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Journal : Moda : The Fashion Journal

Decoding Jakarta's Generation Z: An Analysis of Initial Purchase Intention in the Pre-Owned Luxury Bag Sector Angelina, Angelina; Saffira, Mega; Humolta, Marco Rene; Vinnchi, Chrisielle; Widjaya, Valerie Arielle
MODA Vol. 6 No. 2 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i2.5280

Abstract

In today's consumer landscape, there is a noticeable trend towards exploring different ways of obtaining luxury goods, especially seen in the increasing interest in the pre-owned luxury bags market among Generation Z consumers in Jakarta. This study aims to explore the perceptions of value and risk, product attitudes, and the credibility of authenticity claims regarding the initial purchase intention of pre-owned luxury bags among this demographic. Built upon a thorough examination of current literature and initial exploratory research, an online survey was designed to illustrate the connections among the variables proposed in the conceptual framework.
Co-Authors Abduh Ridha Afriatmei, Feny Agung, Fransisca Handy Ahmad Fuad Ahmad Zakaria Andrianus, Lian Angela, Angela Annabel, Angela Arafah, St Nur Indah Sari Ardelia, Yolanda Ardimansyah Ardimansyah Arfianti Chandra Dewi, Arfianti Chandra Arfriandri, M. Armijon . Aurelis, Grefa Aviana, Ruthie Benardi Bistari Budiman, Rivan Buntu Laulita, Nasar Carmel Meiden CINDY CINDY Dharen, Sri Dini Anggorowati Efendy, Dudy Fahlezi, Renza Fahriati, Andriyani Rahma Fahrurrozi Fahrurrozi Farisi, Ahmad Firda yanti, Firda Galuh Desfianti, Winda Gilbert Sterling Octavius Graciela, Michelle Gunarian, Nathalia Hartanto, Chintya Lyra Hery Widijanto Humolta, Marco Rene Jennifer Jennifer Jesica Handoko Josephine, Clara Valentia Josephine, Jodie Kartono, Rico Khan, Habiburrahman Ahmad Lady, Lady Lesmanadjaja, Alicya Liana, Sesa Safitrah Love, Anjel Lysion, Olivia Mamamoba, Paulus Yusuf Margaretha . Martina, Wiwin Maulana, Muhammad Iqbal Mayumi, Catherine MUHAMMAD ALI Mutiara, Maitri Widya Nugraha, Zaskia Ema Pane, Sri Fariyanti Patamorgana, M. Surya Purnama, Fenita Purnomo, Sheva Readyanda Puspitasari, Veny Anindya Pusung, Kevin Pusung Putri, Arshinta Chandra Putri, Liza Agista Syafana Rama, Adi Ratno Juniarto Marulitua Sidauruk, Ratno Juniarto Marulitua Revita, Nasya Regi Rohman, Qodratur Rotua, Manuntun Saffira, Mega Said, Awayundu Sapriansyah, Sapriansyah Sarwo Edy Handoyo, Sarwo Edy Sentoso, Antony Septian Bayu Kristanto Septriana, Septriana Shafira, Baiq Alyandini Shintia, Dina Siti Hadijah Siti Halidjah Siti Nur Aisah Sriwiyanti, Sriwiyanti Syamsiar, Syamsiar Tan, Alexa Ovilia Taruna, Malvin Telisa, Imelda Theophilia, Jocelyn TIUAJ, Yanto Vinnchi, Chrisielle Wafa, Muhammad Ali Wibawa Prasetya Wicaksono, Michael Hizkia Widjaya, Valerie Arielle Wulandari, Yessy Putri Yandhika, Charles Yuswardi yuswardi, Yuswardi Zahratin, Nur Zai, Immanuel Zuikrufullah, Moch Aloef