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All Journal Transmisi: Jurnal Ilmiah Teknik Elektro Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Penelitian Ekonomi dan Bisnis Jurnal Transformatika Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Riset Ekonomi dan Bisnis Jurnal Informatika Universitas Pamulang SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Teknologi Dan Sistem Informasi Bisnis JURNAL ILMIAH FEASIBLE (JIF) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Bisnis Eka Prasetya Economics and Digital Business Review SMBJ: Strategic Management Business Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Moneter : Jurnal Keuangan dan Perbankan Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi dan Bisnis

Diana Aqmala

STIE TOTALWIN SEMARANG

Author-ID : 230851

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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DEVELOPMENT OF TIME-SERIES-BASED MLOPS ARCHITECTURE FOR PREDICTING SALES QUANTITY IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) Lesmarna, Salsabila Putri; Alzami, Farrikh; Rizqa, Ifan; Salam, Abu; Aqmala, Diana; Megantara, Rama Aria; Pramunendar, Ricardus Anggi
Transmisi: Jurnal Ilmiah Teknik Elektro Vol 26, No 2 April (2024): TRANSMISI: Jurnal Ilmiah Teknik Elektro
Publisher : Departemen Teknik Elektro, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/transmisi.26.2.64-69

Micro, Small, and Medium Enterprises (MSMEs) constitute a significant portion of the economy in many developing countries, playing a vital role in employment generation and economic growth. Sales performance is a critical factor for MSMEs, influenced by various internal and external factors. Time-series analysis offers a valuable tool to predict sales quantities by analyzing historical data and identifying patterns and trends. In this context, the SARIMAX (Seasonal Autoregressive Integrated Moving Average with Exogenous Variables) model emerges as a suitable method to forecast future sales, leveraging both historical data and external variables. This research explores the synergy between time-series analysis, specifically SARIMAX modeling, and MLOps (Machine Learning Operations). Finally, this research aims to provide a framework for the practical application of MLOps to enhance sales forecasting and decision-making processes within MSMEs, fostering their growth and sustainability in a competitive market landscape.

Penerapan Articial Intelligence sebagai Stimulus Niat Beli Konsumen dalam Pemasaran Media Sosial Kusuma, Pradana Jati; Purusa, Nanda Adhi; Aqmala, Diana; Chasanah, Amalia Nur
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 5 No 4 (2023): Oktober 2023
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v5i4.1057

Artificial intelligence technology offers accuracy and efficiency in the online shopping experience on social media. The experience of social media users who have applied artificial intelligence can optimize the other potentials of social media. This research presents the application of artificial intelligence technology through accurate experiences and interactive experiences with utilitarian value as a mediating variable that drives consumer purchase intentions. The accuracy of experience and the interactive experience in utilizing artificial intelligence on social media has a significant direct and indirect influence on consumer purchasing intentions. However, perceived utilitarian value can encourage consumer purchases better than the experience of directly implementing artificial intelligence technology. The results of this research show that the accuracy and interaction of artificial intelligence technology on social media are able to encourage the formation of consumer purchase intention

PENGARUH TRUST IN A BRAND DANPERCEIVED VALUE TERHADAP BRAND LOYALTY PONSEL BLACKBERRY Acoktang, Acoktang; Aqmala, Diana
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 6 No. 1 (2015): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

BlackBerry is a mobile phone made in Canada. BlackBerry was firstintroduced in 1999, and is presented in Indonesia in mid-December 2004. Sinceit was first introduced, the BlackBerrywas much in demand by various groupswith the support of various mobile operators both CDMA and GSM. However,in these days it has decreased significantly. Most users at the end of 2012 asmuch as 79 million active use of BlackBerry mobile phones are recorded. But atthe end of March 2013it decreased as much as 3 million users and it decreasedup to 4 million users at the end of June 2013 who no longer use BlackBerrymobile phone. The final user of BlackBerry mobile phones is 72 million. Thepurpose of this study was to analyze the effect of brand characteristics, companycharacteristics, brand characteristics,and the consumer - perceived benefits to theconsumer brand loyalty on BlackBerry mobile phones in STIE TOTALWINSemarang.The population in this study were students STIE TOTALWINSemarang. Based on Slovin formula, the sample size was 100 respondents thatwere obtained by purposive sampling technique, i.e. students who use BlackBerryphones, at least one month and have experience in using another mobile phone.Primary data was collected through questionnaires and analyzed with multiplelinear regression analysis.The results showed that the Brand Characteristics,Company Characteristics, Consumer-Brand Characteristics and Perceived valuehas significant and positive effect on Brand Loyalty, both partially andsimultaneously. Company Characteristics became the biggest factors influencingbrand loyalty.

