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All Journal Transmisi: Jurnal Ilmiah Teknik Elektro Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Penelitian Ekonomi dan Bisnis Jurnal Transformatika Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Riset Ekonomi dan Bisnis Jurnal Informatika Universitas Pamulang SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Teknologi Dan Sistem Informasi Bisnis JURNAL ILMIAH FEASIBLE (JIF) Jurnal Ilmiah Manajemen Kesatuan SMBJ: Strategic Management Business Journal Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Moneter : Jurnal Keuangan dan Perbankan Indo-Fintech Intellectuals: Journal of Economics and Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Diana Aqmala
STIE TOTALWIN SEMARANG
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences

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The Role of E-trust, Experiential Marketing and Advertising in Purchasing Decision on E-commerce Tokopedia Rahma, Icha Vallyncia; Wardhani, Mashita Fahmi; Aqmala, Diana; Hariyadi, Guruh Taufan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3042

Abstract

Purchasing decisions are the process that consumers do when choosing and buying products or services. This study aims to analyze the factors that influence purchasing decisions on Tokopedia e-commerce, focusing on e-trust, experiential marketing, and advertising. The purpose of this study is to determine how E-trust, Experiential Marketing and Advertising can play a role in purchasing decisions. The study used a quantitative approach involving 107 respondents selected through purposive sampling. The results showed that e-trust did not have a significant effect on purchasing decisions on Tokopedia. This indicates that the electronic trust factor does not have a direct impact on consumer decisions on this platform. In contrast, experiential marketing and advertising have been shown to have a positive and significant effect on purchasing decisions. The experience provided to consumers through interesting interactions and effective advertising can increase consumer interest in buying products. These findings indicate that although e-trust does not have much influence, good consumer experience and appropriate promotion through advertising can be key factors in driving purchasing decisions on Tokopedia. This study provides important insights for e-commerce managers to design more effective marketing strategies.
Model Peningkatan Kepuasan Kerja Karyawan Coffee Shop di Kota Kebumen Juliana, Laras; Haziroh, Awanis Linati; Aqmala, Diana; Wibowo, Mochammad Eric Suryakencana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2618

Abstract

Tujuan dari riset ini guna untuk menilai pengaruh dari Lingkungan Kerja, Beban Kerja, serta Kompensasi pada Kepuasan Kerja karyawan di kedai kopi. Metode yang diterapkan yaitu pendekatan kuantitatif. Sampel pada riset ini terdiri dari 128 karyawan kedai kopi di kota Kebumen. Data untuk riset ini didapat melalui kuesioner yang lalu dianalisis dengan menerapkan teknik Structural Equation Modeling (SEM), khususnya menerapkan pendekatan Partial Least Square (PLS) dengan perangkat lunak Smart PLS 4.1.0.9. Temuan riset memperlihatkan bahwa variabel Lingkungan Kerja memberikan pengaruh positif dan signifikan pada Kepuasan Kerja, dibuktikan dengan nilai P-Value sebesar 0.003 < 0.05 dan T-Statistic sebesar 2.929 > 1.96. Variabel Beban Kerja mengugkapkan dampak positif dan signifikan pada Kepuasan Kerja, yang diketahui dengan P-Value yaitu 0.000 < 0.05 dan T-Statistic yaitu 6.477 > 1.96. Variabel Kompensasi mengungkapkan pengaruh positif dan signifikan pada Kepuasan Kerja, dibuktikan dengan P-Value sebesar 0,002 < 0,05 dan T-Statistic senilai 3,115 > 1.96.
Dampak Pemasaran Digital terhadap Pembelian Skincare: Sinergi Promosi Media Sosial, Ulasan Online, Harga, dan Kualitas Pelayanan Oktavia Ayu Lestari; Aqmala, Diana; Taufan Hariyadi, Guruh; Yovita, Lenni
JAE (JURNAL AKUNTANSI DAN EKONOMI) Vol 10 No 1 (2025): JAE (Jurnal Akuntansi dan Ekonomi)
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jae.v10i1.24985

Abstract

The skincare industry in Indonesia continues to grow rapidly, but Natasha Skincare faces challenges in the form of declining sales from 2020-2024. Competition in this industry is getting tighter due to the emergence of many new clinics, so purchasing decisions are an important factor in maintaining a business. This study aims to determine the extent to which social media promotions, online customer reviews, prices, and service quality influence Natasha Skincare purchasing decisions. This study uses quantitative techniques with 100 respondents, selected based on predetermined criteria (Purposive sampling), and filling out an online questionnaire sent via G-form. The data was then analyzed using IBM SPSS 26 which includes descriptive analysis, validity and reliability tests, classical assumptions, multiple linear regression, hypothesis testing, and coefficient of determination. The findings of this study indicate that social media promotions, online reviews, prices, and positive service quality significantly influence purchasing decisions. This study shows that Natasha Skincare needs to improve its social media promotion strategy, maintain positive online customer reviews, offer competitive prices, and ensure quality service. With the skincare industry facing intense competition, it is important to expand sales and maintain competitiveness amidst increasingly competitive competition.
Feminist Leadership Style: Upaya Pembentukan Efektivitas Kerja Pegawai dari Sudut Pandang Karyawan PT. BPR Lawu Artha Althaf, Sayyida; Wardani, Silvia Kusuma; Wibowo, Mochammad Eric Suryakencana; Febriana, Artha; Aqmala, Diana
Jurnal Riset Ekonomi dan Bisnis Vol. 18 No. 1 (2025): APRIL
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v18i1.11624

