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All Journal International Journal of Informatics and Communication Technology (IJ-ICT) JURNAL SAINS PEMASARAN INDONESIA Teknotan: Jurnal Industri Teknologi Pertanian Jurnal Rekayasa Sistem Industri Jurnal Ilmu Sosial dan Humaniora JURNAL MANAJEMEN AGRIBISNIS Forum Agribisnis SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Keteknikan Pertanian Tropis dan Biosistem Jurnal Informatika dan Teknik Elektro Terapan Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad JOIN (Jurnal Online Informatika) Jurnal Ilmiah KOMPUTASI Industria: Jurnal Teknologi dan Manajemen Agroindustri SemanTIK : Teknik Informasi Jurnal Keperawatan BSI Journal of Information Technology and Computer Science (JOINTECS) Jurnal Agro Industri Perkebunan Syntax Literate: Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) JURNAL REKAYASA SISTEM INDUSTRI Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jurnal ULTIMATICS AGROMIX Jurnal Keperawatan Komprehensif (Comprehensive Nursing Journal) Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto STRING (Satuan Tulisan Riset dan Inovasi Teknologi) Jurnal Desain Jurnal Bisnis Terapan Journal of Industrial and Information Technology in Agriculture The International Journal of Business Review (The Jobs Review) MULTINETICS RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi Civilla : Jurnal Teknik Sipil Universitas Islam Lamongan Jurnal Teknologi Informasi, Komputer, dan Aplikasinya (JTIKA ) Jurnal Riset Bisnis dan Manajemen Indonesian Journal of Electrical Engineering and Computer Science Jurnal Perangkat Lunak Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Journal of Tourism Economics and Policy JUSTIN (Jurnal Sistem dan Teknologi Informasi) Jurnal Sistem Informasi Triguna Dharma (JURSI TGD) Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Teknologi dan Industri Pertanian Indonesia JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) RADIAL: Jurnal Peradaban Sains, Rekayasa dan Teknologi
Irfan Ardiansah
Fakultas Teknologi Industri Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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IDENTIFIKASI FAKTOR PENGGUNAAN MEDIA SOSIAL TERHADAP EFEKTIVITAS PENGGUNAAN SHOPEEFOOD DALAM MENINGKATKAN KINERJA USAHA Utami, Risma; Ardiansah, Irfan
RADIAL : Jurnal Peradaban Sains, Rekayasa dan Teknologi Vol. 11 No. 1 (2023): RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37971/radial.v11i1.387

Abstract

This study aims to identify the factors of using social media on the effectiveness of using ShopeeFood in improving business performance in MSME actors in the field of Food & Beverage in Limo District. This research is a quantitative descriptive research in which the independent variable is the social media adoption variable with the factors of suitability, cost-effectiveness, trust, and interactivity that affect the dependent variable, namely increasing business performance. The data collection method was carried out by distributing questionnaires in the form of a Google form. The data analysis used was multiple linear regression analysis using the SPSS application. The results of the study show that the variables of suitability, cost-effectiveness, trust, and interactivity partially have a significant influence on the Effectiveness of Using the ShopeeFood Application in improving business performance. Then the variable suitability factor, cost-effectiveness, trust factor, and interactivity factor can explain the variation in the increase/decrease in the Effectiveness of Using the ShopeeFood Application in increasing business performance by 79.1%. While the remaining 20.9% is explained by other variables not included in the research model.
Optimalisasi E-Learning dengan Analisis Kelayakan Learning Management System TutorLMS untuk Startup Education Technology Irji Rizqi Sabila; Ardiansah, Irfan; Yohari, Amili
JURNAL FASILKOM Vol. 13 No. 3 (2023): Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer)
Publisher : Unversitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jf.v13i3.5648

