 6, November 2024
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Media pembelajaran merupakan penunjang keberhasilan proses belajar mengajar, karena membuat pembelajaran lebih menyenangkan. Seperti pada penelitian yang dilaksanakan di TK Plus Al Hikmah, masih banyak anak mengalami kesulitan mengucapkan dan mengingat bentuk huruf. Maka dari itu penelitian ini bertujuan untuk mengembangkan media papan flanel dalam meningkatkan kemampuan membaca permulaan anak usia 5-6 tahun. Subjek penelitian ini adalah anak kelompok B usia 5-6 tahun sebanyak 26 orang anak, dengan menggunakan metode penelitian pengembangan Research and Development (R&D) dengan model pengembangan Borg and Gall. Teknik pengumpulan data dilakukan dengan wawancara, observasi dan angket. Data dianalisis dengan menggunakan teknik analisis data kualitatif deskriprif yang diperoleh dari penilaian produk berupa saran dan masukan dari ahli dan analisis data statistik deskriptif kuantiatif berupa jumlah skor yang dihitung menggunakan teknik statistik dari hasil penilaian angket. Hasil validitas kelayakan dari ahli materi dan media memperoleh presentase 91% kriteria “Sangat Layak”. Hasil penilaian guru  media papan flanel dinyatakan “Sangat Layak” nilai rata-rata sebesar 82,%. Hasil respon peserta didik menyatakan media papan panel “Sangat Baik”, dengan nilai rata-rata persentase 90,2%. Hasil peningkatan kemampuan membaca permulaan memperoleh nilai BSB dengan nilai rata-rata 81% , hasil menunjukkan media papan flanel sangat layak digunakan dalam pembelajaran membaca permulaan anak usia 5-6 tahun. Learning media is a supporter of the success of the teaching and learning process because it makes learning more enjoyable. As in research conducted at Kindergarten Plus Al Hikmah, many children still have difficulty pronouncing and remembering letter shapes. Therefore, this research aims to develop flannel board media to improve the beginning reading skills of children aged 5-6 years. The subjects of this research were 26 group B children aged 5-6 years, using the Research and Development (R&D) research method with the Borg and Gall development model. Data collection techniques were carried out using interviews, observations, and questionnaires. Data were analyzed using descriptive qualitative data analysis techniques obtained from product assessments in the form of suggestions and input from experts and quantitative descriptive statistical data analysis in the form of total scores calculated using statistical techniques from the results of questionnaire assessments. The feasibility validity results from material and media experts obtained a percentage of 91% for the "Very Eligible" criteria. The results of the teacher's assessment of flannel board media were declared "Very Appropriate" with an average score of 82%. The results of student responses stated that the panel board media was "very good," with an average percentage score of 90.2%. The results of improving initial reading ability obtained a BSB score with an average score of 81%. The results show that flannel board media is very suitable for use in early reading learning for children aged 5-6 years.
Pengaruh Terapi Bermain Plastisin terhadap Penurunan Kecemasan Akibat Hospitalisasi pada Anak Usia Prasekolah (3-6 Tahun) di Ruang Melati RS. Mekar Sari Widianti, Vitra; Agustina, Yulia
MAHESA : Malahayati Health Student Journal Vol 5, No 4 (2025): Volume 5 Nomor 4 (2025)
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mahesa.v5i4.17037

