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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Aliansi : Jurnal Manajemen dan Bisnis Jurnal Kajian Ilmiah JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN East Asian Journal of Multidisciplinary Research (EAJMR) JURNAL ECONOMINA Journal of Artificial Intelligence and Digital Business Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Master Manajemen Jurnal Riset Ilmiah JURNAL RUMPUN MANAJEMEN DAN EKONOMI Indonesian Journal of Economics and Strategic Management JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Kewirausahan dan Multi Talenta (JKMT) Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Jurnal Manajemen Kreatif dan Inovasi An-naba : Jurnal Pendidikan dan Pengabdian Masyarakat
Sari, Rycha Kuwara
Universitas Bhayangkara Jakarta Raya
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Analisis Pengaruh Beban Kerja dan Disiplin Kerja terhadap Kinerja Karyawan di PT Jasa Prima Logistik BULOG Cabang DKI Jakarta dan Banten Nadya Alya Nurjihan; Rycha Kuwara Sari; Ferawaty Puspitorini
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 1 No. 4 (2025): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan Keuangan
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v1i4.124

Abstract

This study aims to analyze the effect of workload and work discipline on employee performance at PT Jasa Prima Logistik BULOG, DKI Jakarta & Banten Branch. The research employs a quantitative approach using a survey technique, where data were collected through questionnaires distributed to 45 respondents. The analysis technique used is multiple linear regression with the assistance of IBM SPSS version 26 software.he results show that workload has a negative and insignificant effect on employee performance, with a t-value of -1.215 and a significance level of 0.231 (p > 0.05). This indicates that an increase in workload does not necessarily enhance employee performance and may even reduce productivity if the workload is excessive. Conversely, work discipline has a positive and significant effect on employee performance, with a t-value of 5.127 and a significance level of 0.000 (p < 0.05). This suggests that employees with a high level of discipline tend to be more productive, responsible, and effective in completing their tasks.Simultaneously, the F-test results indicate that workload and work discipline together have a significant impact on employee performance, with an F-value of 14.823 and a significance level of 0.000 (p < 0.05). The coefficient of determination (R²) test results show that 41.2% of the variation in employee performance can be explained by workload and work discipline variables, while the remaining 58.8% is influenced by other factors not examined in this study.The conclusion of this study is that work discipline is the primary factor contributing to improved employee performance, whereas excessive workload without proper management can negatively impact productivity. Therefore, PT Jasa Prima Logistik BULOG is advised to enhance employee discipline through more effective policies and manage workload proportionally to prevent adverse effects on employee well-being and productivity.
Membangun Desa Bersih dan Sehat melalui Kolaborasi dan Edukasi Lingkungan di Desa Kedung Pengawas Aura Tria Hunny Septiana; Vera Pariska; Silmi Hafizha; Saiful Rizky Ramadhan; Rizki Maulana; Rama Sigit Nugraha; Oktavia Ramadhani Riansyah; Nindita Augustin; Muhammad Fikhri Al Bukhari; Mohamad Iqbal; Meidita Salsabila; Muhammad Fauzi Aditya Firdaus; Husnaya Amelia; Rycha Kuwara Sari
An-naba : Jurnal Pendidikan dan Pengabdian Masyarakat Volume 1, Nomor 3, Tahun 2026
Publisher : PT. AHLAL PUBLISHER NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66914/542x1026

