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Journal : Journal of International Conference Proceedings

Building Organizational Citizenship Behavior through Authentic Leadership and Organizational Commitment Amran, Ali
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2285

Abstract

Leaders and employees are valuable human resources in a company. Proper leadership accompanied by employee commitment is needed for the organization’s sustainability. This research seeks to ascertain the influence of authentic leadership and organizational commitment on organizational citizenship behavior. Survey method with descriptive and verificative research was used to obtain the data by using are primary data obtained from the distribution of questionnaires. Saturated Sampling is the method of sampling that is used.. The samples involved were 97 respondents, namely employees at PT Aneka Produksi Nusajaya. The results showed that organizational citizenship behavior was positively and significantly influenced by organizational commitment and authentic leadership , either partially or concurrently. In addition, variable of authentic leadership have a greater influence on organizational citizenship behavior than variable of organizational commitment. This research findings are expected to be used by companies to build organizational citizenship behavior through aspects of authentic leadership and organizational commitment. 
Going Green: Unleashing the Potential of Green Product Knowledge and Influencer Marketing in Eco-Friendly Sanitary Product Selection Agustina, Silpia; Amran, Ali; Dewi, Srie Wijaya Kesuma; Komalasari, Yunika; Putriyandari, Rofily; Drajat, Devi Yuniati
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2836

Abstract

This study examines the influence of green product knowledge and influencer marketing on purchase intention for eco-friendly sanitary products under the brand Nadnad. The data utilized in this research is primary data gathered by a survey method by giving questionnaires to 100 respondents residing in the city of Bandung, with respondent ages ranging from 15 to 35 years. Respondent selection was conducted by utilizing a non-probability sampling approach with purpose sampling techniques. The type of research is a descriptive and verificative survey employing multiple regression analysis. The findings of this study, green product knowledge has a partially significant and positive impact on purchase intention, and influencer marketing has a partially significant and positive impact on purchase intention as well. Furthermore, green product knowledge and influencer marketing, have simultaneously significant and positive impacts on purchase intention. This research provides a deeper understanding of the importance of green product knowledge in increasing consumer purchase intention towards eco-friendly sanitary products and can encourage companies to consider influencer marketing strategies as an effective method for promoting eco-friendly products.
Going Green: Unleashing the Potential of Green Product Knowledge and Influencer Marketing in Eco-Friendly Sanitary Product Selection Agustina, Silpia; Amran, Ali; Dewi, Srie Wijaya Kesuma; Komalasari, Yunika; Putriyandari, Rofily; Drajat, Devi Yuniati
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2836

Abstract

This study examines the influence of green product knowledge and influencer marketing on purchase intention for eco-friendly sanitary products under the brand Nadnad. The data utilized in this research is primary data gathered by a survey method by giving questionnaires to 100 respondents residing in the city of Bandung, with respondent ages ranging from 15 to 35 years. Respondent selection was conducted by utilizing a non-probability sampling approach with purpose sampling techniques. The type of research is a descriptive and verificative survey employing multiple regression analysis. The findings of this study, green product knowledge has a partially significant and positive impact on purchase intention, and influencer marketing has a partially significant and positive impact on purchase intention as well. Furthermore, green product knowledge and influencer marketing, have simultaneously significant and positive impacts on purchase intention. This research provides a deeper understanding of the importance of green product knowledge in increasing consumer purchase intention towards eco-friendly sanitary products and can encourage companies to consider influencer marketing strategies as an effective method for promoting eco-friendly products.
Building Organizational Citizenship Behavior through Authentic Leadership and Organizational Commitment Amran, Ali
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2285

