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All Journal Journal of Business & Banking Jurnal Promosi Pendidikan Ekonomi PROFIT : Jurnal Administrasi Bisnis Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo JURNAL PENDIDIKAN TAMBUSAI Inovator : Jurnal Manajemen YUME : Journal of Management JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JURNAL LENTERA BISNIS Business Preneur : Jurnal Ilmu Administrasi Bisnis Oikonomia: Jurnal Manajemen Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage eMBeJi : Manajemen dan Bisnis Jurnal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Keuangan dan Bisnis Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Bata Ilyas Educational Management Review
Qadri, Rizni Aulia
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Door to Door (D2D) Marketing dalam Meningkatkan Peluang Sales Jova Resto di PT Pundi Mas Berjaya Qadri, Rizni Aulia; Arafah, Nadiya Nur
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Desember 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v4i1.11689

Abstract

Kegiatan pengabdian masyarakat ini dilakukan di Perusahaan PT Pundi Mas Berjaya dan bertujuan untuk meningkatkan peluang sales Jova Resto, yaitu salah satu produk perusahaan. Kegiatan ini menggunakan metode wawancara dan observasi sebagai metode pengumpulan data informasi. Kegiatan ini menghasilkan beberapa luaran kegiatan diantaranya yaitu daftar paket harga untuk produk perusahaan, data rute lokasi door to door beserta pelanggan yang berlangganan, dan laporan kegiatan.
Penerapan Strategi Pemasaran untuk Meningkatkan Target Penjualan PT Graha Dwi Perkasa Qadri, Rizni Aulia; Hernando, Hernando
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 4 No. 2 (2026): Januari 2026
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v4i2.11688

Abstract

Berkembangnya sistem informasi saat ini membawa perubahan besar dalam berbagai bidang kehidupan. Banyak perusahaan memanfaatkan teknologi informasi, khususnya internet untuk secara aktif melakukan promosi guna menarik dan mempertahankan konsumen. PT. Graha Dwi Perkasa merupakan perusahaan yang bergerak di bidang penjualan alat listrik. Pemasaran produk pada PT. Graha Dwi Perkasa dilakukan melalui jasa sales. Kegiatan pengabdian keapda masyarakat (PKM) ini dilaksanakan dengan tujuan menarik lebih banyak pelanggan lagi dan penulis juga berharap dapat meningkatkan target penjualan dari hasil penjualan sebelumnya. Strategi pemasaran yang digunakan adalah dengan membuat promo seperti “ setiap pembelian boxfan di PT. Graha Dwi Perkasa sebanyak 15 pcs akan mendapatkan bonus 1 pcs”, dan “setiap pembelian antena PAO3886DG akan mendapatkan Harga special yaitu potongan harga menjadi Rp 80.000/pcs dan akan mendapatkan bonus 1 pcs antenna PAO3886DG”.  Hasil yang diperoleh adalah PT. Graha Dwi Perkasa banyak dibeli oleh pelanggan baru sehingga membuat penjualan menjadi meningkat.
STRATEGI PEMASARAN DIGITAL TERINTEGRASI DALAM MENINGKATKAN VISIBILITAS DAN DAYA SAING UMKM KULINER Lady, Lady; Jesslieca; Arief, Ronny Firdiansyah; Qadri, Rizni Aulia
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 8 No. 1 (2026): Vol. 8 No. 1 Maret 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v8i1.40805

Abstract

Culinary SMEs in urban areas often face low brand visibility and high dependency on local customers near their physical locations. This study aims to implement an integrated digital marketing strategy for Shan Nasi Lemak in Batam to expand its market reach. A qualitative case study method was employed through observation, documentation, and in-depth interviews. The intervention involved standardizing visual identity, optimizing Google Maps profiles, and activating creative content on Instagram, TikTok, and GrabFood platforms. The results indicate that the multichannel strategy significantly improved the business's digital performance, as evidenced by thousands of organic video views and a broader reach to new audiences beyond the initial followers. Qualitative validation confirms that improved visual aesthetics and ease of access to information enhance consumer trust and purchase intention. This research concludes that the synergy between professional visual identity and consistent digital platform management is a crucial instrument for SMEs in building sustainable competitiveness in the urban market.
Membangun Brand Loyalty Mobil Listrik di Batam Melalui Strategi Pemasaran: Sebuah Studi Analisis Sia, Zendi; Qadri, Rizni Aulia; Purwianti, Lily
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10334

Abstract

                In this modern era, the level of public awareness regarding the use of environmentally friendly products tends to increase. This can be seen from the increase in the number of electric car users in various cities in Indonesia, including Batam City. The purpose of this research is none other than to analyze the effect of environmental beliefs and environmental knowledge on the formation of brand loyalty through the mediating role of environmental concern and environmentally friendly brand image. The research methodology used is quantitative, with a causality design (cause and effect between research variables), and data analysis is carried out using SMARTPLS software. The research results reveal that environmental beliefs and environmental knowledge both have a significant influence on environmental concern. Concern for the environment has a significant influence in shaping an environmentally friendly brand image. Furthermore, green brand image is the main factor driving increased brand loyalty. Environmental concern and environmentally friendly brand image able to act as mediators in connecting the influence of environmental beliefs and environmental knowledge with brand loyalty for electric car products in Batam City.
Co-Authors Amanda, Nasyah Ana Ana Ang, Nicky Jefferson Anggiani, Sarfilianti Arafah, Nadiya Nur Arief, Ronny Firdiansyah Butarbutar, Hotni Mutiara Cahyati, Sri Cici Afrida Cheristina, Cheristina Christiarini, Renny Christy, Angelica Vivian Cuandra, Fendy Darmawan, Hendry Defen, Defen Dino, Dino Dzaky, Muhammad Naufal Elida, Shelly E Erwin Erwin EVELYN EVELYN Fahlevi, Renza Frentyo, Frentyo Hartono, Cindy Hernando, Hernando Jennifer, Fion Jenny, Yang Jerry, Jerry Jesslieca Jesslyn, Jesslyn JUNIANTO JUNIANTO Juriana, Elvi Kelvin Kelvin Lady, Lady Larissa, Jesslyn Liana, Jumi Lien, Tan Phey Lily Purwianti Lim, Nicholas Liu, Lisa Carline Maitri, Badra Marcella, Kenny Melissa Melissa Melvin, Melvin Nicholas, Nicholas Nurjanah, Listia Ong, Jovi Ong, Teddy Purwianti , Lily Rena Rena Renaldi, Angelina Julia Richmond, Richmond Ridhayati Farid Saputra, Eric Gilbert Saputra, Osgood Feriady Darma Serly, Serly Shevia, Shevia Sia, Zendi Sinambela, Fitriana Aidnilla Sinambella, Fitriana Aidnilla Sitompul, Yerry Mia Br. Styvani, Sherlyca Susanti, Oktris Sutjiali, Florensia Syahara, Elvina Thai, Kristina Tina, Tina Tyana Tyana, Tyana Valentina, Eni Vanders, William Verandi, Rizal Vinchen, Hendri Waty, Indah Wenny, Wenny Wiliyan, Hendy Wilyanto, Adi Yodiputra, Jason Yuki, Narumi Zai, Immanuel