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The Communication Pattern of Government in Socializing the Creative City Campaign as City Branding Romli, Nada Arina; Akbar, M. Fikri
Jurnal Humaniora dan Ilmu Pendidikan Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jahidik.v5i1.6500

Abstract

Purpose: This study aims to determine the communication patterns used by the Cimahi city government and related agencies to promote the “Creative City” program. Research Methodology: The study employs a qualitative research method using a case study approach, allowing an in-depth exploration of the subject matter within its real-life context. Results: The communication patterns carried out by the Cimahi city government and various parties involved in the Creative City campaign are divided into interpersonal and group communication patterns through business forums, organizational communication patterns, mass communication patterns with conventional media and mass communication patterns with new media. Conclusions: In an effort to create a mutual agreement or social institution in a society, socialization is needed from the organizers in this case the Cimahi City Government which is categorized into two, namely SMEs as the main target and the wider community with interpersonal communication patterns: Business Meeting Forum, Group Discussion Forum, and exhibitions. The organizational communication pattern is the government to the group then the chairman, secretary or information distributor provides information to members using social media such as Facebook, BBM, WhatsApp, and posters. Limitations: This study did not measure the impact of the program on the target audience. Contributions: The benefit of this research is to provide a reference for government institutions to create effective city branding program socialization in disseminating information and gaining high publicity.
PEMANFAATAN LIMBAH KULIT KELAPA SEBAGAI CAMPURAN MATERIAL PAVING BLOCK BAGI USAHA KECIL MENENGAH DI DESA BERNUNG KABUPATEN PESAWARAN Fery Hendi Jaya; zesty miranda; M. Fikri Akbar; Farendra Subekti
JURNAL ABDIMAS DOSMA (JAD) Vol. 3 No. 1 (2024): JANUARI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v3i1.46

Abstract

Nowadays we have found lots of variations or various kinds of community innovations related to the needs of the community itself, so that the community is trying to make it easier so that their needs are met, especially in the current economic situation, the community which has just experienced economic improvements after the Covid-19 pandemic. The purpose of this service is to increase public knowledge and understanding of the benefits of coconut shell waste as a mixture for making paving blocks. Currently, as the population increases, physical development is increasing, and the need for building materials is also increasing. For example Paving blocks are usually used for coating soil, such as vehicle parking lots, yards, alleyways, etc. Basically, paving blocks are only designed to withstand compressive strength. However, it cannot be denied that paving blocks will also receive tensile forces as a result of unstable soil conditions or imperfect installation. Most of the damage that occurred in the field was broken in the middle, not destroyed. The large amount of coconut shell waste that should be used as a basic ingredient for making paving block mixes. With the use of coconut shell waste as a mixture of materials, it is hoped that it can help the community as a building material so that it makes it easier and costs less.
Strategi Komunikasi Pandawara Group pada Kampanye #OneDayOneTrashBag untuk Edukasi Lingkungan melalui Media Sosial Rachel Archita Salwa; M. Fikri Akbar; Nada Arina Romli
Switch : Jurnal Sains dan Teknologi Informasi Vol. 4 No. 4 (2026): Juli : Switch : Jurnal Sains dan Teknologi Informasi
Publisher : Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/switch.v4i4.905

Abstract

The issue of waste and the low level of public awareness regarding environmental cleanliness have become challenges that require effective communication strategies to encourage behavioral change. This study aims to identify the communication strategies used by Pandawara Group in the #OneDayOneTrashBag campaign to increase public awareness of the importance of environmental preservation through social media. This study employs a qualitative approach using a narrative method. Data collection was conducted through in-depth interviews, participatory observation, and documentation of the #OneDayOneTrashBag campaign activities. Data analysis was carried out through the stages of transcription, data selection, classification, and the construction of research narratives. The findings show that Pandawara Group’s communication strategy is developed through simple and easily understood message planning, the use of before-and-after visual content, the utilization of social media as a space for education and participation, and the establishment of interaction with audiences. The strategy is reflected through the aspects of plan, ploy, pattern, position, and perspective, which build Pandawara Group’s identity as an action-based environmental campaign movement. This study demonstrates that consistent, visual, and participatory digital communication can serve as an effective approach to increasing awareness and encouraging public involvement in environmental issues.