Abstract

Kuliah Kerja Nyata (KKN) Tematik merupakan bentuk pengabdian perguruan tinggi yang mengintegrasikan ilmu pengetahuan dengan kebutuhan masyarakat. Artikel ini mendokumentasikan dan menganalisis secara kritis pelaksanaan program KKN di Desa Kedung Pengawas, Kabupaten Bekasi, Jawa Barat, dengan fokus pada pengelolaan lingkungan, penyediaan fasilitas publik, dan peningkatan literasi digital. Permasalahan utama meliputi pengelolaan sampah yang belum optimal, keterbatasan fasilitas umum, serta rendahnya kewaspadaan terhadap penipuan digital. Melalui pendekatan participatory action research (PAR) dan pemberdayaan berbasis komunitas, dilaksanakan enam program kerja, yaitu edukasi penipuan digital, pembuatan wadah sampah terpilah, pembangunan taman bermain anak, pemasangan tiang pull-up, pemasangan papan peringatan, serta kerja bakti dan penghijauan. Hasil menunjukkan peningkatan kesadaran lingkungan, kebiasaan pemilahan sampah, kewaspadaan terhadap kejahatan siber, serta tersedianya fasilitas publik yang bermanfaat. Program ini menegaskan bahwa kolaborasi antara mahasiswa dan masyarakat efektif dalam mendorong perubahan sosial yang berkelanjutan. Kata kunci: KKN, pemberdayaan masyarakat, literasi digital, pengelolaan sampah, gotong royong, Desa Kedung Pengawas Abstract: The Thematic Community Service Learning (KKN) is a form of community service by higher education institutions that integrates academic knowledge with the needs of the community. This article documents and critically analyzes the implementation of the KKN program in Kedung Pengawas Village, Bekasi Regency, West Java, focusing on environmental management, the provision of public facilities, and the improvement of digital literacy. The main issues include suboptimal waste management, limited public facilities, and low awareness of digital fraud. Through a participatory action research (PAR) approach and community-based empowerment, six programs were implemented: education on digital fraud, the creation of sorted waste bins, the construction of a children’s playground, the installation of pull-up bars, the installation of warning signs, as well as community service and greening initiatives. The results showed an increase in environmental awareness, waste sorting habits, and vigilance against cybercrime, as well as the availability of useful public facilities. This program underscores that collaboration between students and the community is effective in driving sustainable social change. Keywords: KKN, community empowerment, digital literacy, waste management, gotong royong, Kedung Pengawas Village
Pengaruh Kualitas Produk, Harga, dan Promosi terhadap Minat Beli Konsumen : Studi pada Konsumen Kaizen Heritage Bekasi Muhammad Fauzan Zaen; Rycha Kuwara Sari; Murti Wijayanti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2672

Abstract

The Influence of Product Quality, Price, and Promotion on Consumer Purchase Intention (A Study of Kaizen Heritage Bekasi Consumers). This study aims to determine the influence of product quality, price, and promotion on consumer purchase intention at Kaizen Heritage Bekasi. The study is motivated by the increasingly intense competition in the coffee shop business, which requires business owners to continuously improve product quality, set appropriate prices, and create highly attractive promotions to maintain customer loyalty. This research employs a quantitative method with a descriptive approach. Data collection was conducted by distributing questionnaires to 108 respondents who had purchased products at Kaizen Heritage Bekasi. Data analysis was performed using multiple linear regression testing via Statistical Product and Service Solutions (SPSS) software version 27. The results indicate that product quality has a positive but insignificant effect on consumer purchase intention, whereas price and promotion have a positive and significant effect on consumer purchase intention. Simultaneously, the three variables have a significant positive effect on consumer purchase intention. This study is expected to serve as a reference for coffee shop business owners in designing more effective marketing strategies to enhance customer loyalty.
Pengaruh Pengalaman Organisasi, Soft Skills, dan Motivasi Kerja terhadap Persepsi Kesiapan Kerja Mahasiswa BEM Rizqi Alif Fathin; Rycha Kuwara Sari; Murti Wijayanti
MASMAN Master Manajemen Vol. 4 No. 3 (2026): Agustus: Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i3.1444

Abstract

This study aims to examine the influence of organizational experience, soft skills, and work motivation on the perceived work readiness of student board members of BEM FEB at Universitas Bhayangkara Jakarta Raya during the 2024-2026 period, both partially and simultaneously. The research was motivated by the persistently high skill gap between higher education graduates and the demands of the labor market. A quantitative approach was employed using a survey method, with questionnaires distributed to 59 FEB students who had served or were currently serving in BEM, using a saturated sampling technique so that the entire population was used as the sample, and the data were analyzed using multiple linear regression analysis. The findings reveal that organizational experience, soft skills, and work motivation each have a positive and significant effect on work readiness, both partially and simultaneously, with soft skills identified as the most dominant contributing factor. Together, the three variables were able to explain a substantial proportion of the variance in students' work readiness, while the remainder was attributable to other factors beyond the scope of this study. These findings imply that universities and student organizations need to strengthen organizational involvement, soft skill development programs, and work motivation support in order to better prepare students for entering the workforce after graduation.
Pengaruh Content Marketing, Influencer Marketing, dan Electronic Word of Mouth (E-WOM) terhadap Keputusan Pembelian Produk Glad2Glow di TikTok Shop: Studi Kasus pada Generasi Z di Kabupaten Bekasi Indira Salsabila; Agus Dharmanto; Rycha Kuwara Sari
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 3 (2026): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i3.6572

