Article Per Year (5 Year)
p-Index From 2021 - 2026
7.48
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Pembangunan Jurnal Penyuluhan Jurnal Agro AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JMM (Jurnal Masyarakat Mandiri) JURNAL ILMIAH MAHASISWA AGROINFO GALUH Agrilan : Jurnal Agribisnis Kepulauan Jurnal Agrotek Indonesia AGROVITAL : Jurnal Ilmu Pertanian Jurnal Agrium Abdi Masyarakat Aksara: Jurnal Ilmu Pendidikan Nonformal Biofarm : Jurnal Ilmiah Pertanian Jurnal Ilmiah Wahana Pendidikan Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Aptekmas : Jurnal Pengabdian Kepada Masyarakat Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies Agri Analytics Journal Jurnal Budiman: Pembangunan dan Pengabdian Masyarakat Nusantara CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Jurnal Agribisnis dan Pengembangan Wilayah
Sulandjari, Kuswarini
Universitas Singaperbangsa Karawang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 63 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 63 Documents
Search

 3   4   5   6   7 
A Analysis of the Marketing System for Tapioca Flour Brands of Dua Ibu Tani Product of PT Haji Muhammad Ilyas Bogor Regency.: Analysis of the Marketing System for Tapioca Flour Brands of Dua Ibu Tani Product of PT Haji Muhammad Ilyas Bogor Regency Rhamadanty, Fadhila Arnelia; Sulandjari, Kuswarini; Wicaksana, Indrajit
Biofarm : Jurnal Ilmiah Pertanian Vol. 21 No. 1 (2025): BIOFARM JURNAL ILMIAH PERTANIAN
Publisher : Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sukaraja Sub-district has a lot of cassava land that supports the development of the tapioca flour industry, including PT Haji Muhammad Ilyas as the largest tapioca flour producer in Sukaraja Sub-district. The marketing system of PT Haji Muhammad Ilyas involves many actors, which causes price increases for each actor. This study analyzed the production cost structure, marketing channels, marketing institution functions, marketing margins, farmer's share, and marketing efficiency. Using quantitative and qualitative methods, the study involved 13 respondents using snowball and purposive sampling techniques. The data analysis used was cost structure analysis, marketing margin, marketing efficiency, and farmer's share. The results showed that raw material costs accounted for 86.87% of total production costs, with three main marketing channels involving producers, distributors, retailers, and MSMEs. The marketing margin in marketing channel I is Rp. 440,000, channel II is Rp. 24,000 and channel III is Rp. 20,000. Marketing channel III is the most efficient with an efficiency value of 2.5%, while the farmer's share of channels II and III is considered efficient because it is more than 50%.
Pengaruh Bauran Pemasaran terhadap Kepuasan Konsumen di Coffee shop Asimetri Kopi Kabupaten Bogor: The Effect of Marketing Mix on Customer Satisfaction at Coffee shop Asimetri Kopi Bogor Regency Najeela Zulaikha; Sulandjari, Kuswarini; Wicaksana, Indrajit
Biofarm : Jurnal Ilmiah Pertanian Vol. 21 No. 1 (2025): BIOFARM JURNAL ILMIAH PERTANIAN
Publisher : Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/biofarm.v21i1.5626

Abstract

Asimetri Kopi is one of the coffee shops in Bogor Regency that sells a variety of food and beverage menus. Asimetri Kopi is experiencing several problems, one of which is low customer loyalty. The purpose of this study was to analyse the effect of the marketing mix consisting of product, price, place, promotion, process, people, and physical evidence both simultaneously and partially on customer satisfaction at Coffee shop Asimetri Kopi. The research approach used is a qualitative method supported by data. The sample consisted of 97 respondents who were taken using accidental sampling technique. The types of data used include primary and secondary data. Data collection methods include interviews, observations, literature studies, and questionnaires, with data collection techniques carried out through distributing questionnaires. Instrument testing uses validity tests and reliability tests, then the data is transformed using the Successive Interval Method (MSI). The analysis technique and hypothesis testing used is multiple linear regression analysis, by previously performing classical assumption tests including normality test, multicollinearity test, and heteroscedasticity test. The results showed that simultaneously the variables of product (X1), price (X2), place (X3), promotion (X4), process (X5), people (X6), and physical evidence (X7) had an effect on customer satisfaction because they obtained a Sig value (0.000) > 0.05. The place variable (X3) obtained Sig (0.019) < 0.05, promotion (X4) obtained a Sig value (0.046) < 0.05, process (X5) has a Sig value (0.037) < 0.05, people (X6) have a Sig value (0.048) < 0.05, and physical evidence (X7) has a Sig value (0, 009) < 0.05 has a partial effect on customer satisfaction, while the product variable (X1) obtained a Sig value (0.125) > 0.05, and the price (X2) obtained a Sig value (0.116) > 0.05 has no partial effect on customer satisfaction. Based on the results of multiple linear regression, it can be concluded that of the seven marketing mix variables that affect customer satisfaction is the people variable of 2.332. Keywords: marketing mix, customer satisfaction, coffee shop, asimetri kopi
PEMBINAAN KELEMBAGAAN DAN MANAJEMEN PADA UMKM TELUR ASIN DI PROVINSI JAWA BARAT Sulandjari, Kuswarini; Azzahra, Fatimah; Muslimah, Tikka
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34626

