Article Per Year (5 Year)
p-Index From 2021 - 2026
3.561
P-Index
This Author published in this journals
All Journal MATICS : Jurnal Ilmu Komputer dan Teknologi Informasi (Journal of Computer Science and Information Technology) JUTI: Jurnal Ilmiah Teknologi Informasi Habitat International Research Journal of Business Studies (E-Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat MONSU'ANI TANO Jurnal Pengabdian Masyarakat Jurnal Bisnis Tani ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Jurnal Karya Abdi Bioscientist : Jurnal Ilmiah Biologi Jurnal Pengabdian Perikanan Indonesia AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Ilmiah SOSIO AGRIBIS AGRIEKSTENSIA International Research Journal of Business Studies Jurnal Pengabdian Masyarakat IPTEKS
Ramadhani, Mirza
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Veterinary Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
PENGARUH PERILAKU KONSUMEN DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KOPI KELILING DI JAWA TIMUR (The Influence of Consumer Behavior and Marketing Mix on The Purchase Decisions of Mobile Coffee Consumers in East Java) Maulida, Dwi Laila; Leilasariyanti, Yennyka; Hariputra, Akbar; Ramadhani, Mirza
Jurnal Ilmiah Sosio Agribis Vol 25, No 1 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25120254456

Abstract

Surabaya is one of the metropolitan cities with a highly active population, including both workers and students. Most of them enjoy coffee and embrace the growing coffee-drinking culture. However, due to their busy schedules, they prefer coffee that is convenient and can be taken on the go. This opportunity has led to the emergence of mobile coffee cart vendors scattered around main roads, especially near university campuses. The trend of mobile coffee is popular among young people due to its affordable price and decent taste. However, product development strategies are needed to ensure the sustainability and growth of current mobile coffee businesses. The purpose of this study is to analyze the influence of consumer behavior and marketing mix on consumers' purchasing decisions of mobile coffee in order to design effective and efficient strategies. The research method used is a quantitative approach utilizing SEM-PLS and IPA analyses. The results indicate that psychological factors and the marketing mix simultaneously and partially have a significant influence on purchasing decisions for mobile coffee in Surabaya. Meanwhile, the IPA analysis shows that the product variety indicator falls into quadrant 4, meaning that this indicator needs to be evaluated.Keywords: Mobile Coffee, Consumer Behavior, Marketing Mix, SEM-PLS. 
PERSEPSI KONSUMEN SEBAGAI MEDIATOR ANTARA KEPRIBADIAN MEREK DAN PENGALAMAN MEREK: STUDI PADA AGROINDUSTRI OLEH-OLEH MAKANAN MILIK SELEBRITI DI MALANG, INDONESIA (Consumer Perception as a Mediator Between Brand Personality and Brand Experience: A Study of Celebrity-Owned Souvenir Food Agroindustries in Malang, Indonesia) Ramadhani, Mirza; Riana, Fitria Dina; Hartati Wahyuningtyas, Agustina Shinta; Illahi, Rhochmad Wahyu; Anam, M. Khairul
Jurnal Ilmiah Sosio Agribis Vol 25, No 1 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25120254515

Abstract

In recent years, culinary tourism in tourist destinations has become a trend among global travelers. The development of tourism has also brought a shift in motivation from travel-based tourism to shopping tourism. However, it is known that there is considerable competition among culinary souvenir centers. Meanwhile, brand preferences are highly dynamic, making it essential for managers to consider them in efforts to increase customer satisfaction, encourage repeat visits, or even generate word-of-mouth intentions. This study aims to analyze the influence of brand personality, perceived coolness, and perceived service quality on brand experience. The research location was selected purposively, focusing on culinary souvenir centers in Malang City. The sampling technique used was non-probability sampling with purposive sampling method, involving a total of 100 respondents. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via WarpPLS 7.0 software. The results show that there is a significant relationship between brand personality and brand experience through perceived coolness and perceived service quality. However, the relationship between perceived service quality and brand experience was found to be insignificant. Keywords: Brand Personality, Perceived Coolness, Perceived Service Quality, Brand Experience.
The Willingness of Farmers to Adopt Innovations from Farmer-Owned Enterprises (BUMP) Wicaksono, Karuniawan Puji; Kusuma, Bayu Adi; Permanasari, Paramyta Nila; D.P, Della Aprillia; Dewi, Rahma Wilda Kusuma; Ramadhani, Mirza; Rohman, Ach. Ainur
HABITAT Vol. 35 No. 1 (2024): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2024.035.1.4

