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Sulandjari, Kuswarini
Universitas Singaperbangsa Karawang
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A Analysis of the Marketing System for Tapioca Flour Brands of Dua Ibu Tani Product of PT Haji Muhammad Ilyas Bogor Regency.: Analysis of the Marketing System for Tapioca Flour Brands of Dua Ibu Tani Product of PT Haji Muhammad Ilyas Bogor Regency Rhamadanty, Fadhila Arnelia; Sulandjari, Kuswarini; Wicaksana, Indrajit
Biofarm : Jurnal Ilmiah Pertanian Vol. 21 No. 1 (2025): BIOFARM JURNAL ILMIAH PERTANIAN
Publisher : Universitas Pekalongan

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Abstract

Sukaraja Sub-district has a lot of cassava land that supports the development of the tapioca flour industry, including PT Haji Muhammad Ilyas as the largest tapioca flour producer in Sukaraja Sub-district. The marketing system of PT Haji Muhammad Ilyas involves many actors, which causes price increases for each actor. This study analyzed the production cost structure, marketing channels, marketing institution functions, marketing margins, farmer's share, and marketing efficiency. Using quantitative and qualitative methods, the study involved 13 respondents using snowball and purposive sampling techniques. The data analysis used was cost structure analysis, marketing margin, marketing efficiency, and farmer's share. The results showed that raw material costs accounted for 86.87% of total production costs, with three main marketing channels involving producers, distributors, retailers, and MSMEs. The marketing margin in marketing channel I is Rp. 440,000, channel II is Rp. 24,000 and channel III is Rp. 20,000. Marketing channel III is the most efficient with an efficiency value of 2.5%, while the farmer's share of channels II and III is considered efficient because it is more than 50%.
Pengaruh Bauran Pemasaran terhadap Kepuasan Konsumen di Coffee shop Asimetri Kopi Kabupaten Bogor: The Effect of Marketing Mix on Customer Satisfaction at Coffee shop Asimetri Kopi Bogor Regency Najeela Zulaikha; Sulandjari, Kuswarini; Wicaksana, Indrajit
Biofarm : Jurnal Ilmiah Pertanian Vol. 21 No. 1 (2025): BIOFARM JURNAL ILMIAH PERTANIAN
Publisher : Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/biofarm.v21i1.5626

Abstract

Asimetri Kopi is one of the coffee shops in Bogor Regency that sells a variety of food and beverage menus. Asimetri Kopi is experiencing several problems, one of which is low customer loyalty. The purpose of this study was to analyse the effect of the marketing mix consisting of product, price, place, promotion, process, people, and physical evidence both simultaneously and partially on customer satisfaction at Coffee shop Asimetri Kopi. The research approach used is a qualitative method supported by data. The sample consisted of 97 respondents who were taken using accidental sampling technique. The types of data used include primary and secondary data. Data collection methods include interviews, observations, literature studies, and questionnaires, with data collection techniques carried out through distributing questionnaires. Instrument testing uses validity tests and reliability tests, then the data is transformed using the Successive Interval Method (MSI). The analysis technique and hypothesis testing used is multiple linear regression analysis, by previously performing classical assumption tests including normality test, multicollinearity test, and heteroscedasticity test. The results showed that simultaneously the variables of product (X1), price (X2), place (X3), promotion (X4), process (X5), people (X6), and physical evidence (X7) had an effect on customer satisfaction because they obtained a Sig value (0.000) > 0.05. The place variable (X3) obtained Sig (0.019) < 0.05, promotion (X4) obtained a Sig value (0.046) < 0.05, process (X5) has a Sig value (0.037) < 0.05, people (X6) have a Sig value (0.048) < 0.05, and physical evidence (X7) has a Sig value (0, 009) < 0.05 has a partial effect on customer satisfaction, while the product variable (X1) obtained a Sig value (0.125) > 0.05, and the price (X2) obtained a Sig value (0.116) > 0.05 has no partial effect on customer satisfaction. Based on the results of multiple linear regression, it can be concluded that of the seven marketing mix variables that affect customer satisfaction is the people variable of 2.332. Keywords: marketing mix, customer satisfaction, coffee shop, asimetri kopi
Co-Authors Abadi, Slamet Abdulloh Yasin Abubakar Abubakar Abubakar Abubakar Agustina, Dessy Aisyah Maulidina Aji, Bagus Restu Alicia Nurfauzy Ani Lestari Anisa Syifa Salsabila Arief Yanto Rukmana Astari, Tiara Dewi Cindy Sofia Damay Indrianto, Putra Deni Mustopa Dessy Agustina Sari Devi Maratus Salamah Dewa Oka Suparwata Dhiya Nida Ulhaq Diah Retno Dwi Hastuti Diani Tari Elia Azizah Endah Dahlia Fatimah Azzahra Fawwaz, Andhika Nadhif FERRY FIRMANSYAH Ganjar Kurnia Hardy, Ratu Genialda Hayatul Rahmi Hepi Hapsari I Putu Eka Wijaya Ida Marina, Ida Ikhlasul Akbar Indrajit Wicaksana Indrianto, Putra Damay Istiqomah Nurul Fitri Jolanda, Hanifah Putri jujun hermawan Juliana Margaretha Mitra Musika Lubis Muhamad Rom Ali Fikri Muhammad Syafi'i Muharam Muharam Muharam, Muharam Mulyanto Mulyanto Najeela Zulaikha Nana Suryana Nasution Nur'azkiya, Luthfi Nur’azizah, Ismi Nur’azkiya, Luthfi Pebrin, Triana Pieter J Kunu Pramesty, Alma Dianika Puji Raihani Purnama, Reza Wahyu Putri Cahyaning Ramadhan R. Prasodjo Soedomo Rafif Ikhsan Mahadhika Rahmi, Hayatul Ratna Mufidah Restu Dinika, Aliffia Rhamadanty, Fadhila Arnelia Rizki Fauzi Rommy Andhika Laksono Roosganda Elizabeth ROOSGANDA ELIZABETH Rukmana, Arief Yanto Salsabila Safitri Armei Rihadi Sarmidi, Suciati Shofa Hanis Aisyah Siti Mariyani Slamet Abadi Slamet Abadi Stefani Septi Anggraeni Suhaeni Suhaeni Suhaeni Suhaeni Suhaeni, Suhaeni Sultoni Alamsyah Syadiah, Siti Maulida Syahputra, Ali Fahmi Tampubolon, Fransisca Joana Tarya J. Sugarda Tera Lesmana Wa Ode Sifatu Wangga Gunadi Wijaya, I Putu Eka Yayu Sri Rahayu Yusiana, Ekalia Yusuf Muhyiddin Zainal Abidin