PENGARUH PENGETAHUAN EKOLOGIS, KEMAUAN MEMBAYAR LEBIH, DAN KESADARAN LINGKUNGAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK ORGANIK Aqmala, Diana; Novianti, Astrid
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 8 No. 1 (2017): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Organic products as natural products or are free of chemicals /pesticides , is currently a trend in many countries around the world.The tendency of shifting consumer consumption patterns of consumingorganic products to conventional products has become an interestingphenomenon today . Shifting back to nature lifestyle , has become a wisechoice to meet a healthy lifestyle . This view , looking at the trend ofconsumers choosing organic ingredients and eco-friendly products isincreasing. Of the various existing studies , found that attention and thedesire to buy organic food and organic food products behavior isincreasing nowadays. The purpose of this study was to analyze theinfluence of ecological knowledge, willingness to pay more, andenvironmental awareness of the organic product purchase decisions inHortimart Agro Center Bawen .The population in this study is that consumers Hortimart AgroCenter Bawen. Based Slovin formula, the sample size was 100respondents were obtained with Purpose Sampling techniques , namelyconsumers who consume organic products . Primary data was collectedthrough questionnaires and analyzed using multiple linear.The resultsof the research on 100 respondents in Hortimart Agro EcologicalKnowledge Center showed that no significant influence on purchasingdecisions, different results are shown in the willingness to pay more andthe environmental awareness and significant positive influence onpurchasing decisions. willingnessto paymore variable (b2 =0,550)became the biggest factors influencing purchasing decisions.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA DISTRIBUTOR MULTILEVEL MARKETING NU SKIN DI SEMARANG Nuryani, Suci; Aqmala, Diana
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 8 No. 2 (2017): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Nu Skin Enterprises is a direct selling America and multilevelmarketingcompany that develops and sells personal care products and dietarysupplements (under the Pharmanex brand). Issuesthat form the basis of thisresearch is that Nu Skin has not been included in the 10best MLM dIndonesia by number of members and the members clarity andwebsite addressbased on MLMStars.net in 2012. The purpose of this study was to analyzetheeffect of the ability of the sales force, sales training and orientationaccuracy ofthe customer to the performance of agents multilevel marketingdistributors of NuSkin in Semarang . The population in this study is the distributor of Nu Skin multilevelmarketing agency in Semarang with a sample of 35 respondents wasobtained by purposive sampling technique, the distributor who has joined for3 months and have a monthly income and the amount of the bonus >Rp.1.000.000. Primary data was collected through questionnaires andanalyzed with multiple linear regression analysis . The results showed that the ability of the sales force and accuracy ofsalestraining has a positive effect on the performance of distributors agents.Whilecustomer orientation negatively affect the performance of distributorsagents.Variable accuracy of sales training (b2 = 0 , 534) became the largestfactoraffecting the performance of distributors agents. While the sales force'sabilityvariables (b3 = 0.419) became the lowest factor affecting theperformance ofdistributors agents .

Pengaruh Green Perceived Quality Dan Green Brand Image Terhadap Green Trust Dan Green Purchase Intention Pada Produk Micellar Cleansing Water Garnier Hartanti, Anita; Aqmala, Diana; Anomsari, Ariati; Safitri, Maria
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024): SEPTEMBER
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2334

This study aims to determine the effect of green perceived quality and green brand image on green trust and green purchase intention on Garnier Micellar Cleansing Water products. The population of this study were active Management students of Dian Nuswantoro University. The sample used was 70 respondents. The sampling technique used was the probability sampling technique, cluster random sampling type obtained from distributing questionnaires. The type of data used was primary data. The collected data will be analyzed through SEM-PLS with SmartPLS software version 3, including validity tests, reliability tests, R-square and path coefficients. The results of the study stated that green perceived quality and green brand image have a significant effect on green trust. This means that product quality and brand image that are considered environmentally friendly by consumers are important factors in increasing trust in environmentally friendly products. Green perceived quality does not have a significant effect on green purchase intention, this shows that green perceived quality in Garnier micellar cleansing water does not influence consumers enough to buy environmentally friendly products offered. While green brand image and green trust have a significant effect on green purchase intention, meaning that if consumers have a brand image and trust in environmentally friendly products, it will affect the purchase interest of the product. For the mediation effect, it shows that green trust is stated to be able to mediate or become an intermediary for green perceived quality significantly towards green purchase intention. While green brand image does not have a significant effect on green purchase intention through green trust, this shows that green trust so that the intervening variable in this study is stated to be unable to mediate the effect of green brand image on green purchase intention.