Abstract

Leaders and employees are valuable human resources in a company. Proper leadership accompanied by employee commitment is needed for the organization’s sustainability. This research seeks to ascertain the influence of authentic leadership and organizational commitment on organizational citizenship behavior. Survey method with descriptive and verificative research was used to obtain the data by using are primary data obtained from the distribution of questionnaires. Saturated Sampling is the method of sampling that is used.. The samples involved were 97 respondents, namely employees at PT Aneka Produksi Nusajaya. The results showed that organizational citizenship behavior was positively and significantly influenced by organizational commitment and authentic leadership , either partially or concurrently. In addition, variable of authentic leadership have a greater influence on organizational citizenship behavior than variable of organizational commitment. This research findings are expected to be used by companies to build organizational citizenship behavior through aspects of authentic leadership and organizational commitment. 
Co-Authors Abd Ghafar bin Don Abdul Hamid Adha, Yuni Adi Suparwo Adinda Ayu Lestari, Adinda Ayu Agus Nurofik Agustin, Oriza Agustina, Silpia Ahmad Nizar Rangkuti Ajeng Islamia Putri Aji Pangestu, Moch. Rizqi Al Himam, Wasik Al-Ariq, M Alfensi Faruk Alga Mahida Ali, Rizkia Salsabila Andika, Jaya Dwi Anita Desiani Aprilia, Wahyu Nur Apriyani, Eka Ardi Ardi Ardiansah, Moh. Musayarof Ardila, Nebi Arhami, Muhammad Arifanti, Anggita Dwi Aris Wibowo Arsyad. H, Muhammad Iqbal Astutik Astutik Aulita, Rida Nur Ayuputri, Niken Bambang Suprihatin Bambang Suprihatin Batubara, Gracia Mianda Caroline Budhi Oktavia Budi Hardjayanti, Nany Calista, Nur Avisa Carolina Rahman Chairu Nisa Apriyani Chairunnisa Siregar, Fitri Danny Matthew Saputra Danny Matthew Saputra Des Alwine Zayanti, Des Alwine Deski Beri Desy Kurniawati Dewi Lestari Dwi Putri Dewi, Deshinta Arrova Dewi, Herdiyanti Kusuma` Dewi, Novi R. Dewi, Sri W K Dewi, Sri Wijaya Kesuma Dewi, Srie Wijaya Kesuma Dian Cahyawati Diana, Siti Nur Diani Syahputri Dina Suzzete Sitorus Diyah Hoiriyah Doni Purnama Alamsyah Drajat, Devi Yuniati Dwifa, Dima Endang Sri Kresnawati Endro Setyo Cahyono, Endro Setyo Enyta Yuniar Ermatita - Erwin, Erwin Evi Yuliza, Evi Faishal Fitra Ramadhan Fikri, Sholeh Firdaus, Firman Aditya Fitria, Yaumul Ganafri, Ganafri Geovani, Dite Gusman , Mulya Habib Syukri Nasution HARDIMANSYAH HARDIMANSYAH Harmaiyani, Risky Hasibuan, MS Hasibuan, Nurharisyah Hendri, Novi Henisaniyya, Nabila Hermansyah Hermansyah Hermansyah Hervi, Fauziah Hoiri, Sajiril Icol Dianto Ikrar Jamika, Fadel Indah Verdya Alvionita Indra Maiyanti, Sri Irmeilyana Irsyadi Yani Isnaeni Isnaeni KHAIRUL HUDA, KHAIRUL Komalasari, Yunika Kosasih, Ahmad Kresnawati, Endang S. Kurniawan, Adang Latifah, Dede Lesmana, Gusman Lili Nur Indah Sari Luckieta, Meiliani Lufri Lufri Makhalli, Siddiq Mandra Saragih, Mandra Mara Samin Lubis Mariam Nasution Marselina, Nyanyu Chika Maya Meilensa Mega Tiara Putri MS Hasibuan Muhammad Akbar Muhammad Awaludin Djohar Muhammad Azwar Annas Muzakir, Adi Napitu, Michael Jackson Nasution , Syafri Martabe Rizka Nasution, Mhd. Sarif Muda Nasution, Salsabila Ngudiantoro . Ning Eliyati Ningsih, Lesnida Nisa, Yustia Fitrotul Nopri Nasir Novi Rustiana Dewi NUNI GOFAR Nur Avisa Calista P.A, Novia Lestari Pelatin, Agustinus Doni Permana, Hendrik Pertiwi, Citra Pratiwi, Ananda Puspa Sari, Puspa Putri Pratiwi Putri, Ajeng Islamia putri, amanda Putri, Yogi Arditya Candani Rahadian Zainul Rahmadi, Egi Rahmatullah, Rohim Rais, Zaim Ramadhan, Bima Lintang Ramadhani, M. David Rambe, Ifrah Hayani RAMBE, SOJUANGON Redina An Fadhila Chaniago Rifki Kurniawan Rifkie Primartha Rizki, Fatur Rofily Putriyandari, Rofily Rohmah, Khoirur S.Ag. S. Pd. M.Ag, Deliati Salamah, Fitri Salsabila, Aulia Saputra, Ananda Saputro, Bayu Trio Saputro, Rizky Wahyu Shalsabila Fauzana, Tiara Shintia, Clara Sholihin Sholihin Siddiq Makhalli SIREGAR, BUDI GAUTAMA Siregar, Esli Zuraidah Siska Nerita Siti Muawanah Siti Nuryanti Sitompul, LIsnawati Sofia Sri Indra Maiyanti Sugandi Yahdin Suryana Suryana Susmawati, Putri Rahayu Syaharani, Happy Thoyibah, Sarirotut Tio, Lina tri wahyuni Triyani Triyani Ulum, Luluk Bahrul Umar, Iswandi Wati, Mala Ayu Setia Wijaya, Muhammad Rudi Yani Restiani Widjaja, Yani Restiani Yayu Sri Rahayu, Yayu Sri Yuli Andriani Yulia Resti Yuniar, Enyta Zayanti, Des A. Zuhria, Sinta Ainun