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak komunikasi hierarki, pengambilan keputusan, dan suasana ruang kerja terhadap efektivitas kerja pegawai di PT. BPR Lawu Artha yang dipimpin oleh seorang wanita. Studi ini menggunakan metode kuantitatif dengan populasi sebanyak 142 karyawan, sedangkan sampel diambil sebanyak 105 responden yang dipilih menggunakan teknik simple random sampling. Data diperoleh melalui kuesioner dengan skala Likert 1-5 dan dianalisis dengan regresi linier berganda menggunakan SPSS versi 25. Temuan penelitian menunjukkan bahwa komunikasi hierarki, pengambilan keputusan, dan suasana ruang kerja secara parsial maupun simultan memiliki pengaruh positif dan signifikan terhadap efektivitas kerja pegawai. Koefisien determinasi (R2) sebesar 45,9% menunjukkan bahwa ketiga variabel ini secara bersama-sama menjelaskan hampir separuh variasi efektivitas kerja pegawai. Studi ini memberikan kontribusi praktis dalam memperkuat peran kepemimpinan wanita dalam menciptakan organisasi yang unggul melalui lingkungan kerja yang positif, kolaboratif, dan mendukung efektivitas kerja pegawai.
UPAYA PENINGKATAN KEPUTUSAN PEMBELIAN PRODUK PADA SWALAYAN MAHARANI DEMAK Tsalitsa, Utia; Aqmala, Diana
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 4 No. 1 (2025): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilatar belakangi oleh menurunnya penjualan Swalayan Maharani dalam beberapa tahun terakhir akibat persaingan dengan swalayan lainnya. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kepercayaan pelanggan, persepsi harga, dan promosi dari mulut ke mulut terhadap keputusan pembelian di Swalayan Maharani Demak. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang disebarkan kepada 97 responden. Teknik analisis data yang digunakan mencakup regresi linear berganda, uji validitas, uji reliabilitas, serta uji asumsi klasik menggunakan program SPSS 23. Hasil penelitian menunjukkan bahwa kepercayaan pelanggan berpengaruh positif dan signifikan terhadap keputusan pembelian. Persepsi harga yang kompetitif juga memengaruhi keputusan konsumen, karena mereka cenderung membandingkan harga sebelum membeli. Selain itu, word of mouth juga terbukti memainkan peran penting dalam memengaruhi keputusan pembelian konsumen.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT Arifiana, Latifa; Aqmala, Diana; Cahya, Handy Nur; Damar, Haunan
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/mf78py29

Abstract

The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, product quality has a positive and significant impact on purchasing decisions of Pizza Hut consumers. In addition, promotion also has a positive and significant impact on purchasing decisions of Pizza Hut consumers.
PERAN MEDIA SOSIAL, KEPUASAN, DAN PENILAIAN PRODUK PADA PEMBELIAN AEROSTREET DI SHOPEE Aprilya, Dandy; Aqmala, Diana; Taufan Hariyadi, Guruh
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/7ew0k546

Abstract

This study analyzes the impcat of social media, customer satisfaction and product review on Aerostreet shoes purchasing decisions on Shopee. Using a quantitive approach, data was collected through questionnaires from 100 Dian Nuswantoro University students who bought Aerostreet shoes. Data analysis used SPSS, including validity, reliability, classical assumption and hypothesis test. Result show that social media, customer satisfaction and product review significantly influence purchasing decision. This study provides insights for marketers to optimize social media effectiveness and product quality to enhance competitiveness in the digital market.
PENGARUH KUALITAS LAYANAN, CITRA MEREK, KEWAJARAN HARGA TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN TOKO DOKTER KOMPUTER Sartika, Desta Pasura; Mahmud, Mahmud; Aqmala, Diana; Setiawan, Aries
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/g8pnp089