Analisis Topic-Modelling Menggunakan Latent Dirichlet Allocation (LDA) Pada Ulasan Sosial Media Youtube Alpiana, Vika; Salam, Abu; Alzami, Farrikh; Rizqa, Ifan; Aqmala, Diana
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 8, No 1 (2024): Januari 2024
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v8i1.7127

This research explores the role of Micro, Small, and Medium Enterprises (MSMEs) in the Indonesian economy, focusing on sales and marketing challenges in the era of social media, especially YouTube. With millions of individuals using this platform to share product insights, reviews, and experiences, MSMEs need to receive relevant feedback. This study applies text mining, particularly the topic modeling analysis method with Latent Dirichlet Allocation (LDA), to analyze user comments on MSME videos, with an emphasis on Lumpia Gang Lombok Semarang on YouTube. Through the application of LDA, the identification of ten main topics is conducted, with the highest coherence value reaching 0.414027. The visualization of the intertopic distance map provides an understanding of the relationships between topics and dominant words. Comment analysis provides valuable insights into user preferences and perceptions of products, supporting MSMEs in understanding customer satisfaction and enhancing value for those enterprises. These findings also affirm the effectiveness of YouTube as a relevant data source for understanding public preferences for MSME products. This research details text processing methods, including extraction, cleaning, tokenization, normalization, removal of stopwords, and stemming. With this approach, the research not only provides insights into topic analysis in the context of social media but also makes a valuable contribution to the development and marketing of MSMEs through a better understanding of social media data, especially on the YouTube platform.

Kompetensi Kinerja Dosen Terhadap Topik Bimbingan Tugas Akhir Mahasiswa Menggunakan Na ve Bayes aqmala, diana; Farida, Ida; Samasta, Almira Santi; Setiawan, Aries
Jurnal Transformatika Vol. 19 No. 1 (2021): July 2021
Publisher : Jurusan Teknologi Informasi Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/transformatika.v19i1.3239

Kualitas produk bimbingan di sebabkan beberapa faktor yang juga merupakan elemen kinerja dosen juga diantaranya lulusan dosen, bidang keahlian, mata kuliah yang diajar, jumlah mahasiswa lulusan. Penentuan dosen bimbingan pada setiap topik tugas akhir yang dilakukan prodi manajemen selama ini masih berdasarkan satu variabel saja yaitu lulusan dosen, belum ada variabel pertimbangan lain seperti yang tersebut diatas. Perlu dilakukan klasifikasi kinerja dosen yang meliputi lulusan dosen, bidang keahlian, mata kuliah yang diajar, jumlah mahasiswa lulusan terhadap ploting topik bimbingan tugas akhir mahasiswa. Hasil klasifikasi mampu memberikan dukungan keputusan dalam menentukan dosen-dosen yang berkompeten pada setiap jenis topik tugas akhir.

Pengaruh Citra Merek, Kualitas Produk, dan Social Media Marketing Terhadap Keputusan Pembelian Point Coffee di Kota Semarang Anggi, Lusi Setia; Cahya, Handy Nur; Aqmala, Diana; Damar, Haunan
Jurnal Ekonomi dan Bisnis Vol. 3 No. 3 (2024): September 2024
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v3i3.11479

The food and beverage industry in Indonesia is currently developing very rapidly, one of which is Point Coffee. The increase in the coffee shop business in Indonesia has resulted in increasingly tight competition in the coffee shop business. This shows that purchasing decisions in the coffee shop business are quite high. The existence of intense business competition motivates Point Coffee shops to continue to innovate in an effort to attract buying interest from consumers. The aim of this research is to determine the influence of Brand Image, Product Quality and Social Media Marketing on Point Coffee Purchasing Decisions in Semarang City. In this research, the sample method is purposive sampling, namely the researcher uses his own judgment to deliberately select members of the population who are believed to be likely to provide information, so that the selected respondents meet the sampling criteria for this research. In the sampling process, the sampling strategy is referred to as “sampling that meets the criteria”. The sample was taken from 130 respondents by distributing a questionnaire containing several statements via Google Form. The analysis program used is IBM SPSS statistics 26 using descriptive analysis, instrument testing, multiple linear analysis, hypothesis testing, and coefficient of determination. The results of this research show that brand image, product quality and social media marketing have a positive and significant influence on purchasing decisions. Industri makanan dan minuman di Indonesia saat ini berkembang begitu pesat, salah satunya yaitu Point Coffee. Terjadinya peningkatan bisnis kedai kopi di Indonesia berdampak pada semakin ketatnya persaingan bisnis kedai kopi. Hal ini menunjukan bahwa keputusan pembelian pada bisnis kedai kopi cukup tinggi. Adanya persaingan bisnis yang ketat memotivasi kedai Point Coffee untuk terus melakukan inovasi sebagai upaya menarik minat beli dari konsumen. Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh Citra Merek, Kualitas Produk dan Social Media Marketing terhadap Keputusan Pembelian Point Coffee di Kota Semarang. Dalam penelitian ini, metode sampel purposive sampling yakni peneliti mempergunakan penilaiannya sendiri untuk secara sengaja memilih anggota populasi yang dipercaya mungkin memberikan informasi, sehingga responden yang dipilih memenuhi kriteria pengambilan sampel untuk penelitian ini. Dalam proses pengambilan sampel, strategi pengambilan sampel yang disebut sebagai “pengambilan sampel yang memenuhi kriteria”. Sampel yang diambil 130 responden dengan menyebarkan kuesioner berisi beberapa pernyataan melalui google form. Program analisis yang digunakan IBM SPSS statistic 26 dengan menggunakan analisis deskriptif, uji instrument, analisis linier berganda, uji hipotesis, dan koefesien determinasi. Hasil penelitian ini menunjukan bahwa berpengaruh positif dan signifikan antara Citra Merek, Kualitas Produk dan Social Media Marketing Terhadap Keputusan Pembelian.

