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All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis EKONOMIKA45 Jurnal Penelitian Geografi (JPG) Jurnal Mahasiswa Manajemen dan Akuntansi Indonesia Accounting Research Journal Journal of Management and Creative Business Jurnal Pengabdian Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences Digital Innovation : International Journal Of Management International Journal of Health and Medicine Ascendia: Journal of Economic and Business Advancement Global Economics: International Journal of Economic, Social and Development Sciences
Rina Dewi
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Public Health Social Sciences Other

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The Impact of Store Atmosphere on Consumer Satisfaction in Purchasing Products Indriani Wuri Puspitasari; Achmad Daengs GS; Enny Istanti; Rina Dewi
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 2 No. 1 (2025): March: Global Economics - International Journal of Economic, Social and Develop
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v2i1.165

Abstract

Business competition in the era of globalization has led various companies to compete in acquiring and maintaining their market share. This includes sectors such as trade, education, transportation, and others. This condition forces companies to develop appropriate strategies to achieve competitive advantage, ensuring they retain their market and win the competition. This research focuses on Sogo Surabaya, a shopping center visited by numerous consumers daily due to its strategic location in the city center, integrated with Tunjungan Plaza, and situated along a main road, making it easily accessible. Sogo Surabaya functions as a store providing various fashion-related needs, including formal attire such as suits and kebayas, as well as casual clothing for young people and teenagers, like t-shirts and jeans. The store atmosphere follows a typical shopping center design. Elements of the store atmosphere include interior design, product layout, air circulation, spatial arrangement, wall colors, room fragrance, furniture materials, and the products sold. The data used in this research is primary data obtained through questionnaires distributed to customers shopping at Sogo Surabaya.
Co-Authors Abdul Aziz Sholeh Achmad Daeng GS Achmad Daengs Achmad Daengs G.S Agnes Martalina Gasmi Ahen Nikolas Banoet Ahmad Daengs GS Ajeng Prasti Kumalasari Andi Sutrisno Andreansah Andreansah Anky Fibrianti Aridha Prassetya Bambang Karnaen P Bambang Karnain Bambang Karnain P Budi Prasetyo Dani Feki Kris Koro Dema Erita Diana Zuhro Enny Istanti Enny Susanti Erwin Tri Kurniyanto Fairuz Fanisa Rahma Fatchur Rochman Fidah Indrayanti Freddy Cahyadi GS , Achmad Daengs Harsono Teguh Harsono Teguh S Harsono Teguh S. Harsono Teguh Santoso I Gd Wiyasa I Gede Wiyasa Ika Sufitri Ilham Ilham Indriana Kritiawati Indriani Wuri Puspitasari Intan Permata Sari Irma Lusi Nugraheni Kornelia Sarce Kristian Mangku Setyo Panjaitan Kristiawati, Indriana Mahjudin , Mahjudin Mahjudin Mahjudin Malik Hidayatullah Mayang Puspita Amara Moch Adam Fahmiansyah Moch. Falcha Omar Ali Moch. Rizaldy Rahmansyah Mochamad Indrawan Moh. Riskaedi Febriyan Muhammad Muflih Sulaiman Nadya Vicky Nurul Amien Rosadisyam Okky Novianto Pargito Pargito Rahma Indah Yunita Ramansyah Hidayat Retno Susanti Rio Dhika Siti Anisa Siti Khotimah Slamet Imam Syafii Sugiarto Sugiarto Sugiharto Sugiharto Sutini Sutini Tiara Ratnaningrum Tjandra Wasesa Widhy Setyowati Winda Sari Zainul Arifudin