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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format Jurnal Ekonomi dan Pembangunan Majalah Ilmiah METHODA UPMI Proceeding Series Journal Journal of Innovative and Creativity Journal of Technology and Computer (JOTECHCOM) Jurnal Pengabdian Kepada Masyarakat dan Desa (PASSA) Ekonomika : Jurnal Ekonomi dan Pembangunan
Hiya, Nirmadarningsih
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pemberdayaan Kelompok Usaha Bawang Goreng melalui Implementasi Mesin Spinner dan Keterampilan Marketing Digital di Kecamatan Medan Johor , Kota Medan Debataraja, Lisherly; Mardiana; Dina Arfianti Siregar; Hiya, Nirmadarningsih
Jurnal Pengabdian Kepada Masyarakat dan Desa Volume 2, Nomor 2, Januari 2025
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/passa.v2i2.2022

Abstract

Kebutuhan masyarakat Kota Medan akan bawang goreng mendorong Kelompok Usaha Bawang Goreng Ashfara Kreasi yang terletak di Kecamatan Johor tertarik membuka usaha produksi bawang goreng dalam kemasan. Kondisi proses produksi  pada saat observasi masih memerlukan proses peningkatan dalam hal penirisan minyak pada bawang goreng.  Proses yang dilakukan saat ini ini memakan banyak waktu yang kurang efisien sehingga pendapatan yang dihasilkan tidak optimal. Melihat potensi pada Kelompok Usaha Bawang Goreng Ashfara Kreasi ini bukan hal yang tidak mungkin untuk dilakukan pendampingan sesuai perkembangan teknologi dan informasi saat ini yang dapat meningkatkan kualitas dan kuantitas pendapatan penjualan bawang goreng. Pengadaan mesin spinner membantu kelompok usaha untuk meningkatkan kualitas dan kuantitas penjualan selain itu pelatihan berupa social media marketing pada platform e-marketplace yang dapat membantu peningkatan pendapatan penjualan Kelompok Usaha Ashfara Kreasi. Dengan  adanya  pengabdian  dan  pemberian  mesin spinner kepada  mitra,  sangat memberikan pengaruh baik kepada mitra dalam produksi usaha bawang goreng.
Harnessing Digital Intelligence: Enhancing Effectiveness in Digital Marketing Sugiharto, Bambang; Harkim, H.; Hiya, Nirmadarningsih; Simanungkalit, Rejekia Vaizal; Andriani, Maya
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.770

Abstract

This qualitative study explores the dynamics of digital entrepreneurship and marketing, aiming to provide insights into the multifaceted nature of the digital economy. Employing a systematic literature review and thematic analysis methodology, the research delves into the role of platform-based business models, digital marketing strategies, and emerging trends within the digital landscape. The study reveals that platform ecosystems play a pivotal role in driving value creation and innovation, serving as catalysts for entrepreneurship by providing essential infrastructure and opportunities for value exchange. Additionally, it emphasizes the significance of data-driven decision-making and marketing analytics in optimizing digital marketing strategies, enabling businesses to deliver personalized experiences and drive engagement across multiple channels. Key findings include the transformative implications of platform-based business models for various stakeholders, the importance of user-centric design principles in enhancing customer experiences, and the challenges posed by regulatory compliance and technological integration. The study contributes to theoretical understanding by elucidating the complexities of digital entrepreneurship and marketing, while also offering practical implications for entrepreneurs to navigate the competitive digital marketplace successfully.
PENGARUH KOMPENSASI, BUDAYA ORGANISASI, GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KEPUASAN KERJA KARYAWAN RESTORAN SARI LAUT NELAYAN MEDAN ekonomi, jurnal; Hiya, Nirmadarningsih
Ekonomika Journal Vol 13 No 2 (2021): Ekonomika, September 2021
Publisher : Fakultas Ekonomi Universitas Almuslim Bireuen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/eko.v13i2.645

Abstract

Research to determine the influence of compensation, organizational culture, style leadership and work discipline on job satisfaction of Sari Laut Restaurant employees Medan fishermen. With descriptive methods, This type of research is quantitative data, primary data obtained through questionnaires. The sample for this research was 110 employees at the company employee. Analysis uses multiple linear regression models. Results testing which shows that partially or simultaneously the compensation variable, organizational culture, leadership style and work discipline have a positive and significant influence on employee job satisfaction  
Pengaruh E-Promosi Dan Kualitas Produk Terhadap Penjualan Produk Houseware Melalui Citra Merek Sebagai Variabel Interverning Pada Pt. Mustika Abadi Altic Houseware Medan Hulu, Natalius; Karim, Ahmad; Hiya, Nirmadarningsih
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8275