Abstract

ABSTRACT Hospitalization is a condition that causes a child to stay in a hospital to become a patient and undergo various treatments. Play therapy is a good activity to overcome anxiety due to hospitalization, so as to speed up the healing process of children's pain, one of which is playdought play therapy. This study aims to determine the effect of plaitisin play therapy on anxiety levels in preschool-aged children (3-6 years) while undergoing hospitalization at Mekar Sari hospital in 2024.This type of research is a quantitative research with a Quasi experiment design and a one-group pretest-posttest design approach which was carried out in May 2024. The population in this study is all preschool-age children (3-6 years old) who were hospitalized at Mekar Sari Preschool Hospital (3-6 years) in May 2024, and the method used in this sampling was carried out using the purposive sampling method totaling 75 respondents. Using the Kolmogorov Smirnov statistical test and followed by the paired sample t-test because the data is normally distributed. The tools used in this study are questionnaires and plaitisin play therapy. Based on the results of the study with the Paired Sample-Test test showing that p value = 0.015 (< 0.05) or less than alpha 0.05, it can be decided that the test result is H0 rejected and Ha accepted. So it can be concluded that there is an effect of plaitisin play therapy on anxiety levels in preschool children (3-6 years old) while undergoing hospitalization. It is hoped that health workers, especially nurses in the Children's Care Room, can minimize the level of children's anxiety during hospitalization by continuing to maintain communication with children and families, creating a safe and comfortable environment and conducting play therapy, so that children feel comfortable during the hospitalization process. Keywords: Hospitalization, Plaitisin Play Therapy, Preschool Age (3-6 Years)  ABSTRAK Hospitalisasi adalah suatu keadaan yang menyebabkan seorang anak harus tinggal di rumah sakit untuk menjadi pasien dan menjalani berbagai perawatan. Terapi bermain merupakan kegiatan yang baik untuk mengatasi cemas akibat hospitalisasi, sehingga mempercepat proses penyembuhan sakit anak, salah satunya adalah terapi bermain plastisin (playdought). Penelitian ini bertujuan untuk Untuk mengetahui pengaruh terapi bermain plaitisin dengan tingkat kecemasan pada anak usia prasekolah (3-6 tahun) saat menjalani hospitalisasi di rumah sakit Mekar Sari  tahun 2024. Jenis penelitian ini adalah penelitian kuantitatif dengan desain Quasi experiment dan pendekatan one grup pretest-posttest design yang dilakukan pada bulan Mei 2024. Populasi dalam  penelitian ini adalah seluruh anak usiaprasekolah (3-6 tahun) yang mengalami hospitalisasi di Rumah Sakit Mekar Sari prasekolah (3-6 tahun) pada bulan Mei 2024, dan metode yang digunakan dalam pengambilan sampel ini dilakukan dengan metode purposive samplingberjumlah 75 responden. Menggunakan uji statistic Kolmogorov Smirnov dan dilanjutkan dengan uji paired sample t-test karena data berdistribusi normal. Alat yang digunakan dalam penelitian ini adalah kuesioner dan terapi bermain plaitisin. Berdasarkan hasil penelitian dengan uji Paired Sample-Test menunjukkan bahwa p value = sebesar 0,015 (< 0,05) atau lebih kecil dari alpha 0,05 maka dapat diambil keputusan bahwa hasil pengujian adalah H0 ditolak dan Ha diterima. Sehingga dapat disimpulkan bahwa adanya pengaruh terapi bermain plaitisin dengan tingkat kecemasan pada anak usia prasekolah (3-6 tahun)  saat menjalani hospitalisasi. Diharapkan agar petugas kesehatan khususnya perawat di Ruang Perawatan Anak dapat meminimalkan tingkat kecemasan anak selama hospitalisasi dengan terus menjaga komunikasi pada anak dan keluarga, menciptakan lingkunan yang aman dan nyaman serta melakukan terapi bermain, sehingga anak merasa nyaman selama proses hospitalisasi.  Kata Kunci: Hospitalisasi, Terapi Bermain Plaitisin, Usia Prasekolah (3-6 Tahun)
Upaya Penyelamatan Alam melalui gaya Hidup Zero Waste Muliatin, Bq. Yuyun Febria; Putra, Risman Hadi; Mujahidin, M. Samsul; Amirudin, Amirudin; Agustina, Yulia
Jurnal Penelitian, Pengabdian dan Pemberdayaan Masyarakat Vol. 1 No. 2 (2024): Jurnal Penelitian, Pengabdian dan Pemberdayaan Masyarakat (JP3M)
Publisher : Yayasan Assyifa Assyaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71301/jp3m.v1i2.50

Abstract

Kerusakan lingkungan akibat akumulasi sampah menjadi salah satu isu global yang mendesak untuk diatasi. Gaya hidup zero waste hadir sebagai solusi alternatif dalam mengurangi dampak negatif sampah terhadap alam. Penelitian ini bertujuan untuk mengkaji bagaimana penerapan gaya hidup zero waste dapat menjadi upaya konkret dalam penyelamatan lingkungan. Melalui pendekatan kualitatif deskriptif, studi ini menggambarkan praktik-praktik zero waste yang mencakup pengurangan konsumsi, penggunaan kembali, dan daur ulang barang, serta peran individu dalam membentuk kesadaran ekologis. Hasil kajian menunjukkan bahwa gaya hidup zero waste tidak hanya mampu menekan volume sampah, tetapi juga membentuk pola hidup berkelanjutan yang ramah lingkungan. Oleh karena itu, gaya hidup ini perlu terus dikampanyekan sebagai bagian dari gerakan penyelamatan bumi.
Transformasi mindset dan peningkatan hasil efektivitas oleh petani milenial di Desa Manunggal Nurhaliza, Nurhaliza; Hidayah, Lailatul; Khadijah, Syarifah Nur; Ghovirin, Khoirul; Nilam, Muhammad Amri Jamal; Musarofah, Musarofah; Agustina, Yulia
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.32261