Optimizing Parcel Package Selection Using an Enhanced Multiple Knapsack Problem Approach with Greedy Dynamic Programming Santoso, Dewi Agustini; Rizqa, Ifan; Aqmala, Diana; Alzami, Farrikh
Moneter: Jurnal Keuangan dan Perbankan Vol. 12 No. 3 (2024): OKTOBER
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v12i3.996

This study introduces an enhanced algorithm for solving the Multiple Knapsack Problem to optimize parcel package selection, particularly focusing on balancing value maximization with price and weight constraints. Due to Dynamic Programming requires significant memory, The proposed method employs a heuristic approach such as greedy algorithm, initially sorting items by their value-to-weight ratio and iteratively filling each knapsack to maximize total value while adhering to constraints. The algorithm demonstrates high computational efficiency, solving instances within 0.07 seconds, and achieves a total value of 122.00 across multiple knapsacks. However, the analysis reveals a significant underutilization of weight capacity (44.74%) compared to price capacity (98.92%), highlighting the need for more sophisticated constraint handling. Limitations such as the simplistic heuristic approach and single-objective focus are discussed. Future work will explore the integration of advanced optimization techniques, dynamic constraints, and multi-objective frameworks to improve solution quality and applicability in real-world scenarios. This research contributes to the field by providing a foundation for further exploration of Multiple Knapsack Problem in logistics and resource allocation contexts.

Co-Authors Abd. Rasyid Syamsuri Abu Salam Acoktang, Acoktang Aflit Nuryulia Praswati Alpiana, Vika Althaf, Sayyida Alzami, Farrikh Amelia, Zairina Anggi, Lusi Setia Aprilya, Dandy Ariati Anomsari Arifiana, Latifa Aryanto, Vincent Didiek Wiet Awanis Linati Haziroh Cahya, Handy Nur Cakranadi, Muhamad Candra Irawan Chasanah, Amalia Nur Damar, Haunan Dewi Agustini Santoso Dwi Eko Waluyo Eggy Ramanda, Noveca Eko, Dwi Ervina, Mareta Fatmawati, Elia Resha Febriana, Artha Febrianur Ibnu Fitroh Sukono Putra Gusfiani, Vivi Hallang, Andi Hariyadi, Guruh Taufan Hartanti, Anita Hidayat, Rafli Wahyu Ida Farida Ifan Rizqa Ika Novita Dewi Juliana, Laras Kharisma, Novia Putri Kusuma, Pradana Jati Lesmarna, Salsabila Putri Maharani, Ovin Mahmud Mahmud Megantara, Rama Aria Mudinillah, Adam Muhammad Alvinnur Budiansyah Mujib, Miftachul Natasya, Tabitha Ellen Novianti, Astrid Oktariza, Linda Ayu Oktavia Ayu Lestari Oktoriza, Linda Ayu Ovi Kusumawardani, Ovi Panca, Ardhilla Rossynta Perdana, Tito Aditya Piji Pakarti Pratama, Yuko Kurnia Purusa, Nanda Adhi Putra, Raffa Ardarajuna Rahma, Icha Vallyncia Ramadhan Rakhmat Sani Ramadhan, Firza Arief Ricardus Anggi Pramunendar Roymon Panjaitan Rudi Kurniawan Safitri, Maria Samasta, Almira Santi Sartika, Desta Pasura Setiawan, Aries Silvia Damayanti SUCI NURYANI Suryawijaya, Tito Wira Eka Suseno, Rian Adi Syaifuddin, Mukhammad Taufan Hariyadi, Guruh Trianovita, Helena Ade Tsalitsa, Utia Ulfa, Adiila Kustya Ulya, Salma Novita Wahyudyar, Aprillia Bunga Timur Wardani, Silvia Kusuma Wardhani, Mashita Fahmi Wibowo, Isro' Rizky Wibowo, Mochammad Eric Suryakencana Wismiyanti, Rizki Kamila Yohan Wismantoro Yovita, Lenni Zakaria, Fakhmi

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