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh e-promosi dan kualitas produk terhadap penjualan produk houseware melalui citra merek sebagai variabel intervening pada PT Mustika Mitra Abadi Altic Houseware Medan. Populasi dalam penelitian ini adalah konsumen yang pernah membeli produk houseware PT Mustika Mitra Abadi Altic Houseware Medan. Sampel penelitian ditentukan sebanyak 50 responden dengan menggunakan teknik purposive sampling. Hasil pengujian hipotesis menunjukkan bahwa e-promosi berpengaruh positif dan signifikan terhadap citra merek, Kualitas produk juga berpengaruh positif dan signifikan terhadap citra merek. Selanjutnya, citra merek terbukti berpengaruh positif dan signifikan terhadap penjualan produk. Selain itu, baik e-promosi maupun kualitas produk secara langsung juga berpengaruh signifikan terhadap penjualan produk, dengan kualitas produk memiliki pengaruh yang lebih kuat dibandingkan e-promosi. Penelitian ini juga mengungkapkan bahwa citra merek memediasi pengaruh e-promosi dan kualitas produk terhadap penjualan produk. Artinya, pengaruh e-promosi dan kualitas produk terhadap penjualan akan semakin kuat apabila didukung oleh citra merek yang baik. Berdasarkan hasil penelitian ini, disarankan kepada PT Mustika Mitra Abadi Altic Houseware Medan untuk terus meningkatkan strategi e-promosi yang lebih inovatif dan interaktif agar dapat menjangkau lebih banyak konsumen secara efektif. Perusahaan juga perlu menjaga dan meningkatkan kualitas produk yang ditawarkan agar dapat mempertahankan dan meningkatkan citra merek di mata konsumen.Kata Kunci:  E-Promosi, Kualitas Produk, Citra Merek, Penjualan, Houseware
PENGARUH KOMPENSASI, BUDAYA ORGANISASI, GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KEPUASAN KERJA KARYAWAN RESTORAN SARI LAUT NELAYAN MEDAN ekonomi, jurnal; Hiya, Nirmadarningsih
Ekonomika Journal Vol 13 No 2 (2021): Ekonomika, September 2021
Publisher : Fakultas Ekonomi Universitas Almuslim Bireuen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/eko.v13i2.645

Abstract

Research to determine the influence of compensation, organizational culture, style leadership and work discipline on job satisfaction of Sari Laut Restaurant employees Medan fishermen. With descriptive methods, This type of research is quantitative data, primary data obtained through questionnaires. The sample for this research was 110 employees at the company employee. Analysis uses multiple linear regression models. Results testing which shows that partially or simultaneously the compensation variable, organizational culture, leadership style and work discipline have a positive and significant influence on employee job satisfaction  
Tata Kelola Olahraga Nasional: Perspektif Hukum dan Administrasi Negara Tampubolon, Khairuddin; Elazhari, Elazhari; Alinur, Alinur; Mahuli, Jenda Ingan; Hiya, Nirmadarningsih
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 6, No 3 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v6i3.2048

Abstract

National sports governance in Indonesia is an important focus in building character, and discipline and achieving optimal achievements at the national and international levels. This article explains the importance of national sports governance from the perspective of state law and administration. The principles of good governance, such as accountability, transparency, community participation, fairness, and effectiveness, are the main foundation in national sports management. Clear regulations, including Law Number 3 of 2005 concerning the National Sports System, provide a strong legal basis. However, several challenges such as a legal framework that is not yet comprehensive, lack of coordination among stakeholders, limited resources, and abuse of authority need to be addressed. Improving regulations, strengthening coordination, increasing transparency, and accountability, and developing human resources in the field of sports are needed. This effort is expected to improve sports achievements and achieve better national sports development goals in the future.
Pengaruh Kepemimpinan dan Komunikasi terhadap Kinerja Pegawai melalui Motivasi Kerja sebagai Variabel Intervening pada UPTD Puskesmas Kuta Tinggi Kecamatan Simpang Kanan Kabupaten Aceh Singkil Manik, Eka Kristina; Bangun, Nirwana Br; Hiya, Nirmadarningsih
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.9280

Abstract

This study aims to determine the effect of leadership and communication on employee performance through work motivation as an intervening variable at UPTD Puskesmas Kuta Tinggi, Simpang Kanan District, Aceh Singkil Regency. The research method used is a quantitative method with data collection techniques through distributing questionnaires to employees. The population in this study consisted of all employees of UPTD Puskesmas Kuta Tinggi totaling 85 people, and the entire population was used as the research sample using a saturated sampling technique. Data analysis was carried out using the SPSS version 30 program through validity tests, reliability tests, classical assumption tests, t-tests (partial), coefficient of determination tests (R²), and path analysis. The results of the study indicate that leadership has a significant effect on employee performance, communication has a significant effect on employee performance, and work motivation has a significant effect on employee performance. In addition, leadership and communication also have a significant effect on work motivation. The results of the path analysis show that work motivation is able to mediate the effect of leadership and communication on employee performance. Thus, it can be concluded that good leadership and communication can increase employee work motivation, which in turn has an impact on improving employee performance at UPTD Puskesmas Kuta Tinggi, Simpang Kanan District, Aceh Singkil Regency.
Co-Authors Alinur, Alinur Andriani, Maya Asry, Wina Azzanuddin, Azzanuddin Bangun, Nirwana Br Bangun, Nirwana Br. Debataraja, Lisherly Reginancy Dina Arfianti Siregar - Efni Siregar & Vivianti Novita - ekonomi, jurnal Elazhari, Elazhari Eliyin, Eliyin Fajrillah, Fajrillah Gaol, Nickytha Linch De Hans Lumban Hani, Sheila Harkim, H. Hasyim Syarif, Shamir Hidayat, M. Hariadi Hulu, Natalius Hutagaol, Jarungjung Jaya Zega, Agus Jenda Ingan Mahuli Karim, Ahmad Khairuddin Tampubolon Lafau, Ertina Lombu, Destriani Mahuli, Jenda Ingan Mahyudin Situmeang Manik, Eka Kristina MARDIANA Misdawati, Misdawati Muhammad Syafii Nurlinda Nurlinda, Nurlinda Pantas Sianturi, Pantas Parinduri, Ramadha Yanti Putra, Purwa Hasan Rahmaniah, Rahmaniah Razali, Muhammad Reza Hanafi Lubis Roswita Oesman Samah, Eri Sibuea, Nunti Simamora, Harkim Simanungkalit, Rejekia Vaizal Situmorang, Mananda Syafi’i, Muhammad Syarif, Shamir Hasyim Yusri Yusri Zega, Arius zulfa, Ira