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All Journal Sosiohumaniora MediaTor: Jurnal Komunikasi Mediator Jurnal Kajian Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Nyimak: Journal of Communication Inter Komunika: Jurnal Komunikasi As-Sidanah : Jurnal Pengabdian Masyarakat Jurnal Riset Hukum Keluarga islam Jurnal Riset Public Relations Jurnal Riset Jurnalistik dan Media Digital Jurnal Riset Manajemen Komunikasi Jurnal Riset Manajemen dan Bisnis Jurnal Riset Pendidikan Guru Paud Bandung Conference Series: Public Relations Bandung Conference Series: Journalism MIMBAR : Jurnal Sosial dan Pembangunan
Dadi Ahmadi
Fakultas Ilmu Komunikasi, Universitas Islam Bandung
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Komunikasi Pemasaran Pada Akun di Instagram @Arealukisbraga (Studi Kasus) Danya Ageng Lestari; Maman Suherman; Ahmadi, Dadi
Jurnal Riset Manajemen Komunikasi Volume 5, No. 1, Juli 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i1.6331

Abstract

Abstrak. Penelitian ini dilatarbelakangi oleh keunikan Area Lukis Braga dalam melakukan proses komunikasi pemasaran dalam meningkatkan penjualan. Pada penelitian ini mempunyai tujuan untuk mengetahui proses engagement Area Lukis Braga melalui komunikasi pemasaran pada akun Instagram, konten komunikasi pemasaran Area Lukis Braga pada akun Instagram, bentuk aktivitas promosi dalam meningkatkan penjualan oleh akun Instagram, dan untuk mengetahui komunikasi pemasaran hanya dilakukan pada akun Instagram @Arealukisbraga. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Teori yang digunakan ialah teori new media dan model Integrated Marketing Communication (IMC). Teknik pengumpulan data dalam penelitian ini dilakukan dengan teknik observasi, wawancara, dan dokumentasi. Hasil dari penelitian ini Area Lukis Braga membangun engagement di Instagram dengan berinteraksi melalui Direct Message (DM) dan komentar untuk memberikan informasi cepat dan pasti terkait operasional, Area Lukis Braga memaksimalkan fitur Instagram seperti hastag (#) dan instastory untuk meningkatkan penjualan serta menyertakan voucher diskon atau paket melukis untuk menarik pengguna, Area Lukis Braga fokus pada promosi seni lukis dengan berkolaborasi dengan coffe shop dan brand, serta menampilkan produk melukis di berbagai acara, dan yang terakhir Area Lukis Braga menggunakan Instagram sebagai paltfrom utama utama untuk meningkatkan awareness, dengan memanfaatkan fitur seperti Direct Message (DM), bio profile, stories, dan reelsuntuk menyebarkan informasi dan mempromosikan produk.Abstract. This research is motivated by the uniqueness of Area Lukis Braga in carrying out the marketing communication process in increasing sales. This study aims to determine the engagement process of Area Lukis Braga through marketing communication on the Instagram account, the content of Area Lukis Braga's marketing communication on the Instagram account, the form of promotional activities in increasing sales by the Instagram account, and to find out that marketing communication is only carried out on the Instagram account @Arealukisbraga. This study uses a qualitative research method with a case study approach. The theory used is the new media theory and the Integrated Marketing Communication (IMC) model. Data collection techniques in this study were carried out using observation, interview, and documentation techniques. The results of this study are that Area Lukis Braga builds engagement on Instagram by interacting through Direct Message (DM) and comments to provide fast and definite information related to operations, Area Lukis Braga maximizes Instagram features such as hashtags (#) and instastory to increase sales and includes discount vouchers or painting packages to attract users, Area Lukis Braga focuses on promoting painting by collaborating with coffee shops and brands, as well as displaying painting products at various events, and finally Area Lukis Braga uses Instagram as the main platform to increase awareness, by utilizing features such as Direct Message (DM), bio profile, stories, and reels to spread information and promote products.
Pengelolaan Konten Instagram dalam Konten Dakwah #Shift1MinuteBooster Shift Media Sabil M Sungkar; Dadi Ahmadi
Jurnal Riset Manajemen Komunikasi Volume 3, No. 2, Desember 2023 Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v3i2.3226

Abstract

Abstract. By using Instagram, media players can take advantage of good content management, which is a method of developing and using social media space as a means or place to build targeted markets online. One of them is carried out by Shift Media through its Instagram which is an information medium that also contains da'wah. The main focus of this research is how Shift Media's da'wah content is managed on Instagram, starting from the process of creating content and optimizing the content that will be made to spreading the content. This study uses a qualitative method with a case study approach. In addition, this study also uses new media theory as reference material to strengthen research. Abstrak. Dengan menggunakan Instagram para pelaku media dapat memanfaatkan pengelolaan konten yang baik dimana hal tersebut merupakan metode tentang mengembangkan dan menggunakan ruang media sosial sebagai sarana atau tempat untuk membangun pasar yang ditargetkan secara online. Salah satunya yang dilakukan oleh Shift Media melalui Instagramnya yang merupakan media informasi yang sekaligus berisi dakwah. Fokus utama dalam penelitian ini adalah bagaimana pengelolaan konten dakwah Shift Media di Instagram, dimulai dari proses pembuatan konten dan pengoptimalan konten yang akan di buat hingga penyebaran konten tersebut. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Selain itu, penelitian ini juga menggunakan teori new media sebagai bahan rujukan untuk memperkuat penelitian.
PEMBIMBINGAN TEKNIS DAN IMPLEMENTASI SERTIFIKASI HALAL BAGI UMKM UNTUK MENINGKATKAN PEMAHAMAN DAN PENERAPAN STANDAR HALAL: Studi pada Anggota Asosiasi Pengusaha Makanan dan Minuman Indonesia (ASPAMI) Bandung Zakiah, Kiki; Ratnasari, Anne; Chotijah, Nurul; Suwarsi, Sri; Umar, Tia Muthiah; Ahmadi, Dadi; Male, Adam Truedy
As-Sidanah Vol 7 No 2 (2025): OKTOBER
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/assidanah.v7i2.344-368