Abstract

The world of education should rightly be the spearhead of a country's progress, with its diversity of learning as well as the means of supporting education itself. With the rapid development of science and technology which requires education to collaborate with the latest technology, there are more and more digital-based and online educational methods and media, one of which is the Learning Management System. Due to the demand to improve the quality of learning for students and teachers, online tutoring companies such as Nurstech.id must have a learning management system that can accommodate all online learning activities by relying on a Learning Management System. TutorLMS was chosen as an online educational medium that can accommodate all the students' online tutoring needs. The feasibility analysis carried out is an optimization of the TutorLMS application, available features, and an increase in company resources. The resulting TutorLMS application is to facilitate teaching and learning activities carried out by students and teachers. The features owned by TutorLMS help learning activities as support or learning media to make it easier for teachers to provide information and learning materials to students quickly and easily. Increasing company resources is directly proportional to improving the quality of tutoring as well as added value that can increase competitiveness with competitors. These results indicate that the application of learning media with the TutorLMS Learning Management System can be said to be good with added value and benefits obtained after the research is carried out. With these results, Nurstech.id needs to do several things to improve the quality of its tutoring performance by implementing the TutorLMS Learning Management System and maximizing the quality of its tutoring performance by using the tools provided by TutorLMS.
THE ROLE OF SEO IN STRENGTHENING DIGITAL MARKETING STRATEGY TO BOOST SMES COMPETITIVENESS IN THE ORGANIC MARKET Ardiansah, Irfan; Rubiyanti, Yanti; Pandaoni, Josua
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 14, No 2 (2025): KOMPLEKSITAS EDISI DESEMBER 2025
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol14no2.972

Abstract

This study investigates the strategic application of Search Engine Optimization (SEO) as a digital marketing tool for small and medium-sized enterprises (SMEs), focusing on an organic products business transitioning to e-commerce. Utilizing a mixed-methods framework, the study assesses the effectiveness of SEO methodologies. Results reveal that optimizing product titles, descriptions, and metadata improved search engine rankings, increasing organic traffic by 28% over three months. However, the conversion rate saw only a marginal rise (from 1.78% to 2.15%), underscoring gaps in user experience and technical SEO implementation. The study also highlights resource constraints and knowledge barriers that hinder SMEs from sustaining SEO efforts independently. These findings align with recent industry trends emphasizing the integration of SEO with content marketing and mobile optimization to address consumer behaviors. This research provides actionable recommendations for SMEs to harness SEO as a strategy for digital growth. The outcomes contribute to broader discourse on digital equity for SMEs in competitive markets, advocating for tailored training programs and collaborative platforms to democratize access to SEO tools.Penelitian ini bertujuan untuk penerapan strategis Search Engine Optimization (SEO) sebagai alat pemasaran digital untuk usaha kecil dan menengah (UKM), dengan fokus pada bisnis produk organik yang bertransisi ke e-commerce. Menggunakan kerangka kerja mixed-methods, studi ini menilai efektivitas metodologi SEO. Hasil penelitian menunjukkan bahwa pengoptimalan judul produk, deskripsi, dan metadata meningkatkan peringkat mesin pencari dan meningkatkan lalu lintas organik sebesar 28% selama tiga bulan. Namun, tingkat konversi hanya mengalami peningkatan marginal (dari 1,78% menjadi 2,15%), yang menggarisbawahi kesenjangan dalam pengalaman pengguna dan implementasi SEO teknis. Studi ini juga menyoroti kendala sumber daya dan hambatan pengetahuan yang menghalangi UKM untuk mempertahankan upaya SEO secara mandiri. Temuan ini sejalan dengan tren industri terkini yang menekankan integrasi SEO dengan pemasaran konten dan pengoptimalan seluler untuk mengatasi perilaku konsumen. Penelitian ini memberikan rekomendasi yang dapat ditindaklanjuti bagi UKM untuk memanfaatkan SEO sebagai strategi pertumbuhan digital. Hasil penelitian ini berkontribusi pada wacana yang lebih luas tentang kesetaraan digital bagi UKM di pasar yang kompetitif, dengan mengadvokasi program pelatihan yang disesuaikan dan platform kolaboratif untuk mendemokratisasi akses ke teknologi SEO
RANCANG BANGUN SISTEM MONITORING KETINGGIAN DAN VOLUME AIR BERBASIS INTERNET OF THINGS (IOT) MENGGUNAKAN NODEMCU ESP8266 DAN SENSOR ULTRASONIK AJ-SR04M Firdan Rizki Maulidan; Irfan Ardiansah
Jurnal Informatika dan Teknik Elektro Terapan Vol. 14 No. 1 (2026)
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jitet.v14i1.8888