Abstract

AbstrakPetani milenial dikenal aktif dalam mengadopsi teknologi pertanian, memiliki ketertarikan terhadap sistem pertanian organik dan berkelanjutan, serta cenderung memanfaatkan platform digital untuk memasarkan hasil pertaniannya secara langsung. Kegiatan Pengabdian kepada Masyarakat (PKM) ini ditujukan untuk mendorong perubahan cara pandang generasi muda terhadap dunia pertanian, yang sering dianggap sebagai profesi tradisional dengan hasil ekonomi yang minim. Dalam kegiatan ini, pendekatan berupa diskusi kelompok terfokus (FGD) dan sosialisasi dijalankan guna memberikan pemahaman baru mengenai peluang bisnis di sektor pertanian. Hasil pre-test menunjukkan bahwa sebagian besar peserta belum memahami pentingnya inovasi pertanian. Namun setelah pelaksanaan sosialisasi, terjadi lonjakan signifikan dalam tingkat pemahaman. Sebanyak 70% peserta menunjukkan peningkatan pemahaman yang baik. Hal ini membuktikan bahwa metode yang digunakan efektif dalam menanamkan pemikiran baru dan menumbuhkan semangat inovatif di kalangan petani muda. Kata kunci: petani milenial; transformasi; mindset; hasil panen; efektifitas AbstractMillennial farmers are known to be active in adopting agricultural technology, have an interest in organic and sustainable farming systems, and tend to leverage digital platforms to market their agricultural products directly. This Community Service Activity (PKM) aims to encourage a change in the perspective of the younger generation towards the agricultural sector, which is often seen as a traditional profession with minimal economic returns. In this activity, approaches such as focused group discussions (FGD) and socialization were carried out to provide new understanding regarding business opportunities in the agricultural sector. Pre-test results show that most participants did not understand the importance of agricultural innovation. However, after the socialization was conducted, a significant increase in the level of understanding occurred. As many as 70% of participants showed good improvement in understanding. This proves that the methods used are effective in instilling new thoughts and fostering an enthusiastic mindset. Keywords: millennial farmers; transformation; mindset; crop yield; effectiveness
Analisis Pendekatan Marketing Mix Usaha Toko Serba 35.000 terhadap Perilaku Berwirausaha Ermawati, Wina; Agustina, Yulia; Sunisti, Empat; Putri, Mitah Komala
Almufi Jurnal Sosial dan Humaniora Vol 2 No 2: Juli 2025
Publisher : Yayasan Almubarak Fil Ilmi

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Abstract

Penelitian ini bertujuan untuk mengidentifikasi secara mendalam faktor-faktor yang menjadi penghambat pertumbuhan usaha took serba 35.000 di Banten. Untuk mencapai tujuan tersebut, digunakan pendekatan kualitatif dengan metode deskriptif analitis, memanfaatkan sumber data primer dan sekunder. Data dikumpulkan melalui berbagai teknik seperti observasi partisipatif, wawancara mendalam, diskusi kelompok terarah (Focus Group Discussion/FGD), serta telaah dokumen. Seluruh data kemudian dianalisis menggunakan metode marketing mix untuk menjamin hasil yang efektif. Berdasarkan analisis yang telah dilakukan, ditemukan bahwa perkembangan UMKM di lokasi penelitian terhambat oleh beberapa aspek utama, antara lain: kualitas sumber daya manusia (SDM), kelemahan dalam pengelolaan usaha (manajemen), sikap atau pola pikir pelaku wirausahawan, dan pemasaran. Sebagai bentuk solusi atas temuan ini, disarankan untuk dilakukan riset lanjutan dan FGD tambahan guna merancang pola komunikasi dan edukasi yang efektif mengenai pentingnya tata kelola bisnis dan perencanaan strategi yang tepat dalam menjalankan aktivitas usaha.
Co-Authors Adawiyah, Siti Robiatul Agustina, Zumratul Aini, Serlina Amirudin Amirudin Anita Intan Nura Diana Arfah, Hajriana Astuti, Maeli Atina, Atina Bafadal, Moh Fauzi Baiq Shofa Ilhami Budi Setiawan Daiyanti, Vina Melisa Daput, Gervasius Rivaldo Deviyanto, Deviyanto Ejen Jenal Mutaqin Ermawati, Wina Failasuf Herman Hendra Fajriati, Dahlia Dini Ghovirin, Khoirul Hafidz, Indriani Puspita Hairiah, Hairiah Hapsari, Mahda Novita Haziz, M. Zul Husnu, Muhamnad Indrawati, Lala Nining Indriastuti, Siska Fatmala Kandisa, Juliana Khadijah, Syarifah Nur Khoiriyah, Muayyin Wafi Komala Komala Lailatul Hidayah M. Adib Nazri M. Faiz Nashrullah Misbahudin, Erwin Muhammad Nurjamaludin Mujahidin, M. Samsul Muliatin, Bq. Yuyun Febria Musarofah, Musarofah Mutiah, Enur Nilam, Muhammad Amri Jamal Nurhaliza, Nurhaliza Pebriyani, Pebi Prasetyaningrum, Ari Putra, Risman Hadi Putri, Mitah Komala Radja, Erna Ramdan, Zamroni Rulyanti Susi Wardhani Saifudin, M. Saddam Kiramuddin Al-Wathani Siti Maysuroh Sunisti, Empat Surayya, St. Ayu Swarmilah Hariani Usuluddin Usuluddin, Usuluddin Widianti, Vitra Widiyaningrum, Norma Yolanda, Ardin Sheylla Yusuf, Aiman Syahrizal