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All Journal JURNAL SAINS PERTANIAN EQUATOR Lintas Ruang: Jurnal Pengetahuan dan Perancangan Desain Interior Sari Pediatri Paediatrica Indonesiana Syntax Literate: Jurnal Ilmiah Indonesia Kompartemen : Jurnal Ilmiah Akuntansi Medicinus : Jurnal Kedokteran Journal of Maternal and Child Health FONDATIA Jurnal Administrasi dan Manajemen JITMI (Jurnal Ilmiah Teknik dan Manajemen Industri) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Revitalisasi : Jurnal Ilmu Manajemen JUMANTIK: Jurnal Mahasiswa dan Peneliti Kesehatan Jurnal Paedagogy Moda : The Fashion Journal Journal of Education Research Jurnal Teknologi Sistem Informasi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS EDUSTUDENT: Jurnal Ilmiah Pendidikan dan Pembelajaran DEVICE : JOURNAL OF INFORMATION SYSTEM, COMPUTER SCIENCE AND INFORMATION TECHNOLOGY Jurnal Pusat Akses Kajian Pangan dan Gizi Dedication : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Charitas International Journal of Application on Economics and Business Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Studia Ekonomika Bata Ilyas Educational Management Review Jurnal Wicara Desa Jurnal Akuntansi Kontemporer Journal of Economic and Business Datum: Journal of Geodesy and Geomatics
Angelina Angelina
Medical Faculty of Indonesia University Jakarta
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Journal : Syntax Literate: Jurnal Ilmiah Indonesia

 1 
Exploring the Factors Behind Gen Z’s Blind Box Purchase Intention in Jakarta Gunarian, Nathalia; Annabel, Angela; Galuh Desfianti, Winda; Angelina, Angelina
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i6.59923

Abstract

This research examines the psychological and social determinants affecting Generation Z's inclination to acquire blind boxes in Jakarta. The increasing popularity of blind boxes among Southeast Asian youth has led brands such as MINISO and Pop Mart to engage Generation Z through elements of surprise, collectability, and emotional connection. This study utilises a quantitative methodology through Structural Equation Modelling (SEM) to examine the impact of social value, perceived uncertainty, and emotional responses on purchase intention. Data were gathered via an online questionnaire disseminated to Gen Z consumers in Jakarta who often purchase blind boxes. The findings indicate that social value, influenced by peer pressure and social media exposure, significantly enhances purchase intention. Emotional responses, including excitement and satisfaction, moderate the relationship between collection value and intention. Nevertheless, perceived ambiguity does not substantially influence intention via emotional responses. These data indicate that Generation Z acquires blind boxes more for emotional gratification and social inclusion rather than for the excitement of uncertainty. The research provides guidance for marketers to develop ethical methods that resonate with Gen Z's emotional and social requirements while reducing the likelihood of impulsive or compulsive purchasing behaviours
Co-Authors Abduh Ridha Afriatmei, Feny Agung, Fransisca Handy Ahmad Fuad Ahmad Zakaria Andrianus, Lian Angela, Angela Annabel, Angela Arafah, St Nur Indah Sari Ardelia, Yolanda Ardimansyah Ardimansyah Arfianti Chandra Dewi, Arfianti Chandra Arfriandri, M. Armijon . Aurelis, Grefa Aviana, Ruthie Benardi Bistari Budiman, Rivan Buntu Laulita, Nasar Carmel Meiden CINDY CINDY Dharen, Sri Dini Anggorowati Efendy, Dudy Fahlezi, Renza Fahriati, Andriyani Rahma Fahrurrozi Fahrurrozi Farisi, Ahmad Firda yanti, Firda Galuh Desfianti, Winda Gilbert Sterling Octavius Graciela, Michelle Gunarian, Nathalia Hartanto, Chintya Lyra Hery Widijanto Humolta, Marco Rene Jennifer Jennifer Jesica Handoko Josephine, Clara Valentia Josephine, Jodie Kartono, Rico Khan, Habiburrahman Ahmad Lady, Lady Lesmanadjaja, Alicya Liana, Sesa Safitrah Love, Anjel Lysion, Olivia Mamamoba, Paulus Yusuf Margaretha . Martina, Wiwin Maulana, Muhammad Iqbal Mayumi, Catherine MUHAMMAD ALI Mutiara, Maitri Widya Nugraha, Zaskia Ema Pane, Sri Fariyanti Patamorgana, M. Surya Purnama, Fenita Purnomo, Sheva Readyanda Puspitasari, Veny Anindya Pusung, Kevin Pusung Putri, Arshinta Chandra Putri, Liza Agista Syafana Rama, Adi Ratno Juniarto Marulitua Sidauruk, Ratno Juniarto Marulitua Revita, Nasya Regi Rohman, Qodratur Rotua, Manuntun Saffira, Mega Said, Awayundu Sapriansyah, Sapriansyah Sarwo Edy Handoyo, Sarwo Edy Sentoso, Antony Septian Bayu Kristanto Septriana, Septriana Shafira, Baiq Alyandini Shintia, Dina Siti Hadijah Siti Halidjah Siti Nur Aisah Sriwiyanti, Sriwiyanti Syamsiar, Syamsiar Tan, Alexa Ovilia Taruna, Malvin Telisa, Imelda Theophilia, Jocelyn TIUAJ, Yanto Vinnchi, Chrisielle Wafa, Muhammad Ali Wibawa Prasetya Wicaksono, Michael Hizkia Widjaya, Valerie Arielle Wulandari, Yessy Putri Yandhika, Charles Yuswardi yuswardi, Yuswardi Zahratin, Nur Zai, Immanuel Zuikrufullah, Moch Aloef