Abstract

Pengelolaan ketersediaan air merupakan aspek krusial dalam budidaya hidroponik, di mana keterlambatan pengisian tandon nutrisi dapat menyebabkan kerusakan pompa akibat dry running dan kematian tanaman. Saat ini, pemantauan manual dinilai tidak efisien dan rentan terhadap kelalaian manusia. Penelitian ini bertujuan merancang bangun sistem monitoring ketinggian dan volume air berbasis Internet of Things (IoT) yang mampu memberikan peringatan dini secara real-time. Sistem dikembangkan menggunakan mikrokontroler NodeMCU ESP8266 dan sensor ultrasonik waterproof AJ-SR04M yang tahan terhadap kelembapan tinggi. Metode penelitian menggunakan pendekatan eksperimental melalui tahapan perancangan perangkat keras, integrasi software Arduino IDE, dan antarmuka aplikasi Blynk. Hasil pengujian menunjukkan sistem mampu mengukur ketinggian air dengan tingkat akurasi rata-rata sebesar 99,15% dan selisih pembacaan (error) rata-rata sebesar 0,06 cm. Selain itu, sistem berhasil mengirimkan notifikasi otomatis ke smartphone pengguna ketika volume air terdeteksi di bawah batas aman 20%. Implementasi alat ini terbukti efektif mengatasi kelemahan sensor konvensional pada lingkungan lembap, meningkatkan efisiensi pemantauan, serta meminimalisir risiko kegagalan sistem irigasi pada pertanian hidroponik.
Co-Authors Adiyaksa, Narendra Bagus Ahmad Syauqi Fadillah Aldika Karisnoviandi Alya Zhafirah, Siti Amili Yohari Amili Yohari Anastasya Maharani Andre Prayudha Andrianto Trilaksono, Rafli Anggraini, Muthia Anugrah, Eka Ardy Yusuf Wibawa Astriani, Elisa Dian Azkya, Zahra Syifadeasy Calibra, Ryan Ganesha Chay Asdak Devi Maulida Devi Maulida Rahmah Dewi, Mira Santika Dian Adiningsih Dila Sari Annisa Dwi Purnomo Dwi Purnomo Efatmi, Fajri Efri Mardawati Elisa Dian Astriani Endryaz Vergian Nusantara Endryaz Vergian Nusantara Fadhlurrahmah, Jauhar Fadjri Ramadhan Faisal Ahmad Fajri Efatmi Fajri Efatmi Farah Nuranjani Febby Ihsani Firda Indriyani Firdan Rizki Maulidan Ghifary, Abdurachman Gian Anantrio Putra Handarto Harnesa Putri, Selly In-In Hanidah Irji Rizqi Sabila Irsyad Fauzi Adiarsa Iwan Setiawan Juansah, Estha Triani Kardaya, Rahmat Subrata Laksono Trisnantoro Larasati Septya Rizqi Maharani, Anastasya Mardani, Muhammad Alif Athalla Mira Trisyani Mira Trisyani Mira Trisyani Koeryaman Muhammad Ansyari Rizky Muhammad Hafiz Muhammad Hafiz Nabilla Saptaryana Martha Narendra Bagus Adiyaksa Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Pandaoni, Josua Putri, Irsalina Kirana Raden Bramadi Nugraha Wargadibrata Rafli, Muhammad Reka Firwayani Wigati Riesfa Alna Sanaya Hasbullah Rizqi, Miftahur Roni Kastaman Ryan Ardianto Ryan Ganesha Calibra Ryan Hara Permana Ryan Hara Permana Ryan Hara Permana Sandi Asmara Sarah Fahdah Afifah Sarah Latifah Saripuspa, Saripuspa Sartika Azhari Sartika Azhari Selly Harnesa Putri Shafiyyah Dzakirah Hasna Simanjuntak, Rudyanto Putra Siti Fatiimatul Fadilah Siti Nurhasanah Sophia Dwiratna Sophia Dwiratna Nur Perwitasari Syafrizal Saragih Syahmurman, Faizal Syahputra, Andhika Nugraha Totok Pujianto Triokto, Albert Utama, Aditya Azdhar Utami, Risma Wahyu Kristian Sugandi Yanti Rubiyanti Yohari, Amili Zahra Syifadeasy Azkya Zaida Zaida Zainuri Zainuri