Abstract

The development of the halal industry globally, including in Indonesia, shows a significant trend. It is driven by growing public awareness of the importance of using sharia-compliant products. The role of Usaha Mikro, Kecil, dan Menengah (UMKM) is crucial in supporting and expanding the development of this sector, as their existence is a major driver of economic growth, although they still face various obstacles, particularly related to the understanding and implementation of halal certification. This Community Service (PKM) is designed to strengthen UMKM knowledge and skills in managing halal-based businesses through training and technical assistance. Activities carried out included outreach, training, Focus Group Discussions (FGDs), technical guidance, and monitoring of 30 food and beverage MSMEs who are members of the Asosiasi Pengusaha Makanan dan Minuman Indonesia (ASPAMI). The activity results showed a significant increase in the understanding and implementation of halal certification, as evidenced by the Wilcoxon test between pretest and posttest scores. Furthermore, implementing this program has significantly contributed to strengthening the position of UMKM, enabling them to survive and compete locally and in increasingly fierce global competition. This program provides education on mapping the halal raw material supply chain and Halal marketing strategies. The sustainability of this program is expected to encourage more UMKM to adopt halal principles and strengthen the national halal ecosystem.
Model of Disaster Information Cycle of West Java Television Journalists Kurnia, Septiawan Santana; Ahmadi, Dadi; Karsa, Satya Indra; Iskandar, Doddy; Firmansyah, Firmansyah
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 5 No. 2 (2020): December 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i2.415

Abstract

Disaster information is an important factor in disaster management efforts, including in West Java. It helps officers and the community to immediately anticipate disasters that may occur. Journalists are among those who play a role in disseminating disaster information. This study aims to describe disaster information cycle model of West Java television journalists in obtaining and disseminating disaster information with the help of technology to increase the speed. This research applies a qualitative method, namely a case study to describe a usage model of disaster information seeking which is uniquely influenced by the developments in information technology. Data collection is carried out through observation, interviews, and documentation. This study finds that smartphone technology contributes to the dissemination of disaster information by television journalists through providing access to social media, online media, and information in group chats. There is an interrelated flow of information between journalists, television editors, local governments, officials and the community. Participation of public and journalists in obtaining and disseminating disaster information helps the government and officers to find out the real conditions of disaster locations and how to handle them.
Co-Authors 1008002114, Aisya Hatami 10080021280, Herliana Widya Pratiwi Adhi Iman Sulaeman Agistia Nurfadilah Putri Al Mega Agung Priyono Ahmad Arif Nurrahman Ajeng Siti Fatimah Azzahra Akbar, Thoriq Ilham Alex Sobur Aliyah Nuraini Alya Khairunnisa Alya Ratna Dewi Anne Ratnasari Annisa Gunawan Ary Jamiat Fauzi Aryana Catur Rangga Atie Rachmiatie Chotijah, Nurul Corrylia Almira Rahma Raissa Danya Ageng Lestari Dedeh Fardiah dizza firnanda listiyanti Doddy Iskandar Doddy Iskandar Cakranegara Effendi, Muhammad Hanif Jabbar Ema Khotimah Erwin Harahap Fadhly Hafizh Faiq Muhammad Fauzan Falih Dwi Musyaffa Febrianty, Jessica Ferry Darmawan Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Hadian Afriyadi Herliana Widya Pratiwi Ilham Akbar Zam Zamy Ilham Akbar Zam Zamy indah novianti Indra Sukmaya Iskandar, Doddy Kiki Zakiah Darmawan Kusumalestari, Ratri Rizki Listiani, Endri M Subur Drajat M. E Fuady Male, Adam Truedy Maman Suherman Mediani Tri Rahmawati Muhamad Romzi Hamdika Muhammad Aldy Febiansyah Muhammad Reyzha Noorsyam Arkian Muthiah Umar Mutia Umar Natasya Giyar Dwisyafitri Neni Yulianita Nia Kurniati Nova Yohana O Hasbiansyah Oesman, Maya Amalia Raden Belva Dzakiyya Rafi Rahyanatuqolbi, Annisa Ratu Helga Sarahdiva Refi Maulana Yusuf Resmisari Dewi Resqy Sellva Budianti Rini Rinawati Rio Hadi Prawira RM Fauzi A Rubyanata Harahap Sabil M Sungkar Satya Indra Karsa Septiawan Santana Kurnia Sri Suwarsi Supriadi, Yadi Tia Muthiah Wulan Trigartanti Zulfebriges Zulfebriges