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All Journal Jurnal Studi Pemerintahan Katalogis JURNAL ILMU SOSIAL EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Dimensi JAKPP : Jurnal Analisis Kebijakan & Pelayanan Publik Islamic Management: Jurnal Manajemen Pendidikan Islam community: Pengawas Dinamika Sosial JURNAL PENDIDIKAN TAMBUSAI Journal of Midwifery and Nursing Inovasi: Jurnal Ilmiah Ilmu Manajemen Journal of Law Science Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Ilmu Manajemen Profitability Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Disrupsi Bisnis Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Penkomi : Kajian Pendidikan dan Ekonomi INVOICE : JURNAL ILMU AKUNTANSI Journal of Indonesian Management JSIP: Jurnal Studi Ilmu Pemerintahan The International Journal of Politics and Sociology Research Society: Jurnal Pengabdian Masyarakat Jurnal Sosiologi Dialektika Sosial International Journal of Public Administration Studies Universal Journal of Science and Technology Al-Mujtahid: Journal of Islamic Family Law Profit: Jurnal Manajemen, Bisnis dan Akuntansi Borobudur Nursing Review Mandala of Health : A Scientific Journal Development Policy and Management Review Ranah Research : Journal of Multidisciplinary Research and Development Medical and Health Journal Jurnal Ilmiah Multidisiplin Amsir Jurnal Serambi Ekonomi dan Bisnis Jurnal Manajerial dan Bisnis Tanjungpinang Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Mahasiswa Antropologi dan Sosiologi Indonesia(JuMASI) Journal Pesona Indonesia Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Journal of Economics, Management and Accounting (JEMA) EBISMA: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Jurnal Sosiologi USK (Media Pemikiran & Aplikasi)
Alwi Alwi
Department of Public Administration, Universitas Hasanudin, Makassar, Indonesia
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Journal : Jurnal Penkomi : Kajian Pendidikan dan Ekonomi

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PENGARUH EXPERIENTIAL MARKETING DAN CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA INSTAGRAM @KLINIK_KECANTIKAN_LUXURY DI KOTA BIMA Ismunandar, Ismunandar; Alwi, Alwi
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2851

Abstract

This research aims to analyze the influence of experiental marketing and content marketing on customer engagement on the Instagram account @klinik_kecantikan_luxury located in Bima City, West Nusa Tenggara. Instagram is a popular social media platform used as a marketing channel. Research data was obtained through a questionnaire distributed to 96 respondents who were followers of the Instagram account @klinik_kecantikan_luxury and had used the services of the Luxury Clinic at least twice. The results of the analysis show that experiential marketing and content marketing have a significant influence on customer engagement at @klinik_kecantikan_luxury. The implication of this research is the importance of companies providing a good experience to consumers and designing and delivering interesting and relevant content to increase customer engagement. An effective content marketing strategy can increase customer loyalty and help companies achieve marketing goals more efficiently.
Co-Authors Abidin Abidin Agung Sulistiyo, R Kukun Ahdiaryani, Rizki Alfiady, Teuku Alhumaira, Adinda Faudila Ali Imron Aman, Yusuf Amiruddin Ketaren Andi Rahmat Hidayat, Andi Rahmat Andriyansah . Angriani, Anggi Anita Anita arafah, Salmah Ardiansyah, Ade Arif Rahman Arimi, Kurnia Aris Munandar Aulia, Faizul Ayuspita, Ela Bakti, Indra Setia Basit, Mutmainnah Chalid, Ibrahim Chatarina Umbul Wahyuni Dewiyanti, Dewiyanti Dian Herdiana Didi Setiawan, Didi Dina Oktaviana Dita, Dita Ernawati Ernawati Eviana Eviana, Eviana Fauzi Fauzi Firman Firman Fitrianingsih Fitrianingsih Gita Susanti, Gita Hafied, Fadhliah Hartina, Hartina Heridah, Andi Hermadin, Hermadin Herman Hidayah, Dandi Nurul Hidayanti, Mawar Husnul Khatimah Iftitah, Ita Ikasanti, Putri Wahyu Inten Suweno Anugraha, Inten Suweno Intisariharyanti, Intisariharyanti Ismunandar Juwani, Juwani Kamriana Kamriana Kamriana, Kamriana Kasim, Aksah Kasmad, M. Rachmat LA TAMBA, LA Lahada, Akmal M. Lukman Samboteng & Rulinawaty Kasmad M Nazaruddin M. Husen, M. Marhamah Marhamah mauludi, mauludi Mawaddah Mawaddah, Mawaddah MR, M. Husen Muhammad Hidayat Djabbari Muhammad Iksan, Muhammad Muhazir, M. Rony Mukhlis Mukhlis Murniati . Mursyidin Mursyidin Mustafa Muthiah, Hanifah Mutmainnah Basit, Mutmainnah Basit N. Nazaruddin Nabila, Puput Nirzalin Novianti Novianti Nur Inayah Nur Islam, Firdha Nurasyifa, Ratu Safira Nurhasanah Nurhasanah Nurhayati Nurhayati Nurmala Nurmala Nurul Huda Oktafiani, Dewi Pasha, Naurah Islami Patmawati Patmawati, Patmawati Pratiwi, Aliah Pratiwi, Hatirah Putri Puji Muniarty Putri, Tasya Radena Rafliansyah, Muhamamd Rahayu, Sari Rahmawati, Lena Ramadhan, Muhammad Rohim Rangkuty, Rakhmadsyah Putra Rentandatu, Benhur Rimawan, M. Rimawan, Muhamad Rosmin Ilham Saifullah Saifullah Samboteng, Lukman Sanusi, Fauji Saodah, Saodah Saradillah, Linda Shafarina, Shafarina Sofyan Lanang, Alief Suardi Suardi Sumarmi Syafruddin Syafruddin Syahribulan Syahribulan, Syahribulan Syahrin, Alfin Tania, Inggrid Thalib, Abdul Thamrin, Saddam Husain Ulfah Ulfah Ustman, Najamudin Ali Wahyudin Wahyudin Yuniar, Fika Ari Yusrang, Kiki Nadira Zainuddin, Zainuddin