Abstract

A Method to increase the capacity of farmers is through farmer institutions. BUMP or know as (Farmer-Owned Enterprise) is one of the farmer institutions which incorporate in the agricultural commodity association. BUMP is helpful association for increasing farmer’s income and knowledge, facilitating farmers in obtaining production facilities and also capital, and facilitating the sale of crops to increase the productivity of agricultural products. However, behind the benefits provided, there are challenges that must be faced related to the willingness of farmers to adopt innovations. This study pays attention to how the influence of self-efficacy and attitude on the willingness to adopt is supported by the variables Perceived Ease of Use and Perceived Usefulness. This research was conducted in Dadaplangu Village, Ponggok District, Blitar Regency. Respondents in the study consist of 35 members of Gapoktan Rukun Sentosa who were taken by a saturated sampling technique. The result analysis of this study using SEM PLS showed that self-efficacy, attitude, perceived ease of use, and perceived usefulness influenced the farmers' willingness to adopt the innovation.
Kajian Pemanfaatan dan Potensi Aplikasi Lanjut Tumbuhan Cemara Udang (Casuarina equisetifolia L.) bagi Indonesia: Studi Pustaka Handarini, Kejora; Yuniati, Yuyun; Ramadhani, Mirza; Kusyairi, Achmad
Bioscientist : Jurnal Ilmiah Biologi Vol. 12 No. 1 (2024): June
Publisher : Department of Biology Education, FSTT, Mandalika University of Education, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/bioscientist.v12i1.11313

Abstract

The abundance of flora in Indonesia is an advantage that Indonesia has, so it needs to be preserved to support the continuity of social life. Cemara udang is a conifer tree with a straight, sturdy trunk, with hanging branches and sharp green leaves which is also found in Indonesia, which borders the Indian Ocean. This species is conserved in Indonesia and is found in coastal areas, beaches and mangrove forests. Through this literature study, exploration of the empowerment of cemara udang plants is discussed. Cemara udang plants provide protection from potential adverse climates such as strong winds and soil protection. This plant also has medical benefits such as inflammation problems, digestive issues, and sore throats, and is anti-bacterial. This plant is known to have biactive compounds such as alkaloids, glycosides, saponins, flavonoids, tannins, steroids, phenolics and triterpenoids. This study also explores the potential for sustainability of cemara udang plants in Indonesia to make them more commercially efficient, as an advanced material whose potential has recently been discovered as nanoparticles for health, and as an adsorbent to overcome the problem of aquatic environments that contain a lot of residual dye.
PELATIHAN STRATEGI DIGITAL MARKETING PRODUK OLAHANPANGANPERIKANAN PADA SISWA SMA AL-ISLAMKRIAN Ningtyas, Rosidah Wahyu; Saraswati, Exist; Rhochmad Wahyu Illahi; Aida, Gilang Rusrita; Ramadhani, Mirza
Jurnal Pengabdian Perikanan Indonesia Vol 4 No 2 (2024): Jurnal Pengabdian Perikanan Indonesia
Publisher : Program Studi Budidaya Perairan Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppi.v4i2.4924

Abstract

Perkembangan teknologi terhadap bisnis kecil dan menengah(UKM) diIndonesia, khususnya melalui adopsi pemasaran digital merupakanhal yangbaru dan membawa dampak baik positif dalam bidang pemasaran. Penggunaanmedia sosial dan internet semakin meluas, didorong oleh pandemi COVID-19, yang mempercepat transformasi digital UKM. Pemasaran digital seperti SEO, SEM, dan media sosial memungkinkan wirausaha mencapai pasar yanglebihluas dengan biaya yang lebih rendah. Salah satu cara untuk mengantisipasiadalah program pengabdian kepada siswa. Program ini menjadi salahsatupeluang untuk solusi memperkenalkan digital marketing bagi generasi muda, dan menjadi bekal kemampuan dalam menanamkan jiwa kewirausahaan. Program pengabdian kepada siswa SMA Al-Islam Krian menjadi contohpenerapan digital marketing untuk mengembangkan keterampilanwirausahamuda dan mengurangi tingkat pengangguran. Kesimpulannya, pengembangandigital marketing dapat memperkuat dan memberdayakan generasi mudauntukberwirausaha, dengan saran untuk meningkatkan persiapan teknis dalampelatihan di masa mendatang.
KLASIFIKASI IKAN MENGGUNAKAN ORIENTED FAST AND ROTATED BRIEF (ORB) DAN K-NEAREST NEIGHBOR (KNN) Mirza Ramadhani; Darlis Heru Murti
JUTI: Jurnal Ilmiah Teknologi Informasi Vol 16, No. 2, Juli 2018
Publisher : Department of Informatics, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24068535.v16i2.a711