Abstract

This study aims to examine the impact of service quality, brand image, and price fairness on customer satisfaction and loyalty at Dokter Komputer Store in Semarang. Using a quantitative approach, data were collected through questionnaires from 195 respondents selected via purposive sampling. The analysis, conducted using the SEM method with SmartPLS, revealed that these three factors positively and significantly influence customer satisfaction, which in turn has a direct impact on customer loyalty. These findings suggest that computer service providers should improve service quality, strengthen brand image, and set fair prices to enhance customer satisfaction and loyalty.
Minat Pembelian Ulang Pada Gen Z : Peran Keamanan, Pengalaman, Kepuasan dan Kepercayaan Pada Pengguna Shopee Damayanti, Silvia; Pakarti, Piji; Aryanto, Vincent Didiek Wiet; Aqmala, Diana
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 2 (2025): Artikel Riset Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i2.2066

Abstract

The rapid development of digitalization has changed people's shopping behavior, with Indonesia's e-commerce transactions reaching Rp689 trillion by 2024. With an internet penetration rate dominated by Gen Z at 87%. Shopee, as one of the most popular e-commerce platforms, needs to attract and retain the potential Gen Z market segment. However, security risks that affect trust and unsatisfactory customer experience make people hesitant in making online transactions. As competition intensifies, it becomes important for e-commerce platforms to retain customers and encourage repeat purchases. This study aims to analyze the effect of security, consumer experience, satisfaction and trust on consumer repurchase intention using the Shopee platform. Using a quantitative approach, data was collected through questionnaires from 156 respondents aged 17-27 years old in Kudus City. The research findings reveal that safety influences satisfaction and trust, while experience also influences satisfaction and trust. In addition, satisfaction and trust influence interest in repurchase intentions. These results underscore the importance of improving user safety, experience, satisfaction, and trust in maintaining consumer engagement on Shopee. Future research should explore additional variables to provide a more comprehensive understanding of the factors that influence online shopping behavior.
Dampak kualitas layanan, kepercayaan, dan perceived switching cost terhadap loyalitas pelanggan Provider Smartfren di Kota Semarang Syaifuddin, Mukhammad; Putra, Febrianur Ibnu Fitroh Sukono; Aqmala, Diana; Ulfa, Adiila Kustya
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1560

Abstract

Technological advancements are primarily driven by globalization, which continues to evolve. This development influences people’s patterns of thinking and behavior, particularly in communication, making it easier for individuals to carry out work-related and personal activities. According to a study by We Are Social, 185 million Indonesians were internet users as of January 2024. This study examines the influence of service quality, trust, and perceived switching costs on customer loyalty. The research focuses on residents of Semarang City who have used Smartfren services, with a total sample of 112 respondents collected via Google Forms shared through WhatsApp. The study employs primary data using a non-probability sampling method. The data analysis technique uses multiple linear regression. The results of the analysis indicate that service quality and trust both have a positive and significant influence on customer loyalty. At the same time, perceived switching costs also show a favorable and substantial impact on customer loyalty.
Co-Authors Abd. Rasyid Syamsuri Abu Salam Acoktang, Acoktang Aflit Nuryulia Praswati Alpiana, Vika Althaf, Sayyida Alzami, Farrikh Amelia, Zairina Anggi, Lusi Setia Aprilya, Dandy Ariati Anomsari Arifiana, Latifa Aryanto, Vincent Didiek Wiet Awanis Linati Haziroh Cahya, Handy Nur Cakranadi, Muhamad Candra Irawan Chasanah, Amalia Nur Damar, Haunan Dewi Agustini Santoso Dwi Eko Waluyo Eggy Ramanda, Noveca Febriana, Artha Febrianur Ibnu Fitroh Sukono Putra Gusfiani, Vivi Hallang, Andi Hariyadi, Guruh Taufan Hartanti, Anita Ida Farida Ifan Rizqa Ika Novita Dewi Juliana, Laras Kharisma, Novia Putri Kusuma, Pradana Jati Lesmarna, Salsabila Putri Mahmud Mahmud Megantara, Rama Aria Mudinillah, Adam Muhammad Alvinnur Budiansyah Novianti, Astrid Oktavia Ayu Lestari Oktoriza, Linda Ayu Ovi Kusumawardani, Ovi Perdana, Tito Aditya Piji Pakarti Purusa, Nanda Adhi Putra, Raffa Ardarajuna Rahma, Icha Vallyncia Ramadhan Rakhmat Sani Ramadhan, Firza Arief Ricardus Anggi Pramunendar Roymon Panjaitan Rudi Kurniawan Safitri, Maria Samasta, Almira Santi Sartika, Desta Pasura Setiawan, Aries Silvia Damayanti SUCI NURYANI Suryawijaya, Tito Wira Eka Suseno, Rian Adi Syaifuddin, Mukhammad Taufan Hariyadi, Guruh Tsalitsa, Utia Ulfa, Adiila Kustya Ulya, Salma Novita Wardani, Silvia Kusuma Wardhani, Mashita Fahmi Wibowo, Isro' Rizky Wibowo, Mochammad Eric Suryakencana Wismiyanti, Rizki Kamila Yovita, Lenni Zakaria, Fakhmi