Abstract

Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia. Akan tetapi banyak UMKM yang menghadapi tantangan dalam meningkatkan profitabilitas dan bersaing di pasar yang semakin kompetitif. Demikian halnya UMKM Telur Asin mitra pengabdian ini, berlangsung seadanya tanpa formalitas, manejemen sederhana, skala usaha dan keuntungan nyaris tidak bertambah, untuk itu diperlukan pembinaan. Tujuan pengabdian ini meningkatkan pengetahuan dan keterampilan sumberdaya manusia dan meningkatkan kapasitas UMKM dalam hal kelembagaan, manajemen produksi, dan manajemen keuangan. Kegiatan dilakukan oleh dosen pembimbing dan 12 orang mahasiswa. Metode pengabdian : anjangsono, penjelasan, diskusi, dialog, serta fasilitasi. Evaluasi dengan cara observasi, diskusi dan wawancara dengan pemilik/pengelola serta karyawan UMKM untuk mendapatkan data kualitatif dan kuantitatif. Hasil pengabdian : Secara keseluruhan hasil dan manfaat pengabdian pembinaan UMKM telur asin Cakasep pada tingkat tinggi (skor 63,3), terdiri dari spek kelembagaan tinggi (skor 70), aspek manajemen produksi cukup (skor 60), manajemen keuangan cukup (skor 60). Hasil dan manfaat pengetahuan pada aspek kelembagaan, manajemen produksi, manajemen keuangan, pada tingkat cukup (skor 60), hasil dan manfaat keterampilan manajemen produksi dan manajemen keuangan rendah (skor 40). Capaian fasilitasi, meliputi Identitas “UMKM Telur Asin Cakasep” Surat ijin usaha, Sertifikat UMKM, Sertifikat halal, buku-buku pencatatan produksi, keuangan dan alat produksi termasuk kategori tinggi (skor 80). Abstract: Micro, Small, and Medium Enterprises (MSMEs) are crucial to the Indonesian economy. Nevertheless, numerous MSMEs encounter difficulties in enhancing profitability and competing in an increasingly competitive marketplace. Likewise, the Salted Egg MSMEs, collaborators in this service, function informally, possess rudimentary management structures, and their company scale and earnings have scarcely improved, necessitating training. This service aims to augment the knowledge and skills of human resources while enhancing the institutional development, production management, and financial management capacities of MSMEs. The exercise was conducted by the supervising instructor and twelve students. Service methodologies: house visits, elucidations, talks, dialogues, and facilitation.Evaluation by means of observation, discussions and interviews with MSME owners/managers to obtain qualitative and quantitative data. Outcomes of Service: The results and advantages of the coaching service for Cakasep salted egg SMEs are substantial, with an overall score of 63.3. This includes a high institutional aspect score of 70, a suitable production management aspect score of 60, and a sufficient financial management aspect score of 60. The outcomes and advantages of knowledge in institutional, production management, and financial management domains are adequate (scoring 60), although the results and benefits of production management and financial management competencies are deficient (score 40). The facilitation accomplishments encompass the "UMKM Telur Asin Cakasep" identity, business licenses, MSME certifications, halal certificates, production and financial record books, and production tools, all classified in the high category (score 80).
Co-Authors Abadi, Slamet Abdulloh Yasin Abubakar Abubakar Abubakar Abubakar Agustina, Dessy Aisyah Maulidina Aji, Bagus Restu Alicia Nurfauzy Ani Lestari Anisa Syifa Salsabila Arief Yanto Rukmana Astari, Tiara Dewi Cindy Sofia Damay Indrianto, Putra Deni Mustopa Dessy Agustina Sari Devi Maratus Salamah Dewa Oka Suparwata Dhiya Nida Ulhaq Diah Retno Dwi Hastuti Diani Tari Elia Azizah Endah Dahlia Fatimah Azzahra Fatimah Azzahra Fawwaz, Andhika Nadhif FERRY FIRMANSYAH Ganjar Kurnia Hardy, Ratu Genialda Hayatul Rahmi Hepi Hapsari I Putu Eka Wijaya Ida Marina, Ida Ikhlasul Akbar Indrajit Wicaksana Indrianto, Putra Damay Istiqomah Nurul Fitri Jolanda, Hanifah Putri jujun hermawan Juliana Margaretha Mitra Musika Lubis Muhamad Rom Ali Fikri Muhammad Syafi'i Muharam Muharam Muharam, Muharam Mulyanto Mulyanto Muslimah, Tikka Najeela Zulaikha Nana Suryana Nasution Nur'azkiya, Luthfi Nur’azizah, Ismi Nur’azkiya, Luthfi Pebrin, Triana Pieter J Kunu Pramesty, Alma Dianika Puji Raihani Purnama, Reza Wahyu Putri Cahyaning Ramadhan R. Prasodjo Soedomo Rafif Ikhsan Mahadhika Rahmi, Hayatul Ratna Mufidah Restu Dinika, Aliffia Rhamadanty, Fadhila Arnelia Rizki Fauzi Rommy Andhika Laksono Roosganda Elizabeth ROOSGANDA ELIZABETH Salsabila Safitri Armei Rihadi Sarmidi, Suciati Shofa Hanis Aisyah Siti Mariyani Slamet Abadi Slamet Abadi Stefani Septi Anggraeni Suhaeni Suhaeni Suhaeni Suhaeni Suhaeni, Suhaeni Sultoni Alamsyah Syadiah, Siti Maulida Syahputra, Ali Fahmi Tampubolon, Fransisca Joana Tarya J. Sugarda Tera Lesmana Wa Ode Sifatu Wangga Gunadi Wijaya, I Putu Eka Yayu Sri Rahayu Yusiana, Ekalia Yusuf Muhyiddin Zainal Abidin