Abstract

Ikan memiliki bentuk dan ukuran tertentu yang berbeda antara ikan yang satu dengan yang lain. Permasalahan dalam mengenali jenis ikan lebih kompleks dibandingkan dengan mengenali wajah manusia. Perbedaan bentuk, warna, dan tekstur pada ikan lebih bervariasi dibandingkan manusia. Pengenalan jenis ikan pada umumnya masih dilakukan secara manual menggunakan pengamatan mata. Sehingga diperlukan adanya sistem yang dapat mengenali ikan secara otomatis. Penelitian sebelumnya juga sudah dapat mengenali jenis ikan namun sensitive terhadap berbagai transformasi atau deformasi dari sebuah objek, dan waktu komputasi yang tidak sedikit, sehingga kurang efektif untuk mengenali objek ikan. Dalam Penelitian ini, kami mengusulkan metode untuk mendeteksi dan mengenali jenis objek ikan menggunakan metode ORB dan KNN. Pengaplikasian dari metode ORB diterapkan untuk ekstraksi fitur dari gambar yang diambil. Kemudian hasil tersebut akan diklasifikasi menggunakan KNN untuk menentukan label kelas yang tepat dari input data ikan. Hasil uji coba menunjukkan bahwa metode yang diusulkan pada penelitian ini mencapai akurasi klasifikasi sebesar 97,5%.
Empowering Smallholder Dairy Farmers through Product Diversification: A Sustainable Value-Addition Strategy in Pasuruan Sholihah, Dewi Deniaty; Ramadhani, Mirza; Yuniati, Yuyun; Adelia, Kezia; Perwirani, Nindya Ayu Leonita
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 3 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i3.864

Abstract

This condition impacts the low added value received and consequently affects the farmers’ welfare. This community service activity aims to empower farmers by diversifying fresh milk products into mozzarella cheese and yoghurt, thereby increasing added value. The method used is Participatory Rural Appraisal (PRA), which emphasizes active participation of partners in the process of problem identification, needs analysis, and solution formulation. The stages of activities include the socialization of business feasibility and marketing of processed milk products, technical training in mozzarella cheese and yogurt production, mentoring, and production monitoring. The results show that farmers are able to produce both products with good quality standards and improve their skills in processing and packaging. In addition, there is an increased awareness among farmers of the importance of product innovation in maintaining business sustainability. This activity also opens new marketing opportunities through local and digital networks, thereby contributing to the increase of farmers’ income. Contribution to Sustainable Development Goals (SDGs):SDG 1: No PovertySDG 8: Decent Work and Economic GrowthSDG 12: Responsible consumption and production
Optimalisasi Pendampingan dan Pendaftaran NIB melalui OSS untuk Legalitas UMKM Baratajaya Surabaya Mayshela, Alfreda Putri; Oktaviya, Ananta; Devi, Azizah Rusita; Salsabilah, Kholida Hanum; Ramadhani, Mirza
ABIDUMASY Vol 7 No 1 (2026): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Baratajaya Sub-district in Surabaya has a high potential of MSMEs, especially in culinary fields such as food stalls, catering, and beverage businesses. However, observations showed that most MSME actors did not have a Business Identification Number (NIB) due to a lack of understanding of its importance and the registration procedure. This community service activity aimed to assist MSMEs in obtaining NIB through the OSS system to ensure their business legality. The partners in this program were Baratajaya Sub-district officials, RW 03, and Kader Surabaya Hebat. The methods included observation, socialization about business legality, practical training on NIB registration, and evaluation through participant questionnaires. The results showed an increase in MSME actors’ knowledge and awareness regarding the importance of NIB, as well as their successful registration with the assistance of university students. Most participants expressed satisfaction with the material delivery and practical sessions, which were easy to understand. This activity proved beneficial in supporting MSME business continuity legally and increasing their confidence in running their businesses. The significance of this program is that it becomes an initial step in optimizing MSME legality, which impacts the strengthening of the local economy based on official licensing.
Kontribusi Praktik Keamanan Terhadap Ketahanan Pangan: Studi Kasus UMKM Pengolahan Hasil Pertanian di Kota Surabaya Yennyka Leilasariyanti; Dharma Setiawan; Mirza Ramadhani; Dwi Laila Maulida; Yesi Mustika Ningsih
Agriekstensia : Jurnal Penelitian Terapan Bidang Pertanian Vol. 23 No. 2 (2024): AGRIEKSTENSIA: Jurnal Penelitian Terapan Bidang Pertanian
Publisher : Politeknik Pembangunan Pertanian Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34145/agriekstensia.v23i2.3430