Abstract

This study aims to identify and analyze the influence of content marketing, influencer marketing, and electronic word of mouth (e-wom) on purchasing decisions for Glad2Glow products on TikTok Shop among Generation Z in Bekasi Regency. This is a quantitative study using a sample of 108 respondents obtained through non-probability sampling with a purposive sampling technique. Primary data were collected using a questionnaire and analyzed using multiple linear regression with the assistance of SPSS version 26. The results of the partial t-test indicate that content marketing has a positive and significant effect on purchasing decisions (t-count 3.557 > t-table 1.983), influencer marketing has a positive and significant effect (t-count 3.086 > t-table 1.983), and electronic word of mouth has a positive and significant effect (t-count 3.807 > t-table 1.983). The simultaneous F-test shows that content marketing, influencer marketing, and electronic word of mouth jointly have a positive and significant effect on purchasing decisions, with an F-count of 41.506 greater than the F-table of 2.69, and an adjusted R² of 0.532, indicating that the three independent variables explain 53.2% of the variation in purchasing decisions. These findings imply that beauty brands marketed through social commerce platforms need to simultaneously strengthen informative content, credible influencer collaboration, and positive consumer reviews to drive purchasing decisions among Generation Z consumers.
Co-Authors Achmad Fauzi Alya Nurjihan, Nadya Ari Sulistyowati Ari Sulistyowati Ari Sulistyowati Ari Sulistyowati, Ari Aura Tria Hunny Septiana Azizah Azuzazah Bukhari, Eri Caesaria Kaslinda SM, Sandra Dewi, Nita Komala Dharmanto, Agus Dwi Anggraini, Shaqila Dwi ASTUTI Ery Teguh Prasetyo Fahmi Sahlan Fauzia, Nurul Ferawaty Puspitorini Ferawaty Puspitorini Ferawaty Puspitorini, Ferawaty Fikri , Adi Wibowo Noor Hadita, Hadita Handayani, Milda Hanna Luthfiana Herlina Febriyanti Husnaya Amelia Indah Rizki Maulia Indira Salsabila Jumawan Kardinah Indrianna Meutia Khairani, Nila Kusuma, Wisnu Lattifah Rahmaviani Lestari, Suci Indah Maimunah Marwan, Benaya Aushaf Razan Putra Meidita Salsabila Meta Luvita Sari Meta Luvita Sari Meutia, Kardinah Indrianna Mohamad Iqbal Muhammad Fauzan Zaen Muhammad Fauzi Aditya Firdaus Muhammad Fikhri Al Bukhari Nadya Alya Nurjihan Narpati, Bintang Neng Siti Komariah Nindita Augustin Nita Komala Dewi Noka, Isara Abda Novita Wahyu Setyawati Nurdianah, Dinda Nurhayati Nurul Aulia Pratama Oktavia Ramadhani Riansyah Praditya Ardhana, Rafli Priyani Priyani Priyani, Priyani PUJI LESTARI Putri Wardah Rahmah, Ulya Siti Rama Sigit Nugraha Rianto, Muhammad Richo Rica Erliyana Wijaya Rizki Maulana Rizqi Alif Fathin Rony, Zahara Tussoleha Saiful Rizky Ramadhan Salsabila Putri Adhisty Salsabilah, Firyaal Silmi Hafizha Sudiantini, Dian Theresia Theresia Ulya Siti Rahmah Untari, Dhian Tyas Vera Pariska Wahyu S, Novita Wastam Wahyu Hidayat Widuri, Gladis Sukma Ayu Wijayanti, Murti Woestho, Choiroel Zulia Eka Pusparini