Abstract

Studi ini dilakukan untuk mengevaluasi praktik keamanan pangan pada produsen makanan dan minuman skala kecil dan mikro. Penelitian dilakukan pada 129 produsen makanan dan minuman di Kota Surabaya. Hasil survei menunjukkan produsen makanan dan minuman memiliki tingkat kepatuhan yang rendah dalam penggunaan Alat Pelindung Diri (APD). Hasil penelitian ini berkontribusi dalam mengekplorasi praktik keamanan pangan pada produsen makanan dan minuman skala kecil dan kontribusinya terhadap ketahanan pangan pada akses tersedianya pangan yang sehat dan berkualitas.
Peningkatan Literasi Digital Melalui Pemanfaatan QRIS Sebagai Sarana Pembayaran Nontunai Pada UMKM di Kelurahan Keputran Surabaya Alzena Diandra Rayhani; Cinta Ramayanti; Mirza Ramadhani
Jurnal Pengabdian Masyarakat IPTEKS Vol. 11 No. 2 (2025): PENGABDIAN MASYARAKAT IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digitalisasi mendorong lahirnya perubahan mendasar pada sistem pembayaran dan transaksi, salah satunya dengan digunakannya Quick Response Code Indonesian Standard (QRIS) yang menjadi solusi pembayaran nontunai di Indonesia. Namun, mayoritas pihak yang bergerak dalam bidang UMKM di Kelurahan Keputran, Surabaya, masih menghadapi kendala dalam adopsi teknologi tersebut akibat keterbatasan literasi digital. Kegiatan pengabdian masyarakat melalui KKN Tematik Sustainable Development Goals (SDGs) yang diimplementasikan di UPN “Veteran” Jawa Timur hadir untuk memberikan solusi melalui sosialisasi, diskusi, dan simulasi penggunaan QRIS berbasis aplikasi GoPay Merchant. Kegiatan dilaksanakan di Aula Kantor Kelurahan Keputran dengan melibatkan 31 mahasiswa, dosen pembimbing lapangan, dan pelaku UMKM di wilayah Kelurahan Keputran. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan, keterampilan, serta kepercayaan diri pelaku UMKM dalam menggunakan sistem pembayaran digital. Respon positif dari peserta membuktikan bahwa program ini mampu mendorong transformasi digital UMKM, meningkatkan efisiensi operasional, serta mendukung inklusi keuangan di tingkat lokal. Kata kunci: QRIS, UMKM, literasi digital, KKN, GoPay Merchant
Co-Authors Achmad Aqil Susanto Achmad Kusyairi Adelia, Kezia Adetria Nur Salsabilla Prasetyo Akbar Hari Putra Akbar Hariputra Alzena Diandra Rayhani Angga Pratama Putra Ayu Sayyidah Alafiyah, Ajeng Bagus Cahyo Nugroho Cinta Ramayanti D.P, Della Aprillia Darlis Heru Murti Devi, Azizah Rusita Dewi Sekar Arum Dewi, Rahma Wilda Kusuma Dharma Setiawan Dwi Laila Maulida Dwi Laila Maulida EFFY YUSWITA Endang Yektiningsih Exist Saraswati Fauzan Mustofa Fitria Dina Riana Gilang Rusrita Aida Hartati Wahyuningtyas, Agustina Shinta Illahi, Rhochmad Wahyu Karuniawan Puji Wicaksono Kejora Handarini Kusuma, Bayu Adi Kusyairi, Achmad M Tajuddin Noor Mayshela, Alfreda Putri Melinda Trisya Yulianto Muhammad Rivaldo Nabiilah Lintang Wardani Prayogo Ningtyas, Rosidah Wahyu Nisrina - Qotrunnada Novi Haryati Novi Haryati Nugroho, Bagus Cahyo Oentari Prilaningrum Sutanto Oetami Madyowati, Sri Oktaviya, Ananta Paramyta Nila Permanasari, Paramyta Nila Perwirani, Nindya Ayu Leonita Prasmita Dian Wijayati Putri Nurmalitasari Putri, Rosita Widya Qonita Mumtazia Kamilah Rachmadhan, Aditya Arief Rahmiati, Retnani Rhochmad Wahyu Illahi Rhochmad Wahyu Illahi Rohman, Ach. Ainur Rosidah Wahyu Ningtyas Rosita Widya Putri Salsabilah, Kholida Hanum Saraswati, Exist Sari, Putri Nurmalita Sholihah, Dewi Deniaty Sicilia Dwi Anggraeni Sigit Sucahyo, Bambang Siswahyudianto Sri Hartini, Suzana Syah, Nisrina Qotrunnada Yafi Alam Tarisya Alzura, Bilqis Viana Salsabila Tauda Wanti Mindari Wirawan, Indra Yafi Alam Syah Yennyka Leilasari Yennyka Leilasariyanti Yesi Mustika Ningsih Yesi Mustika Ningsih Yusrudin, Yusrudin Yuyun Yuniati